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May 8, 2025 22 mins

Want to save more money without relying on willpower? You might need a moodboard.


In this live episode of Making Cents, financial journalist Frances Cook dives into the unexpected psychology behind saving money — and how a tool usually reserved for Pinterest weddings might actually be your biggest financial secret weapon.


Don't believe me? Here's what you need to know:

  • Why traditional budgeting often fails (and what to do instead)
  • The science-backed link between moodboards and higher savings rates
  • How to use “future self” visualisation to beat impulsive spending
  • What financial psychologists like Dr Brad Klontz have discovered about motivation
  • Practical hacks like renaming accounts, mental accounting, and financial mindfulness


This isn’t about magical thinking — it’s neuroscience, and it works.


If you’re tired of spreadsheets, and want a way to make money habits stick, this episode is for you.



Links

Follow Frances Cook on Facebook, Instagram and TikTok, or join the Money Memo newsletter for a free weekly money tip in your inbox each week.


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