Be a Person First: Servant Leadership, Social Selling & Building Human-Centered Sales Teams with Brian Beedenbender

In this insightful episode of Making Sales Social, hosts Brynne Tillman and Bob Woods sit down with Brian Beedenbender, VP of Sales at Tech, whose leadership approach and human-first sales philosophy have transformed teams and outcomes across the K–12 technology space. Brian reveals why the foundation of modern selling isn’t personalization, it’s being a real person, even behind the screen. He shares powerful stories, including the infamous “bunt cake outreach,” and breaks down where relationship-building goes wrong (and how to do it right). From servant leadership to coaching reps through uncertainty, Brian dissects what makes a great sales leader, trust, transparency, process, and proving you can do the work you ask of others.