Leverage Your Podcast Show

Leverage Your Podcast Show

This show is for podcast hosts and guests, bringing insider secrets from podcast industry experts and entrepreneurs who have created a successful lifestyle business through podcasting. We share tips on how to leverage podcasts further to boost visibility, position authority, create content, monetize and simply grow their business.


February 26, 2024 29 mins

Alright podcasters - you are in this to tap into other people’s audiences and get more leads & clients right? Have you thought of launching a webinar? I know I have -  I have the leadsology guru himself  Tom Poland on today to share how to create a webinar that sells, tips and tricks and how to leverage other people’s networks to boost results. 


Head to https://LeverageYourPodcastShow.com to read the blo...

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Whether you are looking to launch or rebrand your podcast - your artwork is the ONE thing that you should invest in to get noticed and attract your ideal listener. I have Podcast Branding owner Mark Des Cotes on today to share tips on how to create effective podcast cover art and logos, what you should include, whether you need a photo of yourself on there and mistakes to avoid.

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Podcast guesting takes time, money and strategy. If you are simply relying on the host to do all the heavy lifting when promoting the episode, you are giving up control over how you are positioned,  the level of exposure and visibility you get from the episode plus you are leaving leads and money on the table.

In this episode I share

  • Why c...

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We work on our brand, logo, podcast art - but when was the last time you worked on branding your self. That’s right… The colors and clothes you wear can affect your connections and income. I have image consultant Amy Janece on the show to help us show up on stage, on podcasts and meetings to get noticed and create a bigger impact. 


👔 How colors and clothing choices can have a direct influence on confide...

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There is strength in unity - and podcasting is a fantastic avenue for creating a community. I met Sherley Joseph at a Podfest event and was so impressed with her story of starting a podcast, sharing her voice, turning it into a community and grown it into the Black Canadian Creators podcast, community and directory becoming a leader in the space and helping black canadian creators share their voice. 

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Do you watch a trailer before seeing the movie -I bet you do! Then if you have a podcast, you should definitely have a podcast trailer. I have Arielle Nissenblatt on the show, the host of Trailer Park: The Podcast Trailer Podcast to share the 911 on podcast trailers. Here’s what we cover: 

  • The importance of podcast trailers in marketing and creating bu...

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You hear of buying and selling businesses - get investors etc - but you don’t really hear about folks investing in podcasts, scaling, buying and selling. It CAN happen and I have AJ Lawrence on my show who bought the Beyond 8 Figures Podcast. He shares his experience, mistakes and tips on buying and selling podcasts and what it takes to grow a successful podcast. 

  • Read more

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I don’t think LinkedIn gets enough credit  - I know it’s MY favorite platform right now. So how do you create a winning profile that boosts your authority, attracts your ideal client and generate more opportunities? 

I have LinkedIn Expert Tom Ryan on the show who gives us the scoop on how to improve your profile, post content effectively, and what the top strategies are to get more leads. You’ll find out…...

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January 1, 2024 17 mins

When used right, your podcast interviews and episodes should give you a ton of juicy content that will help you attract and convert your ideal client.  

It should give you oodles of consistent content, help you be more visible, showcase your authority, grow your list, build an audience and generate clients.

BUT simply posting that a show is live is NOT enough. You need to be STRATEGIC and CONS...

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You are hosting a podcast to build your authority platform and want to put a bigger flag in the ground as an industry leader (and get more leads!) so maybe it’s time to host your own virtual summit. If it’s been on your mind (I know it has for me), then you’ll want to listen to Marketing Coach Jay Williams who has nailed summits. 

Virtual summits have become a powerful tool for building authority, expandin...

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December 11, 2023 38 mins

Are you leveraging your podcast (or guesting) to build strong relationships, collaboration opportunities, referrals and sales? 

Maybe you’ve tried and suck at getting referrals. Been there. And if you are too afraid to ask for referrals, well, you don’t get any. 

Referrals are what can change the game in your business to grow exponentially, especially if you are a coach or service provider. 


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When you hear that someone is a speaker and see that the speak on venues and stages - what is your gut reaction - impressed right? You instantly know they are a coveted authority that is an expert at something. If you want that kind of credibility and become a highly paid authority - then podcast guesting is your gateway to speaking on stage. Today we speak with Anastasia Lipske, a speaker and podcast booking agency to...

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Catherine Roy shares her remarkable journey in podcasting. She reveals her secret sauce for attracting A-list podcast guests, emphasizing the importance of authenticity and genuine relationships. Catherine also spills the beans on her "A-List Method" of networking through LinkedIn. She offers advice on overcoming imposter syndrome and highlights the power of building real connections.

Additionally, she dis...

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The quickest way to growing your business, in my books, is collaborating with other businesses that serves a similar audience as you. And the beauty of podcasting is that you get an instant foot in the door to have that collaboration conversation if your guest (or the host) is that fit. 

So I have collaboration expert Meg Burrage of Collaboration Station on to share how to approach collaborations, your opt...

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WOW, 100 Episodes of the Leverage Your Podcast Show! That went by fast! 

I actually took the time to reflect (which I rarely do lol) and look at what has changed, what was good, what was not, and lessons along the way. 

And so in celebration, I did an episode sharing 17 tips and lessons over the past 100 episodes. I cover

  • What...

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Are you guessing at how to promote your podcast in a way that builds your audience and attracts new leads? Have you ever considered paid advertising methods to boost your results? My friend Tori Barker and I did a live training sharing organic and paid promotion strategies to do just that so in today’s episode I’m sharing our advice on how to turn your podcast from a passion project to a profitable marketing tool.  

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October 30, 2023 42 mins

Are you using AI yet? Have you tried out ChatGPT? 

If not - you are MISSING OUT! As my friend, Lead Gen expert and latest guest says - it’s the VA you never have to PAY. 

You’ll not only be shocked on all the ways it’ll benefit you, but you’ll also learn… 

  • Why it’s CRUCIAL to understand AI and ChatGPT and how to use it in your biz 
  • Lindsey’s 20-60-20 rule for u...
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YouTube is one of the biggest search engines - and it now showcases podcasts in YouTube. So why are sooooo many podcasters not taking advantage of this platform to grow their podcast, expand their audience, enhance engagement and repurpose content? I honestly have no idea! Video marketing is easier than you think. 

In this episode I’ll share some steps on how to get video ready, how to use the video record...

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Imagine defining and aligning your business and brand goals with your podcast concept that is purpose driven for a clear path to success. I’m chatting today with Christina Barsi who has a podcast production agency for women. It’s a juicy conversation about your WHY, your purpose, your goals and how to gain clarity to navigate these emotional waters to create a podcast that meets your goals but is also fulfilling. 

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You’ve been guesting on podcasts but you still may feel like a best-kept secret, not getting noticed or invited on other stages or podcasts. Or maybe you feel like the episodes you are recording aren’t really showcasing your expertise in the right way and you aren’t getting the results you hoped.  


On this episode I’m going to share


  • 3 ...

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