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October 26, 2025 21 mins
Leadership communications coach Salvatore Manzi joins to discuss why, when, and how organizations should approach cultural realignment. Drawing on 20+ years in DEI and international consultancy, Salvatore breaks down his powerful 4D methodology: Diagnose, Define, Deploy, and Deepen. Learn practical steps for overcoming employee resistance, aligning values, and ensuring leadership buy-in to advance workplace culture, employee engagement, and organizational performance. Highlights include detailed strategies for fostering lasting change, involving HR in the process, and the significance of office environment and presence. Salvatore also shares insights from his book, "Clear and Compelling: Communication Strategies for Big Thinkers and Bold Ideas," packed with actionable communication and culture change tips for business leaders. #organizational culture #cultural realignment #workplaceculture GET THE BOOK: https://www.amazon.com/dp/B0FQJ6M6B7 KEY TAKEAWAYS: Managing change: What to say when people are scared The 4Ds: Diagnose, Define, Deploy, and Deepen as the framework for effective organizational cultural transformation. The key signs your organization needs a cultural realignment Managing resistance to cultural realignment Harnessing your HR department to assist with realignment "There’s three myths to cultural realignment. The first one is that we can roll this out at a town hall meeting. We just got to tell them... The third is that, oh, this can be done in 90 days. 18 to 36 months to do a cultural realignment is what's required." Connect with Salvatore Manzi www.salvatoremanzi.com Connect with Manage Smarter Website: https://salesfuel.com/manage-smarter/·         LinkedIn: https://www.linkedin.com/in/audreystrong/                                                 LinkedIn: https://www.linkedin.com/in/cleesmith/ TWITTER/X Audrey https://x.com/tallmediamaven Lee  https://x.com/cleesmith  Connect with SalesFuel         https://salesfuel.com/  https://x.com/SalesFuel         https://www.facebook.com/salesfuel/ Learn more about your ad choices. Visit megaphone.fm/adchoices
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