Episode 1: Digital Evolution in Healthcare Marketing

In the inaugural episode of "Live from HCIC 2023," Paul Matsen, Chief Marketing and Communications Officer of the Cleveland Clinic shares his journey from a non-healthcare background into his role as CMO, emphasizing the importance of digital evolution in healthcare marketing. Paul discusses the significant growth in digital engagement at Cleveland Clinic, from internet overhauls to content marketing strategies that have catapulted the organization to over a billion online sessions annually. With a focus on integrating paid, owned, and earned channels, Paul highlights the Clinic's commitment to becoming a digital-first enterprise. They also discuss leveraging AI for content creation, marketing efficiencies, and the adaptation to global audience needs, as showcased by the Clinic's expansion into the London healthcare market. This podcast offers a glimpse into how a leading healthcare institution embraces technology and content to maintain its authority in the healthcare industry and continuously evolves its marketing strategies to meet the challenges of the digital age.