All Episodes

January 8, 2025 8 mins

In this episode of the Madroit podcast, the hosts discuss the importance of identifying your worst clients, or non-ideal client profiles (NICPs), and how they can drain resources and create friction. They explain the significance of clearly defining your ideal client profiles (ICPs) to improve the efficiency and satisfaction of your business relationships. Practical tips are shared on recognizing NICPs early, setting clear expectations, and refining the sales process to avoid misaligned clients. The episode includes a discussion on real-life experiences and strategies for better client management to foster healthier business growth.


Episode #: 28


Visit our website: https://madroitmarketing.com

LinkedIn: https://www.linkedin.com/company/madroit-marketing/

Facebook: https://www.facebook.com/MadroitMarketing/

Instagram: ⁠https://www.instagram.com/madroitmarketing/

TikTok: ⁠https://www.tiktok.com/@madroitmarketing⁠

Youtube: ⁠https://www.youtube.com/@madroit/featured


00:00 Introduction to the Episode Topic

00:10 Discussing the Worst Client Experiences

00:32 Identifying Your Ideal and Non-Ideal Clients

01:32 Challenges with Non-Ideal Clients

02:35 Sales Process for Filtering Clients

04:50 Learning from Past Client Relationships

06:32 Final Thoughts and Analogies

08:23 Conclusion and Reach Out With Questions to madroitmarketing.com/podcast

Mark as Played

Advertise With Us

Popular Podcasts

Las Culturistas with Matt Rogers and Bowen Yang

Las Culturistas with Matt Rogers and Bowen Yang

Ding dong! Join your culture consultants, Matt Rogers and Bowen Yang, on an unforgettable journey into the beating heart of CULTURE. Alongside sizzling special guests, they GET INTO the hottest pop-culture moments of the day and the formative cultural experiences that turned them into Culturistas. Produced by the Big Money Players Network and iHeartRadio.

Dateline NBC

Dateline NBC

Current and classic episodes, featuring compelling true-crime mysteries, powerful documentaries and in-depth investigations. Follow now to get the latest episodes of Dateline NBC completely free, or subscribe to Dateline Premium for ad-free listening and exclusive bonus content: DatelinePremium.com

24/7 News: The Latest

24/7 News: The Latest

The latest news in 4 minutes updated every hour, every day.

Music, radio and podcasts, all free. Listen online or download the iHeart App.

Connect

© 2025 iHeartMedia, Inc.