Amazon is now responsible for 70% of product search in the United States, and Amazon Business, the company’s B2B unit, is now Amazon’s fastest growing division which accounts for over $25 billion in annual sales. The ecommerce juggernaut’s growth accelerated dramatically during the global COVID-19 pandemic, leaving traditional product manufacturers and resellers (distributors, retailers, and others) with an urgent call to action to take advantage of the marketplace.
Questions persist on whether Amazon is a competitor or compelling sales channel – or maybe, it’s both? Many companies have questions on how (and whether) to embrace an Amazon selling channel. With the marketplace’s emergence as the world’s No. 1 search engine, these issues are more pressing than ever.
In this episode, our host, Tim Ahlenius, tackled these questions with Brian Beck, author of the breakthrough book “Billion Dollar B2B Ecommerce” and managing partner at Enceiba, the industry’s only Amazon agency focused on B2B companies.
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