The YouTube Effect - Professional Golf Will Never be the Same

The boys from Tin Cup Club stop in to discuss Youtube is playing a crucial role in reshaping the financial landscape of golf and providing new opportunities for revenue generation and audience engagement.  

Did you know the average age of viewers for the PGA Tour is around 64 years old?  I did not before doing my research.   LIV Golf is doing a better job attracting viewers 18-34.  71% of people aged 18-34 have shown interest in watching LIV Golf Events.  This is in large part because of their willingness to embrace YouTube and Social Media platforms.  

Rick Shiels, Good Good, Paige Spiranic, Increased Sponsorship and Advertising Revenue: Golf influencers on YouTube have attracted large followings, making them attractive to sponsors. This has led to increased sponsorship deals and advertising revenue for both the influencers and the platforms

1.  Broader Audience Reach: YouTube has made golf more accessible and relatable, attracting a new generation of players and fans. This broader audience has opened up new revenue streams through merchandise sales, online coaching, and more

2.  Enhanced Engagement: The interactive nature of YouTube allows for direct engagement with fans, fostering a deeper connection between golfers and their audience. This engagement can translate into higher viewership numbers and increased monetization opportunities.

3.  Professional Golfers' Personal Brands: Many professional golfers, such as Bryson DeChambeau, have leveraged YouTube to share insights into their training routines and personal lives, further monetizing their personal brands.
Instructional Videos: Many professional golfers and coaches share tips and techniques to help improve your game. For example, Rick Shiels' channel offers beginner golf basics and tips for improving your swing

Golf Challenges: Fun and sometimes quirky challenges, such as hitting a hole-in-one for a prize or competing in knockout matches, are popular among golfers

Tournament Highlights: Channels like Golf Channel provide highlights from major tournaments, including the LPGA Tour and other professional events.Golf Vlogs: Some golfers share their personal experiences, practice routines, and travel adventures related to golf.

The highest paid golfer on YouTube is Paige Spiranac. She has leveraged her social media presence to build a highly lucrative career, earning an estimated $5 million+ annually from sponsorships, subscriptions, and media appearances.

The most watched YouTube golfer is Rick Shiels. His channel, Rick Shiels Golf, has amassed almost three million subscribers and features a wide range of content, including instructional videos, club reviews, and challenges with professional golfers1. Rick's engaging and approachable style has made him a favorite among golf enthusiasts.