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June 18, 2025 9 mins

You're making the calls. You're having the conversations. But if you're not asking for the business—you’re leaving deals on the table.

In this episode, Steve Kyles unpacks the real reason most loan officers struggle with lead flow: they're not making the ask. You’ll learn:

  • Why “just keep me in mind” is costing you referrals
  • The exact script that converts at 18% from warm conversations
  • How one bootcamp graduate added 7 deals in a week by mastering the ask
  • The psychology behind why we don’t ask—and how to fix it

Stop being passive. Start being profitable.
Book your custom coaching call at freedomplanningcall.com

Don’t forget to subscribe to the Loan Officer Leadership Podcast so you’ll never miss an episode!

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