56. Let It Be Personal: How Sally Hayes Built a Birth Worker Movement by Owning Her Magic {BONUS Episode}

The truth? You can have the best offer, the slickest brand, and a killer Instagram feed, but without real relationships, your birth business will feel like pushing a boulder uphill.

In this episode I’m joined by Sally Hayes, founder of Matrikas, to talk about the power of connection in business and birth work, and why competition is the fastest way to burn yourself out.

Sally’s story is a masterclass in building a movement by:

 🤝 Networking without the ick—and turning colleagues into collaborators 

🙌 Lifting as you climb—bringing other women with you instead of guarding the ladder 

💬 Honoring the mentors who believed in you before you believed in yourself 

🌎 Creating impact that ripples far beyond your immediate circle 

💡 Shifting from “me” to “we”—and watching your influence (and client list) explode

We’ll dive into how Sally built Matrikas into a global network by leaning on relationships, celebrating the gifts of other women, and refusing to see anyone as “competition.”

If you’ve ever felt isolated in your business… if you’ve been side-eyeing other birth workers instead of introducing yourself… or if you’re craving a circle of women who pull you higher—this episode will show you exactly what’s possible when you stop going it alone.

Because the real strategy? It’s not algorithms. It’s sisterhood.

🎧 Listen in, then go call that doula, coach, or colleague you’ve been meaning to connect with, you never know what movement you might start together.

Struggling to grow your doula business? Tired of chasing pregnant mothers online? Imagine effortlessly attracting your dream clients and reaching the mamas you're meant to serve!?

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