3 Eyes of the Business Owner - The Perspectives Needed to Run and Grow your Business

In our season opener, I am pleased to bring back Scott Coble to dive a little deeper into more detailed topics that he works with and coaches his clients on each and every day to help make them more successful in their businesses and chosen professions.  

Scott joins the show to discuss the powerful framework often referred to as the “Three Eyes of the Business Owner”.  These “eyes” represent the three distinct roles or perspectives every business owner must balance to build a scalable, sustainable company:

👁️ 1. The Technician’s Eye

• Focus: Doing the work.
• Mindset: “If you want it done right, do it yourself.”
• Strengths: Deep expertise, hands-on execution, attention to detail.
• Risks: Gets stuck in the business, overwhelmed by daily tasks, struggles to delegate.

This is where most entrepreneurs start—doing what they’re good at. But staying here too long creates bottlenecks and burnout.

👁️ 2. The Manager’s Eye

• Focus: Organizing the work.
• Mindset: “Let’s create systems and processes.”
• Strengths: Planning, structure, consistency, team coordination.
• Risks: Can become overly focused on control, resistant to change, slow to innovate.

The Manager builds the scaffolding that keeps the business running smoothly. Without this eye, chaos reigns.

👁️ 3. The Entrepreneur’s Eye

• Focus: Vision and growth.
• Mindset: “What’s next? How do we scale?”
• Strengths: Innovation, strategy, market awareness, risk-taking.
• Risks: May neglect operations, chase too many ideas, lose focus.

This is the eye that sees the future and drives transformation. It’s essential for breaking out of survival mode and building something enduring.

The central message is that most small business owners over-rely on the Technician, which traps them in reactive cycles. To truly grow, you must consciously shift between these three roles, building systems that allow you to work on the business—not just in it