FOOD IS FOR EVERYONE
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That meal your grandmother always cooked. Or your mother. Or your father, for that matter. The odors that permeated a kitchen or the entire house. The first taste. The idea of comfort food.
So much of who we are and what we remember are about food, sure, but also about place, and most definitely about the person doing the cooking.
While many food magazines go beyond food to create the context about the recipes they print, writer and editor Kyle Yoshioka felt they lacked the backstories that make food about more than taste or trends or wine accompaniments. And with no experience in the form, he was part of a team in Portland, Oregon that decided to launch Provecho, a magazine all about the backstories, and especially the culture and communities, behind each and every ingredient that goes into each and every lovingly created dish. And without a single recipe.
Provecho, then, is not really a food magazine at all, but a cultural review that uses food as a focal point. It’s anthropology that tastes good. One that is, in its own way, creating a community all its own.
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This episode is made possible by our friends at Freeport Press.
A production of Magazeum LLC ©2021–2025
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