Podcast Episode 221 of the Make Each Click Count Podcast features Suri Singh, the Head of Loyalty at Emirates National Oil Company in Dubai. Suri has been a driving force behind the groundbreaking YES Rewards program, which is the first fuel rewards program in the UAE and has garnered accolades for its innovative approach.
With a 15-year career spanning industries like banking, advertising, fashion, and oil and gas, Suri brings a unique perspective on customer engagement, loyalty, and the power of data-driven automation. Today, Suri shares insights into the evolving landscape of loyalty programs, the role of AI in enhancing customer experiences, and the critical importance of strategic partnerships.
Whether you're an e-commerce business owner or a marketing professional, this episode is packed with valuable takeaways to help you make each click count. Let's dive in!
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ABOUT THE HOST:
Andy Splichal is the World's Foremost Expert on Ecommerce Growth Strategies. He is the acclaimed author of the Make Each Click Count Book Series, the Founder & Managing Partner of True Online Presence, and the Founder of Make Each Click Count University. Andy was named to The Best of Los Angeles Award's Most Fascinating 100 List in both 2020 and 2021.
New episodes of the Make Each Click Count Podcast, are released each Friday and can be found on Apple Podcast, iHeart Radio, iTunes, Spotify, Stitcher, Amazon Music, Google Podcasts and www.makeeachclickcount.com.
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