From Startup to Scale: Mark Gordon on Building Alignment That Drives Revenue

In this engaging episode of Making Sales Social, Brynne Tillman sits down with her brother, Mark Gordon, a serial entrepreneur and founder of Integrated Go-To-Market Solutions to discuss what it truly takes to build a scalable, sustainable business. Known as “The Rebel CRO,” Mark shares his no-nonsense insights on leadership, alignment, and creating predictable revenue engines that actually work. From transforming a struggling mortgage company into one of the fastest-growing firms in the country, to helping founders move past the “lead gen problem” mindset, Mark reveals how true growth comes from leadership, clarity, and message alignment not just more leads. You’ll also hear how to build a culture that thrives on purpose, how to avoid common scaling traps, and why founders must become sales and marketing leaders if they want lasting success.