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December 17, 2025 51 mins

This episode is available in audio format on our Let's Talk Loyalty podcast and in video format on www.Loyalty.TV.

In today's episode, Ros Netto, Global Head of Rewards at Virgin Active, shares how their program motivates members through gamification, milestones, and personalized experiences. She discusses the challenges of scaling globally while creating meaningful connections that go beyond points, inspiring loyalty that truly transforms members’ wellness journeys.

Hosted by Joanna Witsch

This episode is sponsored by Comarch

Show Notes:

1) Ros Netto

2) Virgin Active

3) Book recommendation: The Happiness Project

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