60. 5 Doula Content Strategies to Attract Pregnant and Postpartum Clients (Not Just Other Birth Workers)

Are you tired of posting doula content that only gets likes from other birth workers instead of inquiries from pregnant and postpartum clients? 

You’re showing up, posting, and trying to stay consistent—but the only people hyping you up in the comments are other doulas. And let’s be real: doulas don’t pay your bills.

In this episode, I’m breaking down how to create doula content that actually converts followers into clients. 

We’ll talk about why posting carousels on the stages of labor isn’t enough, how to shift from textbook teaching to emotional connection, and how to use content pillars so you never have to wonder what to post again.

You’ll learn:

• Why likes and support from peers don’t equal paying clients
• The exact types of content that attract pregnant women and new moms who are ready to hire you
• How to share your values, process, and client transformations so mothers see themselves in your care
• Why storytelling and myth-busting posts make you the go-to doula in your area
• How to confidently invite clients to book with you (without feeling pushy)

If you’re putting in the effort but still not booking clients, there’s a disconnect—and we’re going to fix it. Because doula marketing is about more than visibility. It’s about connection, conviction, and conversion.

🎯 Ready to turn your doula content into a client-booking machine? Join my free live masterclass:

 👉 Book 3 Dream Clients in 30 Days: The Doula Success Roadmap

Struggling to grow your doula business? Tired of chasing pregnant mothers online? Imagine effortlessly attracting your dream clients and reaching the mamas you're meant to serve!?

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