Local Marketing School

In this week's discussion, Emily chats with Lucy Dana, CEO & Co-Founder of One Trick Pony, a delicious peanut butter brand made from Argentinian peanuts and Patagonian sea salt. Lucy walks us through the intricacies of sourcing peanuts, standing up an ecommerce arm and securing retailers across the country. She also highlights the importance of building and maintaining strong relationships with both buyers and customers. Do...

In this week's discussion, Emily delves into the journey of OLIPOP with Steven Vigilante, the brand's Director of Growth and Partnerships. Steven provides an insider's view of OLIPOP's humble beginnings, from its local market learning experiences at demos and events to its current expansive presence in over 30,000 stores, and its collaborations with high-profile brands and celebrities like Mattel's Barbie, count...

This week, Emily chats with Catherine Baxter, CEO and founder of Nettie, well known for their products tailored to pickleball lovers. Inspired by her in-laws' love for the sport, Catherine saw a gap in the market for high-quality, well-designed pickleball products and set out to create her own. She launched the company in 2021 and gained traction through local partnerships and media coverage, expanding beyond her hometown of Ci...

This week, Emily chats with Nola Morris, Chief Marketing Officer of Thelma’s Treats. Thelma’s was founded by her brother and named after their very own great-grandmother, Thelma. Nola has 20 years of experience across multiple industry verticals including financial services, tech, fashion, and consumer packaged goods. In this episode, Nola discusses her responsibilities as CMO, the tactics used to reach new customers and generate s...

This week, Emily chats with Sarah Cucchiara, VP of Sales and Marketing at Tiger Pistol. Sarah has experience with both B2B and B2C businesses, working both client and agency-side for brands like Hallmark Cards, Helzberg Diamonds, Purina, GE, Diageo, Chase, and Nationwide Insurance and now Tiger Pistol, developing cross-channel marketing and advertising programs that drive results. In this episode, Sarah discusses how to put the pie...

This week, Emily chats with Emily Harpel, Founder and CEO of Art of Sucre, a luxury cotton candy company. In this episode, Emily discusses building an events-based business and transitioning to ecommerce in the wake of the pandemic. She discusses her approach to social media, collaborations and the journey of a business pivot. 

Tune in for topics like:

00:45 What is Art of Sucre?

1:28 The idea that sparked the brand creation

3...

This week, Emily chats with Delaney Vetter, an independent consultant specializing in PR and copywriting for brands in the Food & Beverage and CPG space. In this episode, Delaney discusses the evolving landscape of PR, her approach to securing press opportunities for brands of all shapes and sizes, and the power of storytelling in brand messaging.

Tune in for topics like:

• [1:33] Delaney’s journey into CPG food & ...

This week, Emily chats with fellow co-founder and COO at Hummingbirds, Charise Flynn. In this episode, Charise & Emily discuss the origin story of Hummingbirds and the value of leveraging everyday people as brand advocates. They also answer all your questions about the Hummingbirds platform, who it’s built for and what types of brands should be tapping into people-powered marketing.

Tune in for topics like:

• [1:10] Hu...