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January 28, 2025 24 mins

Your host, Jeff Arnold, interviews the Author of Stop Calling It a Comfort Zone. Be Uncomfortable to be Comfortable to Succeed, Dr. Axa Yox. Axa shares her journey from a successful scientist to an author focused on motivation and biochemistry.

Axa discusses overcoming entrepreneurial failure and the importance of reframing the "comfort zone." She explains how altering one's biochemistry can enhance motivation by rewiring emotional responses to innovation and change. Axa emphasizes the need for intentionality, discipline, and creating a multi-level positive emotional framework to replace negative emotions. Her insights aim to empower listeners to embrace discomfort and achieve lasting motivation.

Want to learn more about Axa's work? Check out their website HERE.

Connect with Axa on LinkedIn.

Think you'd be a great guest on the show? Apply HERE

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