In this episode of Local Marketing Secrets, host Danny Leibrandt interviews Dan Antonelli—the founder and branding mastermind behind KickCharge Creative, a leading agency that’s helped over 2,500 local businesses reinvent themselves (including nine-figure giants like A1 Garage Door Service). Dan shares his insights on why most home service companies get their branding wrong, how to create a name and visual identity that actually sticks with customers, and why strong branding makes every marketing dollar go further. If you’re ready to stop blending in and start attracting ideal clients (and employees!), don’t miss this conversation.
Dan Antonelli, Founder of KickCharge Creative:
Facebook: https://www.facebook.com/dan.antonelli
LinkedIn: https://www.linkedin.com/in/danantonelli/
Instagram: https://www.instagram.com/danantonelli_kickcharge/
KickCharge Creative: https://www.kickcharge.com/
Branded Not Blanded Book: https://www.amazon.com/Branded-Not-Blanded-KickChargeTM-Service-ebook/dp/B0BBL1CCJ9
Danny Leibrandt, Founder of Pest Control SEO:
Facebook: https://facebook.com/DannyLeibrandt
LinkedIn: https://linkedin.com/in/dannyleibrandt/
Twitter: https://twitter.com/DannyLeibrandt
Website: https://dannyleibrandt.com
Pest Control SEO: https://pestcontrolseo.com/
Local Marketing Secrets Platforms:
YouTube: https://www.youtube.com/@LocalMarketingSecrets
Spotify: https://open.spotify.com/show/1TCL0LhZbsJS6mzanqnnT1?si=224075c9fbda42f5
Apple Podcasts: https://podcasts.apple.com/us/podcast/local-marketing-secrets/id1741176782
Amazon Music: https://music.amazon.com/podcasts/e0bb5254-5d6c-4940-8211-085157cc1239/local-marketing-secrets
Podcast Chapters:
00:00 Introduction to Dan Antonelli
01:25 Common Branding Mistakes by Home Service Companies
06:26 Creating Memorable Brand Names
12:20 Appealing to Women in Branding
17:58 Branding's Impact on Recruitment
23:56 The Cost of Poor Branding
25:49 The Tommy Mello Rebranding Success Story
29:52 Understanding the Costs of Rebranding
36:00 The Importance of Brand Cohesion
41:54 Fundamentals of Effective Branding
47:11 When to Consider Rebranding
#branding #brand #localbusinessbrand #danantonelli #localmarketing #localseo #localbusiness #homeservicebusiness #seo #marketing #podcast #marketingagency #agency #entrepreneur #entrepreneurship #business #businessgrowth
Host
Danny Leibrandt
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