September 17, 2024 • 42 mins
Ever wondered how a simple lunch could turn into a transformative experience? Join our conversation with Renee Vee and Mitzi Campbell, the visionary minds behind the Rich Thinking Conference in Philadelphia. They take us through their inspiring journey from a casual conversation to hosting a significant event focused on mindset, personal development, and abundance. Discover their motivations and the surprising hurdles they encountered, like the unexpectedly tough task of selling tickets despite featuring top-notch speakers. Renee shares what it means to live an extraordinary life through fulfillment in various facets, while Mitzi highlights the essence of freedom.
Uncover the meticulous process Renee and Mitzi used to handpick their speakers and how networking played a pivotal role. From leveraging personal connections to attending other live events, their efforts brought unique perspectives to their conference. They also discuss financial challenges and the importance of energetic returns over immediate monetary gains. Hear about the power of building genuine relationships and the immense value of being present at networking events, as these connections turned out to be the rocket fuel for their success.
Experience heartfelt moments as Renee and Mitzi reflect on impactful parenting and the joys of seamless speaker collaboration. Learn about their intentional efforts to avoid speaker overlap and how mutual encouragement and accountability played into their successful partnership. Mitzi further elaborates on creating an exceptional VIP experience with attention to detail and introduces the Rich Thinking Mastermind for ongoing support. Celebrate with us as we shine a light on the importance of collaboration, self-confidence, and the rewarding feeling of seeing a well-laid plan come together, leaving you inspired and motivated for your own entrepreneurial endeavors.
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Transcript
Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Speaker 1 (00:02):
Hello everyone and welcome to another episode of
the Live your Extraordinary Lifepodcast.
I'm your host, michelle Rios,and I am thrilled to have with
me today two dear friends who'vebeen on this entrepreneurial
journey with me now for sometime my friend Renee Vee and
Mitzi Campbell.
Let me tell you a little bitabout both of them before we
delve in.
(00:22):
Renee is the founder of MightyMinds Academy.
She's a speech languagepathologist and a mindset and
communication specialist, aswell as an author, speaker and
conference host.
She specializes in building,maintaining and protecting
confidence in teens byimplementing mindset strategies
and nurturing advancedcommunication skills.
(00:44):
All right Now Mitzi.
Mitzi also comes from theacademic community.
Mitzi came into theentrepreneurial space after
about three decades as a collegeprofessor and she's also dealt
with some very debilitatinghealth crises.
So Mitzi felt really called tomove outside of the Ivy Tower,
(01:05):
as they say, and she is now atransformational teacher and the
host of the Blessings podcast,and she works with people to
help them go after their desires, self-actualize and extract
powerful lessons and blessingsfrom life's experiences so they
can identify blind spots,release their false foundational
beliefs and learn the lifelessons that are holding them
(01:28):
back from living their truepotential.
Ladies, thank you so much fortaking the time to come on the
show today.
Speaker 2 (01:35):
Thank, you Michelle.
Speaker 1 (01:37):
Pleasure is ours, all right.
So motivation by having youboth on today is that you just
came off a phenomenal first-timeinaugural conference in
Philadelphia called the RichThinking Conference, and I
thought it would be reallyfabulous to have you come and
(02:00):
talk about the inspirationbehind this conference, some of
the behind the scenes, so thatthose folks that are thinking
about their entrepreneurialjourney can think about what
goes into something like thisand learn a little bit about
what your plans are for thefuture.
So let's delve in.
I'm going to start where Istart with all my guests, though
(02:21):
Mitzi already knows this, sowe're going to start with Renee
first.
Okay, what does it mean to youto live your extraordinary life?
Speaker 3 (02:32):
To live my extraordinary life.
Okay, I think fulfillment inall the pieces of the puzzle,
all of the facets of our wheelof life, if you want to call it
so, spiritually, health-wise,our family.
When we're fulfilled in allthose pieces of the pie, we live
(02:53):
an extraordinary life.
Speaker 1 (02:56):
Very good, Mitzi.
Any updates from the last timewe had this conversation?
Speaker 2 (03:00):
I think I'm going to say the same thing I said before
, which was freedom, sweetfreedom.
That's what living anextraordinary life means to me
complete freedom in all ways.
Speaker 1 (03:11):
Well, my hats are off to both of you, because the
authenticity that's required toshow up and do this kind of work
goes without saying.
You have to be your best trueself or else it just doesn't
work.
It's too hard to maintain and Ithink when you're in other
lines of work you can kind ofmuddle through with a little bit
(03:34):
of the mask right.
But when you're on thispersonal development journey and
you've chosen it as your life'swork, there really can't be any
masks.
You have to show up with allthe vulnerability, with all the
things right that go on in yourlife, and I just think the stuff
(03:54):
that you guys have accomplishedin a very short amount of time
is just incredible.
So congratulations to both ofyou.
Speaker 3 (04:03):
Thank you, let's delve in a little.
Speaker 1 (04:05):
I want to hear a little bit about what inspired
the both of you to come togetherto create the Rich Thinking
Conference.
What was the vision behind itinitially?
Speaker 2 (04:17):
Well, it happened because we were at lunch.
We just, you know, when you'reat, you're, you're at lunch and
you're just enjoying a niceconversation and good food and
you're just like, huh, we shouldkeep this feeling going, we
should do something.
And we were sitting therehaving lunch and we said let's
do something together.
What would it look like if wedid something together?
(04:38):
We just started brainstormingand then, as we're brainstorming
, we thought, all right, it's anevent.
If it's an event, great, whatdoes that look like?
What's it called?
And then we startedbrainstorming names.
We came up with the name RichThinking and tagline Unlocking
the Wealth of Wisdom.
And from there we just said,all right, if we did it, where
would it take place?
(04:58):
And then we started looking atvenues and it just progressed
naturally from there.
We just got into venues and itjust progressed naturally.
From there, we just we just gotinto it and it just started
rolling.
It was really.
It was really kind of naturaland organic.
Speaker 1 (05:16):
Did you envision that it would be as big as it turned
out to be, with the kind ofspeakers that you ended up with,
which were just phenomenal,when you first started having
this conversation?
Speaker 3 (05:28):
you first started having this conversation, I
personally pictured it biggerthan what it was, only because I
didn't know really what goesinto it.
And even trying to sell ticketsis something that a mentor of
mine said was the most difficultpart of the process, which he
was one of the first people tobuy a ticket because he throws
conferences and he was our first, you know, paid ticket to come
(05:51):
because he.
And then he told me he said youknow, if I can, if I can give
you any advice, it's you cannotpromote enough.
And you're going to thinkpeople the tickets are going to
fly off the shelf, especiallywith the, the quality and
caliber of speakers that you'replanning on having.
But he said that's just nottrue.
So I want to just let you knowthat.
And so I had then had that inmy mind of okay, if someone
(06:14):
who's been hosting conferencesfor a while say it's a struggle,
I believe them.
I'm not going to try andchallenge it, I just hope for
the best.
And you know, put it out there.
And we had a lot of people thatwere pining for us and helping
us to spread the word and a bigpart of our community to those
who really pushed this themessage out that we were hosting
(06:48):
this and the people that wereable to be in the room that day
with us, even though there wastwo other huge events happening
that weekend.
Speaker 1 (06:57):
Yeah, there was a lot going on.
Speaker 3 (06:59):
A lot going on yeah.
Speaker 1 (07:01):
Talk to me a little bit about how you went about
identifying speakers, because Iknow, with conferences of this
caliber, when you're looking forsomething that's really going
to draw in a lot of folks and behave something for everybody,
right In that vein of personaldevelopment and abundance, and
(07:21):
thinking beyond where you aretoday, how did you go about
thinking about speaker selection?
And then what did you hope thateach of them would bring to the
conference?
Speaker 2 (07:34):
Well, we drew from our personal networks to start.
We immediately started thinkingabout who we knew, who we made
connections with over time thatwe could ask to speak at this
event, and that's where westarted.
And we literally started withone Renee had one big name, I
had one big name, and we startedthere.
(07:55):
And then we started to thinkabout how we wanted to make sure
that every speaker had a uniquebend on the theme of mindset.
Every speaker had a unique bendon the theme of mindset and we
very intentionally then began tochoose the final round of
speakers based on people we knewthat could approach mindset
from unique angles.
And we just ended up with thisamazingly curated list.
(08:17):
And it was interesting, I think, the process of finding
speakers in that, you know,there were some people that we
kind of had, that I kind of hadin mind and asked and it wasn't
the right fit for them, andthere were other people who we
thought we could never get andwe got them.
(08:38):
So it's really interesting theway that it turns out and I just
encourage people who arethinking about doing this to
just go for it, just ask.
I mean, the worst somethingsomeone can say is no, and so
what you know, then you move onand find someone else.
The other key to this is thatthe people that we ended up, you
(08:59):
know, drawing in as speakersfor the event, were all people
we made connections with becausewe went to other live events.
And that's the key Going toother live events, making
connections, asking your friendswhat live events are you going
to?
Like, I've seen other peoplegoing to events I didn't know
about and I would have loved toknow about those because I
probably would have gone.
(09:19):
You know this has happened tome a few times.
So, getting the word out,because it's so important to
attend events, to makeconnections so that you can then
collaborate in whatever ways isa fit for you, whether it's
planning an event or doingsomething on your own.
It's just, you never know howthese things are going to play
out and how your connections aregoing to be able to benefit you
(09:41):
and others and the world atlarge.
Speaker 1 (09:44):
It's really cool able to benefit you and others and
the world at large.
It's really cool.
One of our mentors, craigSiegel, always says you need to
get in the room.
Right, you need to get in theroom where everybody else is so
that you can be part of thatcamaraderie and getting to know
people and networking.
So absolutely, I 100% agreewith you on that.
(10:06):
Get to as many places aspossible, even if you don't know
anybody.
Go with that mindset of I'mjust going to meet a couple more
new people to add to my networkand you never know what can
come of it.
Talk to me, renee.
I'm curious what would you saywere the biggest challenges
along the way?
(10:26):
Because obviously, when you'rebuilding something like this, it
takes resources.
You're going to have to putdeposits on spaces and think
about everything from, I'm sure,bringing certain speakers in to
speaker fees to all of thethings.
What were some of the biggestchallenges that you and Mitzi
had to navigate?
Speaker 3 (10:48):
So this is going to sound crazy, but there weren't
that many challenges.
Speaker 1 (10:53):
I mean financial challenge.
Speaker 3 (10:55):
I think probably, if I had to name one, it would be
financial, because we are bothentrepreneurs.
Mitzi actually sold her place,moved somewhere else, was moving
her daughter.
She was all over the place thissummer and giving herself to
her family and buying a housewith her partner, and I'm an
(11:17):
entrepreneur.
That's hot and cold with whatcomes in every month, but I
understood the importance ofputting it out there and making
it happen, regardless of what itlooks like in the in your bank
account.
Only because the return from anevent like this you can't look
at it as a financial return.
(11:39):
It's more a return on yourenergy and your network and your
, I guess, your energeticinvestment.
So when you provide a space forpeople to gather, to feel the
energy and the excitement thatcultivates from that, that's
worth it.
For me, hands down.
Speaker 1 (12:03):
I was going to say.
I have to imagine that at thispoint, the ability to be able to
call on some of those folksthat you were able to have speak
and were able to promote andhelp expand their networks, the
ability to call on them to say,hey, I'd love to be part of your
(12:24):
event at some point, becomessort of like a no-brainer, like,
over time, they're going tojust think of you as not only an
organizer, but a speaker, apanelist, someone I want to have
in my mastermind or what haveyou.
Speaker 3 (12:40):
Yeah, absolutely Absolutely.
But I think it's reallyimportant for people to know
that these connections that wehad with these speakers was not
by accident and there wasalready a relationship there for
almost all of them.
So it's really about buildingthe relationships, and Jim
Morris always says thatrelationships are rocket ships.
When he said that to me lastyear I said now I use it because
(13:02):
it's so true that there wasonly six main speakers included.
I mean Misty and I did ourspeaking as well, but six main
speakers that were given and allof those relationships were
built through our network,through groups of folks that
that we already had anestablished relationship with.
(13:25):
So I think it's really importantfor people to know that being
included and or involved withany kind of networking,
community business mastermindsgoing to these events so people
actually know who you are inperson, as opposed to just throw
on the flat screen that we'reall seem to be on all the time,
(13:47):
because the relationships buildwhen you're in those rooms.
People take you seriously, theyknow that you're.
You are serious aboutdeveloping yourself, your
business, your family, whateverit is.
Your goals are to to go tothese conferences People.
If you're in those rooms,people know you're serious.
Speaker 1 (14:04):
Yeah, no a hundred percent.
Speaker 2 (14:06):
And also I just want to add that they know you're
serious because you have takenthe steps to bring it to
fruition.
And the point that Renee madewas really important the
financial piece.
You do have to put skin in thegame, and that is when people
typically quit.
When it comes down to makingthat decision.
About putting the skin in thegame and I mean the financial
(14:28):
skin, that's when people,because it's it, does it's an
investment we're not making.
We didn't make any money onthis.
Speaker 1 (14:34):
Well, and it's daunting to have this event.
Yeah, it's like it's daunting.
Speaker 2 (14:39):
It's daunting, and and, and it is.
It is a for us.
Having an event was enabled usto position ourselves in a light
that we wanted to be seen in,in a way that we wanted to to,
to position ourselves movingforward.
So it was a way of usestablishing ourselves in that
(15:01):
thought leadership communityalongside those speakers that we
brought in.
And anyone can do that, anyonecan do that.
Speaker 1 (15:09):
I mean everybody listening sage words here.
Listen up.
I mean, we all started a fewyears ago and at some point you
have to put a stake in theground, and I know that can feel
very intimidating for a lot offolks.
But until you're willing totake that leap of faith, you're
not going to grow to the extentthat you really want to, and
(15:31):
that's regardless of whetheryou're putting on some event or
you're investing in a mastermindor you're going to go travel,
to go to an event.
You got to take that leap offaith and recognize the
investments you're making inyourself and in your business
are necessary.
They're just part of going downthis journey.
Talk to me a little bit aboutthe standout moments, because I
(15:54):
know there was a lot going onthat day, and obviously you had
some really wonderful feedbackfrom the attendees.
I was able to talk to some ofthem myself.
I got a lot of phone calls ofwhere are you?
So I want to hear from you,though, as the organizers You've
(16:15):
spent all these months planningfor this what were some of the
standout moments or keytakeaways for you?
Speaker 2 (16:41):
Do you want to go?
First was when I had the fatherof Neil Bakshi, one of our
speakers, come up to me and tellme he'd been receiving my
newsletter and he was so excitedabout meeting me in person and
he held my hands and looked inmy eyes he's probably out in his
80s and I was in tears when Iwas talking to him because I
(17:05):
just it was so moving the waythat he spoke to me and how
appreciative he was to be thereand to just be in the energy of
the day, like how much it meantto him because you know he was
kind of a you can read Neil'sstory to hear.
You know his family backgroundis a lot of heartbreak and it
was really just a beautifulmoment just meeting this guy in
(17:28):
the audience.
Speaker 1 (17:29):
And very genuine.
He's there probably to supporthis son.
He was yeah, yeah, he was thecutest man ever.
Speaker 2 (17:39):
Love him.
Speaker 3 (17:40):
Yeah, so mine, mine is also probably not obvious,
but obvious to Mitzi, because Ikept saying it all day that my
husband and my son were there.
So you guys are parents, youknow, going through these
journeys.
It's important that we arepassing on our wisdom to our
(18:01):
kids and also the possibilitiesthat are out there and exposing
not only my husband, becausehe's got an engineer mind and
all he thing, and you know I'vetalked to you both about this,
you know, for him to be able tobe in a room with with these
humans and he was makingconnections.
So that was one.
(18:21):
But the my best part of my daywas my son taking notes the
whole day and telling me howhe's learning so much.
And that is where it's at forme.
You know the kiddos are my jam,so for me it was like I invited
him.
I said I would love for you tobe there, I want to expose you
(18:42):
to my world.
When he said, yes, I know, know, he started high school,
sophomore year of high school.
So I was like it's thebeginning of the school year, so
if it's hard for you to, youknow, if you don't want to miss,
I get it.
He said, no, I want to be there.
I said okay.
So I'm thinking in my headhow's he going to stay busy all
day?
Is he going to just be on his?
phone all day.
You know you're always tryingto like make it comfortable for
(19:04):
them and so they feel acceptedand happy, and that wasn't.
I didn't even need to do that.
He was there front row watchingand taking his notes and
talking to people and thespeakers were speaking to him.
So for me it was that moment ofto be back at 15 years old and
be exposed to something likethis Can you imagine years old
(19:31):
and be exposed to something likethis.
Can you imagine and I think itjust brought it full circle as
to what my mission has been?
And that's just to impact, andwhether or not it's through
throwing an event or workingwith teens or collaborating in a
joint venture with somebodywith curriculum, whatever it is,
the bottom line is that theimpact and how we can help each
other and how you always givewithout expecting something in
(19:54):
return, and that's really whatI'm teaching him and I it just.
It just made my whole day.
It was the best.
Speaker 1 (20:02):
Well, these are beautiful takeaways.
I love that and you know, it'sone of those things where you
know the that, the genuineness.
You can't fake a 15 year oldtaking notes at a conference.
Speaker 3 (20:12):
Right, you can't, you know, and I wasn't like giving
him like you must pay attention,I mean he, it was all intrinsic
and I was, it was engaged, hewas engaged with what was
happening.
Speaker 1 (20:24):
Well, let's talk a little bit about that, because
you did have six reallyimpressive speakers that you
were able to bring into the fold, Were you?
Did you work with them inadvance?
I know that you all you knewthem in terms of making sure
they're all very different, butkind of giving them their own
space or what to talk about.
How was that process of workingwith the speakers in advance?
(20:47):
You?
Speaker 2 (20:49):
know it was very easy .
We allowed everything to flowvery naturally when we also gave
them a little bit of parametersaround a theme.
So we just identified it, wegave them the overall theme of
mindset and we gave them somebasic parameters that we would
like you to focus on this aspectand most of them were able to
take their normal speech, thethings that they already are
(21:15):
experts at and love to talkabout, and just tailor it, maybe
tweak it just a smidge so thatit fit in our venue, and they
all appreciated that very much.
And I actually it's interestingbecause when we were planning
this, I saw Amy Purdy onlinemade a comment about how she
went to an event and she feltshe had overlap with the other
(21:36):
speakers too much overlap and Icommented to her and she
commented back to me that I wasdoing an event and that we were
making sure that our speakerswould have no overlap and she
responded I don't know her, butshe responded you know that she
thought that was amazing andblah, blah, blah.
So the idea of having be able toprovide that for your speakers
(21:57):
as well, so they don't go intoit feeling nervous like, oh, is
someone else going to be talkingabout something that I'm
bringing up that didn't happen.
It was almost like, honestly,it was so, so serendipitous how
the entire day unfolded, and Ithink that's because both of us
began to take the steps and wejust allowed the steps to
(22:18):
progress.
We were not married to anyoutcome, we were totally
detached and we let it unfoldand everything came together
like in the most beautiful way.
Everything worked out perfectly, I have to say it really did.
Speaker 1 (22:32):
I know you both pretty well, I think, and I'm
curious if you would share withus how fully baked this was in
terms of your speaker lineupfour months ago, or was it still
?
I know that sometimes gettingthe commitments takes time, and
so you got to put it out thereand you got to take the leap of
(22:54):
faith and say, well, we've gotthis many.
It's a go when were you guyslike we're going, it came
together quickly.
Speaker 2 (23:05):
I mean, we did.
It came together very quicklyand we were just confident.
I don't know what it was behindus, but we just had some kind
of like golden guide that wasbehind us, just moving us along.
I think when you're doingsomething alone it's more
difficult.
When you're doing somethingwith a partner, you have
accountability for each otherand you also have the motivation
(23:28):
we cause.
You know, Renee is soenthusiastic and so encouraging
and the messages she would sendme.
I would send something andshe'd be like, oh, you're
fantastic.
She would just send me thesegreat messages.
I was like, oh, we really cando this.
It's just having a partner inthe game is, I think, essential
(23:48):
in you know, keeping you goingin it to make it easier.
Speaker 3 (23:52):
I think it'd be a lot harder if you're doing it alone
yeah, no so without a doubt,yes, and what's ironic and and
fun is that you know, mitzi andI, we know each other, but not
that much.
I mean we do.
We had no idea, we no idea, wedo now.
Yeah, now we do.
But it's almost like Michelle,when I met you, like we didn't
know when we roomed together,you know, in LA.
Speaker 1 (24:14):
We didn't know each other, but by the end of the
weekend we were very close.
Speaker 3 (24:18):
Yes, and but also that's the power of our network
right, there's an automatic know, like and trust.
So I knew, I knew that I knowwhat I'm capable of doing.
So I knew that I could carry it.
If, let's say, mitzi, she wasgoing through a lot of life
change this summer between herkids and herself, that if that
(24:39):
was happening, that I wouldstill be able to carry on and do
the tasks that needed to bedone.
But Mitzi pulled through inevery facet possible.
She was a light in showing mehow to make our event very
special and very polished and Ilearned a lot from her and I
think it worked out for the best.
(25:02):
So sometimes having a partnermight not, so you have to be
really cognizant and aware ofwho you're partnering with and
make sure that you have the samevision and mission and goal.
And we did so.
It was very you know, and I'mexcited to start planning next
year's already because I knowwhere we can take this now that
we've already done it.
(25:22):
One under the belt, right, andI think when back to the
speakers, it was all universallyaligned between.
You know how we decided on.
The date was because that'swhen coach was available, right,
so we initially had an August23rd date in mind which, by the
way, is not a good idea becauseeveryone's away.
(25:43):
So it worked out universallythat he said, hey, if you want
coach there, 23rd is not goingto work.
And I said, well, what works,because we'll put it then.
And that's what happened.
So September 6th was when hewas available.
So we kind of built it aroundhis availability because I knew
if at least we had him, we could, we could get more people in
(26:07):
there.
You know, like to experiencehim.
And I had a friend, brian Galky,who was my.
He was in my back of my head assomebody that I spoke with on
stage.
We met at a conference.
We maintained a friendship forthe past year.
I was just on his podcast.
So you see the connections theyjust build and they I was just
(26:27):
on his podcast.
So you see the connections theyjust build and they, they're so
valuable, they're so valuable.
And when he said he could do it, I said, oh, we are good, we
are, we are good, you know, andand we, just from there I would
download people.
I'm like, oh, I'm going to trythat.
And there was a lot of peoplethat weren't available and that
was fine.
They weren't meant to be therefor this one right.
This is.
The ones who were able to bethere were the ones that were
(26:50):
there and delivered beyond yourwildest dreams.
People walked out of that room.
I keep getting texts.
I don't know, mitzi, if you'regetting them, but people are
just so grateful that weprovided that space for them.
Speaker 1 (27:04):
Well, I want to jump in there because I want to hear
more.
I've gotten some feedbackmyself from some of the friends
we have in common that it wasjust a phenomenal experience and
it was very transformative.
Tell me a little bit more,maybe some of the savvy behind
the nuance, behind some of thefeedback you've received from
attendees the nuance behind someof the feedback you've received
(27:30):
from attendees.
Speaker 2 (27:38):
You know, interestingly, the day of, I had
many people come up to me andtalk about various
synchronicities they wereexperiencing that day, things
that kind of came out of nowhere.
You know, from the moreesoteric like oh I've been
seeing a lot of angel numberstoday to the relatability of.
Oh, I was just thinking abouthow I needed to work on X, y or
(27:58):
Z and this speaker was speakingdirectly to me.
You know so much of that.
I had a really interestingsynchronicity with a girl who
was the assistant to Coach Burtand I haven't talked about it,
but we had a few moments thatwere so crazy, off the charts,
(28:20):
like magical moments, and wedidn't even know each other.
So just things like thishappening all all day long was
was a form of natural feedback,like energetic feedback that was
happening in the moment.
And then everybody I mean somany people had so many amazing
things to say very upscale.
(28:47):
We wanted it to feel likeeveryone was a VIP.
We wanted it to feel like everyperson who stepped into that
room was of the highest and mostequal value to everyone else,
and that's what we achieved.
I think everybody who came intothat room felt, seen and
appreciated and that was reallyone of my highest goals to
really provide that service forpeople.
Speaker 1 (29:09):
What were the ways, what were the primary ways that
you went about that, Mitzi?
Speaker 2 (29:14):
Um, you know, I think that the biggest way was
providing an experience wherepeople felt like they were
getting the best service.
So we chose this venue the livecasino and hotel for a lot of
reasons, and one of the reasonswas that they had five-star food
(29:37):
, which I think is veryimportant.
I have been to conferenceswhere they have had a box of
chips and you pull out a bag ofchips or they've had, you know,
served a pizza and there's notenough for everyone.
Stuff like that does not goover well.
When you are paying, you know aticket price to see speakers
and you want your experience,your hospitality experience, to
(30:01):
be at the same level as thespeakers you're providing as the
other stuff that you'reproviding for the day.
So that was really important.
We did that.
We hired help where it wasnecessary.
We had to hire a tech person,for example.
Some people will try andfinagle it and do that on their
own.
Now you can if you haveexperience.
But so these are things youhave to make investments in to
(30:23):
provide the five-star experiencefor your guests.
That's really important.
Having good tablecloths, havinggood we didn't.
We also were very intentionalabout our swag.
We didn't want to have justlike a gift bag full of
tchotchkes like sometimes youget.
We had a really cool little setof boxing gloves.
We did like a Rocky themebecause of Philadelphia Rocky.
So we were thematically driven.
(30:45):
I mean, all of these littledetails which many of them came
naturally, I think, to me and toRenee just they came naturally.
But when I look back at all thethings, as I've been sort of
debriefing myself, I'm like wow,I can't believe how that
happened, how we did that and itworked so well and how that
just naturally was.
So the decorations, the we didhave high level print materials.
Speaker 3 (31:13):
Yep.
We made a.
How about the sign, Mitzi?
You have to.
Speaker 2 (31:17):
Oh, the sign, oh my God.
Well, yes, we wanted to rentmarquee letters, right?
So we wanted these marqueeletters.
Sorry, I have bugs.
We rented these marquee letters.
Well, the marquee letterscouldn't really find the right
size that I wanted, couldn'treally find exactly what I
wanted, and then when we foundthem, they were really expensive
.
And so I said, all right, I canmake these, and I can make them
(31:38):
just as nice or better.
So I ended up buying marqueeletters from Amazon that were
made of cardboard, put themtogether and then my partner,
jonathan, and I spray paintedthem gold, which you can't find.
So they were customized to ourevent and we use them as a
backdrop.
Rich thinking People tookpictures in front of it.
It was like this, it was likethis it was, it was the focal
(31:59):
point, it was so cool.
And the people at the venuesaid to me where did you rent
those?
And I said I made them.
And she said those are nicerthan the one.
She said people rent them allthe time and we've never seen
any that look like that.
They are amazing.
Speaker 1 (32:18):
You should go into business doing this.
I'm like if you saw how long Itook you went.
Speaker 2 (32:20):
I'd have to charge a lot.
I had to lug all these here andwe did.
We split them up.
I brought half of them to Renee.
We carried them.
It's like all these behind thescenes things that happen.
You know, renee bought theflowers and we brought the
flowers in.
She had the vases.
These are all very importantthings and that's definitely my
wheelhouse and I love making anevent look like there's some
(32:41):
cachet there at the event.
Your style is important andstyle is not necessarily
something.
Everyone has Even inspirationalphotographs of other events.
I was constantly sending Reneeand we were sending back and
forth pictures of other events,what we liked about it, the look
(33:01):
, what we didn't like, that kindof stuff.
So you do have to think aboutall of that.
It's a very comprehensive planthat you have to put together
but at the same time you'reletting go and detaching from.
You know you're going to trustthat it's all going to come
together and it does.
Speaker 1 (33:17):
So for everyone listening, I will, of course,
have the links in the show notes, but I really encourage you to
go to it's richthinkingorg.
Speaker 2 (33:27):
They will have photos .
Tell them about the mastermind,Renee.
Tell them about the mastermind.
Speaker 3 (33:32):
We made a decision to host a mastermind once a month,
where it and it's called theRich Thinking Mastermind because
what we want to do is cultivatecommunity.
We want to extend theexperience from rich thinking
throughout the year until ournext event next year.
And building that community isreally important for us because
(33:55):
you know, you've been toconferences.
You leave it's like okay, thatwas wonderful.
You float for a couple of dayson all the fumes of fabulousness
and then it just goes away andthen you're on to the next thing
.
But we want to make sure thatthis is a we build a community
around this where people can go.
As you both know how powerfulmasterminds are, and being a
(34:19):
part of a community is reallyimportant for especially
entrepreneurs, because you'reoftentimes doing things by
yourself and it doesn't workthat way.
It's very hard to do things byyourself.
So if we could provide a spacefor people to get together to
discuss ideas, to joint partneron things together, that is a
(34:44):
goal of ours to provide.
So we don't have the detailsyet 100%.
We just know it's going to be aonce a month thing, because I'm
part of other calls that areevery week.
It's hard to get there everyweek and then you feel like
you're missing out.
But if we really and I know howbusy everybody is so if we are
able to even get together for anhour once a month, it would, I
(35:05):
feel that people will make moreof a point to be there because
it's only once a month and thevalue they'll get out of that
will be worth their time.
So so much more worth theirtime if they make a point to be
there.
So that's in the works.
We have already a list ofpeople signed up to be a part of
(35:26):
this.
We're going to host it for freefor a while, see how it goes
and then eventually, you know,maybe, maybe, maybe have people
pay for it.
That's still kind of up in theair, but everyone who is at our
conference gets six months forfree with us for those meetings
and then and then we'll see howit goes from there.
But the goal is to provide andcultivate a community around
(35:50):
rich thinking, which, for thoseof you listening, it's not about
money, although money is verymuch a part of our lives,
because we can't live withoutmoney.
But the focus is not money.
The focus.
When we titled this it wasloosely based on Think and Grow
Rich, rich thinking, thinkingoutside of the financial part of
(36:12):
the piece of the puzzle.
It's more of wealth in yourmindset, wealth in your family
life, wealth in your health andhow we can expand ourselves and
grow to reach really big goalsthat we have and that hopefully
do lead to a lot of money.
But yes, you know, we don'twant to.
(36:33):
We don't want people to thinkoff the bat that it's all about
money, because it's not.
I've been to conferences whereit is all about money and, yes,
do we need to know?
Yes, if someone's giving meadvice on taxes or where to
invest, I think that's reallyvaluable.
I don't want to hear about itall day.
Speaker 1 (36:50):
Right?
Well, it's like you said.
It's part of the life wheel.
We're looking at this from aholistic perspective and I love
that you are loosely basing itoff from Napoleon Hill's
Thinking Grow Rich, becauseeveryone knows that there's
familiarity and it is beyond thefinancial aspect.
It really is about a lifethat's rich in experiences and a
(37:12):
mindset that's amplified, andhealth abundant health and
relationships.
So it is really holistic.
So, again, we'll put this inthe show notes, but please go
and visit richthinkingorg,because I know they're going to
have some wonderful photos.
There were so many taken fromthe event that I had FOMO the
(37:33):
whole time since I couldn't bethere, but I know that you'll
want to have it on your list forsomething to think about for
next year, so please go and takea look at that.
All right, I want to talk alittle bit about really what the
conference and experience ofputting something together, this
magnitude, did for your ownpersonal growth.
(37:55):
Mitzi, do you want to jump infirst?
Speaker 2 (38:02):
Yeah, sure, you know.
I think that one of the thingsthat stood out to me was that
there were pieces of the puzzleas we were going through the
process of actually planning thedetails, the practical details
like working with the hotel.
I think we realized after thefact we could have negotiated
(38:25):
differently.
We didn't realize, um, you knowthings like this that you just
don't know until you do.
Um, that was a big uh piece forme, um, for my personal growth,
I mean.
Other than that, I felt, Ithink, a sense of validation.
I have planned other events,I've planned much, much bigger
(38:45):
events and hadn't done it in awhile, and so, having that kind
of personal validation that,yeah, things do actually come
together.
You plan and plan and you putthese pieces into in place, but
when you get there, the puzzlereally does form in front of
your eyes.
And just reiterating that, likeself-confidence, self-trust was
(39:10):
was a really nice thing to have.
Speaker 1 (39:13):
Yeah.
I like that.
How about you, Renee?
Speaker 3 (39:16):
Sure, I agree with what Mitzi said.
I think for my own personal,it's another thing that I can
say that I am able to do.
So it's like a personalaccomplishment to say that I'm a
conference host, and every timeI say it I said it at the event
I was at this weekend when theysaid, you know, tell us about
what you did yesterday, I saidI'm a newly minted conference
(39:36):
host.
So that to me is really cool tobe able to say and I plan on,
you know, helping other peopleplan theirs, because a lot of
people have come up and said Iwanted to do this.
I've just been putting it offon the back burner and I said
well, if you have all the ideas,well, what's stopping you?
You know, because there's goingto be something stopping you.
(39:58):
It's either your schedulestopping you money, stopping you
your own self Fear that peoplewon't show up.
Speaker 1 (40:07):
Right, right.
Speaker 3 (40:08):
And we had.
I don't think we ever had thatfear.
I think we knew who that peoplewere going to come because of
what we were offering them andand for the first time to to
have almost like 60 people inthe room is other.
Other other people who havethrown events were like oh my
(40:30):
gosh, that's amazing for yourfirst one.
And I said yeah, because Ithink the energy at Missy and I
were putting out about it andaround it is what matters.
We weren't pushing sales, weweren't saying you know, buy a
ticket, buy a ticket.
But it was more of we want youin the room, we want you to
experience the collective energythat comes with being in a room
(40:52):
, and a lot of some of ourtickets were sponsored by
somebody and we were able toinvite folks for free to come,
which was really an amazingexperience for us, because money
is a topic and not every,especially entrepreneurs.
Speaker 1 (41:10):
I was going to say with entrepreneurs absolutely.
Speaker 3 (41:14):
But it's so important for entrepreneurs to be in
those rooms and to be connected,because that's how you progress
as a human, that's how youprogress in business, that's how
you progress in life.
So we were able to gift severalpeople a seat to be in the room
, and that, for me, iseverything, because I was gifted
(41:34):
a ticket to go to LA.
So for me, I wouldn't have beenable to go otherwise.
So for us to be able to providethat for people is.
I can't wait to be able to dothat again and maybe get some
teenagers in there or youngentrepreneurs right out of
(41:55):
school that don't know about theimportance of the network.
Speaker 1 (41:59):
Right?
Well, with that, I'm going tocome to my final question here,
and that is what advice wouldyou give to aspiring
entrepreneurs or newentrepreneurs who are looking to
host their own event and starttheir own ventures?
Speaker 2 (42:24):
oh I, I would say make a commitment and follow
through.
Keep going and ask for help asyou need it along the way.
Do whatever it takes, but donot quit, do not get scared.
Push through the fear and askfor help.
Speaker 3 (42:36):
you know, I asked my neighbor across the street.
I said you know he owns acouple of businesses.
I was like do you guys sponsorthings?
You know?
He said, send me the list.
I sent them the list, bang.
I had a check in my hand thenext day.
So, a lot of people fear asking.
They don't, you know, so theanswer is no, regardless.
(42:56):
If you don't ask, the answer isno.
If they don't you know, so theanswer is no regardless.
(43:20):
If you don't ask, the answer isno.
If you do ask and they say no,okay well, if I didn't ask it
would have been no anyway.
But you will find along the waypeople want to give back and if
conversations with someone Idon't even know what they look
like, about sponsorship or beingin the room and that it you
can't be shy about it.
Speaker 1 (43:29):
Yeah.
And you can't be shy.
Speaker 3 (43:31):
You can't be shy.
You have to ask, and if theysay no, great.
If they say yes, even better.
But yes, I think it's reallyimportant that when you're
planning something, don't tryand put all the weights on your
shoulders.
Spread them out.
Make sure you go to a venuethat is like the one we did.
I will talk every day aboutPhilly Live because the service
(43:55):
was impeccable.
The people who were working it,they took the weights off of
our shoulders.
Between the AV, the banquetmanager, we had gluten-free
people eating and we wereserving Philly cheesesteaks, so
we had people with dietaryrestrictions.
They were on it.
What do you need?
We'll do it for you, and Ithink that that made a huge
(44:19):
difference for us too.
Is that the day Mitzi and Iwere able to be present in the
day we didn't have to worryabout anything else.
We didn't have to worry about ifthere's a glitch, what's going
to happen.
We didn't have to worry aboutwho's going to clean up the food
after they eat.
We didn't have to worry aboutanything but being present in
our event.
Speaker 2 (44:39):
Yeah, and you do that by being proactive and setting
it up like that from the start,like if you're trying to do all
that, your event's not going tobe as successful you need to
delegate that.
Yes, yeah Well ladies veryimpressive.
Speaker 1 (44:56):
I'm incredibly happy for you both.
I'm very proud of you.
Watching your journeys has beennothing short of just
exhilarating.
It's exciting to see people youlove and care about do great
things.
So congratulations again.
And to everyone listening, myfinal plug here go check them
(45:19):
out.
I'll make sure we have links toRenee V's contact info as well
as Mitzi's contact info.
And then, of course, on thisphenomenal new conference that
they've just got underway,richthinkingorg.
And again, thank you for yourtime, ladies.
It's been an absolute pleasureto come back together and have
this conversation.
Speaker 3 (45:39):
Lots of learning.
Thank you for having us.
Thank you, yeah.
Speaker 2 (45:42):
Michelle, love you.
You're so generous.
Love you.
Yes, thank you, michelle.
Hello everyone and welcome to another episode of
the Live your Extraordinary Lifepodcast.
I'm your host, michelle Rios,and I am thrilled to have with
me today two dear friends who'vebeen on this entrepreneurial
journey with me now for sometime my friend Renee Vee and
Mitzi Campbell.
Let me tell you a little bitabout both of them before we
delve in.
(00:22):
Renee is the founder of MightyMinds Academy.
She's a speech languagepathologist and a mindset and
communication specialist, aswell as an author, speaker and
conference host.
She specializes in building,maintaining and protecting
confidence in teens byimplementing mindset strategies
and nurturing advancedcommunication skills.
(00:44):
All right Now Mitzi.
Mitzi also comes from theacademic community.
Mitzi came into theentrepreneurial space after
about three decades as a collegeprofessor and she's also dealt
with some very debilitatinghealth crises.
So Mitzi felt really called tomove outside of the Ivy Tower,
(01:05):
as they say, and she is now atransformational teacher and the
host of the Blessings podcast,and she works with people to
help them go after their desires, self-actualize and extract
powerful lessons and blessingsfrom life's experiences so they
can identify blind spots,release their false foundational
beliefs and learn the lifelessons that are holding them
(01:28):
back from living their truepotential.
Ladies, thank you so much fortaking the time to come on the
show today.
Speaker 2 (01:35):
Thank, you Michelle.
Speaker 1 (01:37):
Pleasure is ours, all right.
So motivation by having youboth on today is that you just
came off a phenomenal first-timeinaugural conference in
Philadelphia called the RichThinking Conference, and I
thought it would be reallyfabulous to have you come and
(02:00):
talk about the inspirationbehind this conference, some of
the behind the scenes, so thatthose folks that are thinking
about their entrepreneurialjourney can think about what
goes into something like thisand learn a little bit about
what your plans are for thefuture.
So let's delve in.
I'm going to start where Istart with all my guests, though
(02:21):
Mitzi already knows this, sowe're going to start with Renee
first.
Okay, what does it mean to youto live your extraordinary life?
Speaker 3 (02:32):
To live my extraordinary life.
Okay, I think fulfillment inall the pieces of the puzzle,
all of the facets of our wheelof life, if you want to call it
so, spiritually, health-wise,our family.
When we're fulfilled in allthose pieces of the pie, we live
(02:53):
an extraordinary life.
Speaker 1 (02:56):
Very good, Mitzi.
Any updates from the last timewe had this conversation?
Speaker 2 (03:00):
I think I'm going to say the same thing I said before
, which was freedom, sweetfreedom.
That's what living anextraordinary life means to me
complete freedom in all ways.
Speaker 1 (03:11):
Well, my hats are off to both of you, because the
authenticity that's required toshow up and do this kind of work
goes without saying.
You have to be your best trueself or else it just doesn't
work.
It's too hard to maintain and Ithink when you're in other
lines of work you can kind ofmuddle through with a little bit
(03:34):
of the mask right.
But when you're on thispersonal development journey and
you've chosen it as your life'swork, there really can't be any
masks.
You have to show up with allthe vulnerability, with all the
things right that go on in yourlife, and I just think the stuff
(03:54):
that you guys have accomplishedin a very short amount of time
is just incredible.
So congratulations to both ofyou.
Speaker 3 (04:03):
Thank you, let's delve in a little.
Speaker 1 (04:05):
I want to hear a little bit about what inspired
the both of you to come togetherto create the Rich Thinking
Conference.
What was the vision behind itinitially?
Speaker 2 (04:17):
Well, it happened because we were at lunch.
We just, you know, when you'reat, you're, you're at lunch and
you're just enjoying a niceconversation and good food and
you're just like, huh, we shouldkeep this feeling going, we
should do something.
And we were sitting therehaving lunch and we said let's
do something together.
What would it look like if wedid something together?
(04:38):
We just started brainstormingand then, as we're brainstorming
, we thought, all right, it's anevent.
If it's an event, great, whatdoes that look like?
What's it called?
And then we startedbrainstorming names.
We came up with the name RichThinking and tagline Unlocking
the Wealth of Wisdom.
And from there we just said,all right, if we did it, where
would it take place?
(04:58):
And then we started looking atvenues and it just progressed
naturally from there.
We just got into venues and itjust progressed naturally.
From there, we just we just gotinto it and it just started
rolling.
It was really.
It was really kind of naturaland organic.
Speaker 1 (05:16):
Did you envision that it would be as big as it turned
out to be, with the kind ofspeakers that you ended up with,
which were just phenomenal,when you first started having
this conversation?
Speaker 3 (05:28):
you first started having this conversation, I
personally pictured it biggerthan what it was, only because I
didn't know really what goesinto it.
And even trying to sell ticketsis something that a mentor of
mine said was the most difficultpart of the process, which he
was one of the first people tobuy a ticket because he throws
conferences and he was our first, you know, paid ticket to come
(05:51):
because he.
And then he told me he said youknow, if I can, if I can give
you any advice, it's you cannotpromote enough.
And you're going to thinkpeople the tickets are going to
fly off the shelf, especiallywith the, the quality and
caliber of speakers that you'replanning on having.
But he said that's just nottrue.
So I want to just let you knowthat.
And so I had then had that inmy mind of okay, if someone
(06:14):
who's been hosting conferencesfor a while say it's a struggle,
I believe them.
I'm not going to try andchallenge it, I just hope for
the best.
And you know, put it out there.
And we had a lot of people thatwere pining for us and helping
us to spread the word and a bigpart of our community to those
who really pushed this themessage out that we were hosting
(06:48):
this and the people that wereable to be in the room that day
with us, even though there wastwo other huge events happening
that weekend.
Speaker 1 (06:57):
Yeah, there was a lot going on.
Speaker 3 (06:59):
A lot going on yeah.
Speaker 1 (07:01):
Talk to me a little bit about how you went about
identifying speakers, because Iknow, with conferences of this
caliber, when you're looking forsomething that's really going
to draw in a lot of folks and behave something for everybody,
right In that vein of personaldevelopment and abundance, and
(07:21):
thinking beyond where you aretoday, how did you go about
thinking about speaker selection?
And then what did you hope thateach of them would bring to the
conference?
Speaker 2 (07:34):
Well, we drew from our personal networks to start.
We immediately started thinkingabout who we knew, who we made
connections with over time thatwe could ask to speak at this
event, and that's where westarted.
And we literally started withone Renee had one big name, I
had one big name, and we startedthere.
(07:55):
And then we started to thinkabout how we wanted to make sure
that every speaker had a uniquebend on the theme of mindset.
Every speaker had a unique bendon the theme of mindset and we
very intentionally then began tochoose the final round of
speakers based on people we knewthat could approach mindset
from unique angles.
And we just ended up with thisamazingly curated list.
(08:17):
And it was interesting, I think, the process of finding
speakers in that, you know,there were some people that we
kind of had, that I kind of hadin mind and asked and it wasn't
the right fit for them, andthere were other people who we
thought we could never get andwe got them.
(08:38):
So it's really interesting theway that it turns out and I just
encourage people who arethinking about doing this to
just go for it, just ask.
I mean, the worst somethingsomeone can say is no, and so
what you know, then you move onand find someone else.
The other key to this is thatthe people that we ended up, you
(08:59):
know, drawing in as speakersfor the event, were all people
we made connections with becausewe went to other live events.
And that's the key Going toother live events, making
connections, asking your friendswhat live events are you going
to?
Like, I've seen other peoplegoing to events I didn't know
about and I would have loved toknow about those because I
probably would have gone.
(09:19):
You know this has happened tome a few times.
So, getting the word out,because it's so important to
attend events, to makeconnections so that you can then
collaborate in whatever ways isa fit for you, whether it's
planning an event or doingsomething on your own.
It's just, you never know howthese things are going to play
out and how your connections aregoing to be able to benefit you
(09:41):
and others and the world atlarge.
Speaker 1 (09:44):
It's really cool able to benefit you and others and
the world at large.
It's really cool.
One of our mentors, craigSiegel, always says you need to
get in the room.
Right, you need to get in theroom where everybody else is so
that you can be part of thatcamaraderie and getting to know
people and networking.
So absolutely, I 100% agreewith you on that.
(10:06):
Get to as many places aspossible, even if you don't know
anybody.
Go with that mindset of I'mjust going to meet a couple more
new people to add to my networkand you never know what can
come of it.
Talk to me, renee.
I'm curious what would you saywere the biggest challenges
along the way?
(10:26):
Because obviously, when you'rebuilding something like this, it
takes resources.
You're going to have to putdeposits on spaces and think
about everything from, I'm sure,bringing certain speakers in to
speaker fees to all of thethings.
What were some of the biggestchallenges that you and Mitzi
had to navigate?
Speaker 3 (10:48):
So this is going to sound crazy, but there weren't
that many challenges.
Speaker 1 (10:53):
I mean financial challenge.
Speaker 3 (10:55):
I think probably, if I had to name one, it would be
financial, because we are bothentrepreneurs.
Mitzi actually sold her place,moved somewhere else, was moving
her daughter.
She was all over the place thissummer and giving herself to
her family and buying a housewith her partner, and I'm an
(11:17):
entrepreneur.
That's hot and cold with whatcomes in every month, but I
understood the importance ofputting it out there and making
it happen, regardless of what itlooks like in the in your bank
account.
Only because the return from anevent like this you can't look
at it as a financial return.
(11:39):
It's more a return on yourenergy and your network and your
, I guess, your energeticinvestment.
So when you provide a space forpeople to gather, to feel the
energy and the excitement thatcultivates from that, that's
worth it.
For me, hands down.
Speaker 1 (12:03):
I was going to say.
I have to imagine that at thispoint, the ability to be able to
call on some of those folksthat you were able to have speak
and were able to promote andhelp expand their networks, the
ability to call on them to say,hey, I'd love to be part of your
(12:24):
event at some point, becomessort of like a no-brainer, like,
over time, they're going tojust think of you as not only an
organizer, but a speaker, apanelist, someone I want to have
in my mastermind or what haveyou.
Speaker 3 (12:40):
Yeah, absolutely Absolutely.
But I think it's reallyimportant for people to know
that these connections that wehad with these speakers was not
by accident and there wasalready a relationship there for
almost all of them.
So it's really about buildingthe relationships, and Jim
Morris always says thatrelationships are rocket ships.
When he said that to me lastyear I said now I use it because
(13:02):
it's so true that there wasonly six main speakers included.
I mean Misty and I did ourspeaking as well, but six main
speakers that were given and allof those relationships were
built through our network,through groups of folks that
that we already had anestablished relationship with.
(13:25):
So I think it's really importantfor people to know that being
included and or involved withany kind of networking,
community business mastermindsgoing to these events so people
actually know who you are inperson, as opposed to just throw
on the flat screen that we'reall seem to be on all the time,
(13:47):
because the relationships buildwhen you're in those rooms.
People take you seriously, theyknow that you're.
You are serious aboutdeveloping yourself, your
business, your family, whateverit is.
Your goals are to to go tothese conferences People.
If you're in those rooms,people know you're serious.
Speaker 1 (14:04):
Yeah, no a hundred percent.
Speaker 2 (14:06):
And also I just want to add that they know you're
serious because you have takenthe steps to bring it to
fruition.
And the point that Renee madewas really important the
financial piece.
You do have to put skin in thegame, and that is when people
typically quit.
When it comes down to makingthat decision.
About putting the skin in thegame and I mean the financial
(14:28):
skin, that's when people,because it's it, does it's an
investment we're not making.
We didn't make any money onthis.
Speaker 1 (14:34):
Well, and it's daunting to have this event.
Yeah, it's like it's daunting.
Speaker 2 (14:39):
It's daunting, and and, and it is.
It is a for us.
Having an event was enabled usto position ourselves in a light
that we wanted to be seen in,in a way that we wanted to to,
to position ourselves movingforward.
So it was a way of usestablishing ourselves in that
(15:01):
thought leadership communityalongside those speakers that we
brought in.
And anyone can do that, anyonecan do that.
Speaker 1 (15:09):
I mean everybody listening sage words here.
Listen up.
I mean, we all started a fewyears ago and at some point you
have to put a stake in theground, and I know that can feel
very intimidating for a lot offolks.
But until you're willing totake that leap of faith, you're
not going to grow to the extentthat you really want to, and
(15:31):
that's regardless of whetheryou're putting on some event or
you're investing in a mastermindor you're going to go travel,
to go to an event.
You got to take that leap offaith and recognize the
investments you're making inyourself and in your business
are necessary.
They're just part of going downthis journey.
Talk to me a little bit aboutthe standout moments, because I
(15:54):
know there was a lot going onthat day, and obviously you had
some really wonderful feedbackfrom the attendees.
I was able to talk to some ofthem myself.
I got a lot of phone calls ofwhere are you?
So I want to hear from you,though, as the organizers You've
(16:15):
spent all these months planningfor this what were some of the
standout moments or keytakeaways for you?
Speaker 2 (16:41):
Do you want to go?
First was when I had the fatherof Neil Bakshi, one of our
speakers, come up to me and tellme he'd been receiving my
newsletter and he was so excitedabout meeting me in person and
he held my hands and looked inmy eyes he's probably out in his
80s and I was in tears when Iwas talking to him because I
(17:05):
just it was so moving the waythat he spoke to me and how
appreciative he was to be thereand to just be in the energy of
the day, like how much it meantto him because you know he was
kind of a you can read Neil'sstory to hear.
You know his family backgroundis a lot of heartbreak and it
was really just a beautifulmoment just meeting this guy in
(17:28):
the audience.
Speaker 1 (17:29):
And very genuine.
He's there probably to supporthis son.
He was yeah, yeah, he was thecutest man ever.
Speaker 2 (17:39):
Love him.
Speaker 3 (17:40):
Yeah, so mine, mine is also probably not obvious,
but obvious to Mitzi, because Ikept saying it all day that my
husband and my son were there.
So you guys are parents, youknow, going through these
journeys.
It's important that we arepassing on our wisdom to our
(18:01):
kids and also the possibilitiesthat are out there and exposing
not only my husband, becausehe's got an engineer mind and
all he thing, and you know I'vetalked to you both about this,
you know, for him to be able tobe in a room with with these
humans and he was makingconnections.
So that was one.
(18:21):
But the my best part of my daywas my son taking notes the
whole day and telling me howhe's learning so much.
And that is where it's at forme.
You know the kiddos are my jam,so for me it was like I invited
him.
I said I would love for you tobe there, I want to expose you
(18:42):
to my world.
When he said, yes, I know, know, he started high school,
sophomore year of high school.
So I was like it's thebeginning of the school year, so
if it's hard for you to, youknow, if you don't want to miss,
I get it.
He said, no, I want to be there.
I said okay.
So I'm thinking in my headhow's he going to stay busy all
day?
Is he going to just be on his?
phone all day.
You know you're always tryingto like make it comfortable for
(19:04):
them and so they feel acceptedand happy, and that wasn't.
I didn't even need to do that.
He was there front row watchingand taking his notes and
talking to people and thespeakers were speaking to him.
So for me it was that moment ofto be back at 15 years old and
be exposed to something likethis Can you imagine years old
(19:31):
and be exposed to something likethis.
Can you imagine and I think itjust brought it full circle as
to what my mission has been?
And that's just to impact, andwhether or not it's through
throwing an event or workingwith teens or collaborating in a
joint venture with somebodywith curriculum, whatever it is,
the bottom line is that theimpact and how we can help each
other and how you always givewithout expecting something in
(19:54):
return, and that's really whatI'm teaching him and I it just.
It just made my whole day.
It was the best.
Speaker 1 (20:02):
Well, these are beautiful takeaways.
I love that and you know, it'sone of those things where you
know the that, the genuineness.
You can't fake a 15 year oldtaking notes at a conference.
Speaker 3 (20:12):
Right, you can't, you know, and I wasn't like giving
him like you must pay attention,I mean he, it was all intrinsic
and I was, it was engaged, hewas engaged with what was
happening.
Speaker 1 (20:24):
Well, let's talk a little bit about that, because
you did have six reallyimpressive speakers that you
were able to bring into the fold, Were you?
Did you work with them inadvance?
I know that you all you knewthem in terms of making sure
they're all very different, butkind of giving them their own
space or what to talk about.
How was that process of workingwith the speakers in advance?
(20:47):
You?
Speaker 2 (20:49):
know it was very easy .
We allowed everything to flowvery naturally when we also gave
them a little bit of parametersaround a theme.
So we just identified it, wegave them the overall theme of
mindset and we gave them somebasic parameters that we would
like you to focus on this aspectand most of them were able to
take their normal speech, thethings that they already are
(21:15):
experts at and love to talkabout, and just tailor it, maybe
tweak it just a smidge so thatit fit in our venue, and they
all appreciated that very much.
And I actually it's interestingbecause when we were planning
this, I saw Amy Purdy onlinemade a comment about how she
went to an event and she feltshe had overlap with the other
(21:36):
speakers too much overlap and Icommented to her and she
commented back to me that I wasdoing an event and that we were
making sure that our speakerswould have no overlap and she
responded I don't know her, butshe responded you know that she
thought that was amazing andblah, blah, blah.
So the idea of having be able toprovide that for your speakers
(21:57):
as well, so they don't go intoit feeling nervous like, oh, is
someone else going to be talkingabout something that I'm
bringing up that didn't happen.
It was almost like, honestly,it was so, so serendipitous how
the entire day unfolded, and Ithink that's because both of us
began to take the steps and wejust allowed the steps to
(22:18):
progress.
We were not married to anyoutcome, we were totally
detached and we let it unfoldand everything came together
like in the most beautiful way.
Everything worked out perfectly, I have to say it really did.
Speaker 1 (22:32):
I know you both pretty well, I think, and I'm
curious if you would share withus how fully baked this was in
terms of your speaker lineupfour months ago, or was it still
?
I know that sometimes gettingthe commitments takes time, and
so you got to put it out thereand you got to take the leap of
(22:54):
faith and say, well, we've gotthis many.
It's a go when were you guyslike we're going, it came
together quickly.
Speaker 2 (23:05):
I mean, we did.
It came together very quicklyand we were just confident.
I don't know what it was behindus, but we just had some kind
of like golden guide that wasbehind us, just moving us along.
I think when you're doingsomething alone it's more
difficult.
When you're doing somethingwith a partner, you have
accountability for each otherand you also have the motivation
(23:28):
we cause.
You know, Renee is soenthusiastic and so encouraging
and the messages she would sendme.
I would send something andshe'd be like, oh, you're
fantastic.
She would just send me thesegreat messages.
I was like, oh, we really cando this.
It's just having a partner inthe game is, I think, essential
(23:48):
in you know, keeping you goingin it to make it easier.
Speaker 3 (23:52):
I think it'd be a lot harder if you're doing it alone
yeah, no so without a doubt,yes, and what's ironic and and
fun is that you know, mitzi andI, we know each other, but not
that much.
I mean we do.
We had no idea, we no idea, wedo now.
Yeah, now we do.
But it's almost like Michelle,when I met you, like we didn't
know when we roomed together,you know, in LA.
Speaker 1 (24:14):
We didn't know each other, but by the end of the
weekend we were very close.
Speaker 3 (24:18):
Yes, and but also that's the power of our network
right, there's an automatic know, like and trust.
So I knew, I knew that I knowwhat I'm capable of doing.
So I knew that I could carry it.
If, let's say, mitzi, she wasgoing through a lot of life
change this summer between herkids and herself, that if that
(24:39):
was happening, that I wouldstill be able to carry on and do
the tasks that needed to bedone.
But Mitzi pulled through inevery facet possible.
She was a light in showing mehow to make our event very
special and very polished and Ilearned a lot from her and I
think it worked out for the best.
(25:02):
So sometimes having a partnermight not, so you have to be
really cognizant and aware ofwho you're partnering with and
make sure that you have the samevision and mission and goal.
And we did so.
It was very you know, and I'mexcited to start planning next
year's already because I knowwhere we can take this now that
we've already done it.
(25:22):
One under the belt, right, andI think when back to the
speakers, it was all universallyaligned between.
You know how we decided on.
The date was because that'swhen coach was available, right,
so we initially had an August23rd date in mind which, by the
way, is not a good idea becauseeveryone's away.
(25:43):
So it worked out universallythat he said, hey, if you want
coach there, 23rd is not goingto work.
And I said, well, what works,because we'll put it then.
And that's what happened.
So September 6th was when hewas available.
So we kind of built it aroundhis availability because I knew
if at least we had him, we could, we could get more people in
(26:07):
there.
You know, like to experiencehim.
And I had a friend, brian Galky,who was my.
He was in my back of my head assomebody that I spoke with on
stage.
We met at a conference.
We maintained a friendship forthe past year.
I was just on his podcast.
So you see the connections theyjust build and they I was just
(26:27):
on his podcast.
So you see the connections theyjust build and they, they're so
valuable, they're so valuable.
And when he said he could do it, I said, oh, we are good, we
are, we are good, you know, andand we, just from there I would
download people.
I'm like, oh, I'm going to trythat.
And there was a lot of peoplethat weren't available and that
was fine.
They weren't meant to be therefor this one right.
This is.
The ones who were able to bethere were the ones that were
(26:50):
there and delivered beyond yourwildest dreams.
People walked out of that room.
I keep getting texts.
I don't know, mitzi, if you'regetting them, but people are
just so grateful that weprovided that space for them.
Speaker 1 (27:04):
Well, I want to jump in there because I want to hear
more.
I've gotten some feedbackmyself from some of the friends
we have in common that it wasjust a phenomenal experience and
it was very transformative.
Tell me a little bit more,maybe some of the savvy behind
the nuance, behind some of thefeedback you've received from
attendees the nuance behind someof the feedback you've received
(27:30):
from attendees.
Speaker 2 (27:38):
You know, interestingly, the day of, I had
many people come up to me andtalk about various
synchronicities they wereexperiencing that day, things
that kind of came out of nowhere.
You know, from the moreesoteric like oh I've been
seeing a lot of angel numberstoday to the relatability of.
Oh, I was just thinking abouthow I needed to work on X, y or
(27:58):
Z and this speaker was speakingdirectly to me.
You know so much of that.
I had a really interestingsynchronicity with a girl who
was the assistant to Coach Burtand I haven't talked about it,
but we had a few moments thatwere so crazy, off the charts,
(28:20):
like magical moments, and wedidn't even know each other.
So just things like thishappening all all day long was
was a form of natural feedback,like energetic feedback that was
happening in the moment.
And then everybody I mean somany people had so many amazing
things to say very upscale.
(28:47):
We wanted it to feel likeeveryone was a VIP.
We wanted it to feel like everyperson who stepped into that
room was of the highest and mostequal value to everyone else,
and that's what we achieved.
I think everybody who came intothat room felt, seen and
appreciated and that was reallyone of my highest goals to
really provide that service forpeople.
Speaker 1 (29:09):
What were the ways, what were the primary ways that
you went about that, Mitzi?
Speaker 2 (29:14):
Um, you know, I think that the biggest way was
providing an experience wherepeople felt like they were
getting the best service.
So we chose this venue the livecasino and hotel for a lot of
reasons, and one of the reasonswas that they had five-star food
(29:37):
, which I think is veryimportant.
I have been to conferenceswhere they have had a box of
chips and you pull out a bag ofchips or they've had, you know,
served a pizza and there's notenough for everyone.
Stuff like that does not goover well.
When you are paying, you know aticket price to see speakers
and you want your experience,your hospitality experience, to
(30:01):
be at the same level as thespeakers you're providing as the
other stuff that you'reproviding for the day.
So that was really important.
We did that.
We hired help where it wasnecessary.
We had to hire a tech person,for example.
Some people will try andfinagle it and do that on their
own.
Now you can if you haveexperience.
But so these are things youhave to make investments in to
(30:23):
provide the five-star experiencefor your guests.
That's really important.
Having good tablecloths, havinggood we didn't.
We also were very intentionalabout our swag.
We didn't want to have justlike a gift bag full of
tchotchkes like sometimes youget.
We had a really cool little setof boxing gloves.
We did like a Rocky themebecause of Philadelphia Rocky.
So we were thematically driven.
(30:45):
I mean, all of these littledetails which many of them came
naturally, I think, to me and toRenee just they came naturally.
But when I look back at all thethings, as I've been sort of
debriefing myself, I'm like wow,I can't believe how that
happened, how we did that and itworked so well and how that
just naturally was.
So the decorations, the we didhave high level print materials.
Speaker 3 (31:13):
Yep.
We made a.
How about the sign, Mitzi?
You have to.
Speaker 2 (31:17):
Oh, the sign, oh my God.
Well, yes, we wanted to rentmarquee letters, right?
So we wanted these marqueeletters.
Sorry, I have bugs.
We rented these marquee letters.
Well, the marquee letterscouldn't really find the right
size that I wanted, couldn'treally find exactly what I
wanted, and then when we foundthem, they were really expensive
.
And so I said, all right, I canmake these, and I can make them
(31:38):
just as nice or better.
So I ended up buying marqueeletters from Amazon that were
made of cardboard, put themtogether and then my partner,
jonathan, and I spray paintedthem gold, which you can't find.
So they were customized to ourevent and we use them as a
backdrop.
Rich thinking People tookpictures in front of it.
It was like this, it was likethis it was, it was the focal
(31:59):
point, it was so cool.
And the people at the venuesaid to me where did you rent
those?
And I said I made them.
And she said those are nicerthan the one.
She said people rent them allthe time and we've never seen
any that look like that.
They are amazing.
Speaker 1 (32:18):
You should go into business doing this.
I'm like if you saw how long Itook you went.
Speaker 2 (32:20):
I'd have to charge a lot.
I had to lug all these here andwe did.
We split them up.
I brought half of them to Renee.
We carried them.
It's like all these behind thescenes things that happen.
You know, renee bought theflowers and we brought the
flowers in.
She had the vases.
These are all very importantthings and that's definitely my
wheelhouse and I love making anevent look like there's some
(32:41):
cachet there at the event.
Your style is important andstyle is not necessarily
something.
Everyone has Even inspirationalphotographs of other events.
I was constantly sending Reneeand we were sending back and
forth pictures of other events,what we liked about it, the look
(33:01):
, what we didn't like, that kindof stuff.
So you do have to think aboutall of that.
It's a very comprehensive planthat you have to put together
but at the same time you'reletting go and detaching from.
You know you're going to trustthat it's all going to come
together and it does.
Speaker 1 (33:17):
So for everyone listening, I will, of course,
have the links in the show notes, but I really encourage you to
go to it's richthinkingorg.
Speaker 2 (33:27):
They will have photos .
Tell them about the mastermind,Renee.
Tell them about the mastermind.
Speaker 3 (33:32):
We made a decision to host a mastermind once a month,
where it and it's called theRich Thinking Mastermind because
what we want to do is cultivatecommunity.
We want to extend theexperience from rich thinking
throughout the year until ournext event next year.
And building that community isreally important for us because
(33:55):
you know, you've been toconferences.
You leave it's like okay, thatwas wonderful.
You float for a couple of dayson all the fumes of fabulousness
and then it just goes away andthen you're on to the next thing
.
But we want to make sure thatthis is a we build a community
around this where people can go.
As you both know how powerfulmasterminds are, and being a
(34:19):
part of a community is reallyimportant for especially
entrepreneurs, because you'reoftentimes doing things by
yourself and it doesn't workthat way.
It's very hard to do things byyourself.
So if we could provide a spacefor people to get together to
discuss ideas, to joint partneron things together, that is a
(34:44):
goal of ours to provide.
So we don't have the detailsyet 100%.
We just know it's going to be aonce a month thing, because I'm
part of other calls that areevery week.
It's hard to get there everyweek and then you feel like
you're missing out.
But if we really and I know howbusy everybody is so if we are
able to even get together for anhour once a month, it would, I
(35:05):
feel that people will make moreof a point to be there because
it's only once a month and thevalue they'll get out of that
will be worth their time.
So so much more worth theirtime if they make a point to be
there.
So that's in the works.
We have already a list ofpeople signed up to be a part of
(35:26):
this.
We're going to host it for freefor a while, see how it goes
and then eventually, you know,maybe, maybe, maybe have people
pay for it.
That's still kind of up in theair, but everyone who is at our
conference gets six months forfree with us for those meetings
and then and then we'll see howit goes from there.
But the goal is to provide andcultivate a community around
(35:50):
rich thinking, which, for thoseof you listening, it's not about
money, although money is verymuch a part of our lives,
because we can't live withoutmoney.
But the focus is not money.
The focus.
When we titled this it wasloosely based on Think and Grow
Rich, rich thinking, thinkingoutside of the financial part of
(36:12):
the piece of the puzzle.
It's more of wealth in yourmindset, wealth in your family
life, wealth in your health andhow we can expand ourselves and
grow to reach really big goalsthat we have and that hopefully
do lead to a lot of money.
But yes, you know, we don'twant to.
(36:33):
We don't want people to thinkoff the bat that it's all about
money, because it's not.
I've been to conferences whereit is all about money and, yes,
do we need to know?
Yes, if someone's giving meadvice on taxes or where to
invest, I think that's reallyvaluable.
I don't want to hear about itall day.
Speaker 1 (36:50):
Right?
Well, it's like you said.
It's part of the life wheel.
We're looking at this from aholistic perspective and I love
that you are loosely basing itoff from Napoleon Hill's
Thinking Grow Rich, becauseeveryone knows that there's
familiarity and it is beyond thefinancial aspect.
It really is about a lifethat's rich in experiences and a
(37:12):
mindset that's amplified, andhealth abundant health and
relationships.
So it is really holistic.
So, again, we'll put this inthe show notes, but please go
and visit richthinkingorg,because I know they're going to
have some wonderful photos.
There were so many taken fromthe event that I had FOMO the
(37:33):
whole time since I couldn't bethere, but I know that you'll
want to have it on your list forsomething to think about for
next year, so please go and takea look at that.
All right, I want to talk alittle bit about really what the
conference and experience ofputting something together, this
magnitude, did for your ownpersonal growth.
(37:55):
Mitzi, do you want to jump infirst?
Speaker 2 (38:02):
Yeah, sure, you know.
I think that one of the thingsthat stood out to me was that
there were pieces of the puzzleas we were going through the
process of actually planning thedetails, the practical details
like working with the hotel.
I think we realized after thefact we could have negotiated
(38:25):
differently.
We didn't realize, um, you knowthings like this that you just
don't know until you do.
Um, that was a big uh piece forme, um, for my personal growth,
I mean.
Other than that, I felt, Ithink, a sense of validation.
I have planned other events,I've planned much, much bigger
(38:45):
events and hadn't done it in awhile, and so, having that kind
of personal validation that,yeah, things do actually come
together.
You plan and plan and you putthese pieces into in place, but
when you get there, the puzzlereally does form in front of
your eyes.
And just reiterating that, likeself-confidence, self-trust was
(39:10):
was a really nice thing to have.
Speaker 1 (39:13):
Yeah.
I like that.
How about you, Renee?
Speaker 3 (39:16):
Sure, I agree with what Mitzi said.
I think for my own personal,it's another thing that I can
say that I am able to do.
So it's like a personalaccomplishment to say that I'm a
conference host, and every timeI say it I said it at the event
I was at this weekend when theysaid, you know, tell us about
what you did yesterday, I saidI'm a newly minted conference
(39:36):
host.
So that to me is really cool tobe able to say and I plan on,
you know, helping other peopleplan theirs, because a lot of
people have come up and said Iwanted to do this.
I've just been putting it offon the back burner and I said
well, if you have all the ideas,well, what's stopping you?
You know, because there's goingto be something stopping you.
(39:58):
It's either your schedulestopping you money, stopping you
your own self Fear that peoplewon't show up.
Speaker 1 (40:07):
Right, right.
Speaker 3 (40:08):
And we had.
I don't think we ever had thatfear.
I think we knew who that peoplewere going to come because of
what we were offering them andand for the first time to to
have almost like 60 people inthe room is other.
Other other people who havethrown events were like oh my
(40:30):
gosh, that's amazing for yourfirst one.
And I said yeah, because Ithink the energy at Missy and I
were putting out about it andaround it is what matters.
We weren't pushing sales, weweren't saying you know, buy a
ticket, buy a ticket.
But it was more of we want youin the room, we want you to
experience the collective energythat comes with being in a room
(40:52):
, and a lot of some of ourtickets were sponsored by
somebody and we were able toinvite folks for free to come,
which was really an amazingexperience for us, because money
is a topic and not every,especially entrepreneurs.
Speaker 1 (41:10):
I was going to say with entrepreneurs absolutely.
Speaker 3 (41:14):
But it's so important for entrepreneurs to be in
those rooms and to be connected,because that's how you progress
as a human, that's how youprogress in business, that's how
you progress in life.
So we were able to gift severalpeople a seat to be in the room
, and that, for me, iseverything, because I was gifted
(41:34):
a ticket to go to LA.
So for me, I wouldn't have beenable to go otherwise.
So for us to be able to providethat for people is.
I can't wait to be able to dothat again and maybe get some
teenagers in there or youngentrepreneurs right out of
(41:55):
school that don't know about theimportance of the network.
Speaker 1 (41:59):
Right?
Well, with that, I'm going tocome to my final question here,
and that is what advice wouldyou give to aspiring
entrepreneurs or newentrepreneurs who are looking to
host their own event and starttheir own ventures?
Speaker 2 (42:24):
oh I, I would say make a commitment and follow
through.
Keep going and ask for help asyou need it along the way.
Do whatever it takes, but donot quit, do not get scared.
Push through the fear and askfor help.
Speaker 3 (42:36):
you know, I asked my neighbor across the street.
I said you know he owns acouple of businesses.
I was like do you guys sponsorthings?
You know?
He said, send me the list.
I sent them the list, bang.
I had a check in my hand thenext day.
So, a lot of people fear asking.
They don't, you know, so theanswer is no, regardless.
(42:56):
If you don't ask, the answer isno.
If they don't you know, so theanswer is no regardless.
(43:20):
If you don't ask, the answer isno.
If you do ask and they say no,okay well, if I didn't ask it
would have been no anyway.
But you will find along the waypeople want to give back and if
conversations with someone Idon't even know what they look
like, about sponsorship or beingin the room and that it you
can't be shy about it.
Speaker 1 (43:29):
Yeah.
And you can't be shy.
Speaker 3 (43:31):
You can't be shy.
You have to ask, and if theysay no, great.
If they say yes, even better.
But yes, I think it's reallyimportant that when you're
planning something, don't tryand put all the weights on your
shoulders.
Spread them out.
Make sure you go to a venuethat is like the one we did.
I will talk every day aboutPhilly Live because the service
(43:55):
was impeccable.
The people who were working it,they took the weights off of
our shoulders.
Between the AV, the banquetmanager, we had gluten-free
people eating and we wereserving Philly cheesesteaks, so
we had people with dietaryrestrictions.
They were on it.
What do you need?
We'll do it for you, and Ithink that that made a huge
(44:19):
difference for us too.
Is that the day Mitzi and Iwere able to be present in the
day we didn't have to worryabout anything else.
We didn't have to worry about ifthere's a glitch, what's going
to happen.
We didn't have to worry aboutwho's going to clean up the food
after they eat.
We didn't have to worry aboutanything but being present in
our event.
Speaker 2 (44:39):
Yeah, and you do that by being proactive and setting
it up like that from the start,like if you're trying to do all
that, your event's not going tobe as successful you need to
delegate that.
Yes, yeah Well ladies veryimpressive.
Speaker 1 (44:56):
I'm incredibly happy for you both.
I'm very proud of you.
Watching your journeys has beennothing short of just
exhilarating.
It's exciting to see people youlove and care about do great
things.
So congratulations again.
And to everyone listening, myfinal plug here go check them
(45:19):
out.
I'll make sure we have links toRenee V's contact info as well
as Mitzi's contact info.
And then, of course, on thisphenomenal new conference that
they've just got underway,richthinkingorg.
And again, thank you for yourtime, ladies.
It's been an absolute pleasureto come back together and have
this conversation.
Speaker 3 (45:39):
Lots of learning.
Thank you for having us.
Thank you, yeah.
Speaker 2 (45:42):
Michelle, love you.
You're so generous.
Love you.
Yes, thank you, michelle.
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