In this special edition of the Madroit podcast, we dive into the marketing genius behind the Mike Tyson vs. Jake Paul fight. Hosts discuss how the event, which generated over 108 million viewers globally, utilized hype, publicity, and strategic promotion to create massive engagement. They explore the parallels between the fight's marketing tactics and effective business strategies, emphasizing the importance of creating anticipation (the sizzle) while delivering quality service (the steak). The episode also covers practical applications for both B2B and B2C businesses to replicate this success in their own marketing efforts.
Episode #: 23
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00:00 Introduction to a Special Edition of the Madroit Podcast
00:24 The Marketing Fight of the Century: Mike Tyson vs. Jake Paul
01:02 Marketing Strategies Behind the Fight
02:30 Audience Engagement and Social Media Impact
03:47 Business Implications and Winners
06:35 Translating Hype into Business Success
07:37 Customer Experience and Satisfaction
10:49 Conclusion and Reach Out With Questions to madroitmarketing.com/podcast
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