108. From Blog to Brick-and-Mortar: Erin Schrader's Multifaceted Path to Entrepreneurial Success

Ever wondered how to transition from a side hustle to a full-time blogging career? In this episode, I sit down with Erin Schrader, the creative force behind Living in Yellow, to explore her journey from credit union employee to seven-figure entrepreneur.

Erin shares her inspiring story of building a thriving fashion and lifestyle brand, including:

• How she grew her Facebook following by 100,000 in just one year
• Why she continued working her 9-to-5 even after hitting seven figures
• Her approach to building and managing a team of 15 employees
• Balancing motherhood with running a successful business
• The evolution of her brand from blog to storefront
• Whether you're a budding blogger or an established entrepreneur, Erin's story offers valuable lessons on perseverance, adaptability, and the power of community in building a successful brand.

 

Follow Erin here: https://www.instagram.com/livinginyellow/?hl=en

Visit her storefront in person or online! https://www.shoplivinginyellow.com/

Products from Episode:

SkinTint

Zella Romper

Doona Stroller

Post Partum Swim Suits

 

About Erin:

Erin Schrader is the founder of Living in Yellow, a women's clothing and lifestyle brand with over 300,000 followers on Instagram. Starting as a personal blog in 2011, Living in Yellow has grown into a multi-faceted business including a clothing line and storefront. Erin's journey from side-hustle blogger to successful entrepreneur offers inspiration and practical advice for aspiring content creators and business owners.