90% of Startups Fail. Be The 10% That Succeed w./ Gregory Shepard (Author of The Startup Lifecycle)

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Discover the real reasons most startups don’t survive—and what you need to know to beat the odds. In this episode, we unpack the startup lifecycle with investor, advisor, and serial entrepreneur Gregory Shepard. If you're building a business, this conversation could be the difference between scaling smart or stalling out.

🔍 In this episode, you’ll hear about:

• The common traps that even “promising” startups fall into
• How the startup lifecycle affects your strategy and mindset
• One founder mistake that investors quietly notice—but rarely warn you about
• What acquirers are looking for
• Why structure and timing may matter more than your idea

Gregory Shepard is a seasoned entrepreneur, investor, and author with a track record of building and selling 12 businesses across BioTech, TransitTech, AdTech, and MarTech. Throughout his career, he has successfully led startups, turnarounds, cleanups, and roll-ups, demonstrating a deep expertise in business growth and transformation.

📚The Startup Lifecycle: The Definitive Guide To Building A Startup From Idea To Exit by Gregory Shepard 

Learn more about Gregory https://www.gregoryshepard.com/author

Simple & strategic marketing solutions for the busy coach and consultant. Visit www.reinventingperspectives.com

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