From Bull Riding to Building a $92M Marketing EMPIRE: Chris Yano

In this conversation, Chris Yano, founder and CMO of RYNO Strategic Solutions, shares his journey from a high-risk taker in sports to a successful entrepreneur in the digital marketing space. He discusses the challenges faced in the early days of his agency, the importance of charging what you're worth, and the strategic decisions that led to a significant merger and growth. Chris emphasizes the value of being a true partner to clients, the lessons learned from his experiences, and the impact of his collaboration with Gary Vaynerchuk. He reflects on the evolution of his role within the company and the importance of vulnerability in leadership.

Key Takeaways:

- Chris Yano's journey reflects a high-risk, high-reward mentality.

- The importance of hard work and persistence in achieving success.

- Charging what you're worth is crucial for sustainability.

- Building a business requires understanding data and analytics.

- The significance of partnerships in scaling a business.

- Navigating private equity can provide opportunities for growth.

- Leadership evolves as a company scales, requiring new strategies.

- Being a true partner to clients enhances long-term relationships.

- Vulnerability in leadership fosters growth and learning.

- The journey of entrepreneurship is filled with ups and downs, but it's rewarding.

Chris Yano, Founder of RYNO Strategic Solutions:

LinkedIn: https://www.linkedin.com/in/chrisyano/

Instagram: https://www.instagram.com/thechrisyano/

Facebook: https://www.facebook.com/cyano1

RYNO Strategic Solutions: https://rynoss.com/

Danny Leibrandt, Founder of Pest Control SEO:

Facebook: https://facebook.com/DannyLeibrandt  

LinkedIn: https://linkedin.com/in/dannyleibrandt/   

Twitter: https://twitter.com/DannyLeibrandt   

Website: https://dannyleibrandt.com 

Pest Control SEO: https://pestcontrolseo.com/ 

Local Marketing Secrets Platforms:

YouTube: https://www.youtube.com/@LocalMarketingSecrets 

Spotify: https://open.spotify.com/show/1TCL0LhZbsJS6mzanqnnT1?si=224075c9fbda42f5  

Apple Podcasts: https://podcasts.apple.com/us/podcast/local-marketing-secrets/id1741176782 

Amazon Music: https://music.amazon.com/podcasts/e0bb5254-5d6c-4940-8211-085157cc1239/local-marketing-secrets 

Podcast Chapters:

00:00 Introduction to Chris Yano

07:26 The Birth of RYNO Strategic Solutions

17:11 The Merger: Scaling Up with Private Equity

24:39 The Evolution of Business Partnerships

29:22 Shifting Roles: From CEO to CMO to CSO

34:09 Managing Client Relationships and Expectations

38:49 His Partnership with Gary Vaynerchuk

45:21 Lessons in Vulnerability and Growth

Are you a pest control company owner looking to grow? Book a discovery call with us to see if you’re a good fit! Link here: https://calendly.com/dannyleibrandt/discovery 

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