Episode 4: Transforming Healthcare Marketing with Data and Value-Based Care

In Episode 4 of the "Live from HCIC 2023" podcast, Daphne Tam from Southwestern Health Resources discusses the innovative approaches to healthcare marketing within a value-based care system. Daphne emphasizes the shift from traditional healthcare marketing to a more integrated, patient-centric model that leverages data and predictive analytics to improve patient outcomes and manage care more effectively. Through strategic patient education and the provision of resources to healthcare providers, she illustrates how marketing efforts contribute to reducing emergency department visits and overall healthcare costs, while also improving quality scores. This insightful episode offers a deep dive into how data-driven marketing can support operational goals and enhance patient care in today's healthcare landscape.