150 - Beyond the Logo: Crafting Compelling Narratives through Promotional Products

In this episode, Brian Scott shares how to effectively use promotional products for maximum impact.

Brian is a promotional product supplier who specializes in spices. He and his wife Cynthia work as a team and are excited to share their passion for healthy, flavorful food, travel – and some wellness mixed into the recipe. They both come from an athletic background, having competed in numerous marathons and Ironman races.

To learn more and view a sample of Brian’s spices, visit www.swagspiration.com and search for spice powerpaks.

If you’d like to go “beyond your logo” for your business and create memorable themes and experiences that make a lasting connection, please reach out via the contact page on the website.

In this episode we cover:

2:44     Distributors & Suppliers

6:51     Ad

9:31     Guerilla Marketing

11:34   Archetypes

13:58   Case Study

16:35   ROI

18:32   Planogram

20:16   Persona

22:15   Gifts & Giveaways

24:34   Seasonality

25:59   Brand Integrity

Thanks so much for tuning in again this week. I appreciate you  🙂

Have some feedback you’d like to share? Leave a note in the Feedback section.

Special thanks to Brian Scott for being on the show.

If you have a question or comment for a future episode, visit https://www.speakpipe.com/lbovm.

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