January 28, 2025 • 28 mins
Discover the transformative potential of done-for-you services with our insightful guest, Paul Brodie, CEO of Brodie Consulting. Paul takes us on his entrepreneurial journey, revealing how he pivoted from traditional coaching to offering comprehensive services tailored to the needs of busy entrepreneurs. By adapting to the demands of his clients, Paul has achieved remarkable financial milestones and helped individuals like Sheriff Mark Lamb harness the marketing power of books. Listen as Paul shares how books can serve as powerful tools for networking and professional growth, offering a unique edge in today's competitive market.
Shifting gears, we explore the significant role of community engagement in building trust and fostering business success. Through personal anecdotes, I share the profound impact community organizations like the Rotary Club and River Legacy have had on both my personal and professional life. Emphasizing the principle of "truth and service," we discuss how genuine involvement in local initiatives not only supports the community but also enhances personal integrity and business relationships. When passion and commitment are at the heart of what you do, success becomes a natural, inevitable outcome.
Finally, join us as we delve into the power of stoicism and the enduring impact of giving back. Through stories of philanthropy inspired by family, we highlight the snowball effect of small acts of kindness and the importance of corporate responsibility. Embracing stoic principles like resilience and perseverance, we underline the value of consistency in daily life and personal growth. By remaining open to change and listening to recurring advice, we can achieve significant accomplishments and cultivate a life centered around service and balance.
Paul Brodie
CEO at Brodie Consulting
brodie@brodieconsultinggroup.com
brodieconsultinggroup.com
www.linkedin.com/in/paulgbrodie/
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Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Storie (00:15):
Welcome back to Market it with Atma, where we give you
the tips, tools and strategiesto help your business be
successful.
I'm your host, dori, and todaywe have on the show CEO of
Brodie Consulting, mr PaulBrodie.
Welcome, paul.
Paul (00:29):
Hi, thanks for having me.
Storie (00:31):
Thanks for coming on the show.
So I would love to learn moreabout your journey and how you
came to be the CEO of Brody andwhat led you there.
So what?
Paul (00:40):
happened was back in 2015, .
I started with my own books,became an author, figured out
how to publish, market the booksand had a series of bestsellers
.
Yeah, so what happened was backin 2015,.
I started with my own books,Became an author, figured out
how to publish, market the booksand had a series of bestsellers
, one after the other.
And what happened was peoplestarted to reach out to me and
ask if I could help them intheir journey.
And it started as a coachingpractice initially.
Then we evolved intodone-for-you services, but what
(01:03):
happened was I was teaching mykids during the day, and at
night I was coaching my clients.
So in other words, I was doing80 to 200 hour weeks for a
couple of years straightExhausting.
But finally, in June of 2017, Itook the leap of faith, left my
teaching career after nine yearsand focused on this full time
and then almost went out ofbusiness because I was
absolutely hooked on doing thiscoaching model.
And what happened is all thereserves I'd set up, everything
taken care of, but what happenedwas people that I was working
(01:26):
with and people who weren't ableto work with me said very
clearly we love your program,but we don't want to learn how
to do this.
We want to pay you a premium todo this as a done for you
service.
So, finally, and the funny thingis, I actually make good
decisions in Vegas.
It's a weird deal.
So I had my first epiphanyabout doing this journey.
Back in 2015, on a flight toVegas, I actually wrote the
outline for my first book at theMirage by the pool.
(01:49):
And then that later became myfirst book.
And here we go into 2018, we'rehaving some struggles and we
have to realize, okay, are wegoing to survive?
And the answer was no.
If I had to make a decision andthat's either was I'd be
stubborn and keep listening todoing this coaching model or I
do what everyone keeps tellingme, and that's create done for
you.
And so what happened was wecreated a done for you
(02:10):
publishing service, a done foryou book launch marketing
service, and the first monththat we fully implemented that,
we did significant revenue.
Wow Made more in a month than wedid the rest of that, the early
part of that year, with thecoaching model, and then we went
(02:31):
all into that.
So in 2019, we had our firstsix-figure year.
2020 multiple six figures 21,22, 23, 24 when we've done
record revenue every single year, and it was because I listened
to other people stating okay,you have a great service here,
but we, we need something that'sgoing to be easier for us as
business owners and that isgoing to be having a done for
you service, so that's going tobe easier for us as business
owners and that is going to behaving a done-for-you service.
So that's what we created adone-for-you publishing service,
a done-for-you book launchmarketing service.
And that is how we've evolved.
(02:52):
But what happened was,initially I wanted to create
something for me where it couldbe a publishing imprint, where I
would be comfortable, where I'dhave full rights to my book.
I would have the royalties andno contract we book.
I have the royalties and nocontract, we have no formal
contract, except for severalterms and conditions, of course,
from a business you have toprotect yourselves and no
refunds.
You protect you.
You have your royalties paid toyou directly.
(03:13):
We do choose the categories,things like that, but it's just
a few things just to make veryclear in expectations and
there's a lot of freedom with it.
Our clients have full creativecontrol.
I had a client send me an emailin a route here going I want to
do this size for my book.
I said no problem, you know wetypically do five by eight.
You want to do six by nine?
It's your book.
So whatever you're comfortabledoing, we're completely fine
(03:34):
with, and it's giving them thefreedom to be able to do it the
right way and the way that theywant.
Storie (03:39):
That's amazing.
So you're not only helping themto write a book, you're also
consulting them.
Private consulting services Wow.
Paul (03:51):
And so can you tell me probably one of your biggest
success stories that you've had?
Well, we had 173 of them so far, so 173 consecutive bestsellers
, 42 of which were done in 2024.
But it's really just helpingtake people to the next level.
One of our clients, andprobably our first quote unquote
political client, was SheriffMark Lamb out in Arizona.
And we've done four books fortwo for him, two for his lovely
wife Janelle, and they alreadyhad the audience.
(04:11):
They just wanted to take it tothe next level.
And that's when we first didAmerican Sheriff with Mark,
where we took it to that nextlevel for him and got him to
reach that he wanted and thenleverage that with his audience
and he took it to the next level.
He had Shireen for Senate lastyear.
Wow, that's amazing.
(04:31):
Yeah, books are a leveragepoint.
They're basically a businesscard on steroids, because no one
ever is going to throw out abook.
You know, atma, you guys do alot of events a lot of
networking opportunities but, weall know what happens to most
business cards.
I've been a networker for manyyears.
We know what happens to mostbusiness cards.
I've been a networker for manyyears.
We know what happens, and whathappens is they end up going to
other places, usually the trash,that's right, but books, no.
When you can give someone anautograph paperback copy of your
(04:52):
book and go, here's myinformation, you can get to know
us a little bit more.
Whenever you're ready, it'sautographed for you.
My number's on there.
Whenever you're ready, feelfree to reach out I was told
many years ago from a businessmentor of mine.
He says I'm not a businessman,I'm a farmer.
I go a farmer, he goes.
Yes, all I do is plant seeds.
Some grow, some don't.
And he was a great mentor whenI was starting out and that
(05:14):
advice that he gave really didmake a difference, because
that's all you're doing everyday.
You're just, you're basicallyplanting seeds.
A great example today, an hourand a half ago, I was meeting
with the UTA EntrepreneurshipDepartment and talking about
some ways that we cancollaborate and help each other
out, and I went to ournetworking group at the chamber
for about 10, 15 minutes.
(05:35):
It's a very quick appearanceSaid hi, shook hands, kissed
babies, went to grab lunch andthen I made it here just in time
for our interview today.
It's just maximizing that, butalso planting those seeds, just
in time for our interview today.
Storie (05:42):
He did Just maximizing that, but also planting those
seeds.
Paul (05:44):
Wherever we go, we're planting seeds, planting
opportunity, and just mention it.
Hey, we're here.
Whenever you're available, letus know.
It's like when I came in todayprior to our interview, I gave
you a copy of the Orange inToday magazine, where I had the
privilege to be the cover onthis month and just to share a
little more information aboutwhat we do and how we serve.
Storie (06:01):
Congratulations on that, by the way.
Oh, and thank you.
Paul (06:03):
And the thing is it's not a pitch fest in there.
It just shows how we give backto the community, how we support
who we are and how we serve.
And I think that's the biggestthing people need to realize in
business.
It's not about a pitch, it'snot about an offer, it's not
about you promoting or doingyour 30-second little speech.
It's about genuinely connectingwith other people and when
(06:26):
people get to know, like andtrust you and build those
relationships then everythingelse takes care of itself, and
we've seen that.
And you can do it in a way whereit's not salesy, it's not
pitchy.
People can really see who youare, because when they get to
know, like and trust you, thattakes down the barriers.
Storie (06:37):
That's what a book does?
Paul (06:38):
It takes down the barriers .
The article in Arlington Today,the cover story they did on me
that brings down the barriers,where you get to know us a
little bit more and, whetherwe're going to work together or
not, you guys get to at leastknow, get to see what we do, how
we serve and see our corevalues, both as a Rotarian, as a
person of faith and as someonewho really does believe in our
local community but also helpsclients in over 20 countries
(06:59):
across the world.
Storie (07:09):
Which is a wonderful thing, the fact that you serve I
want to elaborate on.
You really kind of walk throughwhat we call the customer
journey and the customer valuefunnel, and it seems like you do
it with so much integrity andauthenticity that that's why I
think each person that's quote,unquote, in sales or even
consulting, is successful.
The people that are successfulgenuinely care right, wouldn't
you say so?
Can you tell us a little bitmore about your serving?
You mentioned Rotary Club andhow you incorporate the two
(07:29):
together.
Paul (07:30):
Yeah, you hear a lot of the time a lot of the bigger
companies talk about corporateresponsibility.
And a lot of that is it'smarketing With us, with being a
smaller business.
It's not because it's who weare, it's how we serve.
There is a phrase that I liveby.
It's a Latin phrase calledveritas et utilitas.
It translates into truth andservice, also into truth and
health, and it's a giving backand when people can see what
(07:51):
you're really about, it doesmake the difference and from a
business perspective, it doeshelp you close deals.
I have an email audience listof over 10,000 that we send a
weekly email to.
Sometimes it's more when wehave other things going on,
different offers, but I've hadpeople reach out and go I want
to work with you because you'reretiring.
You're retiring of the year foryour club.
We know what that means.
We know you're a person ofintegrity because your club
(08:14):
would not have honored you thatway if you weren't.
With reaching out to UTA alumni.
We've been in the Mass 100 thelast two years most likely our
third consecutive year coming upwhere they basically honored
the top 100 UTA-led businessesbased on business growth.
And it's just those ways to giveback and to build those
relationships.
So my core is always going tobe UTA, our chamber, our Rotary
(08:38):
Club and also River Legacy,where I have the privilege to be
a board member with them nowfor almost five years and just
having those opportunities togive back.
In fact, our Rotary Club has abig event there tonight where
we're going to help somefamilies that need a little bit
of extra support, and our RotaryClub not only made a donation
but my business matched thatdonation.
Just because we want the eventto be successful.
(08:58):
We want it to have thatopportunity to grow because it's
a pilot program and it's a signthat we can go in there and
help different initiatives.
I mean, last month waschristmas, of course.
In december we have a lot offun with that.
We take part in a lot of toydrives, a lot of philanthropy.
But something that was uniquewas a good friend of mine.
Her daughter did a coco standand the coco stand all the
proceeds went towards oringtonlife shelter and I went there
(09:19):
one evening and said hey, whatyou guys think if I helped um
support this a little bit?
And they go well, what do youguys think if I helped support
this a little bit?
Storie (09:24):
And they go well what are you thinking?
Paul (09:25):
I said why don't I do a match $250?
Because I think the biggestthey've done in a year when
they've done these is like $500,but it's a great amount.
But it's like let me put in alittle bit more and see what we
can do.
Anyway, with that getting theword out and the social media,
they did over 1,000.
And all it was was just givinga little rocket boost and just
being a support and I love thisinitiative.
The switch kid has been doingthis ever since she was a little
(09:47):
little kid and just doing thisto get back to the Arlington
life shelter.
So anything that we can do tosupport our local community
we're all in with Because ourinstance has been great to us
over the years and we want thatopportunity to give back because
we love our city.
Storie (10:01):
So by being at all of these events, you're
unconsciously or consciouslycreating that awareness for who
you are, but you're alsobuilding the trust because you
continually show up and stickwith your values and your
mission.
It seems like, actually I thinkwe met at a donation drive the
margarita ball and theenthusiasm on your face I could
(10:22):
just tell you were so proud tobe there, to be a part of it,
and that, I think, builds thetrust with your clientele.
I know it definitely engagedall of us to want to learn more
about you, and that's somethingI think each business owner
needs to consider having.
If you don't love what you do,would you say that it causes
your success to really stayengaged the way you do?
Paul (10:43):
It makes a difference.
And you mentioned MargaritaBall.
So we've been VIP sponsoredthere on an annual basis now for
several years.
We'll continue to.
Margarita Ball is anopportunity where people get to
have this nice event.
You get to dress up, have somefun, but you come and you donate
a toy, a nice toy, and allthose kids get those toys.
And I got to go to the SantaCops event that was a couple
weeks after that and got towitness them bringing all these
(11:05):
families in and just seeingtheir faces.
That to me it was.
It was like Christmas you know,to me, it's not a.
It's not about receiving.
It really is about giving andto be able to take part in that
event.
It was amazing because it feltlike christmas and an hour later
I met a couple of pit members,my rotary club, and we donated
24 bikes to mission arlington.
For their bikes, missionarlington drive, we did like
half of the amount last year, wedoubled it this year and it
(11:28):
seemed for our own philanthropy.
I just like to increase ourphilanthropy every single year.
But yeah, margarita ball, that'swhen we first met it is, and of
course brian and Brian andRuben, big part of Atman Nouveau
Dest.
They were always my guests.
With that, brian's lovely wifeAndrea and the rest of our
friends.
I mean those guys like brothersto me.
So every year we have this crewof around seven, seven, eight
(11:52):
people.
Storie (11:52):
And we just always have a great time.
We go, we play blackjack for afew hours we have.
I need to make sure we stay incontact with him and it was just
a wonderful experience because,you're right, everyone just had
such great energy and it's agreat way to bring all of the
people in Arlington togetherthat truly care about serving
and working with others.
(12:12):
So, would you say, I want totouch back on your mentorship
Now that you've had some success, are you still seeking
mentorship from others?
Do you think that's a valuablething to have as a business
owner?
Paul (12:23):
Yeah, in fact, in the Arlington Today article I
mentioned specifically thatthere's really been three
mentors that have helped me overthe last few years.
Of course, my primary mentor,but people like Paul Folks.
He helped me when I firststarted out.
He's the one that mentionedabout planting the seeds.
He was awesome and still is tothis day, but he really helped
me in particular starting out.
Michael Jacobson at the Chamberis the CEO.
(12:43):
He doesn't even realize theimpact that he's had on me with
giving back, and when he gave methe opportunity to serve on the
Chamber Board of Directors afew years back, I was eternally
grateful for that, for anopportunity to be able to give
back.
And then my big sister, beckyJarrow, who River Legacy, who
she kind of wrote me intojoining there a few years back.
But you know she's family.
I mean, she is my big sis andPaul's like my big bro as well.
(13:05):
But these are the people thathave supported Arlington for
decades.
And the people who knew half thestuff that Becky does behind
the scenes.
They would be blown awaybecause she's like I call her
like the queen of Arlington,because she does so much good
stuff, and it's all for theright reasons.
And then of course I always haveto mention my mom, of course.
You know, without her I wouldnever have been involved this
(13:26):
much with philanthropy becauseI've seen how she's given back.
She was a single mom strugglingto raise me.
So anytime I hear of anythingthe single mom struggling to
help kids I'm like what can wedo?
And a prime example was thatwas another event that we
supported through NehemiahIndustries at Pope Elementary.
It's an after-school program.
Our Rotary Club supported thatand we gave them a donation.
And Sandra, our contact waslike what do I do with this?
(13:48):
I'm like throw a Christmasparty.
Storie (13:49):
I love that and I was like and tell us when it is.
Paul (13:52):
We're going to make it out there there.
And we went to the event and Ireached out to Isaac.
I'm like hey is, does anyoneneed anything?
Are these kids okay?
Do you do it?
And it's like, no, they get,they're good.
But he said but there's afamily, there is a, there's a
young family, there's two kidsthere, and they don't think
they're going to have anythingfor Christmas.
I go well, let me guess theylike Marvel.
Yeah, they like nerf stuff.
(14:21):
Um, and I'm like I'll be back.
So I went to Five Below theyjust buy Beyond Session, where
they got some pretty nice gifts$25, $30 each and basically
loaded the cart, made sure I gotsomething from the mom, and the
dad too came back and I said,right, it's what we did.
It was, it was just blown away.
So we just loaded up and thatentire family had christmas and
(14:43):
if I get the opportunity to dothat, because, as a when my mom
raised me, when we went tohaving this fancy neighborhood
interlocking to literally nothaving anything for for a long
time, christmas passed us bysometimes and any chance that I
can get to make sure that afamily has a Christmas it's a no
brainer and that, to me, iswhat having the opportunity to
give back and having realcorporate responsibility and
(15:06):
having real communityinvolvement, where it's just not
a tagline, it's not a gimmick,it's who we are at the heart and
people can see through that.
People can see if you're justdoing something for your own
promotional things.
Glitz or glamour, yeah, butwhen they see who you really are
and the fact that you live itand you do it consistently.
When I was talking to the guyat UTA today, I talked about
(15:27):
micro-investing.
Storie (15:28):
Well.
Paul (15:28):
I'm micro-investing in our community, supporting these
smaller projects, some which aregoing to grow, some are going
to thrive, some will besustained, but they're there.
And any opportunity I get to beable to do these micro
investments, as I call them,these micro opportunities.
Why wouldn't we?
Because we can make somethingeven better and support
initiatives and really help takethem to the next level.
Storie (15:48):
I'm thankful you're a part of Arlington.
I've heard so much about youeven prior to meeting you, which
says a lot about who you are,because people don't refer and
talk about other people unlessthey're truly valued in the
community.
So thank you for doing all ofthose things and just being a
part of those things, becauseyou're right, sometimes just
your presence can help peopleengage more in these events that
(16:08):
can help each other, right.
Paul (16:09):
And that's the biggest thing I've noticed, and I was
really surprised by that becauseI really didn't think we'd be
able to have that level ofimpact, but, like with the Coco
stand, when they've done over1,000.
And all we did was write acheck and just like hey, feel
free to tag us if you want tomention that we're supporting it
.
Great.
And then some other friends ofmine from Bowie High School
because April and I went toBowie together and then Candice,
(16:32):
one of our other friends fromBowie, she got involved with it
to the next level.
And I'm already thinking hey, ifthat thing, next year let's
double it, let's do, let's domore, because the philosophy is
we can always do more and I wasjust trying to do one more thing
, but we typically end up doingdouble from the previous year
just because, you know, onething turns into the other,
called the snowball effect, andthat's exactly what happens.
But the nice thing is itspreads, generosity spreads,
(16:56):
giving back spreads, and whenpeople see you doing that,
they're like okay, I can do more, I can help people.
Storie (17:01):
That's right.
Paul (17:02):
And that's why I didn't even want to really share the
story about helping that family,because, again, it wasn't
intended for a bragno-transcript that you're able
(17:26):
to.
Storie (17:26):
It's kind of the philosophy I've always held
strongly to is, whatever you putinto the world is what you get
back, and the more you put intothe world, the more others can
give and then give back right.
Paul (17:37):
And times that by 10, because that is exactly what
happens.
And it's not for any intentionof marketing or branding or
anything, it's just for aphilosophy of giving back.
But do opportunities come out ofthat Absolutely, and I wish
more businesses would realizethat it's not about taking, it's
about giving, and that's why Ifeel that so few businesses are
ever successful in year one, andthen in year two, and now we're
(18:00):
approaching a decade in thisjourney where we're thriving
every single year, and I do feela big part of that is because
it is our philosophy to giveback, to be a service, to be
supportive, because it reallydoes take down the barriers and
gets to build relationships withpeople.
Absolutely, when I'm sendingemails to my list.
It's a weekly newsletter styleand we talk about different
things in life.
I talk about rotary, talk aboutfamily, talk about even this
(18:22):
sciatic injury I've been dealingwith for the last month, which
I told which way to kind ofdelay.
Storie (18:25):
We had to reschedule everything.
But it's a big deal and it'simportant for people to
understand what you go through,because other people are going
through the same thing otherbusiness owners and how do you
navigate that?
Paul (18:37):
And the answer is the obstacle is the way.
So another thing I do is Istudy stoicism and it really
comes down to a couple of mainvalues on that, but one of them
and it's my favorite author,ryan Holiday.
One of his books is theobstacle is the way, so you have
to look at that.
So on Christmas Eve, whathappened was I had a terrible
flare up of sciatica couldbarely move my leg.
It was almost as bad as when Itore my rotator cuffs.
When you get older, thingshappen.
(18:58):
It's just life.
But I just kept thinking tomyself the obstacle is the way.
The obstacle is the way we willfigure this out.
And through a very good,painkilling shot from our Rotary
Club president, who's also mydaughter and also using a lot of
ice.
This morning I was using theice seven packs of ice for 30
minutes.
I do it twice a day, but that'skept everything at bay.
And it's really just focused onokay, this is the obstacle.
(19:20):
Now, what is the way around it?
And we talk about in Stoicism,about the four virtues where we
have it's courage, it'stemperance, it is justice and
wisdom.
Those are the four coreprinciples of stoicism, and I
have these coins that I've gotin my bathroom upstairs and I
(19:40):
always make a point to go lookat those coins every day just to
remind me of those principles,because those are the things
that keep me balanced andrealize okay, this is a life of
service, this is a life ofgiving back.
And when we do have obstacles,how do we find our way around
this?
And that's why I keep sayingthe obstacle is the way.
Storie (19:57):
So staying grounded in those four principles really
helps you each and every daykind of stay on the right
trajectory.
Paul (20:03):
And there's another one ego is the enemy, and so that's
also a good reminder where youjust kind of have to always kind
of got to shake your ego at thedoor, which is not always easy,
you know.
I will freely admit I've got, Ihave an ego, I have a lot of
pride in what we do but, we wantto do that for good reasons and
not let our egos get the bestof us, and that's why I love
studying Stoicism so much.
In fact, this is actually thefirst time I've really talked
(20:26):
about it outside of my emails,because that is what keeps me
centered, keeps the balance, and, of course, I even have my own
coin, which I think I gave you.
Veritas Utilitas that is, onthe back of my coin and it's
just a reminder of what we do,our core and how we're a service
.
Storie (20:43):
That's wonderful.
It's wonderful to know thatyour processes and your values
are really, have really helpedyou through your journey and
being successful, because if youstick with those, then how
could you go wrong?
And being able to maneuver whenyou need to make changes, which
you say is a huge part of yourjourney, and being open to that,
I find that hard.
Paul (21:04):
You have to listen to the voices.
That's the biggest thing.
When you keep hearing the samething over and over, like I kept
hearing do a done-for-youservice.
I mean, I must have heard thismessage story at least 100 times
and I finally listened andleaned in.
And that's the other advice Iwould like to give is, when you
keep getting the same piece ofadvice over and over and over,
then that is the big difference.
That is the message where, ifyou keep hearing it over and
(21:26):
over, there's a reason for that.
Lean in, take that leap offaith and don't be afraid to do
it.
Because if you keep hearing thesame voice over and over.
There's a reason for that.
It's leading you in a direction.
Embrace it, Don't fight it.
Storie (21:38):
What would you share with other business owners that
you think is very valuable?
And that's a great one rightthere, because there is such a
thing as being fearful ofsuccess.
So leaning into it, I think, isa great, great mention, because
it's hard to sometimes.
Paul (21:55):
The number one success secret I have is this and it's
not sexy, it's not fancy there'sno such thing as an overnight
success.
It is consistency.
It is just being consistentevery day.
Another phrase I live by everyday, in every way.
I'm getting better and betterand just being consistent,
putting the workout every singleday, focusing on getting a
couple of things done.
If you get one or two thingsdone in a day, you've had a good
(22:17):
day.
No to-do list will ever becompleted.
You just move that thing overto the next day.
You focus on that.
But it's really about beingconsistent.
That's why, as I mentioned toyou earlier, I do four virtual
summits a year on bookpublishing and on list building
and on marketing.
And the reason I bring that upis because we do that every year
.
We that up is because we dothat every year.
We're always building our list,we're always engaging, we're
always building relationshipswhere I'm the host, kind of like
(22:39):
, you're the host of your show,where people get to know, like
and trust you, and you're theone asking the questions.
So, yes, you're featuring manypeople across the world, but
you're being featured as wellbecause you're asking the
questions.
You're a part of that and thatis the part of daily consistency
.
It's like fantasy football, some, brian and Rumi play in the
same fantasy football league andwe're always looking for
running backs that get the mosttouches, get the most
(23:01):
opportunities for the ball.
When it comes to wide receivers,the most targets, the most
opportunities to get to catchthe ball.
It's the same thing here.
It's just that consistencyevery single day.
Put it in the work and that'swhat makes all the difference.
I know it's not the greatesttagline, it's not the greatest
tagline, it's not the fanciestthing, because people want to be
overnight successes.
It doesn't happen.
It takes a lifetime to be anovernight success and it is that
(23:24):
daily consistency one day overthe other one.
And another thing I'll mentionis in March of this year, my
workout street hits five yearsin a row.
Storie (23:31):
Wow, that's incredible.
Paul (23:33):
During the pandemic, 15 minutes a day nothing fancy, but
I mean I've done this when I'vetorn my rotator cuff, where
I've literally taken my arm andput it in this position, just
locked in, and I exercised.
Two bouts of COVID, didn'tmatter, I exercised every day.
Severe viral infection didn'tmatter, exercised every day.
When I had sciatica a few weeksback, still exercised every day
(23:55):
.
It hurt but it didn't.
Plans of sci the same thing,didn't make excuse and it is
extreme and I will say I willdie before losing my streak.
I do an annual family vacationevery year where we go to
galveston now every year, and Ifound out a few days before they
didn't have a workout facility.
So what did I do?
I bought one of those underdesk ellipticals.
Um, the one little cyclist onetook that on the trip and just
(24:18):
used that every day.
And now any type of extra trips, I just take that with me.
So there's no excuse that thathappens no matter what.
But again, what is that?
It's consistency.
Yeah, I can mention.
Yeah, it's almost five years ina row.
That's great.
But it just started with oneday doing 15 minutes then
another day doing 15 minutes,then another day, then another
day, and it's just putting allthose days together.
(24:38):
That is what builds aconsistency, that is what builds
the momentum.
And again, we talked about thatsnowball effect earlier.
That's what this builds intonow a five-year snowball of
daily, consistent exercise.
And I don't do it for anythingexcept for my own mental health
but, obviously it's.
It's been a big change.
I went from 300 plus pounds nowto 255 pounds.
Storie (24:59):
Those things help.
Paul (25:00):
Of course, it was mainly diet but those things make a
difference just in that dailyconsistency with the exercise
and just being consistent everyday.
Storie (25:07):
Consistency turns into routine after a while.
And that's what's important is,I think, once you stop thinking
about having to do it and youdo it without thinking each and
every day, that's when you'restarting to grow.
That's when, in any area oflife, that consistency that
leads to routine is proof ofgrowth.
To me, would you say, and thisweek alone.
Paul (25:28):
So it's an email I do every single year using mid
January.
It's my list because I waittill mid January for this.
And it's very simple.
It is subject habits versusresolutions, and my first
sentence is resolutions don'twork, habits do.
Storie (25:41):
That's right.
Paul (25:42):
Resolutions are typically broke by mid-January and there
we are, mid-january, doing thisrecording.
That is typically what happens.
It is habits and this workoutit's a habit.
Working every day, beingconsistent, habit.
And it's just about building onehabit after the other, after
the other, because then itbecomes a part of your life,
it's part of your routine andyou don't miss it.
(26:03):
So when you have COVID, whenyou have, you know, torn rotator
cuffs or sciatic or these,these things are going to get in
the way again, the obstacles,the way right.
It's then taking that and justgetting on with it, embracing
the grind.
One of my favorite quotes isfrom the great philosopher, mr T
(26:24):
from Rocky three you go.
What's your prediction?
My prediction pain, and that'sjust what it is, it's going to
be painful at times, it's notgoing to be easy, but life isn't
easy and that's where we talkabout how the obstacle is the
way ego can be the enemy, andjust focusing on those four
virtues.
That is what makes all thedifference in your day, is just
having that consistency, andthat's why I have that stuff in
my bathroom up there.
I can just go by and just lookat those coins and I read those
probably two to three times aday just to have those daily
(26:46):
reminders of the things toalways focus on and in
particular those poor virtues oh, that's wonderful.
Storie (26:51):
That's a wonderful thing to remember, because I I mean
you want to be consistent ineverything, but to remember how
it can completely change who youare is important, because
that's growing you in the end ofthe day, right For all of our
listeners out there who maybewant to contact you, learn more
about you or how maybe you canhelp them.
How could they reach you?
Are you on social media?
Are you on?
Paul (27:12):
Yeah, so the biggest thing is I always recommend go to my
hub, which is my websitebrodyconsultinggroupcom, I think
.
Grab a free copy of my getpublished book.
They can check out our podcast.
Storie (27:24):
we've got so I think just under 700 episodes on there
, so quite a few shows, but, um,they can also see a really
quick explainer video.
Paul (27:28):
It's like literally one minute.
They can see what we do and howwe serve.
There's also an opportunity toset up a call with me in there.
Our services, they are done foryou.
They're an investment.
They're not for everyone soalways invite people.
If they want to make theinvestment, feel free to and, if
not, just take advantage of thefree resources like the podcast
and the book.
And then you can also read over45 client testimonials on there
as well.
And, of course, quick plug toatma they do my website, so atia
(27:52):
and brian and ruben and youguys.
You always do an amazing job onthe site.
I give give you guys all thecredit.
You guys do all the work, buty'all are always adding
information in there when Irequest it and you guys always
do a fabulous job.
So yeah,brodyconsultinggroupcom, that is
my hub.
They can check out everythingon our page and they can
actually read on the media pagethe Arlington Today section that
(28:12):
Atiyah very kindly added lastweek, did an amazing job on it
and you can actually check outthe article their digital
version absolutely well.
Storie (28:19):
We love partnering with you.
We look forward to continuingour partnership with you so
hopefully, maybe mid-year, wecan have you back on the show to
give us an update on all thesuccess you've had and the help
you've given it would be anhonor awesome.
Well, thank you, and thank youeveryone for coming back to
market it with Atma.
We will see you again next time.
Welcome back to Market it with Atma, where we give you
the tips, tools and strategiesto help your business be
successful.
I'm your host, dori, and todaywe have on the show CEO of
Brodie Consulting, mr PaulBrodie.
Welcome, paul.
Paul (00:29):
Hi, thanks for having me.
Storie (00:31):
Thanks for coming on the show.
So I would love to learn moreabout your journey and how you
came to be the CEO of Brody andwhat led you there.
So what?
Paul (00:40):
happened was back in 2015, .
I started with my own books,became an author, figured out
how to publish, market the booksand had a series of bestsellers
.
Yeah, so what happened was backin 2015,.
I started with my own books,Became an author, figured out
how to publish, market the booksand had a series of bestsellers
, one after the other.
And what happened was peoplestarted to reach out to me and
ask if I could help them intheir journey.
And it started as a coachingpractice initially.
Then we evolved intodone-for-you services, but what
(01:03):
happened was I was teaching mykids during the day, and at
night I was coaching my clients.
So in other words, I was doing80 to 200 hour weeks for a
couple of years straightExhausting.
But finally, in June of 2017, Itook the leap of faith, left my
teaching career after nine yearsand focused on this full time
and then almost went out ofbusiness because I was
absolutely hooked on doing thiscoaching model.
And what happened is all thereserves I'd set up, everything
taken care of, but what happenedwas people that I was working
(01:26):
with and people who weren't ableto work with me said very
clearly we love your program,but we don't want to learn how
to do this.
We want to pay you a premium todo this as a done for you
service.
So, finally, and the funny thingis, I actually make good
decisions in Vegas.
It's a weird deal.
So I had my first epiphanyabout doing this journey.
Back in 2015, on a flight toVegas, I actually wrote the
outline for my first book at theMirage by the pool.
(01:49):
And then that later became myfirst book.
And here we go into 2018, we'rehaving some struggles and we
have to realize, okay, are wegoing to survive?
And the answer was no.
If I had to make a decision andthat's either was I'd be
stubborn and keep listening todoing this coaching model or I
do what everyone keeps tellingme, and that's create done for
you.
And so what happened was wecreated a done for you
(02:10):
publishing service, a done foryou book launch marketing
service, and the first monththat we fully implemented that,
we did significant revenue.
Wow Made more in a month than wedid the rest of that, the early
part of that year, with thecoaching model, and then we went
(02:31):
all into that.
So in 2019, we had our firstsix-figure year.
2020 multiple six figures 21,22, 23, 24 when we've done
record revenue every single year, and it was because I listened
to other people stating okay,you have a great service here,
but we, we need something that'sgoing to be easier for us as
business owners and that isgoing to be having a done for
you service, so that's going tobe easier for us as business
owners and that is going to behaving a done-for-you service.
So that's what we created adone-for-you publishing service,
a done-for-you book launchmarketing service.
And that is how we've evolved.
(02:52):
But what happened was,initially I wanted to create
something for me where it couldbe a publishing imprint, where I
would be comfortable, where I'dhave full rights to my book.
I would have the royalties andno contract we book.
I have the royalties and nocontract, we have no formal
contract, except for severalterms and conditions, of course,
from a business you have toprotect yourselves and no
refunds.
You protect you.
You have your royalties paid toyou directly.
(03:13):
We do choose the categories,things like that, but it's just
a few things just to make veryclear in expectations and
there's a lot of freedom with it.
Our clients have full creativecontrol.
I had a client send me an emailin a route here going I want to
do this size for my book.
I said no problem, you know wetypically do five by eight.
You want to do six by nine?
It's your book.
So whatever you're comfortabledoing, we're completely fine
(03:34):
with, and it's giving them thefreedom to be able to do it the
right way and the way that theywant.
Storie (03:39):
That's amazing.
So you're not only helping themto write a book, you're also
consulting them.
Private consulting services Wow.
Paul (03:51):
And so can you tell me probably one of your biggest
success stories that you've had?
Well, we had 173 of them so far, so 173 consecutive bestsellers
, 42 of which were done in 2024.
But it's really just helpingtake people to the next level.
One of our clients, andprobably our first quote unquote
political client, was SheriffMark Lamb out in Arizona.
And we've done four books fortwo for him, two for his lovely
wife Janelle, and they alreadyhad the audience.
(04:11):
They just wanted to take it tothe next level.
And that's when we first didAmerican Sheriff with Mark,
where we took it to that nextlevel for him and got him to
reach that he wanted and thenleverage that with his audience
and he took it to the next level.
He had Shireen for Senate lastyear.
Wow, that's amazing.
(04:31):
Yeah, books are a leveragepoint.
They're basically a businesscard on steroids, because no one
ever is going to throw out abook.
You know, atma, you guys do alot of events a lot of
networking opportunities but, weall know what happens to most
business cards.
I've been a networker for manyyears.
We know what happens to mostbusiness cards.
I've been a networker for manyyears.
We know what happens, and whathappens is they end up going to
other places, usually the trash,that's right, but books, no.
When you can give someone anautograph paperback copy of your
(04:52):
book and go, here's myinformation, you can get to know
us a little bit more.
Whenever you're ready, it'sautographed for you.
My number's on there.
Whenever you're ready, feelfree to reach out I was told
many years ago from a businessmentor of mine.
He says I'm not a businessman,I'm a farmer.
I go a farmer, he goes.
Yes, all I do is plant seeds.
Some grow, some don't.
And he was a great mentor whenI was starting out and that
(05:14):
advice that he gave really didmake a difference, because
that's all you're doing everyday.
You're just, you're basicallyplanting seeds.
A great example today, an hourand a half ago, I was meeting
with the UTA EntrepreneurshipDepartment and talking about
some ways that we cancollaborate and help each other
out, and I went to ournetworking group at the chamber
for about 10, 15 minutes.
(05:35):
It's a very quick appearanceSaid hi, shook hands, kissed
babies, went to grab lunch andthen I made it here just in time
for our interview today.
It's just maximizing that, butalso planting those seeds, just
in time for our interview today.
Storie (05:42):
He did Just maximizing that, but also planting those
seeds.
Paul (05:44):
Wherever we go, we're planting seeds, planting
opportunity, and just mention it.
Hey, we're here.
Whenever you're available, letus know.
It's like when I came in todayprior to our interview, I gave
you a copy of the Orange inToday magazine, where I had the
privilege to be the cover onthis month and just to share a
little more information aboutwhat we do and how we serve.
Storie (06:01):
Congratulations on that, by the way.
Oh, and thank you.
Paul (06:03):
And the thing is it's not a pitch fest in there.
It just shows how we give backto the community, how we support
who we are and how we serve.
And I think that's the biggestthing people need to realize in
business.
It's not about a pitch, it'snot about an offer, it's not
about you promoting or doingyour 30-second little speech.
It's about genuinely connectingwith other people and when
(06:26):
people get to know, like andtrust you and build those
relationships then everythingelse takes care of itself, and
we've seen that.
And you can do it in a way whereit's not salesy, it's not
pitchy.
People can really see who youare, because when they get to
know, like and trust you, thattakes down the barriers.
Storie (06:37):
That's what a book does?
Paul (06:38):
It takes down the barriers .
The article in Arlington Today,the cover story they did on me
that brings down the barriers,where you get to know us a
little bit more and, whetherwe're going to work together or
not, you guys get to at leastknow, get to see what we do, how
we serve and see our corevalues, both as a Rotarian, as a
person of faith and as someonewho really does believe in our
local community but also helpsclients in over 20 countries
(06:59):
across the world.
Storie (07:09):
Which is a wonderful thing, the fact that you serve I
want to elaborate on.
You really kind of walk throughwhat we call the customer
journey and the customer valuefunnel, and it seems like you do
it with so much integrity andauthenticity that that's why I
think each person that's quote,unquote, in sales or even
consulting, is successful.
The people that are successfulgenuinely care right, wouldn't
you say so?
Can you tell us a little bitmore about your serving?
You mentioned Rotary Club andhow you incorporate the two
(07:29):
together.
Paul (07:30):
Yeah, you hear a lot of the time a lot of the bigger
companies talk about corporateresponsibility.
And a lot of that is it'smarketing With us, with being a
smaller business.
It's not because it's who weare, it's how we serve.
There is a phrase that I liveby.
It's a Latin phrase calledveritas et utilitas.
It translates into truth andservice, also into truth and
health, and it's a giving backand when people can see what
(07:51):
you're really about, it doesmake the difference and from a
business perspective, it doeshelp you close deals.
I have an email audience listof over 10,000 that we send a
weekly email to.
Sometimes it's more when wehave other things going on,
different offers, but I've hadpeople reach out and go I want
to work with you because you'reretiring.
You're retiring of the year foryour club.
We know what that means.
We know you're a person ofintegrity because your club
(08:14):
would not have honored you thatway if you weren't.
With reaching out to UTA alumni.
We've been in the Mass 100 thelast two years most likely our
third consecutive year coming upwhere they basically honored
the top 100 UTA-led businessesbased on business growth.
And it's just those ways to giveback and to build those
relationships.
So my core is always going tobe UTA, our chamber, our Rotary
(08:38):
Club and also River Legacy,where I have the privilege to be
a board member with them nowfor almost five years and just
having those opportunities togive back.
In fact, our Rotary Club has abig event there tonight where
we're going to help somefamilies that need a little bit
of extra support, and our RotaryClub not only made a donation
but my business matched thatdonation.
Just because we want the eventto be successful.
(08:58):
We want it to have thatopportunity to grow because it's
a pilot program and it's a signthat we can go in there and
help different initiatives.
I mean, last month waschristmas, of course.
In december we have a lot offun with that.
We take part in a lot of toydrives, a lot of philanthropy.
But something that was uniquewas a good friend of mine.
Her daughter did a coco standand the coco stand all the
proceeds went towards oringtonlife shelter and I went there
(09:19):
one evening and said hey, whatyou guys think if I helped um
support this a little bit?
And they go well, what do youguys think if I helped support
this a little bit?
Storie (09:24):
And they go well what are you thinking?
Paul (09:25):
I said why don't I do a match $250?
Because I think the biggestthey've done in a year when
they've done these is like $500,but it's a great amount.
But it's like let me put in alittle bit more and see what we
can do.
Anyway, with that getting theword out and the social media,
they did over 1,000.
And all it was was just givinga little rocket boost and just
being a support and I love thisinitiative.
The switch kid has been doingthis ever since she was a little
(09:47):
little kid and just doing thisto get back to the Arlington
life shelter.
So anything that we can do tosupport our local community
we're all in with Because ourinstance has been great to us
over the years and we want thatopportunity to give back because
we love our city.
Storie (10:01):
So by being at all of these events, you're
unconsciously or consciouslycreating that awareness for who
you are, but you're alsobuilding the trust because you
continually show up and stickwith your values and your
mission.
It seems like, actually I thinkwe met at a donation drive the
margarita ball and theenthusiasm on your face I could
(10:22):
just tell you were so proud tobe there, to be a part of it,
and that, I think, builds thetrust with your clientele.
I know it definitely engagedall of us to want to learn more
about you, and that's somethingI think each business owner
needs to consider having.
If you don't love what you do,would you say that it causes
your success to really stayengaged the way you do?
Paul (10:43):
It makes a difference.
And you mentioned MargaritaBall.
So we've been VIP sponsoredthere on an annual basis now for
several years.
We'll continue to.
Margarita Ball is anopportunity where people get to
have this nice event.
You get to dress up, have somefun, but you come and you donate
a toy, a nice toy, and allthose kids get those toys.
And I got to go to the SantaCops event that was a couple
weeks after that and got towitness them bringing all these
(11:05):
families in and just seeingtheir faces.
That to me it was.
It was like Christmas you know,to me, it's not a.
It's not about receiving.
It really is about giving andto be able to take part in that
event.
It was amazing because it feltlike christmas and an hour later
I met a couple of pit members,my rotary club, and we donated
24 bikes to mission arlington.
For their bikes, missionarlington drive, we did like
half of the amount last year, wedoubled it this year and it
(11:28):
seemed for our own philanthropy.
I just like to increase ourphilanthropy every single year.
But yeah, margarita ball, that'swhen we first met it is, and of
course brian and Brian andRuben, big part of Atman Nouveau
Dest.
They were always my guests.
With that, brian's lovely wifeAndrea and the rest of our
friends.
I mean those guys like brothersto me.
So every year we have this crewof around seven, seven, eight
(11:52):
people.
Storie (11:52):
And we just always have a great time.
We go, we play blackjack for afew hours we have.
I need to make sure we stay incontact with him and it was just
a wonderful experience because,you're right, everyone just had
such great energy and it's agreat way to bring all of the
people in Arlington togetherthat truly care about serving
and working with others.
(12:12):
So, would you say, I want totouch back on your mentorship
Now that you've had some success, are you still seeking
mentorship from others?
Do you think that's a valuablething to have as a business
owner?
Paul (12:23):
Yeah, in fact, in the Arlington Today article I
mentioned specifically thatthere's really been three
mentors that have helped me overthe last few years.
Of course, my primary mentor,but people like Paul Folks.
He helped me when I firststarted out.
He's the one that mentionedabout planting the seeds.
He was awesome and still is tothis day, but he really helped
me in particular starting out.
Michael Jacobson at the Chamberis the CEO.
(12:43):
He doesn't even realize theimpact that he's had on me with
giving back, and when he gave methe opportunity to serve on the
Chamber Board of Directors afew years back, I was eternally
grateful for that, for anopportunity to be able to give
back.
And then my big sister, beckyJarrow, who River Legacy, who
she kind of wrote me intojoining there a few years back.
But you know she's family.
I mean, she is my big sis andPaul's like my big bro as well.
(13:05):
But these are the people thathave supported Arlington for
decades.
And the people who knew half thestuff that Becky does behind
the scenes.
They would be blown awaybecause she's like I call her
like the queen of Arlington,because she does so much good
stuff, and it's all for theright reasons.
And then of course I always haveto mention my mom, of course.
You know, without her I wouldnever have been involved this
(13:26):
much with philanthropy becauseI've seen how she's given back.
She was a single mom strugglingto raise me.
So anytime I hear of anythingthe single mom struggling to
help kids I'm like what can wedo?
And a prime example was thatwas another event that we
supported through NehemiahIndustries at Pope Elementary.
It's an after-school program.
Our Rotary Club supported thatand we gave them a donation.
And Sandra, our contact waslike what do I do with this?
(13:48):
I'm like throw a Christmasparty.
Storie (13:49):
I love that and I was like and tell us when it is.
Paul (13:52):
We're going to make it out there there.
And we went to the event and Ireached out to Isaac.
I'm like hey is, does anyoneneed anything?
Are these kids okay?
Do you do it?
And it's like, no, they get,they're good.
But he said but there's afamily, there is a, there's a
young family, there's two kidsthere, and they don't think
they're going to have anythingfor Christmas.
I go well, let me guess theylike Marvel.
Yeah, they like nerf stuff.
(14:21):
Um, and I'm like I'll be back.
So I went to Five Below theyjust buy Beyond Session, where
they got some pretty nice gifts$25, $30 each and basically
loaded the cart, made sure I gotsomething from the mom, and the
dad too came back and I said,right, it's what we did.
It was, it was just blown away.
So we just loaded up and thatentire family had christmas and
(14:43):
if I get the opportunity to dothat, because, as a when my mom
raised me, when we went tohaving this fancy neighborhood
interlocking to literally nothaving anything for for a long
time, christmas passed us bysometimes and any chance that I
can get to make sure that afamily has a Christmas it's a no
brainer and that, to me, iswhat having the opportunity to
give back and having realcorporate responsibility and
(15:06):
having real communityinvolvement, where it's just not
a tagline, it's not a gimmick,it's who we are at the heart and
people can see through that.
People can see if you're justdoing something for your own
promotional things.
Glitz or glamour, yeah, butwhen they see who you really are
and the fact that you live itand you do it consistently.
When I was talking to the guyat UTA today, I talked about
(15:27):
micro-investing.
Storie (15:28):
Well.
Paul (15:28):
I'm micro-investing in our community, supporting these
smaller projects, some which aregoing to grow, some are going
to thrive, some will besustained, but they're there.
And any opportunity I get to beable to do these micro
investments, as I call them,these micro opportunities.
Why wouldn't we?
Because we can make somethingeven better and support
initiatives and really help takethem to the next level.
Storie (15:48):
I'm thankful you're a part of Arlington.
I've heard so much about youeven prior to meeting you, which
says a lot about who you are,because people don't refer and
talk about other people unlessthey're truly valued in the
community.
So thank you for doing all ofthose things and just being a
part of those things, becauseyou're right, sometimes just
your presence can help peopleengage more in these events that
(16:08):
can help each other, right.
Paul (16:09):
And that's the biggest thing I've noticed, and I was
really surprised by that becauseI really didn't think we'd be
able to have that level ofimpact, but, like with the Coco
stand, when they've done over1,000.
And all we did was write acheck and just like hey, feel
free to tag us if you want tomention that we're supporting it
.
Great.
And then some other friends ofmine from Bowie High School
because April and I went toBowie together and then Candice,
(16:32):
one of our other friends fromBowie, she got involved with it
to the next level.
And I'm already thinking hey, ifthat thing, next year let's
double it, let's do, let's domore, because the philosophy is
we can always do more and I wasjust trying to do one more thing
, but we typically end up doingdouble from the previous year
just because, you know, onething turns into the other,
called the snowball effect, andthat's exactly what happens.
But the nice thing is itspreads, generosity spreads,
(16:56):
giving back spreads, and whenpeople see you doing that,
they're like okay, I can do more, I can help people.
Storie (17:01):
That's right.
Paul (17:02):
And that's why I didn't even want to really share the
story about helping that family,because, again, it wasn't
intended for a bragno-transcript that you're able
(17:26):
to.
Storie (17:26):
It's kind of the philosophy I've always held
strongly to is, whatever you putinto the world is what you get
back, and the more you put intothe world, the more others can
give and then give back right.
Paul (17:37):
And times that by 10, because that is exactly what
happens.
And it's not for any intentionof marketing or branding or
anything, it's just for aphilosophy of giving back.
But do opportunities come out ofthat Absolutely, and I wish
more businesses would realizethat it's not about taking, it's
about giving, and that's why Ifeel that so few businesses are
ever successful in year one, andthen in year two, and now we're
(18:00):
approaching a decade in thisjourney where we're thriving
every single year, and I do feela big part of that is because
it is our philosophy to giveback, to be a service, to be
supportive, because it reallydoes take down the barriers and
gets to build relationships withpeople.
Absolutely, when I'm sendingemails to my list.
It's a weekly newsletter styleand we talk about different
things in life.
I talk about rotary, talk aboutfamily, talk about even this
(18:22):
sciatic injury I've been dealingwith for the last month, which
I told which way to kind ofdelay.
Storie (18:25):
We had to reschedule everything.
But it's a big deal and it'simportant for people to
understand what you go through,because other people are going
through the same thing otherbusiness owners and how do you
navigate that?
Paul (18:37):
And the answer is the obstacle is the way.
So another thing I do is Istudy stoicism and it really
comes down to a couple of mainvalues on that, but one of them
and it's my favorite author,ryan Holiday.
One of his books is theobstacle is the way, so you have
to look at that.
So on Christmas Eve, whathappened was I had a terrible
flare up of sciatica couldbarely move my leg.
It was almost as bad as when Itore my rotator cuffs.
When you get older, thingshappen.
(18:58):
It's just life.
But I just kept thinking tomyself the obstacle is the way.
The obstacle is the way we willfigure this out.
And through a very good,painkilling shot from our Rotary
Club president, who's also mydaughter and also using a lot of
ice.
This morning I was using theice seven packs of ice for 30
minutes.
I do it twice a day, but that'skept everything at bay.
And it's really just focused onokay, this is the obstacle.
(19:20):
Now, what is the way around it?
And we talk about in Stoicism,about the four virtues where we
have it's courage, it'stemperance, it is justice and
wisdom.
Those are the four coreprinciples of stoicism, and I
have these coins that I've gotin my bathroom upstairs and I
(19:40):
always make a point to go lookat those coins every day just to
remind me of those principles,because those are the things
that keep me balanced andrealize okay, this is a life of
service, this is a life ofgiving back.
And when we do have obstacles,how do we find our way around
this?
And that's why I keep sayingthe obstacle is the way.
Storie (19:57):
So staying grounded in those four principles really
helps you each and every daykind of stay on the right
trajectory.
Paul (20:03):
And there's another one ego is the enemy, and so that's
also a good reminder where youjust kind of have to always kind
of got to shake your ego at thedoor, which is not always easy,
you know.
I will freely admit I've got, Ihave an ego, I have a lot of
pride in what we do but, we wantto do that for good reasons and
not let our egos get the bestof us, and that's why I love
studying Stoicism so much.
In fact, this is actually thefirst time I've really talked
(20:26):
about it outside of my emails,because that is what keeps me
centered, keeps the balance, and, of course, I even have my own
coin, which I think I gave you.
Veritas Utilitas that is, onthe back of my coin and it's
just a reminder of what we do,our core and how we're a service
.
Storie (20:43):
That's wonderful.
It's wonderful to know thatyour processes and your values
are really, have really helpedyou through your journey and
being successful, because if youstick with those, then how
could you go wrong?
And being able to maneuver whenyou need to make changes, which
you say is a huge part of yourjourney, and being open to that,
I find that hard.
Paul (21:04):
You have to listen to the voices.
That's the biggest thing.
When you keep hearing the samething over and over, like I kept
hearing do a done-for-youservice.
I mean, I must have heard thismessage story at least 100 times
and I finally listened andleaned in.
And that's the other advice Iwould like to give is, when you
keep getting the same piece ofadvice over and over and over,
then that is the big difference.
That is the message where, ifyou keep hearing it over and
(21:26):
over, there's a reason for that.
Lean in, take that leap offaith and don't be afraid to do
it.
Because if you keep hearing thesame voice over and over.
There's a reason for that.
It's leading you in a direction.
Embrace it, Don't fight it.
Storie (21:38):
What would you share with other business owners that
you think is very valuable?
And that's a great one rightthere, because there is such a
thing as being fearful ofsuccess.
So leaning into it, I think, isa great, great mention, because
it's hard to sometimes.
Paul (21:55):
The number one success secret I have is this and it's
not sexy, it's not fancy there'sno such thing as an overnight
success.
It is consistency.
It is just being consistentevery day.
Another phrase I live by everyday, in every way.
I'm getting better and betterand just being consistent,
putting the workout every singleday, focusing on getting a
couple of things done.
If you get one or two thingsdone in a day, you've had a good
(22:17):
day.
No to-do list will ever becompleted.
You just move that thing overto the next day.
You focus on that.
But it's really about beingconsistent.
That's why, as I mentioned toyou earlier, I do four virtual
summits a year on bookpublishing and on list building
and on marketing.
And the reason I bring that upis because we do that every year
.
We that up is because we dothat every year.
We're always building our list,we're always engaging, we're
always building relationshipswhere I'm the host, kind of like
(22:39):
, you're the host of your show,where people get to know, like
and trust you, and you're theone asking the questions.
So, yes, you're featuring manypeople across the world, but
you're being featured as wellbecause you're asking the
questions.
You're a part of that and thatis the part of daily consistency
.
It's like fantasy football, some, brian and Rumi play in the
same fantasy football league andwe're always looking for
running backs that get the mosttouches, get the most
(23:01):
opportunities for the ball.
When it comes to wide receivers,the most targets, the most
opportunities to get to catchthe ball.
It's the same thing here.
It's just that consistencyevery single day.
Put it in the work and that'swhat makes all the difference.
I know it's not the greatesttagline, it's not the greatest
tagline, it's not the fanciestthing, because people want to be
overnight successes.
It doesn't happen.
It takes a lifetime to be anovernight success and it is that
(23:24):
daily consistency one day overthe other one.
And another thing I'll mentionis in March of this year, my
workout street hits five yearsin a row.
Storie (23:31):
Wow, that's incredible.
Paul (23:33):
During the pandemic, 15 minutes a day nothing fancy, but
I mean I've done this when I'vetorn my rotator cuff, where
I've literally taken my arm andput it in this position, just
locked in, and I exercised.
Two bouts of COVID, didn'tmatter, I exercised every day.
Severe viral infection didn'tmatter, exercised every day.
When I had sciatica a few weeksback, still exercised every day
(23:55):
.
It hurt but it didn't.
Plans of sci the same thing,didn't make excuse and it is
extreme and I will say I willdie before losing my streak.
I do an annual family vacationevery year where we go to
galveston now every year, and Ifound out a few days before they
didn't have a workout facility.
So what did I do?
I bought one of those underdesk ellipticals.
Um, the one little cyclist onetook that on the trip and just
(24:18):
used that every day.
And now any type of extra trips, I just take that with me.
So there's no excuse that thathappens no matter what.
But again, what is that?
It's consistency.
Yeah, I can mention.
Yeah, it's almost five years ina row.
That's great.
But it just started with oneday doing 15 minutes then
another day doing 15 minutes,then another day, then another
day, and it's just putting allthose days together.
(24:38):
That is what builds aconsistency, that is what builds
the momentum.
And again, we talked about thatsnowball effect earlier.
That's what this builds intonow a five-year snowball of
daily, consistent exercise.
And I don't do it for anythingexcept for my own mental health
but, obviously it's.
It's been a big change.
I went from 300 plus pounds nowto 255 pounds.
Storie (24:59):
Those things help.
Paul (25:00):
Of course, it was mainly diet but those things make a
difference just in that dailyconsistency with the exercise
and just being consistent everyday.
Storie (25:07):
Consistency turns into routine after a while.
And that's what's important is,I think, once you stop thinking
about having to do it and youdo it without thinking each and
every day, that's when you'restarting to grow.
That's when, in any area oflife, that consistency that
leads to routine is proof ofgrowth.
To me, would you say, and thisweek alone.
Paul (25:28):
So it's an email I do every single year using mid
January.
It's my list because I waittill mid January for this.
And it's very simple.
It is subject habits versusresolutions, and my first
sentence is resolutions don'twork, habits do.
Storie (25:41):
That's right.
Paul (25:42):
Resolutions are typically broke by mid-January and there
we are, mid-january, doing thisrecording.
That is typically what happens.
It is habits and this workoutit's a habit.
Working every day, beingconsistent, habit.
And it's just about building onehabit after the other, after
the other, because then itbecomes a part of your life,
it's part of your routine andyou don't miss it.
(26:03):
So when you have COVID, whenyou have, you know, torn rotator
cuffs or sciatic or these,these things are going to get in
the way again, the obstacles,the way right.
It's then taking that and justgetting on with it, embracing
the grind.
One of my favorite quotes isfrom the great philosopher, mr T
(26:24):
from Rocky three you go.
What's your prediction?
My prediction pain, and that'sjust what it is, it's going to
be painful at times, it's notgoing to be easy, but life isn't
easy and that's where we talkabout how the obstacle is the
way ego can be the enemy, andjust focusing on those four
virtues.
That is what makes all thedifference in your day, is just
having that consistency, andthat's why I have that stuff in
my bathroom up there.
I can just go by and just lookat those coins and I read those
probably two to three times aday just to have those daily
(26:46):
reminders of the things toalways focus on and in
particular those poor virtues oh, that's wonderful.
Storie (26:51):
That's a wonderful thing to remember, because I I mean
you want to be consistent ineverything, but to remember how
it can completely change who youare is important, because
that's growing you in the end ofthe day, right For all of our
listeners out there who maybewant to contact you, learn more
about you or how maybe you canhelp them.
How could they reach you?
Are you on social media?
Are you on?
Paul (27:12):
Yeah, so the biggest thing is I always recommend go to my
hub, which is my websitebrodyconsultinggroupcom, I think
.
Grab a free copy of my getpublished book.
They can check out our podcast.
Storie (27:24):
we've got so I think just under 700 episodes on there
, so quite a few shows, but, um,they can also see a really
quick explainer video.
Paul (27:28):
It's like literally one minute.
They can see what we do and howwe serve.
There's also an opportunity toset up a call with me in there.
Our services, they are done foryou.
They're an investment.
They're not for everyone soalways invite people.
If they want to make theinvestment, feel free to and, if
not, just take advantage of thefree resources like the podcast
and the book.
And then you can also read over45 client testimonials on there
as well.
And, of course, quick plug toatma they do my website, so atia
(27:52):
and brian and ruben and youguys.
You always do an amazing job onthe site.
I give give you guys all thecredit.
You guys do all the work, buty'all are always adding
information in there when Irequest it and you guys always
do a fabulous job.
So yeah,brodyconsultinggroupcom, that is
my hub.
They can check out everythingon our page and they can
actually read on the media pagethe Arlington Today section that
(28:12):
Atiyah very kindly added lastweek, did an amazing job on it
and you can actually check outthe article their digital
version absolutely well.
Storie (28:19):
We love partnering with you.
We look forward to continuingour partnership with you so
hopefully, maybe mid-year, wecan have you back on the show to
give us an update on all thesuccess you've had and the help
you've given it would be anhonor awesome.
Well, thank you, and thank youeveryone for coming back to
market it with Atma.
We will see you again next time.
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