Our guest today is Peter Kafka. If you've listened to media podcasts, you've likely listened to Peter's Recode Media. It has been a fixture in the industry for years. Peter recently announced he's going back to Business Insider, which is notable because he was the first hire way back when it was known as Silicon Valley Insider in 2007.  Given Peter has seen a few cycles, we tried to key in on what is actually new versus what is cyclical. It was a treat to pepper him with questions on media. Please enjoy this conversation with Peter Kafka. For the full show notes, transcript, and links to the best content to learn more, check out the episode page here. ----- Making Media is a property of Colossus, LLC. For more episodes of Making Media, visit joincolossus.com/episodes. Stay up to date on all our podcasts by signing up to Colossus Weekly, our quick dive every Sunday highlighting the top business and investing concepts from our podcasts and the best of what we read that week. Sign up here. Follow us on Twitter: @ReustleMatt | @domcooke | @MakingMediaPod | @JoinColossus  Editing and post-production work for this episode was provided by The Podcast Consultant (https://thepodcastconsultant.com). Show Notes  (00:00:00) Welcome to Making Media  (00:02:24) First Question - Perspective on Media Companies Today (00:04:02) Challenges in Local News Business Models (00:07:05) The Impact of Netflix on the Media Industry (00:10:20) The Influence of YouTube on Media Consumption (00:14:11) The Shift in Media Business Models (00:17:56) The Success of The New York Times' Subscription Model (00:21:54) The Impact of AI and VR on Media (00:27:20) The Disconnect Between Media Perception and Reality (00:30:31) The Evolution of Podcasting and Its Impact on Media (00:35:03) Reflections on Interviewing Techniques and Challenges (00:39:55) The Future of Podcasting and Media Consumption (00:42:30) Debrief
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