An extensive guide for indie musicians on how to leverage Artificial Intelligence (AI) to significantly improve their direct-to-fan email communication. It argues that email remains the most stable and effective channel for artists to connect with fans and generate revenue, unlike unpredictable social media platforms. The text explains that AI tools like ChatGPT and Jasper can help artists transform boring announcements into engaging, personalized messages by assisting with subject lines, drafting content, and setting up complex automation sequences. Furthermore, the source discusses the importance of owning the email channel by using local systems like The Newsletter Plugin for WordPress, paired with reliable deliverability services such as SendGrid, to ensure messages reach the inbox and the fan data remains secure.
http://www.makingascene.org
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