Over the last 4 years I have tried and tested so many things when it comes to my wedding albums. I’ve taken all the learnings from my experiences with my clients and refined my process.
The past few months, I’ve been in the full swing of wedding season and have been working on my first ever online course The Art of Album Sales: Selling Albums Confidently for Profit which is due to launch in April.
It is exciting (and scary) to work on a course. I’m so invested in albums in my photography business, and I get asked about albums ALLLLL the time during mentor sessions. It made sense to me to share my process with more of you.
In this podcast episode, I chat about 11 things to consider when it comes to selling and designing albums. Whether your new to the album game or looking to shake things up a bit, this episode includes tips learnt on my journey offering albums.
Lei x
Key Take-Aways
1. Design your albums for your couples and only allow a single design revision
2. Curate your cover choices to ensure your client doesn’t experience overwhelm
3. Curate your Album Offer and Pricing Model based on your ideal client
4. To sell albums; show up on social media and take your albums to every client meeting/including online meetings
5. Tips on packaging and how to create a sample album with the right supplier for you
Tools & Resources Mentioned In This Episode
- Pixellu Smart Albums – Receive 15% off your first 12 months, use my code ‘leileiclavey’.
- Album Cover Templates – Lei Lei Clavey x Hello Hello Editorial Album Cover Templates are available to purchase here.
- Vision Art – Receive 15% discount on your first album order, use my code ‘leilei15’
- Noissue for tissue paper and branded water activated tape + dispenser for parcels
- Stitch Press is where I have my custom stationery printed. Based in Melbourne, Australia. Incredible quality so costs are $$$ but worth it for a luxury experience for our clients. For stationery I have thank you
Further Show Notes Visit: https://leileiclaveyeducation.com/podcast
Lei Lei Clavey Education Instagram: https://www.instagram.com/leileiclaveyeducation/
Lei Lei Photography Instagram: https://www.instagram.com/leileiclavey/
Lei Lei Photography Facebook: https://www.facebook.com/leileiclaveyphotography
Lei Lei LinkedIn: https://www.linkedin.com/in/lei-lei-clavey/
Wedding Photography website: https://www.leileiclavey.com/
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Shop Wedding Price Guide Template and Wedding Client Guide Template: https://leileiclaveyeducation.com/guidesandtemplates
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