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May 7, 2024 18 mins

Celebrating a decade of bootstrapping brilliance, I, Àlex, founder of MarsBased, am back behind the mic to share an emotional tribute to the journey we've shared. As we revel in a significant milestone, I'm incredibly grateful for the unwavering support from our clients, friends, and the wider community. The anniversary bash in Barcelona was an unforgettable affair, filled with poignant moments that underscored the collective effort that's helped us thrive in an industry that's often obsessed with the fast money game. Our steadfast commitment to an office-less model and sustainable growth has been our secret sauce, and there's a palpable sense of pride as I recount the values and culture that will propel us forward.

As we peer into the horizon, the future is abuzz with possibilities and challenges for MarsBased. After a much-needed respite, the podcast format is ripe for innovation, promising more spontaneous episodes that might just come to you from a plane en route to San Francisco. The company is gearing up for expansion and adaptation, from hiring fresh talent to huddling up in Andorra for a strategic retreat, all while fine-tuning our business acumen to better serve our evolving client base. We're embracing new technologies like Python and AI, and as always, focusing on the sustainable growth that's been our cornerstone. Strap in and join us on this exhilarating ride into the next decade of MarsBased, where innovation meets resilience.

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Episode Transcript

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Speaker 1 (00:00):
Hello everybody and welcome to Life on Mars.
Welcome after a few weeks ofhiatus.
I'm Alex.
I'm the CEO and founder ofMarsBased and I'm really happy
to be here again because it'sbeen a while since I last
recorded an episode.
It's going to be a solo episode.
I'm going to be rambling on fora few minutes.

(00:21):
First off, my apologies.
We haven't been releasingpodcasts because we've been very
fucking busy.
We turned 10 years old, as youmight have realized, because we
have been putting out a lot ofcontent.
We have announced this onsocial media, on our usual

(00:41):
channels of communication.
We organized and we hosted thisbig event in Barcelona, as a
matter of fact, about the 10years of the anniversary of
MarsBase and Startup Train, andI wanted to start off by saying
thank you.
Thank you to everybody who came, thank you to everybody who

(01:03):
sent the videos and some kindwords for our team, for my
co-founders, and I Thank you foreverybody who shared you know
cheers and kind messages onsocial media, sent emails,
whatsapps, called us to say youknow, to say nice words and

(01:27):
sharing some memories with us.
I compiled the video 30 minuteslong.
I had to keep it at 30 minutesonly.
We received so many videos frompeople across the globe, from
former clients, current clients,former employees, friends of

(01:47):
the Mars Space family, startupbrand speakers, podcast guests
that we had, partners, providers, sponsors.
You know it felt our heartswith joy.
I shared the video internallywith our team because there are
some some things areconfidential, but it almost

(02:08):
brought me to tears when I wasediting it.
It took me almost a weekend tocompile it.
So thank you to everybody whosent the videos.
Thank you to everybody whoattended the event.
We had almost 300 people atValkyria on the second week of
March, we gathered theStartBrand team, the MarsBase

(02:28):
team, and for the first time in10 years, I spoke at length
about MarsBased at StartUpBrand,which is something I really
wanted to do, but I always wantto keep both things very
separate.
I didn't want people to thinkthat we organize an event to
sell our services.
Nothing further from the truth.
Entrepreneurs are fucking broke.

(02:49):
They're not our target audience, and that got me wrong.
I really don't want to workwith friends, and so we'd rather
work for other companies, andso that helped to create a more
transparent, honest and a purerevent, if you will, because if

(03:11):
we wanted to sell something,then we'd organize Shopify
events or Ruby on Rails eventsor technical conferences and
whatnot, and then you can sellthere, you can hire.
Startbrand is something that wegive back to the community with
.
This is our way to pay itforward grow community and help
others and, you know, in thetrue StartupBrand fashion,
following their values.

(03:31):
This is something that we havecurated for 10 years, and so we
had an evening of meeting a lotof people and I shared I think
for the first time we didn'thave the speaker and I put
together a keynote intended for30 minutes ended up being almost

(03:54):
an hour or slightly over anhour because we also had, like,
some technical problems with themicrophones at the event, but
nonetheless it was a really goodevent.
You know, I was welling up atthe end of my keynote saying the
heartfelt thank you to everyone, and so thank you to everybody

(04:16):
who made it possible.
We created the company 10 yearsago.
We were not sure we would makeit to the first six months, and
here we are, 10 years afterwardsmore than $2 million in annual
revenue, completely bootstrapped.
Never had an office, never hada board, never had investors,
never had advisors, never had alot of things that most

(04:39):
companies have, and we justdon't.
We see the world differentlyand it's funny because a lot of
the companies I have interviewedat Startup Brain over the years
when we started in March 2014,.
These companies don't existanymore.
We have survived a lot of thesecompanies, and to our credit,

(05:06):
not saying that we do thingsbetter.
But I have to speak up and wehave to take pride in what we do
and explain the world thatthere's another way of doing
things, outside of the typicalhustle of raising funds and
going through accelerators,incubators, and going after VCs

(05:28):
and business angels and buildingsomething that you don't know
whether people need it, tryingto find product market fit and
trying to hit the hockey stick.
Growth and all of that I don'tknow.
There's another world out thereBootstrap companies, services,
agencies, organic growth, youknow, sales-led growth, if you

(05:52):
will, and it's as healthy, ifnot healthier, than other kinds
of entrepreneurship.
And one thing is for sure wethink more about the long-term
sustainability of thesebusinesses and I'm pretty sure
that we made it to the 10 yearsbecause we followed this model
and we will be for another 10years if we continue being true

(06:15):
to this model.
A lot of companies get lost,especially in our sector, when,
after a while.
After they hit a certain scale,they see an opportunity and
they're like, oh, fuck it.
Now I know that we can justmultiply our team by factor five
or 10 in two years and raise alittle bit of investment, open
an office and whatnot, and theyjust grow too much and they lose

(06:37):
their culture and the way ofdoing things and they fuck it up
, and precisely that's what wedon't want to do.
So anyways, long story short,we've been very busy.
After the celebration of the 10years I had to take a little bit
of a break.
I was a little bit burned out,hence podcast taking this

(06:59):
unintended break.
So sorry about that.
I don't know when this episodewill come out.
I'm going to San Francisco forthe next two, three weeks, very
soon.
Hopefully I can edit it andpublish it before I board my
plane, otherwise I'll do it onthe plane.
I don't know if I will berecording more episodes in the

(07:19):
next weeks.
We don't plan to shut down thepodcast.
Fear not, we'll be coming back,but maybe I record on the go.
I don't know.
I will be just being a littlebit more disruptive with the
podcast.
I'm feeling a little bit tiredof the Firestay chat slash

(07:40):
interview that I've been doingfor so many years 10 years of
Sutter Grind, three, four otheryears at other events before
that, and now the podcast.
I've interviewed.
I don't know more than 300people 500 people, I can't even
count and I'm feeling like I gotto do something more disruptive

(08:03):
.
So stay tuned.
I don't want to promise anything.
I still want to record a fewepisodes that we have in mind,
that we wanted to do, you know,the 10 years anniversary Q&A
with Xavi and Jordi, myco-founders.
We'll be sharing more stuff,probably some more technical
stuff.
We do have stuff on thepipeline, but I don't really

(08:27):
want to promise anything.
I'm really focused on buildingthe next 10 years.
So what I really realized lastweek when I got back from the
break is we made it to 10 years.
Now how do we build the next 10years for the company?
Right now, we are focused on afew fronts.
I can go really quickly over afew of them.

(08:51):
One of them is hiring.
We're hiring two people by thetime this podcast is aired.
I don't know if we will havehired these people, just in case
.
We're hiring a front-enddeveloper React, slash, angular,
what have you?
We are hiring a tech lead withRails, ideally with DevOps as
well.
It can be tech agnostic, butideally we need more with Rails

(09:16):
because one of our most seniorperson in the team, oriol, is
leaving the company after eightyears and we're massively
thankful for these years withhim.
So we need to replace him andso we're focused on hiring.

(09:37):
We are focused on the companyretreat coming up in June.
Early June we're going toAndorra for a week with the team
and you know this one hitsclose to home because it's one
of my favorite places on earthand we've been dying to do this
retreat for a few years, and soit's going to be fun.

(09:59):
And it's the first retreat toorganize without Leda because
she's still in maternity leave.
We're super thankful to haveEllie on board her replacement,
and so it will be a very goodone.
We're also very busy withchanging clients.
This and last year I'vecommented it on the pod already

(10:21):
we are changing clients moreoften than we were used to.
Because of the macroeconomicsituation.
Companies run out of business,they run out of budget, projects
get canceled, postponed.
They've reduced capacity moreoften, so we're in a good

(10:42):
situation.
Last year was pretty good,actually Probably the second or
third biggest year of Mark'sbased in terms of profit and
biggest one to date in revenue.
But it came with a lot ofeffort, so it was not easy
sailing.
It was not smooth sailing, butyeah, we're still in this

(11:04):
dynamic of, like, smallerprojects or not as many ongoing
retainers as we used to have,there's more fixed bits,
projects or projects chopped upin phases.
So, mvp, slash, prototyping,slash, concept, what have you
Then?
Phase one, phase two.

(11:25):
Between phases sometimes theytake a break, which is very
uncomfortable as a company, butthat's the reality right now.
So excited because some of thenames that we've got on the
sales funnel are pretty big andsome clients coming back.
Most likely we're going to endup working again with

(11:45):
Localistico.
It's a company that we workedfor about five years until they
ran out of money a couple ofyears back, a couple of years
back, excited to work with othercompanies that we respect and
admire, and I can't disclose thename.

(12:06):
So basically, we're puttingtogether so many great proposals
.
Javi and Jordi have reallystepped up and helping me so
much in the sales department, sothis is great.
What else?
We are also very busy indefining how do we have to
present ourselves and ourpitching, our value proposition

(12:30):
as a company, because for many,many years we've been tied to
development projects only andmaybe we want to be known for
something else.
Right, we have had a fewconsulting slash business
projects in the last year, yearand a half.
We feel like now we've shakenoff this imposter syndrome and

(12:53):
we want to do more stuff.
You know, for the first fiveyears, we're doing exclusively
Ruby and Angular, and stillnowadays people are like you
only do Ruby, right, you only doAngular.
And we're like no, we've beenTwink, react, react Native,
Nodejs, vue Ionic since 2018, 19, 17, depending on the

(13:15):
technology and last year westarted doing Python and AI, and
I think we do have Python onthe website, but we don't have
success cases.
We don't have blogs aboutPython.
We don't have clients on thewebsite.
We have signed a couple of AIprojects that we are developing
right now.
We haven't completed them, sothat's why we also don't have

(13:38):
portfolio, but we do have to getthis shit on the website.
Ai is nowhere on the website,so how are we going to get?
We're getting clients actuallywithout putting it on the
website, so how are we going toget?
We're getting clients actuallywithout putting it on the
website.
But we have to decouple frombeing a development-only
consultancy and incorporatebusiness or innovation into the

(14:00):
conversation, and so that's oneof the challenges I have right
now.
We're hiring also a marketingslash, content slash, growth
person, versatile person, ageneralist if possible, that can
help me with marketing and sothat I can focus more on sales,
but I will still be doing somemarketing, can help me to

(14:29):
co-host the podcast, so that Iam not here alone in front of
the mic, in front of the cameraso often and probably can help
to make sure that we don't skipa week without dropping an
episode.
All right, so you know, workingfor building the next 10 years
of the company is a very, verybig thing.
Building the next 10 years ofthe company is a very, very big

(14:50):
thing.
I will have a lot of time toponder and reflect on this on
the way to and back from SanFrancisco and while being there
for the Startup Grind GlobalConference.
But yeah, content, moreportfolios, more podcasts.
We'll rework a lot of thethings that we will redefine, a
lot of the things we havestopped using, a few software

(15:17):
pieces that we're using.
That's going to be on the.
That's one of the upcoming blogposts I'm writing.
We we actually have passed thebaton on startup digest.
We'll not be creating StartupDigest anymore.
We have done it for almosteight years, week in, week out.
Hundreds of issues of StartupDigest have been sent out by

(15:40):
either Leide or me over theyears.
We have passed it on to someoneelse.
We were looking to pass someother projects as well, so that
we can focus more on our stuffand maybe launch new stuff or
double down on some of thethings that we think require
more investment and more effort,like the podcast or the startup

(16:01):
brand events or our newsletterstuff like that right.
So a lot of challenges coming upand so extremely thankful for
the 10 years that we haveenjoyed.
Extremely thankful for thesupport that we keep receiving
from former clients and thecommunity and everybody sending

(16:23):
questions to the podcast,suggesting speakers, sending
improvements, or just sendingsome social the podcast
suggesting speakers sendingimprovements, or just sending
some social media love.
Or saying like, hey, I listenedto your podcast, it's very good
, or a podcast, you couldimprove these.
The interest the interest aretoo long.
Fucking Kedu Manchon fromMailDrag is like your interests
are too long.
I skip them all the time, butthe podcast is great.
Thank you, this is reallyhelpful.
This is honest, honest feedback.

(16:46):
If you say this is good, it'snot really helpful.
If you tell me what we canimprove, one thing we can
improve, I'll try to do it.
My working ethic is alwaystrying to improve one thing at a
time.
That's one thing that we didwith Startup Grind.
Improve one thing every event.
That's why we have a Kikasevent.

(17:08):
We will be sharing more stuff.
You know all of these 10 yearsof learnings about remote work,
async technologies, management,mental health I don't know if
there's a lot we can share.
So, for those who haveaccompanied us for many, many
years even those that came tothe first Startup Trainer Band,

(17:32):
listened to the first podcastepisode, were sent the first
clients or somewhere in themiddle, or even the last
contract we signed withcompanies like E-Tech, eclair,
travel, tax Free, heartflixExtremely thankful for these 10
years.
So thank you everybody.
If you like the pod, keepsupporting it, keep sharing it,

(17:55):
subscribe, give a review on yourfavorite podcasting platform
and send some more ideas andI'll see you sometime soon,
maybe in a week, two, three,five, six.
Definitely we'll come backbefore summer, hopefully with

(18:18):
recharged batteries and fresherideas and without further ado.
I think that's all from me,what you can expect now.
So thank you very much.
Here's to 10 more years ofMarsBased and, with your support
, I'm 100% sure that we'll seethat day.
Thank you very much.
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