Peter Schroeder started his entrepreneurial journey at the age of nine, doing a joint venture beverage business with a classmate. By 12, he was a featured Danish radio host and television reporter, seen on national news and television broadcasts. At 14, Peter created the biggest artist forum in Scandinavia, which he sold three years later to a major corporation.
By the age of 18, Peter was fully immersed in his music career as an EDM DJ named Pete Fox. He went on to launch a music label that produced several top Scandinavian artists, produced his own music, and eventually earned over 20 platinum records, 40 gold records, and multiple nominations for the Danish DJ Awards.
After almost a decade in the music industry, ending with over 380 performances in a single year, Peter had reached the top of what he wanted to accomplish in the industry. To him, music was a form of communication, and he was being called to help even more people with another way to communicate.
Peter then founded Telzio, a next generation, unified communications company. At Telzio, Peter and his team create innovative solutions to streamline and manage telecommunications for B2B. Here, Peter shares the story behind his journey from DJ to owning a communications firm. We also discuss the reality of life as an entrepreneur, how Peter found his zone of genius, and overcoming burnout.
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