In this episode of the Life & Lens Podcast, join me for my podcast interview on Andrew Hellmich’s PhotobizX podcast about navigating moving from the high-end client to the luxury market and how I create styled shoots that are campaigns for my brand.
PhotobizX is a go-to podcast with Andrew Hellmich for aspiring and established photographers. On his weekly podcast he interviews successful photographers from around the world to uncover how they run their photography businesses, whether wedding, portrait or headshot photography and turn a profit. He’s interested in what photographers really do in their business, exposing ‘how’ they run their business so that we can shortcut the road to success.
In our interview, we talk about how launching my business with the specific goal to the world’s best wedding photographer, changed the trajectory of my success. Rather than entering as an entry-level wedding photographer, I crafted a brand and marketed myself to the high-end niche. From the outset, I wanted to attract high-end clients, planning luxury weddings with an editorial aesthetic. Was I open about my experience? Absolutely, I was and always am transparent about my experience as a fashion photographer who pivoted to shooting weddings. What attracted my ideal clients to me was my luxury branding, personal brand and strategic content from fashion backstage and styled shoots. I also think that putting your big goals and dreams out into the universecreates a magnetic force where people want to support you; so why not put it out there?
As I transition from the high-end to luxury client, listening back to this podcast has been a chance to reflect on how my business is evolving. I hope you enjoy the PhotobizX interview and that you can take from it some gems of advice that you can implement in your own business today.
Resources and Links Mentioned in this Episode:
Photobizx Website - https://photobizx.com
Photobizx Podcast - https://photobizx.com/interviews/
Photobizx Podcast Episode with Lei Lei Clavey - https://photobizx.com/lei-lei-clavey-how-to-go-from-zero-to-hero-in-the-world-of-high-end-luxury-weddings
Further Show Notes Visit: https://leileiclaveyeducation.com/podcast
Lei Lei Clavey Education Instagram: https://www.instagram.com/leileiclaveyeducation/
Lei Lei Photography Instagram: https://www.instagram.com/leileiclavey/
Lei Lei Photography Facebook: https://www.facebook.com/leileiclaveyphotography
Lei Lei LinkedIn: https://www.linkedin.com/in/lei-lei-clavey/
Wedding Photography website: https://www.leileiclavey.com/
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