Your host, Jeff Arnold, interviews the Best-Selling Author, TEDx Speaker, CEO, Consultant, and Professor, Geoffrey Reid. Geoffrey shares his journey into sales, the inspiration behind his book, and the importance of sales education. He emphasizes product positioning, the significance of hiring individuals with the right attitude, and cultural differences in sales approaches between North America and Europe. Geoffrey also offers advice for businesses looking to scale their sales efforts, highlighting the necessity of a compelling product and effective sales processes.
Want to learn more about Geoffrey's work? Check out their website HERE.
Connect with Geoffrey on LinkedIn.
Think you'd be a great guest on the show? Apply HERE
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