April 7, 2025 • 34 mins
David Lloyd from Flo Water shares his journey from long-COVID recovery to water evangelism, revealing how proper hydration dramatically improved his health and energy levels. His personal experience led him to a mission of bringing cleaner, more effective water to businesses and communities across North Texas.
• Advanced seven-step purification process eliminates 99.9% of contaminants including nanoplastics and forever chemicals
• Standard tap water in Texas ranks 49th nationally in water infrastructure with concerning levels of arsenic and other contaminants
• Plastic bottled water leaches endocrine-disrupting chemicals that lower testosterone and cause reproductive issues
• Flo Water transforms acidic water into alkaline water with essential minerals and electrolytes for better cellular absorption
• Professional sports teams including FC Dallas have experienced performance improvements after switching to Flo Water
• Commercial clients save money and storage space compared to traditional five-gallon jug systems
• Flo Water helped transform the Flint, Michigan water crisis by donating purification stations to schools and first responders
• A former Olympic gymnast with esophageal cancer who couldn't physically drink tap water found immediate relief with FloWater
Connect with David Lloyd for a free two-week trial at:
david@drinkflowater.com
or find him on
LinkedIn www.linkedin.com/in/davidlloydmba/
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Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Storie (00:15):
Welcome back to Market it With Atma, where we share the
tips, tools and strategies tohelp your business be successful
.
I'm your host Story and todaywe have on the show a very
special friend of mine, mr DavidLloyd, with Flow Water.
They are on a mission right nowto revolutionize water and I am
so excited to have you, david,welcome.
David (00:36):
Thank you very much.
Story Happy to be here.
Storie (00:38):
Great Well, today is actually hot outside.
Did you bring me water, Janae?
David (00:43):
I did.
It's in the car.
Thank you.
Storie (00:44):
Thank you for that.
So tell us.
I know we met at a networkingevent, right?
Yes, here, Actually it was aNouveau Dust networking event,
wasn't it?
Silent plug for that one, and Ihonestly was not expecting what
you had to offer.
You came in with a littlecooler and handed me a bottle, a
metal bottle of Flow Water, andwe have been working together
(01:08):
ever since.
So tell me, how did you getinto Flow Water and what is it?
David (01:12):
Well, I got into Flow Water about two and a half years
ago.
I was dealing with some longCOVID issues, had resigned from
my job in equipment finance as Iwas having cognition issues as
well as fatigue, and just took afew months off to recover my
health.
Storie (01:28):
Because of COVID, right, yeah, oh, okay, okay.
David (01:31):
So I had some lung scarring and some other
inflammation and during thosefew months where I wasn't
working and really just in bedevery day, I started reading
about long COVID patients thatwould do fasting in order to
recover.
And now they were going tospecial treatment centers where
they would fast for three weeksand be hooked up to IVs to get
electrolytes.
But still, just reading aboutit made me want to at least try
(01:54):
it for myself.
Storie (01:55):
Yeah, why not?
David (01:55):
Yeah, I'm like let me do a 72 hour fast and see how I
feel.
Yeah, so during this processand preparing for it, I started
looking at quality water,because I knew if I'm going to
go for three days with no foodand only put water into my body.
I want it to be the best.
Storie (02:11):
Right.
So what is quality water iskind of what you're researching.
Yeah, oh, I gotcha Okay.
David (02:16):
Because there's a spring out in Canton, texas, so during
my fast I went out there tobottle it and I just I'd known
about this spring for years,since 2016.
I visited the Fort Worth watertreatment facility a very
scarring process.
You could see the brown sludgethat turns into a clear liquid.
All the chemical tanks theyhave just the smell of it.
Storie (02:34):
For the public water For the public water, oh my and.
David (02:38):
Texas does rank 49th in water infrastructure, so there's
high level of leads among allthe other things that are
drinking water.
I was just reading the FortWorth water report and arsenic
is in the Fort Worth drinkingwater.
Storie (02:50):
Is that an annual report , zayson?
Yeah, and it's public.
Public Yep, you can go to theFort Worth website.
David (02:55):
City of Dallas.
Those are the two big onesbecause a lot of the cities like
where I live we buy our waterfrom the city of Dallas.
We actually used to buy it fromthe city of Fort Worth, but one
of those two cities suppliesmost of the North Texas towns
with their drinking water.
Storie (03:07):
Okay.
David (03:08):
But both have those PFAS forever chemicals as well as all
these other contaminants withinit.
So again, when I was doing thisfast, I just wanted to just
have, as Bobby Boucher would say, from the water boy, high
quality H2O.
So, yeah, I say I had gottensome natural spring water, uh,
(03:31):
but knew it wasn't a sustainablesolutions, since once a year,
three hours in the car for liketwo weeks worth of water with my
seven gallon jugs, um, butduring this fast I'm one of the
best.
I just wanted to I startedlooking at sustainable solutions
where I could have access tothe similar quality water.
That's when I found flow water,so I found the product online.
I also saw that they werehiring in the Dallas market, so
I needed a job as well.
Storie (03:48):
And it all aligned right , and how long ago was this?
David (03:51):
That was about two and a half years ago.
It was Thanksgiving of 2022.
I started my fast Saturdayafter Thanksgiving, so it went
Saturday, Sunday, Monday with nofood.
I broke my fast, ended up going90 hours and that Tuesday after
Thanksgiving I broke my fastaround 11.
My first interview with FlowWater was at two and part of the
job description was bepassionate about water.
(04:12):
So I told them I'm not justblowing smoke when I tell you
this, but water is truly changedmy life.
I'm a big believer in qualityhydration, and so I was got not.
I also told them, if they don'thire me, they had a customer
for life.
But I got best of both worldsgot it in my house and I also
have the dream job of gettingout to go talk to people and
share the world's best tastingwater with them.
(04:34):
Share with what makes itdifferent, what makes it
impactful and put it to the test.
Storie (04:39):
So how have you been since COVID, since taking on
this new I wouldn't say diet,but lifestyle?
David (04:44):
Yeah, it's been a steady progression.
Storie (04:47):
Since.
David (04:48):
COVID, since taking on this new I wouldn't say diet,
but lifestyle, yeah, it's been asteady progression.
So you know, after that fast Iturned myself around.
Every 24-hour period.
During that I would feel justmore like my old self.
And then, February, a fewmonths after I started working
for Flow Water, there was oneday I started drinking Flow
Water exclusively and 48 hourslater I was downtown Dallas for
a networking event in themorning, worked my way back home
(05:10):
, stopping through Irving andthen hitting Flower Mound, where
I live, just cold calling untilabout five o'clock.
I went home and I still had allthis energy.
I couldn't sleep at night.
I was just like wired andfeeling ready to go.
And I just put it together withwhat I'd been telling people for
my first month of Flow Water.
Is you know, this is going toenhance your energy levels and
it certainly had enhanced mine.
Storie (05:28):
Wow, Noticeably so.
Tell me more about that.
So not only are you helping topurify your body right Drinking
water is what everyone knows ishelping purify your body, rather
than soda or anything like thatbut you're telling me that,
with Flow Water, through yourresearch and working for them,
that it also helped you enhanceyour I mean your stamina
(05:49):
throughout the day as well.
David (05:50):
Absolutely, it certainly did.
And at this point in time againI'm a month in I've been
through the sales training andI'm questioning myself like am I
feeling this?
Storie (06:00):
good yeah, you've got to qualify them right and make
sure what you're selling is real.
David (06:08):
Yeah, so I definitely questioned if it was the placebo
effects that you know I'd hadheard all these great things, uh
, but then then I startedgetting my own clients.
I started hearing their successstories and that's what let me
know.
Okay, this is not the placeboeffect.
This is definitely real andevery let's say it's been over
two years now I've just got somany stories that I can share
that people with what theyexperienced themselves.
So it's it's really cool thatI've been able to silence that
(06:30):
part of my brain that said, hey,maybe this is just that placebo
effect.
I know without a doubt, it'snot.
Storie (06:36):
It's all due to being a quality source of water amongst
very poor choices that we havein our society and some people I
would say the majority ofpeople don't even know that the
choices are so minimal.
I mean, we think that evenbottled water and I was going to
touch on that later is.
In your research, you foundflow water, but what's to
(06:58):
separate you from going with,you know, all the other smart
waters and things like that thatsay they're purifying and
helping you?
Why did you choose Flow Waterbefore you became an employee?
David (07:09):
Well, big part is say Smart Water is great water.
In theory, what they do issimilar to Flow Water.
They're using an osmosisprocess to purify the water.
They're enriching it withelectrolytes and minerals.
What separates Flow Water fromSmart water?
They then package it in aplastic bottle water a bottle
and that's absorbing thoseendocrine disrupting chemicals
(07:31):
which, for guys, is lower intestosterone.
For women it is causingreproductive issues.
Wow and on top of that is alsothe nanoplastic problem, where
they say we're consuming acredit card's worth of plastic
every two weeks.
It's, yeah, it's a frighteningsituation when you say yeah,
it's everywhere and you know alot of people that I've talked
to that are in the field, someengineers that study this.
They see it in the air that webreathe, in the food that we eat
(07:55):
, in the water that we drink,and it is coming through our tap
water as well, in our bottledwater.
It's causing strokes, it'scausing dementia because it's
breaking the blood-brain barrierand getting lodged in our brain
.
Yeah, it's a very diresituation.
Storie (08:08):
Such a small change in your day-to-day life can affect
so much.
I would have never thought ofthat until I met you, and I
think one of the reasons Iwanted to hear more from you is
because you truly are passionateabout this.
You can, it exudes through youand you know you get the sales
people that are just trying tosell to you, but it's like you
believe in this with witheverything in you because,
(08:31):
you've seen it yourself Right,and that's amazing.
So when you first came to bewith Flow Water, where were they
?
Where are they out of?
And it looks like you've helpedthem expand over this amount of
time.
David (08:44):
Yeah, when I was brought on just over two years ago,
dallas was a priority market forthem.
They had a very limited marketpresence here and really had
made a goal in Texas both Dallasand Houston to hire account
executives in these markets tobuild brand awareness, to gain
new customers, and so that waswhat I was hired to do.
(09:06):
You know, coming here, no one'sheard of it and they're
thinking, oh, I've already gotwater, because every business
does have water in some form.
So I say they already feel thatthey've got what they need,
they're good, they don't want totalk about it.
So it was very challengingearly on.
Feel that they've got what theyneed, they're good, they don't
want to talk about it.
So it was very challengingearly on.
But I say, just getting thatmomentum going yeah, how do you
(09:26):
do that?
Storie (09:27):
I kind of diverted you from your last comment on the
nanoplastics and the smart waterand how you differentiate.
So how do you come into amarket that's inundated with
bottled water and you know, andperformance enhancers and things
like that, and really expand onthe value of this and how are
you differentiating from themicroorganisms and the plastics
(09:49):
and everything like that?
What does flow water do?
How do you bottle it?
Do you bottle it?
David (09:54):
We used to.
It's something that we'vegotten away from, because there
is even research about aluminum,both from a resource standpoint
and the quality impact ondrinking water.
Now it's not as bad as plastic,since plastic does degrade into
the water.
Aluminum does as well, justvery much slower.
Storie (10:10):
You're scaring me, I know.
David (10:12):
That is the worst part of my job.
That's why I like to focus onthe positive and then any time I
can tell that I'm bringing theair out of the room which I've
done plenty over the past twoyears.
I always like to put a fun spinon it.
I actually do a Wonka characterand have sang some songs.
That's the story for anotherday.
Storie (10:27):
Oh my gosh.
No, the truth is very muchappreciated around here.
Whether it's scary or not, weappreciate it, so go ahead.
David (10:35):
So I would say the biggest thing that I do is put
in a free trial, because I'llput it on a pedestal and I'll
share that story that I want tosee your, all of your employees
just raving about this, thatthey're bragging about.
Hey, I'm sleeping better atnight.
I've got more energy during theday.
I just feel better.
I got cause dehydration'sassociated with poor moods as
well.
And that's something I seeevery time I walk into one of my
(10:55):
hotel partners, all the wholestaff said, hey, it's the flow
water guy pointing fingers, bigsmiles.
So it's weird.
All my clients, there's justthis positive vibe, there's no
poor attitude, everyone's justhappy.
Storie (11:06):
Yeah, whether it's placebo or not, as long as
you're providing somethingthat's actually enhancing them,
whether they know it or not.
I mean, your demeanor at theend of the day has to be better
right at the end of the day.
So you're telling me that youdo not bottle it anymore.
David (11:20):
Not anymore.
I do myself.
Storie (11:25):
I've got some empty aluminum ones.
David (11:26):
So when I bring out samples, like I did for you a
couple months ago, those arebottled fresh in the morning so
there's no degradation of thealuminum.
I say it's just a vessel fortransporting that water from my
house to wherever I'm going.
And I've gotten some nicer ones, like the refillable one which
I gave you, so you didn't havethe actual can one.
It's like a can that I breakopen no, no.
I got some nicer ones that arerefillable and you can have
long-term that I've been usingthis year, since we used to sell
(11:48):
those on the website as well.
then they're like hey, we'regetting away from that if
anybody wants some.
Storie (11:55):
So I'm like I'll take 100% of my way.
David (11:57):
Yeah, it don't even let's say, I've got my business cards
and that's about it.
Some other of my peers haveasked for leave-behinds and I
have shared the company'sapproach to that, which is, you
know, we don't want to do that.
Like we've got digitaltechnology, we can send somebody
an email.
Storie (12:13):
Absolutely, we've got.
David (12:14):
YouTube videos Like if they want anything, we can guide
them to our website or to aYouTube channel.
Provide them digital content,rather than saying you know,
here's a piece of paper.
Let me print out a thousand ofthem and just go canvas around
North Texas leaving these pieces.
Storie (12:26):
Yeah, you're just polluting everything in
different ways.
Right, and so you've had somemilestones since you've started
expanding the company out here,and it's not just with
individuals or mom and popbusinesses.
These are athletes, these arehigh-end hotels, from what
you've told me, where theresults from those different
(12:49):
places and wanting to put inthis machine right, it plugs
into the facility or whereverthey want it.
What are their feedback on whatyou've done for them?
David (13:03):
Well, a great one that comes to mind is FC Dallas.
Storie (13:05):
Okay.
David (13:05):
Because it was last April .
We put one in there and thenthey were 10 games into their
season.
Within those 10 games, they wonone game and it was a few draws
and mostly losses.
Storie (13:17):
Okay, and we put in the flow water refill station.
David (13:18):
I actually went to a game shortly after that and someone
was telling me about their starplayer, Musa, and we put in the
flow water refill station.
I actually went to a gameshortly after that and someone
was telling me about their starplayer, Moussa, and in my head
I'm thinking, oh, I bet this guylooks great drinking flow water
.
Yeah, and as I'm thinking thathe gets the ball on a breakaway
at midfield, goes down on a fastbreak and puts the ball in the
back of the net on anuncontested shot four minutes
into the game.
So the game had just started andthe whole stadium was going
(13:39):
nuts and I'm like, yep, flowWater baby.
Storie (13:41):
We're just going to attribute it all to that, and
that's okay.
David (13:44):
But yeah, they did turn their season around.
They just missed the playoffs.
But for a team that startedwith one win in their first 10,
a very respectable season.
I'm excited to see what they dothis year.
Storie (13:53):
That is wonderful.
David (13:54):
Because now they've got a whole year of hydrating with
Flow Water behind them, and wedo work with professional sports
teams across the country not atliberty to say all of them, but
it's a really cool story.
There's one head coach who'svery well known, had won some
super bowls and just got acollegiate coaching job and we
just got an inbound lead fromthem.
Because that coach was actuallynamed as the reference because,
(14:16):
as I say, he got to his new jobin college and said I want low
water for my athletes here.
Storie (14:20):
Wow, yeah.
So there there's some realness,I mean, behind this.
Just on a straight visualreference these athletes and
these coaches would not continueto refer and suggest you and
what you have if there wasn'tsomething special to it.
So what's the secret sauce?
David (14:42):
Well, the secret sauce is the seven times advanced
purification process.
That's what separates us fromthe competitors.
Most of them are just using asingle filtered solution Usually
a carbon filter.
Gets some of the chlorine outof the water, gets some stuff
you can see with the naked eye.
Then it's just dispensing thewater and saying here you go,
ours is using a carbon filter aswell as a sediment filter to
(15:03):
get just that out of the water,but what it's doing is extending
the life of our advancedosmosis system, so it's not
getting gunked up with the stuffthat filters can handle.
It can focus on the microscopiccontaminants, like those PFAS,
forever chemicals like thearsenic, like all this other
junk that's in our tap waterthat still comes through filters
.
(15:26):
The advanced osmosis eliminatesup to 99.9% of those.
It really gets the water downto a distilled level Okay, and
it uses less wastewater than, orproduces less wastewater than,
traditional reverse osmosis.
Also five times more effectiveat removing those microscopic
contaminants.
Storie (15:34):
Right.
David (15:35):
The problem with any osmosis is it can't be selective
.
It takes the good with the bad,so you lose electrolytes and
minerals in that process.
If I walk out of here today,you can Google should I drink
reverse osmosis water and it'llsay you need to remineralize
that water, you need to put thegood stuff back in because it's
void and that actually stripsour body of that.
Wow as it passes through itbecause it's void of it and it's
(16:06):
like getting it, yeah, so ittakes it from us rather than
providing that for us, right?
So, yeah, so if anyone's gotreverse osmosis.
Storie (16:09):
Be sure you're using those LMNT packets, or whatever
it comes, you have to add itback in.
David (16:10):
Yes, that's exactly what flow water does you know the
first three steps, the sediment,carbon and advanced osmosis is
all about purifying the waterthe next three is all about
enriching the water.
so there's a mineral filterthat's got these rocks in it.
So the water flows through justlike it does in nature, picks
up zinc and other proprietaryminerals that are in the water.
It then goes through anelectrolyte filter where it gets
(16:32):
sodium, magnesium, potassiumand calcium and that process
raises the pH of the sourcewater by about 1.5.
It can be a little bit higher,but typically the tap water is
about a six on the pH scale herein Texas.
So it's acidic.
It doesn't hydrate us as well.
It's not as readily absorbed byour stomach lining and our
cells.
The benefits of alkaline isit's better absorbed.
So this process, with raisin at1.5, transforms acidic water
(16:56):
into alkaline water.
Storie (16:57):
Wow.
So you kind of in my mind andthis is very lame in terms, I'm
sorry everyone you strip it downand then you put everything you
need into it, once it'spurified of everything, and then
you put it in your body andthis all happens in a machine
when I'm putting my water bottleunderneath it.
David (17:14):
Yep, it sure does.
Storie (17:15):
That is amazing.
So tell me the difference,obviously, is this advanced
process.
You say you have a filter, butwhen I think of like the gem,
you put your water bottleunderneath it.
There's filters at those, right.
Sometimes, Tell me more.
David (17:32):
If there's not a bottle count, there's not a filter in
it.
If there's not a light on likered, green, yellow, there's not
a filter in it.
Our tech sees it all the time.
There's plenty of waterfountains out there that do not
have filters in them that peopleassume have that we were
actually talking about thatearlier today.
So, yeah, it happens all thetime.
People think oh yeah, this is afiltered water station and yeah
, the red light comes on.
(17:53):
Team just takes the filter out,doesn't put it back.
Storie (17:56):
But what if they don't take the filter out?
So you're actually filtering itthrough all the yuck and muck.
David (18:01):
Yeah, and you see that at the airport all the time.
If you ever go to the airportand the water's barely trickling
out.
It's because it's comingthrough all that gunk and those
filters haven't been changed.
The water flow's not there.
Storie (18:15):
So if it's ever trickling, then you know the
filter's backed up Now thatwe're all terrified, you'll have
to have low water.
So to that point, how often doyou have to maintenance this?
Obviously, if the hotels andthe sporting facilities have you
in there, it seems like itwould be a low maintenance.
David (18:30):
It definitely is.
Storie (18:30):
Okay.
David (18:31):
There's really no upkeep required from our clients, maybe
wiping down the machine everyso often, but our technician
handles everything when it comesto the maintenance aspect of it
.
100% of my clients to thispoint have done our rental
agreement, which comes with 100%warranty throughout the term of
that rental.
So any service call they haveoutside the filter change is
(18:53):
just included.
We cover the cost of sendingout the tech parts, labor time.
All that's covered under thewarranty that comes with the
rental.
The filter change is considereda consumable but it's something
that our technician does aswell.
He changes out six filters, soit's the first three.
I mentioned the mineral and theelectrolyte filter.
The other two parts of thatprocess is activated oxygen
which is pumped into the fivegallon holding tank and the two
(19:15):
gallon chilling tank.
Storie (19:16):
Wow.
David (19:17):
And then it's finished with a coconut carbon filter,
which is the shell of thecoconut, so it's hypoallergenic.
Storie (19:22):
So cool it gives the water a crisp, clean taste.
David (19:24):
So, yeah, he changes out all of those filters, does
preventative maintenance andit's done either every 12 months
, so you've got a year of filterlife, which a lot of our
competitors have about a 10th ofthe filter life and capacity,
because if you do use 35,000bottles in less than 12 months,
you're going to be due for afilter change.
So it's about 12,000 gallons ofwater that comes through.
(19:46):
But, as I say, you're saving35,000 bottles of water and I
have had clients that do thatand those that get multiple
filter changes a year absolutelylove it because, again, if you
were to equate a cost of 35,000bottles of water, it's going to
be thousands of dollars and sothey're saving thousands of
dollars just to change filtersand have this on site.
Storie (20:04):
So it's really saving any business owner that puts
this in their facility a ton ofmoney at the end of the day.
David (20:11):
It really does yeah, there's been some of my clients
where this is an investment overtheir already built-in water
fountain.
Storie (20:19):
But, another.
David (20:19):
There's a large section of my clients that it has saved
them money.
One is Journey to Dream.
It's a nonprofit in Louisville,texas.
Storie (20:26):
Okay.
David (20:26):
So they had a five gallon jug dispenser at Kyle's house,
which is a place they have thesekids who you know they've given
a second chance.
You know that come from somebad backgrounds.
Storie (20:36):
And.
David (20:37):
I say it's just an incredible place.
And when I was talking to theCEO, nisa Greider, she told me
about their five-gallon jugs andasked me more about Flow Water.
And as I was telling her aboutit, we got down to brass tacks
and she's like well, how much isit?
After I shared the cost, shegoes.
Well, this will save us money.
Storie (20:54):
Wow For a nonprofit.
For a nonprofit, that says alot, right, and that's just
direct costs, so we're notfactoring in.
David (21:00):
Hey, you've got to go fill up these five-gallon jugs
at the store, so we've got tofactor in the gas, the time just
the manual labor, putting themup, the storage of them because
they say they put them in thebroom and, as businesses know,
every square foot is a squarefoot that should be producing
revenue, Absolutely.
So if you're taking up a squarefoot by just putting down a
five gallon jug a lot of myhotel partners have seen that as
(21:22):
well you know when.
I first go in, their back roomis just full of empty five
gallon jugs and the other halfof the room's got the full five
gallon jugs and we can eliminateall of that.
There's no more need to storeall these five gallon jugs all
over the place, never have toworry about running out of clean
drinking water and resorting tothe tap.
Storie (21:40):
Oh, because it taps into the actual water line, right.
David (21:42):
That's incredible.
Storie (21:43):
And to your point about us ingesting a credit card of
plastic, having those bottlesstored if it's not stored in the
appropriate temperature.
You're getting more of thosechemicals and things in your
body with the water sittingthere in those jugs, right.
David (21:58):
Yep, there's been a lot of studies that came out about
heat produces more of thosenanoplastics in the water.
Storie (22:03):
Is it true that can cause cancer?
Absolutely, wow.
David (22:07):
And colon cancer awareness month is this month
and a national study just cameout about a month ago where it
talked about colon cancer andthese nanoplastics, these PFAS,
forever chemicals.
Which is related to it'spolyethanol all very scientific.
You know I read the stuff andyeah.
Storie (22:24):
But I mean sometimes you need somebody to kind of bring
it forward to say, hey, I meanyou drinking water.
I mean my boss has been tryingto get me to quit drinking Red
Bull for I don't know how longand I won't do it.
But even from what you'retelling me, if I don't do my
research every once in a whileor listen to somebody that has
done it, I might as well becontaminating myself with almost
(22:45):
something worse if I'm drinkingthe tap water that's really
polluted.
David (22:50):
Yeah, full of arsenic and other stuff.
Storie (22:51):
It's scary to me.
So I'm so glad I think theuniverse aligned when we all met
because I kind of connected youwith one of our wellness
facilities as a client and Iwon't say their name or anything
right now, but they are biginto one sustainability, which I
think everybody should be rightnow.
And two, and to put they trulybelieve, like you expressed to
(23:11):
me, putting the things in yourbody you need to not only help
you survive but be better ateverything you do right and I
feel like that was a greatpartnership for you guys.
I mean, it seems like a win-winright now it definitely is, and
I say like even this early on,you know it's gone from
partnership to friendship.
David (23:29):
That's all thanks to you.
I say what?
A great introduction and yeah,I said it's great to have.
That's.
The coolest thing about thisjob is I don't really call them
clients or partners.
I've gained so many new friendsthrough this.
Storie (23:43):
That's another good point.
I mean at Atmo we work on thebuild launch growth scale
methodology, but explaining thatto prospective clients because
you could have been aprospective client is completely
different than after I gettheir perspective right.
I have been a prospectiveclient is completely different
than after I get theirperspective right.
I feel like a part of our joband I think this is where we had
a common ground is we createrelationships?
(24:05):
If we can't help people, whyeven be doing what we're doing
at the end of the day?
And I think that is what trulymakes part of business growth
successful.
Would you agree?
David (24:17):
Absolutely yeah.
I tell everybody.
I don't want anyone to havebuyer's remorse, which is why
I'm glad that we do the freetrial so that they can test it
out.
Storie (24:24):
Ooh, how long is that free trial?
David (24:25):
Typically two weeks.
Storie (24:27):
So we do a two-week free trial.
David (24:29):
I say at the end of two weeks, we don't just show up and
yank it out.
But you know we do ask forfeedback and if it's, I tell
everyone the same thing if it'snot providing value to your
health and to your business,please give it back.
We don't want you to have, Idon't want this to be a burden.
Storie (24:41):
I want you to say oh, this no-transcript trust someone
(25:06):
when you're using a certaintype of product or even a
service.
It's hard these days and Itruly appreciate that about the
company, not only what you guysare providing, but you guys also
are incorporated in somecommunity development as well.
So sustainability, helpingthese businesses and then the
(25:28):
community Tell me more aboutthat.
David (25:34):
One story I'd really like to tell when it comes to
helping the community is whatthe company did in Flint,
michigan, a number of years ago,so obviously they're dealing
with a massive water crisisthere.
Their lead levels in the waterare 45 times.
Storie (25:43):
EPA limit for lead Wow.
David (25:44):
The water's brown coming out of the tap.
It's just awful.
Storie (25:46):
They labeled that an epidemic right.
David (25:49):
Yeah, it's just this huge , massive problem that it's
still ongoing.
Storie (25:52):
Yeah.
David (25:53):
They'd invited some water companies out there.
Flow water went out there.
Third-party tests showed thatthose 45 times levels of lead
got down to undetectable levelsof lead.
There's a picture of the brownwater in a bottle versus the
flow water connected to the sametap.
That's crystal clear.
And what really impressed meabout the company is that they
didn't just go there and, likeyou know, pound their chest and
say, ah, we've got the bestproduct available on the market.
(26:15):
They donated refill stations tothe police department, the fire
department and the schools inFlint.
Storie (26:20):
Wow yeah, so you guys were a part of transforming that
from not livable to to back tosustaining.
David (26:28):
Yeah, it certainly helps.
Kids say they have to go toschool, so at least when they go
to school they've got access toclean drinking water.
Storie (26:34):
That's terrifying as a parent to think about even the
water possibly ruining yourwhole family.
I don't know how many passedaway, but um, or didn't pass
away, but for the company towant to provide that service and
to be there for them, um, totake the initiative, I think it
is.
It's a big part of businesstoday.
(26:55):
A lot of people don't take theinitiative.
They, they come what's easy,but to actually reach out and
help communities, it's, it'shuge and being successful in my
opinion.
David (27:04):
And then for more of a micro level.
You know I've been veryinvolved in my community flower
mound that I like to call flowwater mound, just cause you
really can find it everywhere.
Storie (27:11):
That is a good play on words.
You've done your work overthere, right?
David (27:17):
Yeah, and it wasn't just, you know, going out and selling
, but it was getting involvedwith the community, not only the
chamber of commerce, butvolunteering at events.
Storie (27:22):
The.
David (27:22):
Rotary Club does this duck derby?
I volunteered to pick up thetrash when it was all done,
which I felt not only tied intomy specialty, since some of the
volunteer stuff I do it'susually picking up after the
event's done but it just itfalls in line with that
sustainability.
You know, cleaning up, gettingall the bags that are full of
(27:42):
the water bottles that peopleare drinking every all day long.
Storie (27:44):
keeping them out of our beautiful flower mound river.
So, um, yeah, it's just becausesome people I mean you want to,
you want to keep it clean andyou want to go help, but
sometimes you don't have thetime.
So when you do, I mean it'sgreat what you do.
It's very admirable that youactually try to give back to the
community, because we need morelike you.
David (27:57):
Yeah and that's why I really want to be insanely
successful here and give you achance to give back even more
and just help all my wonderfulclients.
A big supporter of theirbusinesses, as I mentioned once
at the fc dallas game, but eventhe smaller ones like flurries
and flower mound I'm theremultiple times a week getting
either beef jerky or somethingfrom the deli or just eating a
meal there.
Storie (28:16):
Right.
I mean, that's a part of ofbusinesses and community is how
I'm being there for each other,even if it's just a stop in to
get a croissant one day.
I mean just showing up now.
I know you didn't want to touchon this, but I kind of want to
know more.
Tell me about coach Denise.
David (28:32):
Okay, yeah, uh, she was my first client at Flow Water
and I was going around coldcalling, can't remember?
I just say it just happened.
Stance walked in her door and Iknow you asked me earlier today
.
It's actually, I think, thefirst time anyone has asked me
since her what my middle name is.
Storie (28:46):
Right.
David (28:46):
And when I told her my middle name was Winston, she
told me that was her father'sname.
Storie (28:50):
Oh.
David (28:51):
And so this was like a sign to her that you know this
was this was she'd been prayingabout water and she yeah she
cause.
She knew she's like water wasso important to her because of
her past.
So she was trying out for the1988 Olympics as a gymnast and
during the physicals theydiscovered esophageal cancer.
So she had part of her or shehad her esophagus removed and
(29:14):
yeah.
Storie (29:14):
Wow, I didn't even know you could do that.
David (29:16):
I didn't either, and I didn't know that.
Another result of that was whenshe would drink water, like if
she came drink tap water, shewould regurgitate it.
So her body would say, nope,can't, it's too toxic, can't
process it just how do yousurvive?
Well, she got prescriptionstrengths, potassium, magnesium
supplements, like these thingsthat she wasn't getting from
water.
So very high levels that she wastaking?
Um, but yeah, I'd say she hadjust been praying about it.
(29:40):
And then I walk in her door, um, and she told me her story.
I shared a sample of water andagain this is when I'm under the
placebo effect, like, is thisreal?
Storie (29:48):
So I was like right Kind of testing it out?
Yeah.
David (29:51):
So.
So, after our meeting, I'd lefther a bottle and she told me
you don't have to be here when Idrink this, in case it doesn't
go well.
Storie (29:58):
Yeah.
David (29:59):
So I was like, okay, that's fair, don't you be
embarrassed or anything.
But I look forward to hearingfrom you after you've had a
chance to drink it.
At that point, flow Water isnew here in this market.
We didn't have our warehouse,so we were shipping these free
trials directly to people, so wewere about two weeks out on
delivery.
Storie (30:13):
Okay.
David (30:14):
And she had an event that was coming up that weekend and
she's like I'd really like togive out some bottles at the
event.
So I ended up meeting herhalfway between our businesses
and brought her a few cases ofwater, and this was about 48
hours after she had tried thesample and she was just beaming
Really.
Storie (30:31):
She told me she's like.
David (30:31):
David, I could feel this hydrating me.
Storie (30:34):
It was, yeah, the life-changing experience for her
.
I mean to not be able toprocess water and then actually
feel it absorb in your body.
That has to be incredible.
David (30:44):
It really was.
That's what, as I say, helped.
Let me know from the earlyearly days, when I was working
for Flow Water, that, yeah, thiswas not just any product, this
is something special.
This is something that makes ahuge impact and six months later
, when she had been a customer,I went to do a Zoom meeting with
her and my company.
I wanted to share her story withmy colleagues and they'd asked
(31:05):
her to be a special guest onthis monthly All Hands that we
do.
They've been doing it since andshe was the first to ever do it
and I knew I was.
Like technology, it's probablyeasier if I just show up and say
I showed up to get on my Macwith her and get her on the
meeting.
But before we did that, shelined up her kids that were
there that day and said allright, tell Mr David what you
think about his water.
And just one by one they went.
You know, tell me they hate thewater at school, they hate the
water at home, they just want todrink flow water all the time
(31:33):
and some of them just refuse todrink it without flow water.
So I say, come, bottle up andtake the medicine there,
especially gymnastics, because Ilove the taste of it and it is
a noticeable taste difference,that's a completely unfiltered
response.
Yeah.
Storie (31:52):
It seems more like maybe you were brought to her for a
reason to really validate whatyou're doing is right.
That's an amazing story.
David (31:55):
Yeah, and, as I say, she's continued to be great and
continue to have her own battles.
Uh, she's still dealing withthe cancer it did.
A year ago she had to have partof her stomach removed because
it has continued to spread.
And I just remember her beingso positive when I talked to her
on the phone before her surgery.
Uh, she said she was on an icediet and she's like I don't even
mind because I'm using FlowWater to make my ice and it
tastes so good.
(32:16):
And she always had such highspirits.
It's still to this day.
She's just amazing.
Storie (32:20):
Wow, you can never leave Flow Water.
David (32:22):
I know you really can't.
Storie (32:25):
So if anyone wants to try this free trial, since you
cover all of North Texas, right,yep, how can they reach you?
David (32:32):
Many ways.
Let's say I'm on LinkedIn,David Lloyd Flow Water.
You can actually Google DavidFlow Water F-L-O-W-A-T-E-R, and
an article I did with theCrosstimbers Gazette will pop up
, as well as my InstagramHydrating North Texas Awesome.
I can be reached via email atdavid at drinkflowwatercom.
Okay, my LinkedIn page doeshave a QR code that goes to my
(32:54):
digital business card and Idon't think anyone scanned it,
but it's on there.
Storie (32:58):
I'll go and scan it right after this.
David (33:00):
I just like to make myself accessible, because that
is the hardest part.
A lot of times people wouldjust go to our website.
I mean, this happened afterI've cold called the business,
walked in their door, gave themmy card.
Then they just go to thewebsite and unfortunately at
that point I don't get to workwith them and they don't get to
do a free trial.
They have to go direct contract.
They work with our inside salesteam.
Wow so that's a big thing.
Is you know to contact me?
(33:20):
I can give them a free trial.
Let them test it out.
I kind of test driving the carbefore you drive it off the lot.
Storie (33:25):
Absolutely.
Having that personal touch isimportant, especially from you
with all the history that youhave and the experience you have
with it.
If anyone I refer to, I'mgiving them your personal cell
phone number by the way, becausethere's something to your story
that just brings so muchvalidity to what this is, and I
mean you've sold me on itforever.
Every business I go to, I'mletting them know about it, so
(33:47):
thank you for sharing it witheveryone.
Oh, yes, my pleasure.
I truly appreciate it, and ifanyone wants to reach out to
David or has more questions forhim, I'll put his information in
the chat below his contactinformation directly, or you can
reach out to me and to all ofour listeners out there who will
be joining us next time.
We'll see you then.
Welcome back to Market it With Atma, where we share the
tips, tools and strategies tohelp your business be successful
.
I'm your host Story and todaywe have on the show a very
special friend of mine, mr DavidLloyd, with Flow Water.
They are on a mission right nowto revolutionize water and I am
so excited to have you, david,welcome.
David (00:36):
Thank you very much.
Story Happy to be here.
Storie (00:38):
Great Well, today is actually hot outside.
Did you bring me water, Janae?
David (00:43):
I did.
It's in the car.
Thank you.
Storie (00:44):
Thank you for that.
So tell us.
I know we met at a networkingevent, right?
Yes, here, Actually it was aNouveau Dust networking event,
wasn't it?
Silent plug for that one, and Ihonestly was not expecting what
you had to offer.
You came in with a littlecooler and handed me a bottle, a
metal bottle of Flow Water, andwe have been working together
(01:08):
ever since.
So tell me, how did you getinto Flow Water and what is it?
David (01:12):
Well, I got into Flow Water about two and a half years
ago.
I was dealing with some longCOVID issues, had resigned from
my job in equipment finance as Iwas having cognition issues as
well as fatigue, and just took afew months off to recover my
health.
Storie (01:28):
Because of COVID, right, yeah, oh, okay, okay.
David (01:31):
So I had some lung scarring and some other
inflammation and during thosefew months where I wasn't
working and really just in bedevery day, I started reading
about long COVID patients thatwould do fasting in order to
recover.
And now they were going tospecial treatment centers where
they would fast for three weeksand be hooked up to IVs to get
electrolytes.
But still, just reading aboutit made me want to at least try
(01:54):
it for myself.
Storie (01:55):
Yeah, why not?
David (01:55):
Yeah, I'm like let me do a 72 hour fast and see how I
feel.
Yeah, so during this processand preparing for it, I started
looking at quality water,because I knew if I'm going to
go for three days with no foodand only put water into my body.
I want it to be the best.
Storie (02:11):
Right.
So what is quality water iskind of what you're researching.
Yeah, oh, I gotcha Okay.
David (02:16):
Because there's a spring out in Canton, texas, so during
my fast I went out there tobottle it and I just I'd known
about this spring for years,since 2016.
I visited the Fort Worth watertreatment facility a very
scarring process.
You could see the brown sludgethat turns into a clear liquid.
All the chemical tanks theyhave just the smell of it.
Storie (02:34):
For the public water For the public water, oh my and.
David (02:38):
Texas does rank 49th in water infrastructure, so there's
high level of leads among allthe other things that are
drinking water.
I was just reading the FortWorth water report and arsenic
is in the Fort Worth drinkingwater.
Storie (02:50):
Is that an annual report , zayson?
Yeah, and it's public.
Public Yep, you can go to theFort Worth website.
David (02:55):
City of Dallas.
Those are the two big onesbecause a lot of the cities like
where I live we buy our waterfrom the city of Dallas.
We actually used to buy it fromthe city of Fort Worth, but one
of those two cities suppliesmost of the North Texas towns
with their drinking water.
Storie (03:07):
Okay.
David (03:08):
But both have those PFAS forever chemicals as well as all
these other contaminants withinit.
So again, when I was doing thisfast, I just wanted to just
have, as Bobby Boucher would say, from the water boy, high
quality H2O.
So, yeah, I say I had gottensome natural spring water, uh,
(03:31):
but knew it wasn't a sustainablesolutions, since once a year,
three hours in the car for liketwo weeks worth of water with my
seven gallon jugs, um, butduring this fast I'm one of the
best.
I just wanted to I startedlooking at sustainable solutions
where I could have access tothe similar quality water.
That's when I found flow water,so I found the product online.
I also saw that they werehiring in the Dallas market, so
I needed a job as well.
Storie (03:48):
And it all aligned right , and how long ago was this?
David (03:51):
That was about two and a half years ago.
It was Thanksgiving of 2022.
I started my fast Saturdayafter Thanksgiving, so it went
Saturday, Sunday, Monday with nofood.
I broke my fast, ended up going90 hours and that Tuesday after
Thanksgiving I broke my fastaround 11.
My first interview with FlowWater was at two and part of the
job description was bepassionate about water.
(04:12):
So I told them I'm not justblowing smoke when I tell you
this, but water is truly changedmy life.
I'm a big believer in qualityhydration, and so I was got not.
I also told them, if they don'thire me, they had a customer
for life.
But I got best of both worldsgot it in my house and I also
have the dream job of gettingout to go talk to people and
share the world's best tastingwater with them.
(04:34):
Share with what makes itdifferent, what makes it
impactful and put it to the test.
Storie (04:39):
So how have you been since COVID, since taking on
this new I wouldn't say diet,but lifestyle?
David (04:44):
Yeah, it's been a steady progression.
Storie (04:47):
Since.
David (04:48):
COVID, since taking on this new I wouldn't say diet,
but lifestyle, yeah, it's been asteady progression.
So you know, after that fast Iturned myself around.
Every 24-hour period.
During that I would feel justmore like my old self.
And then, February, a fewmonths after I started working
for Flow Water, there was oneday I started drinking Flow
Water exclusively and 48 hourslater I was downtown Dallas for
a networking event in themorning, worked my way back home
(05:10):
, stopping through Irving andthen hitting Flower Mound, where
I live, just cold calling untilabout five o'clock.
I went home and I still had allthis energy.
I couldn't sleep at night.
I was just like wired andfeeling ready to go.
And I just put it together withwhat I'd been telling people for
my first month of Flow Water.
Is you know, this is going toenhance your energy levels and
it certainly had enhanced mine.
Storie (05:28):
Wow, Noticeably so.
Tell me more about that.
So not only are you helping topurify your body right Drinking
water is what everyone knows ishelping purify your body, rather
than soda or anything like thatbut you're telling me that,
with Flow Water, through yourresearch and working for them,
that it also helped you enhanceyour I mean your stamina
(05:49):
throughout the day as well.
David (05:50):
Absolutely, it certainly did.
And at this point in time againI'm a month in I've been
through the sales training andI'm questioning myself like am I
feeling this?
Storie (06:00):
good yeah, you've got to qualify them right and make
sure what you're selling is real.
David (06:08):
Yeah, so I definitely questioned if it was the placebo
effects that you know I'd hadheard all these great things, uh
, but then then I startedgetting my own clients.
I started hearing their successstories and that's what let me
know.
Okay, this is not the placeboeffect.
This is definitely real andevery let's say it's been over
two years now I've just got somany stories that I can share
that people with what theyexperienced themselves.
So it's it's really cool thatI've been able to silence that
(06:30):
part of my brain that said, hey,maybe this is just that placebo
effect.
I know without a doubt, it'snot.
Storie (06:36):
It's all due to being a quality source of water amongst
very poor choices that we havein our society and some people I
would say the majority ofpeople don't even know that the
choices are so minimal.
I mean, we think that evenbottled water and I was going to
touch on that later is.
In your research, you foundflow water, but what's to
(06:58):
separate you from going with,you know, all the other smart
waters and things like that thatsay they're purifying and
helping you?
Why did you choose Flow Waterbefore you became an employee?
David (07:09):
Well, big part is say Smart Water is great water.
In theory, what they do issimilar to Flow Water.
They're using an osmosisprocess to purify the water.
They're enriching it withelectrolytes and minerals.
What separates Flow Water fromSmart water?
They then package it in aplastic bottle water a bottle
and that's absorbing thoseendocrine disrupting chemicals
(07:31):
which, for guys, is lower intestosterone.
For women it is causingreproductive issues.
Wow and on top of that is alsothe nanoplastic problem, where
they say we're consuming acredit card's worth of plastic
every two weeks.
It's, yeah, it's a frighteningsituation when you say yeah,
it's everywhere and you know alot of people that I've talked
to that are in the field, someengineers that study this.
They see it in the air that webreathe, in the food that we eat
(07:55):
, in the water that we drink,and it is coming through our tap
water as well, in our bottledwater.
It's causing strokes, it'scausing dementia because it's
breaking the blood-brain barrierand getting lodged in our brain
.
Yeah, it's a very diresituation.
Storie (08:08):
Such a small change in your day-to-day life can affect
so much.
I would have never thought ofthat until I met you, and I
think one of the reasons Iwanted to hear more from you is
because you truly are passionateabout this.
You can, it exudes through youand you know you get the sales
people that are just trying tosell to you, but it's like you
believe in this with witheverything in you because,
(08:31):
you've seen it yourself Right,and that's amazing.
So when you first came to bewith Flow Water, where were they
?
Where are they out of?
And it looks like you've helpedthem expand over this amount of
time.
David (08:44):
Yeah, when I was brought on just over two years ago,
dallas was a priority market forthem.
They had a very limited marketpresence here and really had
made a goal in Texas both Dallasand Houston to hire account
executives in these markets tobuild brand awareness, to gain
new customers, and so that waswhat I was hired to do.
(09:06):
You know, coming here, no one'sheard of it and they're
thinking, oh, I've already gotwater, because every business
does have water in some form.
So I say they already feel thatthey've got what they need,
they're good, they don't want totalk about it.
So it was very challengingearly on.
Feel that they've got what theyneed, they're good, they don't
want to talk about it.
So it was very challengingearly on.
But I say, just getting thatmomentum going yeah, how do you
(09:26):
do that?
Storie (09:27):
I kind of diverted you from your last comment on the
nanoplastics and the smart waterand how you differentiate.
So how do you come into amarket that's inundated with
bottled water and you know, andperformance enhancers and things
like that, and really expand onthe value of this and how are
you differentiating from themicroorganisms and the plastics
(09:49):
and everything like that?
What does flow water do?
How do you bottle it?
Do you bottle it?
David (09:54):
We used to.
It's something that we'vegotten away from, because there
is even research about aluminum,both from a resource standpoint
and the quality impact ondrinking water.
Now it's not as bad as plastic,since plastic does degrade into
the water.
Aluminum does as well, justvery much slower.
Storie (10:10):
You're scaring me, I know.
David (10:12):
That is the worst part of my job.
That's why I like to focus onthe positive and then any time I
can tell that I'm bringing theair out of the room which I've
done plenty over the past twoyears.
I always like to put a fun spinon it.
I actually do a Wonka characterand have sang some songs.
That's the story for anotherday.
Storie (10:27):
Oh my gosh.
No, the truth is very muchappreciated around here.
Whether it's scary or not, weappreciate it, so go ahead.
David (10:35):
So I would say the biggest thing that I do is put
in a free trial, because I'llput it on a pedestal and I'll
share that story that I want tosee your, all of your employees
just raving about this, thatthey're bragging about.
Hey, I'm sleeping better atnight.
I've got more energy during theday.
I just feel better.
I got cause dehydration'sassociated with poor moods as
well.
And that's something I seeevery time I walk into one of my
(10:55):
hotel partners, all the wholestaff said, hey, it's the flow
water guy pointing fingers, bigsmiles.
So it's weird.
All my clients, there's justthis positive vibe, there's no
poor attitude, everyone's justhappy.
Storie (11:06):
Yeah, whether it's placebo or not, as long as
you're providing somethingthat's actually enhancing them,
whether they know it or not.
I mean, your demeanor at theend of the day has to be better
right at the end of the day.
So you're telling me that youdo not bottle it anymore.
David (11:20):
Not anymore.
I do myself.
Storie (11:25):
I've got some empty aluminum ones.
David (11:26):
So when I bring out samples, like I did for you a
couple months ago, those arebottled fresh in the morning so
there's no degradation of thealuminum.
I say it's just a vessel fortransporting that water from my
house to wherever I'm going.
And I've gotten some nicer ones, like the refillable one which
I gave you, so you didn't havethe actual can one.
It's like a can that I breakopen no, no.
I got some nicer ones that arerefillable and you can have
long-term that I've been usingthis year, since we used to sell
(11:48):
those on the website as well.
then they're like hey, we'regetting away from that if
anybody wants some.
Storie (11:55):
So I'm like I'll take 100% of my way.
David (11:57):
Yeah, it don't even let's say, I've got my business cards
and that's about it.
Some other of my peers haveasked for leave-behinds and I
have shared the company'sapproach to that, which is, you
know, we don't want to do that.
Like we've got digitaltechnology, we can send somebody
an email.
Storie (12:13):
Absolutely, we've got.
David (12:14):
YouTube videos Like if they want anything, we can guide
them to our website or to aYouTube channel.
Provide them digital content,rather than saying you know,
here's a piece of paper.
Let me print out a thousand ofthem and just go canvas around
North Texas leaving these pieces.
Storie (12:26):
Yeah, you're just polluting everything in
different ways.
Right, and so you've had somemilestones since you've started
expanding the company out here,and it's not just with
individuals or mom and popbusinesses.
These are athletes, these arehigh-end hotels, from what
you've told me, where theresults from those different
(12:49):
places and wanting to put inthis machine right, it plugs
into the facility or whereverthey want it.
What are their feedback on whatyou've done for them?
David (13:03):
Well, a great one that comes to mind is FC Dallas.
Storie (13:05):
Okay.
David (13:05):
Because it was last April .
We put one in there and thenthey were 10 games into their
season.
Within those 10 games, they wonone game and it was a few draws
and mostly losses.
Storie (13:17):
Okay, and we put in the flow water refill station.
David (13:18):
I actually went to a game shortly after that and someone
was telling me about their starplayer, Musa, and we put in the
flow water refill station.
I actually went to a gameshortly after that and someone
was telling me about their starplayer, Moussa, and in my head
I'm thinking, oh, I bet this guylooks great drinking flow water
.
Yeah, and as I'm thinking thathe gets the ball on a breakaway
at midfield, goes down on a fastbreak and puts the ball in the
back of the net on anuncontested shot four minutes
into the game.
So the game had just started andthe whole stadium was going
(13:39):
nuts and I'm like, yep, flowWater baby.
Storie (13:41):
We're just going to attribute it all to that, and
that's okay.
David (13:44):
But yeah, they did turn their season around.
They just missed the playoffs.
But for a team that startedwith one win in their first 10,
a very respectable season.
I'm excited to see what they dothis year.
Storie (13:53):
That is wonderful.
David (13:54):
Because now they've got a whole year of hydrating with
Flow Water behind them, and wedo work with professional sports
teams across the country not atliberty to say all of them, but
it's a really cool story.
There's one head coach who'svery well known, had won some
super bowls and just got acollegiate coaching job and we
just got an inbound lead fromthem.
Because that coach was actuallynamed as the reference because,
(14:16):
as I say, he got to his new jobin college and said I want low
water for my athletes here.
Storie (14:20):
Wow, yeah.
So there there's some realness,I mean, behind this.
Just on a straight visualreference these athletes and
these coaches would not continueto refer and suggest you and
what you have if there wasn'tsomething special to it.
So what's the secret sauce?
David (14:42):
Well, the secret sauce is the seven times advanced
purification process.
That's what separates us fromthe competitors.
Most of them are just using asingle filtered solution Usually
a carbon filter.
Gets some of the chlorine outof the water, gets some stuff
you can see with the naked eye.
Then it's just dispensing thewater and saying here you go,
ours is using a carbon filter aswell as a sediment filter to
(15:03):
get just that out of the water,but what it's doing is extending
the life of our advancedosmosis system, so it's not
getting gunked up with the stuffthat filters can handle.
It can focus on the microscopiccontaminants, like those PFAS,
forever chemicals like thearsenic, like all this other
junk that's in our tap waterthat still comes through filters
.
(15:26):
The advanced osmosis eliminatesup to 99.9% of those.
It really gets the water downto a distilled level Okay, and
it uses less wastewater than, orproduces less wastewater than,
traditional reverse osmosis.
Also five times more effectiveat removing those microscopic
contaminants.
Storie (15:34):
Right.
David (15:35):
The problem with any osmosis is it can't be selective
.
It takes the good with the bad,so you lose electrolytes and
minerals in that process.
If I walk out of here today,you can Google should I drink
reverse osmosis water and it'llsay you need to remineralize
that water, you need to put thegood stuff back in because it's
void and that actually stripsour body of that.
Wow as it passes through itbecause it's void of it and it's
(16:06):
like getting it, yeah, so ittakes it from us rather than
providing that for us, right?
So, yeah, so if anyone's gotreverse osmosis.
Storie (16:09):
Be sure you're using those LMNT packets, or whatever
it comes, you have to add itback in.
David (16:10):
Yes, that's exactly what flow water does you know the
first three steps, the sediment,carbon and advanced osmosis is
all about purifying the waterthe next three is all about
enriching the water.
so there's a mineral filterthat's got these rocks in it.
So the water flows through justlike it does in nature, picks
up zinc and other proprietaryminerals that are in the water.
It then goes through anelectrolyte filter where it gets
(16:32):
sodium, magnesium, potassiumand calcium and that process
raises the pH of the sourcewater by about 1.5.
It can be a little bit higher,but typically the tap water is
about a six on the pH scale herein Texas.
So it's acidic.
It doesn't hydrate us as well.
It's not as readily absorbed byour stomach lining and our
cells.
The benefits of alkaline isit's better absorbed.
So this process, with raisin at1.5, transforms acidic water
(16:56):
into alkaline water.
Storie (16:57):
Wow.
So you kind of in my mind andthis is very lame in terms, I'm
sorry everyone you strip it downand then you put everything you
need into it, once it'spurified of everything, and then
you put it in your body andthis all happens in a machine
when I'm putting my water bottleunderneath it.
David (17:14):
Yep, it sure does.
Storie (17:15):
That is amazing.
So tell me the difference,obviously, is this advanced
process.
You say you have a filter, butwhen I think of like the gem,
you put your water bottleunderneath it.
There's filters at those, right.
Sometimes, Tell me more.
David (17:32):
If there's not a bottle count, there's not a filter in
it.
If there's not a light on likered, green, yellow, there's not
a filter in it.
Our tech sees it all the time.
There's plenty of waterfountains out there that do not
have filters in them that peopleassume have that we were
actually talking about thatearlier today.
So, yeah, it happens all thetime.
People think oh yeah, this is afiltered water station and yeah
, the red light comes on.
(17:53):
Team just takes the filter out,doesn't put it back.
Storie (17:56):
But what if they don't take the filter out?
So you're actually filtering itthrough all the yuck and muck.
David (18:01):
Yeah, and you see that at the airport all the time.
If you ever go to the airportand the water's barely trickling
out.
It's because it's comingthrough all that gunk and those
filters haven't been changed.
The water flow's not there.
Storie (18:15):
So if it's ever trickling, then you know the
filter's backed up Now thatwe're all terrified, you'll have
to have low water.
So to that point, how often doyou have to maintenance this?
Obviously, if the hotels andthe sporting facilities have you
in there, it seems like itwould be a low maintenance.
David (18:30):
It definitely is.
Storie (18:30):
Okay.
David (18:31):
There's really no upkeep required from our clients, maybe
wiping down the machine everyso often, but our technician
handles everything when it comesto the maintenance aspect of it
.
100% of my clients to thispoint have done our rental
agreement, which comes with 100%warranty throughout the term of
that rental.
So any service call they haveoutside the filter change is
(18:53):
just included.
We cover the cost of sendingout the tech parts, labor time.
All that's covered under thewarranty that comes with the
rental.
The filter change is considereda consumable but it's something
that our technician does aswell.
He changes out six filters, soit's the first three.
I mentioned the mineral and theelectrolyte filter.
The other two parts of thatprocess is activated oxygen
which is pumped into the fivegallon holding tank and the two
(19:15):
gallon chilling tank.
Storie (19:16):
Wow.
David (19:17):
And then it's finished with a coconut carbon filter,
which is the shell of thecoconut, so it's hypoallergenic.
Storie (19:22):
So cool it gives the water a crisp, clean taste.
David (19:24):
So, yeah, he changes out all of those filters, does
preventative maintenance andit's done either every 12 months
, so you've got a year of filterlife, which a lot of our
competitors have about a 10th ofthe filter life and capacity,
because if you do use 35,000bottles in less than 12 months,
you're going to be due for afilter change.
So it's about 12,000 gallons ofwater that comes through.
(19:46):
But, as I say, you're saving35,000 bottles of water and I
have had clients that do thatand those that get multiple
filter changes a year absolutelylove it because, again, if you
were to equate a cost of 35,000bottles of water, it's going to
be thousands of dollars and sothey're saving thousands of
dollars just to change filtersand have this on site.
Storie (20:04):
So it's really saving any business owner that puts
this in their facility a ton ofmoney at the end of the day.
David (20:11):
It really does yeah, there's been some of my clients
where this is an investment overtheir already built-in water
fountain.
Storie (20:19):
But, another.
David (20:19):
There's a large section of my clients that it has saved
them money.
One is Journey to Dream.
It's a nonprofit in Louisville,texas.
Storie (20:26):
Okay.
David (20:26):
So they had a five gallon jug dispenser at Kyle's house,
which is a place they have thesekids who you know they've given
a second chance.
You know that come from somebad backgrounds.
Storie (20:36):
And.
David (20:37):
I say it's just an incredible place.
And when I was talking to theCEO, nisa Greider, she told me
about their five-gallon jugs andasked me more about Flow Water.
And as I was telling her aboutit, we got down to brass tacks
and she's like well, how much isit?
After I shared the cost, shegoes.
Well, this will save us money.
Storie (20:54):
Wow For a nonprofit.
For a nonprofit, that says alot, right, and that's just
direct costs, so we're notfactoring in.
David (21:00):
Hey, you've got to go fill up these five-gallon jugs
at the store, so we've got tofactor in the gas, the time just
the manual labor, putting themup, the storage of them because
they say they put them in thebroom and, as businesses know,
every square foot is a squarefoot that should be producing
revenue, Absolutely.
So if you're taking up a squarefoot by just putting down a
five gallon jug a lot of myhotel partners have seen that as
(21:22):
well you know when.
I first go in, their back roomis just full of empty five
gallon jugs and the other halfof the room's got the full five
gallon jugs and we can eliminateall of that.
There's no more need to storeall these five gallon jugs all
over the place, never have toworry about running out of clean
drinking water and resorting tothe tap.
Storie (21:40):
Oh, because it taps into the actual water line, right.
David (21:42):
That's incredible.
Storie (21:43):
And to your point about us ingesting a credit card of
plastic, having those bottlesstored if it's not stored in the
appropriate temperature.
You're getting more of thosechemicals and things in your
body with the water sittingthere in those jugs, right.
David (21:58):
Yep, there's been a lot of studies that came out about
heat produces more of thosenanoplastics in the water.
Storie (22:03):
Is it true that can cause cancer?
Absolutely, wow.
David (22:07):
And colon cancer awareness month is this month
and a national study just cameout about a month ago where it
talked about colon cancer andthese nanoplastics, these PFAS,
forever chemicals.
Which is related to it'spolyethanol all very scientific.
You know I read the stuff andyeah.
Storie (22:24):
But I mean sometimes you need somebody to kind of bring
it forward to say, hey, I meanyou drinking water.
I mean my boss has been tryingto get me to quit drinking Red
Bull for I don't know how longand I won't do it.
But even from what you'retelling me, if I don't do my
research every once in a whileor listen to somebody that has
done it, I might as well becontaminating myself with almost
(22:45):
something worse if I'm drinkingthe tap water that's really
polluted.
David (22:50):
Yeah, full of arsenic and other stuff.
Storie (22:51):
It's scary to me.
So I'm so glad I think theuniverse aligned when we all met
because I kind of connected youwith one of our wellness
facilities as a client and Iwon't say their name or anything
right now, but they are biginto one sustainability, which I
think everybody should be rightnow.
And two, and to put they trulybelieve, like you expressed to
(23:11):
me, putting the things in yourbody you need to not only help
you survive but be better ateverything you do right and I
feel like that was a greatpartnership for you guys.
I mean, it seems like a win-winright now it definitely is, and
I say like even this early on,you know it's gone from
partnership to friendship.
David (23:29):
That's all thanks to you.
I say what?
A great introduction and yeah,I said it's great to have.
That's.
The coolest thing about thisjob is I don't really call them
clients or partners.
I've gained so many new friendsthrough this.
Storie (23:43):
That's another good point.
I mean at Atmo we work on thebuild launch growth scale
methodology, but explaining thatto prospective clients because
you could have been aprospective client is completely
different than after I gettheir perspective right.
I have been a prospectiveclient is completely different
than after I get theirperspective right.
I feel like a part of our joband I think this is where we had
a common ground is we createrelationships?
(24:05):
If we can't help people, whyeven be doing what we're doing
at the end of the day?
And I think that is what trulymakes part of business growth
successful.
Would you agree?
David (24:17):
Absolutely yeah.
I tell everybody.
I don't want anyone to havebuyer's remorse, which is why
I'm glad that we do the freetrial so that they can test it
out.
Storie (24:24):
Ooh, how long is that free trial?
David (24:25):
Typically two weeks.
Storie (24:27):
So we do a two-week free trial.
David (24:29):
I say at the end of two weeks, we don't just show up and
yank it out.
But you know we do ask forfeedback and if it's, I tell
everyone the same thing if it'snot providing value to your
health and to your business,please give it back.
We don't want you to have, Idon't want this to be a burden.
Storie (24:41):
I want you to say oh, this no-transcript trust someone
(25:06):
when you're using a certaintype of product or even a
service.
It's hard these days and Itruly appreciate that about the
company, not only what you guysare providing, but you guys also
are incorporated in somecommunity development as well.
So sustainability, helpingthese businesses and then the
(25:28):
community Tell me more aboutthat.
David (25:34):
One story I'd really like to tell when it comes to
helping the community is whatthe company did in Flint,
michigan, a number of years ago,so obviously they're dealing
with a massive water crisisthere.
Their lead levels in the waterare 45 times.
Storie (25:43):
EPA limit for lead Wow.
David (25:44):
The water's brown coming out of the tap.
It's just awful.
Storie (25:46):
They labeled that an epidemic right.
David (25:49):
Yeah, it's just this huge , massive problem that it's
still ongoing.
Storie (25:52):
Yeah.
David (25:53):
They'd invited some water companies out there.
Flow water went out there.
Third-party tests showed thatthose 45 times levels of lead
got down to undetectable levelsof lead.
There's a picture of the brownwater in a bottle versus the
flow water connected to the sametap.
That's crystal clear.
And what really impressed meabout the company is that they
didn't just go there and, likeyou know, pound their chest and
say, ah, we've got the bestproduct available on the market.
(26:15):
They donated refill stations tothe police department, the fire
department and the schools inFlint.
Storie (26:20):
Wow yeah, so you guys were a part of transforming that
from not livable to to back tosustaining.
David (26:28):
Yeah, it certainly helps.
Kids say they have to go toschool, so at least when they go
to school they've got access toclean drinking water.
Storie (26:34):
That's terrifying as a parent to think about even the
water possibly ruining yourwhole family.
I don't know how many passedaway, but um, or didn't pass
away, but for the company towant to provide that service and
to be there for them, um, totake the initiative, I think it
is.
It's a big part of businesstoday.
(26:55):
A lot of people don't take theinitiative.
They, they come what's easy,but to actually reach out and
help communities, it's, it'shuge and being successful in my
opinion.
David (27:04):
And then for more of a micro level.
You know I've been veryinvolved in my community flower
mound that I like to call flowwater mound, just cause you
really can find it everywhere.
Storie (27:11):
That is a good play on words.
You've done your work overthere, right?
David (27:17):
Yeah, and it wasn't just, you know, going out and selling
, but it was getting involvedwith the community, not only the
chamber of commerce, butvolunteering at events.
Storie (27:22):
The.
David (27:22):
Rotary Club does this duck derby?
I volunteered to pick up thetrash when it was all done,
which I felt not only tied intomy specialty, since some of the
volunteer stuff I do it'susually picking up after the
event's done but it just itfalls in line with that
sustainability.
You know, cleaning up, gettingall the bags that are full of
(27:42):
the water bottles that peopleare drinking every all day long.
Storie (27:44):
keeping them out of our beautiful flower mound river.
So, um, yeah, it's just becausesome people I mean you want to,
you want to keep it clean andyou want to go help, but
sometimes you don't have thetime.
So when you do, I mean it'sgreat what you do.
It's very admirable that youactually try to give back to the
community, because we need morelike you.
David (27:57):
Yeah and that's why I really want to be insanely
successful here and give you achance to give back even more
and just help all my wonderfulclients.
A big supporter of theirbusinesses, as I mentioned once
at the fc dallas game, but eventhe smaller ones like flurries
and flower mound I'm theremultiple times a week getting
either beef jerky or somethingfrom the deli or just eating a
meal there.
Storie (28:16):
Right.
I mean, that's a part of ofbusinesses and community is how
I'm being there for each other,even if it's just a stop in to
get a croissant one day.
I mean just showing up now.
I know you didn't want to touchon this, but I kind of want to
know more.
Tell me about coach Denise.
David (28:32):
Okay, yeah, uh, she was my first client at Flow Water
and I was going around coldcalling, can't remember?
I just say it just happened.
Stance walked in her door and Iknow you asked me earlier today
.
It's actually, I think, thefirst time anyone has asked me
since her what my middle name is.
Storie (28:46):
Right.
David (28:46):
And when I told her my middle name was Winston, she
told me that was her father'sname.
Storie (28:50):
Oh.
David (28:51):
And so this was like a sign to her that you know this
was this was she'd been prayingabout water and she yeah she
cause.
She knew she's like water wasso important to her because of
her past.
So she was trying out for the1988 Olympics as a gymnast and
during the physicals theydiscovered esophageal cancer.
So she had part of her or shehad her esophagus removed and
(29:14):
yeah.
Storie (29:14):
Wow, I didn't even know you could do that.
David (29:16):
I didn't either, and I didn't know that.
Another result of that was whenshe would drink water, like if
she came drink tap water, shewould regurgitate it.
So her body would say, nope,can't, it's too toxic, can't
process it just how do yousurvive?
Well, she got prescriptionstrengths, potassium, magnesium
supplements, like these thingsthat she wasn't getting from
water.
So very high levels that she wastaking?
Um, but yeah, I'd say she hadjust been praying about it.
(29:40):
And then I walk in her door, um, and she told me her story.
I shared a sample of water andagain this is when I'm under the
placebo effect, like, is thisreal?
Storie (29:48):
So I was like right Kind of testing it out?
Yeah.
David (29:51):
So.
So, after our meeting, I'd lefther a bottle and she told me
you don't have to be here when Idrink this, in case it doesn't
go well.
Storie (29:58):
Yeah.
David (29:59):
So I was like, okay, that's fair, don't you be
embarrassed or anything.
But I look forward to hearingfrom you after you've had a
chance to drink it.
At that point, flow Water isnew here in this market.
We didn't have our warehouse,so we were shipping these free
trials directly to people, so wewere about two weeks out on
delivery.
Storie (30:13):
Okay.
David (30:14):
And she had an event that was coming up that weekend and
she's like I'd really like togive out some bottles at the
event.
So I ended up meeting herhalfway between our businesses
and brought her a few cases ofwater, and this was about 48
hours after she had tried thesample and she was just beaming
Really.
Storie (30:31):
She told me she's like.
David (30:31):
David, I could feel this hydrating me.
Storie (30:34):
It was, yeah, the life-changing experience for her
.
I mean to not be able toprocess water and then actually
feel it absorb in your body.
That has to be incredible.
David (30:44):
It really was.
That's what, as I say, helped.
Let me know from the earlyearly days, when I was working
for Flow Water, that, yeah, thiswas not just any product, this
is something special.
This is something that makes ahuge impact and six months later
, when she had been a customer,I went to do a Zoom meeting with
her and my company.
I wanted to share her story withmy colleagues and they'd asked
(31:05):
her to be a special guest onthis monthly All Hands that we
do.
They've been doing it since andshe was the first to ever do it
and I knew I was.
Like technology, it's probablyeasier if I just show up and say
I showed up to get on my Macwith her and get her on the
meeting.
But before we did that, shelined up her kids that were
there that day and said allright, tell Mr David what you
think about his water.
And just one by one they went.
You know, tell me they hate thewater at school, they hate the
water at home, they just want todrink flow water all the time
(31:33):
and some of them just refuse todrink it without flow water.
So I say, come, bottle up andtake the medicine there,
especially gymnastics, because Ilove the taste of it and it is
a noticeable taste difference,that's a completely unfiltered
response.
Yeah.
Storie (31:52):
It seems more like maybe you were brought to her for a
reason to really validate whatyou're doing is right.
That's an amazing story.
David (31:55):
Yeah, and, as I say, she's continued to be great and
continue to have her own battles.
Uh, she's still dealing withthe cancer it did.
A year ago she had to have partof her stomach removed because
it has continued to spread.
And I just remember her beingso positive when I talked to her
on the phone before her surgery.
Uh, she said she was on an icediet and she's like I don't even
mind because I'm using FlowWater to make my ice and it
tastes so good.
(32:16):
And she always had such highspirits.
It's still to this day.
She's just amazing.
Storie (32:20):
Wow, you can never leave Flow Water.
David (32:22):
I know you really can't.
Storie (32:25):
So if anyone wants to try this free trial, since you
cover all of North Texas, right,yep, how can they reach you?
David (32:32):
Many ways.
Let's say I'm on LinkedIn,David Lloyd Flow Water.
You can actually Google DavidFlow Water F-L-O-W-A-T-E-R, and
an article I did with theCrosstimbers Gazette will pop up
, as well as my InstagramHydrating North Texas Awesome.
I can be reached via email atdavid at drinkflowwatercom.
Okay, my LinkedIn page doeshave a QR code that goes to my
(32:54):
digital business card and Idon't think anyone scanned it,
but it's on there.
Storie (32:58):
I'll go and scan it right after this.
David (33:00):
I just like to make myself accessible, because that
is the hardest part.
A lot of times people wouldjust go to our website.
I mean, this happened afterI've cold called the business,
walked in their door, gave themmy card.
Then they just go to thewebsite and unfortunately at
that point I don't get to workwith them and they don't get to
do a free trial.
They have to go direct contract.
They work with our inside salesteam.
Wow so that's a big thing.
Is you know to contact me?
(33:20):
I can give them a free trial.
Let them test it out.
I kind of test driving the carbefore you drive it off the lot.
Storie (33:25):
Absolutely.
Having that personal touch isimportant, especially from you
with all the history that youhave and the experience you have
with it.
If anyone I refer to, I'mgiving them your personal cell
phone number by the way, becausethere's something to your story
that just brings so muchvalidity to what this is, and I
mean you've sold me on itforever.
Every business I go to, I'mletting them know about it, so
(33:47):
thank you for sharing it witheveryone.
Oh, yes, my pleasure.
I truly appreciate it, and ifanyone wants to reach out to
David or has more questions forhim, I'll put his information in
the chat below his contactinformation directly, or you can
reach out to me and to all ofour listeners out there who will
be joining us next time.
We'll see you then.
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