Episode 8: Embracing Change in Healthcare Marketing

In Episode 8 of "Live from HCIC 2023," David Feinberg, Sr. Vice President, Chief Marketing and Communications Officer, Mount Sinai Health System, delves into the dynamic world of social media and AI in healthcare marketing. With over 40 years in the field, David recounts early resistance to social media within healthcare organizations and its evolution into a crucial communication tool. He discusses the transformative impact of AI on content creation, from generating initial drafts of physician profiles to creating engaging images, emphasizing AI's role in enhancing productivity and creativity. David's experience highlights the importance of adapting to new technologies while maintaining the essence of healthcare communication - trust, accuracy, and authoritative content. This episode offers a seasoned perspective on the intersection of traditional healthcare marketing principles with modern digital tools, illustrating the ongoing evolution of healthcare communication strategies.