You’re posting. You’re showing up. You’re sharing value…
But your audience isn’t converting—and you’re starting to wonder, “What am I missing?”
If that’s you, this episode will feel like a breath of fresh air.
In today’s episode, I’m walking you through the exact lead generation strategy I used to build two thriving businesses—without paid ads, without a big team, and without burning out.
We’ll cover:
00:00 Why traditional business strategies aren’t built for heart-led women—and what’s missing from most funnels.
02:27 The Power of Connection Over Hustle
04:51 Introducing the H.E.A.R.T.-Led Sales System: Human-first messaging, Engagement, Aligned content, Relationship-building, and Trust-based conversion.
05:45 Step 1: Ideal Customer Persona & Market Research (THE WHO)
09:42 Step 2: Video Confidence & Content with the S.P.E.A.K Framework™ (THE HOW)
14:25 Step 3: Community Building (THE WHERE)
21:28 Step 4: Email Marketing & Conversion (THE BRIDGE)
28:30 Bringing It All Together & Masterclass Invitation
This is the real, soul-aligned system I wish I had when I started—and the one that’s working right now for the incredible women inside my membership and programs.
💜 Masterclass Invitation:
If this episode resonates, then don’t miss my free LIVE masterclass:
Register here → 🖥️ The Lead Generation Funnel Strategy for Women in Business
📅 Date: Thursday, May 22nd, 2025
🕒 Time: 12:00 PM AEST (Replay Available)
📍 Location: LIVE on Zoom
You’ll walk away with:
Whether you’re new or scaling, this is your reset button. It’s time to ditch the guesswork and build a strategy that finally feels like you.
✨ Episodes Mentioned:
🎧 [Episode 75] – How to Create a Lead Magnet That Grows Your Email List Fast
🎧 [Episode 84] – Email Marketing That Works: 30–50% Open Rates with Afia Abrar
🎙️ Love This Episode?
✅ Share it on Instagram and tag: https://www.instagram.com/legacy_building_mamas/
✅ Leave a review on your favorite podcast platform.
✅ Send it to a fellow mumpreneur who needs this inspiration.
Your support helps us bring more empowering conversations to women like you. 💕
Stay inspired and learn more about building your business:
🎥 Subscribe to My YouTube Channel:
👉 https://www.youtube.com/@legacybuildingmamas/videos
Join the Legacy Building Mamas FB Group:
NFL Daily with Gregg Rosenthal
Gregg Rosenthal and a rotating crew of elite NFL Media co-hosts, including Patrick Claybon, Colleen Wolfe, Steve Wyche, Nick Shook and Jourdan Rodrigue of The Athletic get you caught up daily on all the NFL news and analysis you need to be smarter and funnier than your friends.
On Purpose with Jay Shetty
I’m Jay Shetty host of On Purpose the worlds #1 Mental Health podcast and I’m so grateful you found us. I started this podcast 5 years ago to invite you into conversations and workshops that are designed to help make you happier, healthier and more healed. I believe that when you (yes you) feel seen, heard and understood you’re able to deal with relationship struggles, work challenges and life’s ups and downs with more ease and grace. I interview experts, celebrities, thought leaders and athletes so that we can grow our mindset, build better habits and uncover a side of them we’ve never seen before. New episodes every Monday and Friday. Your support means the world to me and I don’t take it for granted — click the follow button and leave a review to help us spread the love with On Purpose. I can’t wait for you to listen to your first or 500th episode!
Dateline NBC
Current and classic episodes, featuring compelling true-crime mysteries, powerful documentaries and in-depth investigations. Follow now to get the latest episodes of Dateline NBC completely free, or subscribe to Dateline Premium for ad-free listening and exclusive bonus content: DatelinePremium.com