In this podcast episode, Brendan breaks down four lead gen personalities and a 12-month focus plan that creates predictable, scalable income. Learn how the highest-earning agents build their business around their strengths, not by forcing themselves into strategies that don’t fit.
Why listen
• You will learn why cold calling and door knocking are optional, not mandatory
• You will identify your dominant lead gen personality and choose one primary lane
• You will use the 12-Month Mastery Framework to turn focus into consistent listings
• You will avoid Scattered Agent Syndrome and stick with what works
Chapters
00:00 The big mistake agents make about lead gen
00:56 Why cold calling is not the only path to success
02:26 Personality 1: The Prospector
03:17 Personality 2: The Networker
04:09 Personality 3: The Internet Influencer
05:29 Personality 4: The Direct Marketeer
06:42 One lead source beats dabbling
07:50 The 12-Month Mastery Framework
09:30 The compound effect of focus
10:21 How to choose your lead gen personality
11:12 Clarity and commitment
11:50 Scattered vs. focused agents
Resources
• Free Agent Playbook: https://www.listingbeast.com/scriptbook
• 5 Money Models of a Listing BEAST: https://shorturl.at/uH1z4
About Brendan Bartic
National real estate coach and creator of the Listing BEAST Method. Built Colorado’s top listing team and sold more than $1B in real estate. Brendan helps hardworking agents master listings and build real freedom.
Stay connected
Facebook: https://www.facebook.com/brendan.bartic
Instagram: https://www.instagram.com/brendanbartic/
Linktree: https://linktr.ee/brendanbartic
LinkedIn: https://www.linkedin.com/in/brendanjbartic/
Legal
This show is for education and entertainment. Follow all federal and local solicitation laws and the Do Not Call List.
Unlock the 5 Money Models of a Listing BEAST [FREE]: https://bit.ly/4efpO5S
🔗 Follow Brendan for more top-agent strategies:
FB: https://www.facebook.com/brendan.bartic
IG: https://www.instagram.com/brendanbartic/
LinkTree: https://linktr.ee/brendanbartic
LinkedIn: https://www.linkedin.com/in/brendanjbartic/
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