In this episode, we delve into zero-party data, a privacy-friendly approach to personalizing marketing that fosters trust with your customers. We define zero-party data, provide real-life examples, and discuss the importance of respectful data use in gaining customer loyalty. We also offer practical steps for small businesses to get started with zero-party data collection and explain how to effectively leverage this information for impactful marketing strategies. Tune in for actionable tips and more!
Episode #: 46
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00:00 Introduction to the Episode Topic
00:20 Understanding Zero Party Data
01:11 Practical Examples of Zero Party Data
01:51 Building Trust with Zero Party Data
03:05 Implementing Zero Party Data in Your Business
05:31 Best Practices for Collecting Data
07:36 Common Pitfalls to Avoid
10:33 Leveraging Collected Data Effectively
11:28 Conclusion and Reach Out With Questions to madroitmarketing.com/podcast
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