March 4, 2025 • 23 mins
Loneliness and chronic wounds often go hand in hand. Our guest today, Ron Philipose from Healing Hands Wound Clinic, sheds light on how personalized care transforms lives. He shares inspirational stories of healing while addressing the challenges faced in wound care.
- Ron’s journey from nursing to opening his clinic
- The importance of personalized treatment plans for chronic wounds
- Community support and outreach through Healing Hands
- Building patient relationships that foster trust and education
- Challenges in wound care and healthcare dynamics
- Future goals for expanding Healing Hands services
If you're looking for personalized wound care solutions or want to delve deeper into patient education, reach out to the Healing Hands Wound Clinic today!
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Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Storie (00:17):
Welcome back to Market it with Atma, where we share the
tips, tools and strategies tohelp your business be successful
.
Share the tips, tools andstrategies to help your business
be successful.
I'm your host, Dori, and todaywe have on the show founder and
president of Healing Hands WoundClinic, mr Ron Billipose.
Welcome, ron.
Ron (00:38):
Dori, thank you so much for having me here.
It's an absolute pleasure andan opportunity for me to come
here and meet you and tointroduce our clinic to you and
our viewers.
Storie (00:43):
Awesome.
Well, I'm so glad to have youbecause I know a lot of people
out there, especially in thehealthcare industry.
Wound care is kind of a niche,wouldn't you say?
Yes, it is so can you tell ushow you got into this and what
encouraged you to be anentrepreneur and branch out on
your own?
Ron (01:03):
So wound care absolutely is a unique and specialized field
to get into.
When the opportunity initiallycame up, I decided against it.
I wasn't wanting to do woundcare.
That was not something I hadever done in my nursing career.
I had no experience in doing.
Storie (01:20):
Was it just unfamiliar?
Ron (01:21):
It was unfamiliar.
Yeah, it was something that wedid not do in nursing, had no
experience doing.
However, my wife encouraged meto pursue wound care, and so it
was her encouragement that ledme to take my first wound care
position.
Okay, and within about three orfour days of doing it, I was
like wow, this is, this isawesome, this is what I want to
(01:43):
continue to do.
Really and that's how I gotinto wound care yeah.
Storie (01:46):
That is really cool.
So you have your own practiceor I don't know if I would call
it practice a brick and mortarof your own.
You're an entrepreneur and openHealing Hands Wound Clinic.
Ron (01:55):
That's correct.
Storie (01:57):
From what you've told me , kind of before the show, you
really wanted to help yourcommunity.
You and your wife wanted to goout and help.
How are you helping yourcommunity through Healing Hands?
Ron (02:06):
Yeah.
So the reason for startingHealing Hands Wound Clinic was
wanting to do something morethan just a job.
Having been in wound care forso long, having had that
experience, we wanted to dosomething for the community, to
be able to repay the community,to serve our community better,
and so that's why we decidedabout a year ago to start
(02:28):
Healing Hands Wound Clinic, andit is a brick-and-mortar clinic
located in Mansfield, andthrough it we're able to serve
patients with chronic wounds,surgical wounds, I mean.
We see every kind of wound.
Storie (02:43):
Wow, yeah, so kind of walk me through that.
What are your clientele, yourpatients, looking for when they
come to a wound clinic?
Ron (02:51):
A lot of the patients are frustrated because they've had
these wounds for several monthsor several years, and so we've
had patients come with wounds.
One particular patient she hadhad the wound for about four and
a half years.
Storie (03:05):
Oh my gosh.
Ron (03:06):
And had gone to three or four different providers, with
different treatments, expensiveproducts that were utilized,
which just wasn't resulting inher being healed.
Storie (03:17):
Right.
Ron (03:17):
And so she came, and so we were able to see her and get her
healed in about I would say,probably about a month.
Storie (03:25):
So was her wound like from a surgery or from an injury
?
Ron (03:29):
It was so wound care for her.
It was due to multiple factors.
It wasn't from a surgery, Ithink.
Initially it developed as aresult of pressure friction,
something that caused a rubbinginjury injury, but there were
certain comorbidities that wewere able to uncover and educate
(03:49):
the patient on okay, so there'scertain things, like if you're
a smoker, if you're a diabetic,there are things that hinder
wound healing ah, and she wasn'tprivy to those things and she
wasn't, and so being able toeducate patients is one of the
best things that I enjoy aboutwound care because, that truly
makes an impact.
Storie (04:09):
Yeah, Is that kind of what separates you from cause?
I know there's wound care afteryou get out of surgery at a
hospital, um, or I haven'treally heard of a lot of wound
care clinics that offer and dowhat you guys do.
So kind of what sets you apartfrom the other.
Ron (04:24):
It is truly that specialized care plan, if you
will, or the treatment plan thatwe tailor to each patient that
sets us apart, so it's lookingat the patient's comorbidities.
Are they a diabetic?
Are they prone to pressure orinjuries?
What is causing this wound?
Storie (04:43):
Right.
Ron (04:43):
And it's providing the patient with those tools and
education materials so that theycan, you know, make those
changes to help them heal.
Storie (04:53):
So is it kind of one of those things that the feedback
you get from your patients ismore than when you worked for
another industry or not industry, but another business or
company worked for anotherindustry not industry, but
another business or company.
You being an employee there,you weren't able to extend your
healing branch, I'd say, as faras you can now with your own,
(05:13):
absolutely.
Ron (05:15):
Yeah, I mean, you know, an example was I went to vote and
one of my patients was actuallythere, so I got to meet her and
talk to her and introduce her tomy wife, and this was after her
healing.
So that's the um, thedifferential or the difference,
I guess, with being in practicefor myself and my own community,
because I'm able to see thesepatients afterwards and see the
(05:37):
results and see the healing andum, a lot of times, meet their
families, they introduce me tothem, um, how has that gone?
Storie (05:46):
that gone it was in the past year, I mean, because
working under someone andmanaging patients is one thing,
but having to manage from thetime they enter the door until
they're completely done is awhole different story.
How are you managing that andis it working well for you?
Are you seeing any majorhurdles that you wish you'd
(06:06):
known about before?
Ron (06:08):
um honestly, um I handle all aspects of the clinic wow
and so you know, from the timethe patient walks in to
registration, to wound care, toeducation, um, you know,
applying the products on, I doall of that.
So that's actually been reallyneat because I get to experience
all aspects of their care.
(06:29):
And so I feel it's positive forthe patient because that's the
feedback I've gotten, becausethe patient feels like they're
being seen, they're being heardand they're being valued and
we're true partners in tacklingthis wound.
Storie (06:47):
It's almost like a whole relationship along the way.
They don't ever feel like justanother person.
Ron (06:53):
Absolutely yeah, they're actually being seen and heard
and you know, we have set upcommunication where the
patient's able to text me orcall me, basically 24 seven.
So whatever questions orconcerns they have, they're able
to get ahold of me and get aresponse within, you know, 15,
20 minutes, which in a biggerfacility or in a different kind
(07:15):
of setting, that doesn't happen.
Storie (07:18):
Yeah, I've never heard of that.
Do you take pride in that andenjoy being able to help them.
Ron (07:23):
I do and I tell my patients .
Whatever your questions are,your concerns are, even if it's
not related to wound care, justgo ahead and feel free to call
me or shoot me a text and Iabsolutely enjoy that level of a
relationship and thatpartnership too, and that really
makes a difference because, atthe end of the day, we are
partnering with the patient.
It's not here.
This is what you need to do.
(07:44):
Go do it and come back.
It's how can we do thistogether?
Storie (07:47):
Absolutely.
Yeah, there's some things youjust can't.
In this digital world we're innow, there's some things you
just can't automate or put thatwarm touch on, and I feel like
this is one of those things youreally need to to make sure your
patients, or even clients orcustomers, know that you care
Absolutely.
Ron (08:05):
And I think that's what differentiates us from the other
clinics that are out there.
Just the availability and ourrelationship and the feedback
that we've gotten has beenawesome and the response has
been great and that's why myplan with this clinic is to
continue operating in this typeof a way.
Storie (08:25):
That's awesome.
So what are some of thechallenges your patients are
facing?
When wounds don't heal properly, how do they know when to come
to you?
Are they just kind of at theirlast resort?
Ron (08:39):
Yeah, and that's a great question.
Again, as I mentioned earlier,there are patients that have
gone to numerous clinics withoutseeing any results and a lot of
times it's just education, it'sjust you know us letting them
know, hey, you're not healingbecause maybe you're smoking or
maybe your blood sugars areelevated, you're not controlling
your diabetes?
(09:00):
um, sometimes it's pressure.
Sometimes it's just as easy astelling them you, you know, you
need a different pair of shoes,um, you know, tighter shoes, and
some friction and pressurealong those, those joints, will
cause those wounds.
So I think the number onechallenge is just um, especially
in today's um healthcare, umindustry, I guess, um, you know,
(09:24):
the know, the push to seepatients and get them out the
door is so fast, like there'ssuch a demand to get them in,
quickly, get them out, thatthere's not a lot of time that
providers are able to spend withthe patients and provide
education, right, and so I thinkthat's what really has impacted
us in our, our um.
Storie (09:46):
I feel like in nursing and in medicine that's kind of
what you get into it for, right,so you can actually help people
.
But when it's just cycle in,cycle out, it's the quality of
care to some people is moreimportant than just being seen
quickly and getting out the door.
It is for me anyway.
Ron (10:02):
Yeah, absolutely Same here.
I mean, if I go see a provider,I'd like to feel that they've
addressed every concern that Ihave and provided me with the
necessary tools and equip methat I can so that I can
continue to prevent, or you know.
Storie (10:19):
Deter them from experiencing the same thing
right that they experience withyou.
Know everybody else, you take alot of pride in what you do.
Ron (10:27):
it seems like I do, I love it and this is one of the best
decisions I've made to to beable to open this clinic and
serve our patients.
Storie (10:35):
That's what I was going to ask.
So we work off of AdventTrinity, works off of a build
launch grow scale methodology.
Where would you say, your woundcare clinic is in that build
launch, grow scale phase?
Ron (10:47):
So we are.
Obviously this is just ourinitial stage.
You know you mentioned thebrick and mortar.
We're located in Mansfield.
We're seeing patients in theclinic.
In addition to that, patientswho are homebound all go see in
their homes.
Storie (11:01):
Oh, wow.
Ron (11:01):
So that's another level of service that we provide.
We go out to the homes withinthe DFW area and see patients
who aren't able to come to theclinic.
Storie (11:12):
That's incredible.
And you work with doctors aswell?
Do you take referrals fromdoctors?
Ron (11:17):
Yes, we do take referrals from doctors.
So a lot of our marketing hasjust been through just the old
school method of just showing upthere at the clinics and
internal medicine clinics anddifferent clinics and just
introducing ourselves andhanding out some goodies and
materials and brochures and justsaying, hey, we're right here
at Mansfield, please do refer tous and we'd love to partner
with you guys.
(11:37):
And so, um, yeah, that's beenone of the ways that we market.
Storie (11:42):
So do you think that community and being a part of
the community is very importantfor your marketing Cause?
Healthcare marketing is alittle different.
You have doctors who are tryingto just find somebody for their
patients to go to, to help them, and then you have patients
that don't want to go to theirdoctors anymore.
So how do you balance that?
That marketing referral basis,Would you say networking, and
(12:06):
eye to eye, hand to hand contactis probably your best route
right now.
Or do you use some kind ofother platform like Google
social media website, thingslike that?
Ron (12:21):
So we do use social media I mean, in today's world I think
it's hard not to becauseeverybody's on social media so
we do use those platforms.
You know Facebook, instagram,all those platforms and putting
out podcasts and videos and such.
But I think at the end of theday, you know, getting in front
of a provider and introducingmyself and our business is the
best way to get the word out andto market.
(12:41):
So that's our go-to method ofmarketing.
Right Going into the clinics,introducing ourselves to the
staff, to the referralcoordinators, to the providers,
and just letting them know hey,we're here, we're here to
partner with you and help thepatients in the community.
Storie (12:58):
Okay, so you kind of extend a branch of service that
they don't have.
That maybe time to focus on.
You can give them that qualityof care, what entices them to
work with you?
Ron (13:09):
The results speak for itself.
And then being able to usestories from our clinic use,
real life patient experiencesand their stories and their
reviews and their results, andbeing able to take that to the
provider and say, hey, thank youfor referring this patient.
This is what became of.
(13:30):
This is how we were able topartner with the patient and get
the wound to heal.
Storie (13:37):
So it's kind of full circle again.
Ron (13:38):
Yeah, yeah.
When you're able to take thatstory back to the provider and
say, hey, this is what we wereable to do in partnering with
this patient, I think theresults are, you know, obviously
speak for itself.
And when the providers see theresults, that usually gets them
to continue to refer to us.
Storie (13:55):
That's great, because I mean Google reviews, are
everything now right?
That's the first thing I go toto see.
If someone matters, so youallowing them to just see and
hear that patient that theyreferred had a good experience.
That means a lot to people.
Sometimes it can make or breaka business.
Ron (14:10):
Absolutely, absolutely.
And so we love sharing ourstories and we have patient
videos that we're posting soon,patients that have agreed to
share their stories.
And if I could share a storywith you, we had a patient who
came in with her mom and so shehad had this wound for about two
and a half years.
Oh my gosh.
Storie (14:30):
Yeah.
Ron (14:31):
Two and a half years that she had had this wound, had gone
to multiple providers, and soshe came to us.
I mean pretty desperate, andyou can hear that in her initial
communication with us.
You could tell how desperateshe was and pretty hopeless at
that point as well.
And what also complicatesthings is that she was needing a
(14:52):
kidney transplant.
Oh, my goodness, and the onlyway she could get put on the
list was if this wound washealed.
Storie (14:59):
So it was almost life altering for her?
Ron (15:01):
Absolutely yeah, it was life threatening, life altering
event for her.
And so you know, through justthose principles that we talked
about earlier educating thepatient, and the proper wound
care and the specialized woundcare and the advanced wound care
that we were able to providefor her we were able to get her
healed in about six, sevenmonths time.
Storie (15:20):
That's incredible.
Ron (15:21):
Yeah, I mean that's a.
It's a beautiful story and Ishare that with you know a lot
of my colleagues.
She just actually texted me afew weeks ago that she got put
on the transplant list.
Storie (15:30):
Oh, that's incredible.
Yeah, it's really life changing.
People don't realize how muchyou caring can change so many
different things in yourcommunity, in your environment.
So thank you, thank you for her.
So she's doing good now.
Ron (15:45):
She's doing fantastic and her and her mom are like just
advocating us and let itspreading the word and letting
everybody know that we're thereand yeah it's just awesome, as a
provider, to share thosestories and be a part of their
lives and be a part of thetransformation that's about to
happen with this transplant.
Hopefully that she'll get.
Storie (16:04):
That's incredible, absolutely incredible.
So how did you go from okay, wegot the brick and mortar.
How did you kind of strategizeyour marketing plan?
Was it kind of a faith drivenquality of service, like you
mentioned?
Or or did you have a strategyfor other entrepreneurs out
(16:24):
there wanting to branch out?
Ron (16:26):
Yeah, I mean, I think one of the biggest thing is, as an
entrepreneur, you want to makesure you surround yourself with
mentors, and so that was hugefor me, since day one, even
before the planning of theactual clinic itself, was
getting together with mentors,you know, taking their feedback,
their thoughts and applying it.
(16:47):
And so that was huge for me incoming up with a marketing plan.
Storie (16:51):
So they kind of helped you navigate the path of do's
and don'ts.
Yes, yeah.
Ron (16:57):
Their experiences, what's worked for them, what hasn't
worked for them, and we've beenable to use those tools and use
that for our clinic.
Storie (17:05):
That's incredible.
So what's, what are your plansor future goals for the clinic?
What do you have in mind inyour three to five year plan At
this?
Ron (17:13):
point, our plan is to continue to grow the clinic.
What do you have in mind inyour three to five year plan?
At this point, our plan is tocontinue to grow the clinic and
as we continue to grow there is,I mean, dfw is huge.
Absolutely and the growth that'shappening here is just immense.
Anywhere you look there's newapartments and new complexes,
new homes being built, so Ithink there is a great need for
(17:35):
wound care in the DFW area.
So in the next three to fiveyears, I see myself launching
multiple locations in the DFWarea and being able to provide
this level of service to otherpatients in the DFW area.
Storie (17:49):
That's wonderful.
So do you have any criteria?
Do you accept patients withinsurance, without insurance,
all of the above?
Ron (17:57):
I'm so glad you asked that.
So we are partnered with acompany that does the
credentialing for us, and so wetake Medicare Medicaid all
different types of insurancesand we also do cash pay.
Storie (18:11):
Wow.
Ron (18:11):
Yeah, yeah, we do cash pay and because I'm not affiliated
with a hospital, I'm able toprovide services at a lower cost
and sometimes, you know, thatmeans the underinsured or the
underprivileged and be able toprovide services for them
regardless of the cost.
Storie (18:29):
Man, that's incredible.
I know a lot of nonprofitsaround here really want to
connect their um, theirnonprofit community, with other
businesses in the area that arereally looking to help people.
So I would really like to referyou, because you never know
what people are, you know,hiding underneath their clothes
they really need help with,Absolutely.
So.
Have you ever run into a wound?
(18:51):
I'm just curious that youcouldn't fix a wound I'm just
curious that you couldn't fix.
Ron (19:00):
There are some wounds that due to multiple reasons, like we
talked about earlier, if it'spatient noncompliance that's a
huge issue when it comes towound healing.
You know there are thosepatients that just don't listen,
for whatever reason, and theyjust don't follow the practices
and the guidelines that we tellthem to do.
And then sometimes there arejust conditions that just don't
close up, or wounds that don'tclose up due to underlying
(19:22):
conditions that we just can'tmanage.
And so those are the times that,again, we partner with other
providers, like plastic surgeryor general surgery, and we refer
patients to them where they'reable to help close up the wound.
Storie (19:35):
So you really really have to know your community and
who you can trust in thisindustry, health care especially
.
Ron (19:43):
it seems like yes, yes, and the one thing with wound care
is we partner with pretty muchevery specialty out there.
So from internal medicine toendocrinology to manage their
diabetes, to nephrology, if theyhave kidney issues, to plastic
surgery or general surgery ifthey need surgery Basically
every specialty out there we'repartnering with or working with.
Storie (20:04):
It sounds like you're a connector.
You kind of know a little bitof everybody.
Ron (20:08):
Absolutely Get you to where you need to go.
Hey, that's important as adoctor.
Storie (20:11):
If you don't have good referrals, I'm a little
concerned when I walk out right.
Important as a doctor.
If you don't have goodreferrals, I'm a little
concerned when I walk out, right.
So do you have any advice,recommendations to patients,
prospects, prospective patients,or to your practitioners that
you'd like to work with orcurrently work with that you
wish you would have known priorto being an entrepreneur Tips,
(20:34):
tricks, strategies what you wishyou would have known prior to
being an entrepreneur Tips,tricks, strategies what you wish
you would have done.
There's always something Ithink about.
Like my husband coachesbasketball and I was like if I
had known that managing peoplewas the primary portion of this
job, I would have probablyapproached it a little bit
different.
So we always like to help ourlisteners who are business
(20:56):
owners like you.
I mean, look ahead, if they'rejust starting out and don't have
a brick and mortar, what shouldthey first get in place before
they branch out to do thosethings?
Ron (21:07):
I think for me, one of the biggest things was having people
around me mentors, as Imentioned before who are?
Able to guide you, Because thatwas the biggest, I guess, early
on, one of the things Irealized the importance of
connecting with other people.
Storie (21:28):
Right.
Ron (21:28):
Because you never know who somebody else knows or who
you're able to network and meetthrough somebody else and the,
the, you know the feedback orthe education that they're able
to provide you and the guidancethat they're able to provide you
.
Storie (21:42):
It's so funny I would say 80% of my guests on the show
would mention that, like havinga mentor that's been through it
before is the gateway.
Yeah, yeah.
Ron (21:52):
Cause, as a new entrepreneur, there's so many
times when you panic and you'relike am I doing the right thing?
Should I have done this?
And having that mentor to justguide you through and say, no,
it's okay.
This is what I went through aswell, and I think that's huge in
continuing to stay the course.
Storie (22:08):
Absolutely A sense of reassurance almost so to our
listeners out there who maybeare interested in your services
or want to just learn more aboutwhat you do how can they reach
you?
Ron (22:21):
They can reach us multiple ways.
As I mentioned, we're on socialmedia.
They can look up Healing HandsWound Clinic on their social
media to find us.
And then we have a website,which is the address is
wwwhhwoundcliniccom.
That's another way to look usup and all our services that we
(22:42):
provide are listed there.
And, of course, through phonethey can reach us through
telephone.
They can give us a call at817-380-3201.
And we are excited to meetpatients and if there's
providers out there that want tomeet and partner with us, we're
looking for partnership thereas well.
They can reach out to the samenumber, same site and everything
(23:05):
, same number, same site, andthey can find us and reach out
to us and I think you have madeit the easiest for anyone to
reach out to and reallyunderstand.
Storie (23:14):
Thank you so much for explaining all of that.
I'm so much more aware of whatI should and shouldn't look for.
Don't just go to any doctor.
Know your doctor Absolutely.
Ron (23:24):
Thank you so much, ron, thank you so much.
I appreciate the time andappreciate this opportunity and
very nice meeting you.
Storie (23:30):
Oh, I'm sure we'll see you again soon and for all of
our listeners out there, we'llsee you next time on Market it
with Atma.
Welcome back to Market it with Atma, where we share the
tips, tools and strategies tohelp your business be successful
.
Share the tips, tools andstrategies to help your business
be successful.
I'm your host, Dori, and todaywe have on the show founder and
president of Healing Hands WoundClinic, mr Ron Billipose.
Welcome, ron.
Ron (00:38):
Dori, thank you so much for having me here.
It's an absolute pleasure andan opportunity for me to come
here and meet you and tointroduce our clinic to you and
our viewers.
Storie (00:43):
Awesome.
Well, I'm so glad to have youbecause I know a lot of people
out there, especially in thehealthcare industry.
Wound care is kind of a niche,wouldn't you say?
Yes, it is so can you tell ushow you got into this and what
encouraged you to be anentrepreneur and branch out on
your own?
Ron (01:03):
So wound care absolutely is a unique and specialized field
to get into.
When the opportunity initiallycame up, I decided against it.
I wasn't wanting to do woundcare.
That was not something I hadever done in my nursing career.
I had no experience in doing.
Storie (01:20):
Was it just unfamiliar?
Ron (01:21):
It was unfamiliar.
Yeah, it was something that wedid not do in nursing, had no
experience doing.
However, my wife encouraged meto pursue wound care, and so it
was her encouragement that ledme to take my first wound care
position.
Okay, and within about three orfour days of doing it, I was
like wow, this is, this isawesome, this is what I want to
(01:43):
continue to do.
Really and that's how I gotinto wound care yeah.
Storie (01:46):
That is really cool.
So you have your own practiceor I don't know if I would call
it practice a brick and mortarof your own.
You're an entrepreneur and openHealing Hands Wound Clinic.
Ron (01:55):
That's correct.
Storie (01:57):
From what you've told me , kind of before the show, you
really wanted to help yourcommunity.
You and your wife wanted to goout and help.
How are you helping yourcommunity through Healing Hands?
Ron (02:06):
Yeah.
So the reason for startingHealing Hands Wound Clinic was
wanting to do something morethan just a job.
Having been in wound care forso long, having had that
experience, we wanted to dosomething for the community, to
be able to repay the community,to serve our community better,
and so that's why we decidedabout a year ago to start
(02:28):
Healing Hands Wound Clinic, andit is a brick-and-mortar clinic
located in Mansfield, andthrough it we're able to serve
patients with chronic wounds,surgical wounds, I mean.
We see every kind of wound.
Storie (02:43):
Wow, yeah, so kind of walk me through that.
What are your clientele, yourpatients, looking for when they
come to a wound clinic?
Ron (02:51):
A lot of the patients are frustrated because they've had
these wounds for several monthsor several years, and so we've
had patients come with wounds.
One particular patient she hadhad the wound for about four and
a half years.
Storie (03:05):
Oh my gosh.
Ron (03:06):
And had gone to three or four different providers, with
different treatments, expensiveproducts that were utilized,
which just wasn't resulting inher being healed.
Storie (03:17):
Right.
Ron (03:17):
And so she came, and so we were able to see her and get her
healed in about I would say,probably about a month.
Storie (03:25):
So was her wound like from a surgery or from an injury
?
Ron (03:29):
It was so wound care for her.
It was due to multiple factors.
It wasn't from a surgery, Ithink.
Initially it developed as aresult of pressure friction,
something that caused a rubbinginjury injury, but there were
certain comorbidities that wewere able to uncover and educate
(03:49):
the patient on okay, so there'scertain things, like if you're
a smoker, if you're a diabetic,there are things that hinder
wound healing ah, and she wasn'tprivy to those things and she
wasn't, and so being able toeducate patients is one of the
best things that I enjoy aboutwound care because, that truly
makes an impact.
Storie (04:09):
Yeah, Is that kind of what separates you from cause?
I know there's wound care afteryou get out of surgery at a
hospital, um, or I haven'treally heard of a lot of wound
care clinics that offer and dowhat you guys do.
So kind of what sets you apartfrom the other.
Ron (04:24):
It is truly that specialized care plan, if you
will, or the treatment plan thatwe tailor to each patient that
sets us apart, so it's lookingat the patient's comorbidities.
Are they a diabetic?
Are they prone to pressure orinjuries?
What is causing this wound?
Storie (04:43):
Right.
Ron (04:43):
And it's providing the patient with those tools and
education materials so that theycan, you know, make those
changes to help them heal.
Storie (04:53):
So is it kind of one of those things that the feedback
you get from your patients ismore than when you worked for
another industry or not industry, but another business or
company worked for anotherindustry not industry, but
another business or company.
You being an employee there,you weren't able to extend your
healing branch, I'd say, as faras you can now with your own,
(05:13):
absolutely.
Ron (05:15):
Yeah, I mean, you know, an example was I went to vote and
one of my patients was actuallythere, so I got to meet her and
talk to her and introduce her tomy wife, and this was after her
healing.
So that's the um, thedifferential or the difference,
I guess, with being in practicefor myself and my own community,
because I'm able to see thesepatients afterwards and see the
(05:37):
results and see the healing andum, a lot of times, meet their
families, they introduce me tothem, um, how has that gone?
Storie (05:46):
that gone it was in the past year, I mean, because
working under someone andmanaging patients is one thing,
but having to manage from thetime they enter the door until
they're completely done is awhole different story.
How are you managing that andis it working well for you?
Are you seeing any majorhurdles that you wish you'd
(06:06):
known about before?
Ron (06:08):
um honestly, um I handle all aspects of the clinic wow
and so you know, from the timethe patient walks in to
registration, to wound care, toeducation, um, you know,
applying the products on, I doall of that.
So that's actually been reallyneat because I get to experience
all aspects of their care.
(06:29):
And so I feel it's positive forthe patient because that's the
feedback I've gotten, becausethe patient feels like they're
being seen, they're being heardand they're being valued and
we're true partners in tacklingthis wound.
Storie (06:47):
It's almost like a whole relationship along the way.
They don't ever feel like justanother person.
Ron (06:53):
Absolutely yeah, they're actually being seen and heard
and you know, we have set upcommunication where the
patient's able to text me orcall me, basically 24 seven.
So whatever questions orconcerns they have, they're able
to get ahold of me and get aresponse within, you know, 15,
20 minutes, which in a biggerfacility or in a different kind
(07:15):
of setting, that doesn't happen.
Storie (07:18):
Yeah, I've never heard of that.
Do you take pride in that andenjoy being able to help them.
Ron (07:23):
I do and I tell my patients .
Whatever your questions are,your concerns are, even if it's
not related to wound care, justgo ahead and feel free to call
me or shoot me a text and Iabsolutely enjoy that level of a
relationship and thatpartnership too, and that really
makes a difference because, atthe end of the day, we are
partnering with the patient.
It's not here.
This is what you need to do.
(07:44):
Go do it and come back.
It's how can we do thistogether?
Storie (07:47):
Absolutely.
Yeah, there's some things youjust can't.
In this digital world we're innow, there's some things you
just can't automate or put thatwarm touch on, and I feel like
this is one of those things youreally need to to make sure your
patients, or even clients orcustomers, know that you care
Absolutely.
Ron (08:05):
And I think that's what differentiates us from the other
clinics that are out there.
Just the availability and ourrelationship and the feedback
that we've gotten has beenawesome and the response has
been great and that's why myplan with this clinic is to
continue operating in this typeof a way.
Storie (08:25):
That's awesome.
So what are some of thechallenges your patients are
facing?
When wounds don't heal properly, how do they know when to come
to you?
Are they just kind of at theirlast resort?
Ron (08:39):
Yeah, and that's a great question.
Again, as I mentioned earlier,there are patients that have
gone to numerous clinics withoutseeing any results and a lot of
times it's just education, it'sjust you know us letting them
know, hey, you're not healingbecause maybe you're smoking or
maybe your blood sugars areelevated, you're not controlling
your diabetes?
(09:00):
um, sometimes it's pressure.
Sometimes it's just as easy astelling them you, you know, you
need a different pair of shoes,um, you know, tighter shoes, and
some friction and pressurealong those, those joints, will
cause those wounds.
So I think the number onechallenge is just um, especially
in today's um healthcare, umindustry, I guess, um, you know,
(09:24):
the know, the push to seepatients and get them out the
door is so fast, like there'ssuch a demand to get them in,
quickly, get them out, thatthere's not a lot of time that
providers are able to spend withthe patients and provide
education, right, and so I thinkthat's what really has impacted
us in our, our um.
Storie (09:46):
I feel like in nursing and in medicine that's kind of
what you get into it for, right,so you can actually help people
.
But when it's just cycle in,cycle out, it's the quality of
care to some people is moreimportant than just being seen
quickly and getting out the door.
It is for me anyway.
Ron (10:02):
Yeah, absolutely Same here.
I mean, if I go see a provider,I'd like to feel that they've
addressed every concern that Ihave and provided me with the
necessary tools and equip methat I can so that I can
continue to prevent, or you know.
Storie (10:19):
Deter them from experiencing the same thing
right that they experience withyou.
Know everybody else, you take alot of pride in what you do.
Ron (10:27):
it seems like I do, I love it and this is one of the best
decisions I've made to to beable to open this clinic and
serve our patients.
Storie (10:35):
That's what I was going to ask.
So we work off of AdventTrinity, works off of a build
launch grow scale methodology.
Where would you say, your woundcare clinic is in that build
launch, grow scale phase?
Ron (10:47):
So we are.
Obviously this is just ourinitial stage.
You know you mentioned thebrick and mortar.
We're located in Mansfield.
We're seeing patients in theclinic.
In addition to that, patientswho are homebound all go see in
their homes.
Storie (11:01):
Oh, wow.
Ron (11:01):
So that's another level of service that we provide.
We go out to the homes withinthe DFW area and see patients
who aren't able to come to theclinic.
Storie (11:12):
That's incredible.
And you work with doctors aswell?
Do you take referrals fromdoctors?
Ron (11:17):
Yes, we do take referrals from doctors.
So a lot of our marketing hasjust been through just the old
school method of just showing upthere at the clinics and
internal medicine clinics anddifferent clinics and just
introducing ourselves andhanding out some goodies and
materials and brochures and justsaying, hey, we're right here
at Mansfield, please do refer tous and we'd love to partner
with you guys.
(11:37):
And so, um, yeah, that's beenone of the ways that we market.
Storie (11:42):
So do you think that community and being a part of
the community is very importantfor your marketing Cause?
Healthcare marketing is alittle different.
You have doctors who are tryingto just find somebody for their
patients to go to, to help them, and then you have patients
that don't want to go to theirdoctors anymore.
So how do you balance that?
That marketing referral basis,Would you say networking, and
(12:06):
eye to eye, hand to hand contactis probably your best route
right now.
Or do you use some kind ofother platform like Google
social media website, thingslike that?
Ron (12:21):
So we do use social media I mean, in today's world I think
it's hard not to becauseeverybody's on social media so
we do use those platforms.
You know Facebook, instagram,all those platforms and putting
out podcasts and videos and such.
But I think at the end of theday, you know, getting in front
of a provider and introducingmyself and our business is the
best way to get the word out andto market.
(12:41):
So that's our go-to method ofmarketing.
Right Going into the clinics,introducing ourselves to the
staff, to the referralcoordinators, to the providers,
and just letting them know hey,we're here, we're here to
partner with you and help thepatients in the community.
Storie (12:58):
Okay, so you kind of extend a branch of service that
they don't have.
That maybe time to focus on.
You can give them that qualityof care, what entices them to
work with you?
Ron (13:09):
The results speak for itself.
And then being able to usestories from our clinic use,
real life patient experiencesand their stories and their
reviews and their results, andbeing able to take that to the
provider and say, hey, thank youfor referring this patient.
This is what became of.
(13:30):
This is how we were able topartner with the patient and get
the wound to heal.
Storie (13:37):
So it's kind of full circle again.
Ron (13:38):
Yeah, yeah.
When you're able to take thatstory back to the provider and
say, hey, this is what we wereable to do in partnering with
this patient, I think theresults are, you know, obviously
speak for itself.
And when the providers see theresults, that usually gets them
to continue to refer to us.
Storie (13:55):
That's great, because I mean Google reviews, are
everything now right?
That's the first thing I go toto see.
If someone matters, so youallowing them to just see and
hear that patient that theyreferred had a good experience.
That means a lot to people.
Sometimes it can make or breaka business.
Ron (14:10):
Absolutely, absolutely.
And so we love sharing ourstories and we have patient
videos that we're posting soon,patients that have agreed to
share their stories.
And if I could share a storywith you, we had a patient who
came in with her mom and so shehad had this wound for about two
and a half years.
Oh my gosh.
Storie (14:30):
Yeah.
Ron (14:31):
Two and a half years that she had had this wound, had gone
to multiple providers, and soshe came to us.
I mean pretty desperate, andyou can hear that in her initial
communication with us.
You could tell how desperateshe was and pretty hopeless at
that point as well.
And what also complicatesthings is that she was needing a
(14:52):
kidney transplant.
Oh, my goodness, and the onlyway she could get put on the
list was if this wound washealed.
Storie (14:59):
So it was almost life altering for her?
Ron (15:01):
Absolutely yeah, it was life threatening, life altering
event for her.
And so you know, through justthose principles that we talked
about earlier educating thepatient, and the proper wound
care and the specialized woundcare and the advanced wound care
that we were able to providefor her we were able to get her
healed in about six, sevenmonths time.
Storie (15:20):
That's incredible.
Ron (15:21):
Yeah, I mean that's a.
It's a beautiful story and Ishare that with you know a lot
of my colleagues.
She just actually texted me afew weeks ago that she got put
on the transplant list.
Storie (15:30):
Oh, that's incredible.
Yeah, it's really life changing.
People don't realize how muchyou caring can change so many
different things in yourcommunity, in your environment.
So thank you, thank you for her.
So she's doing good now.
Ron (15:45):
She's doing fantastic and her and her mom are like just
advocating us and let itspreading the word and letting
everybody know that we're thereand yeah it's just awesome, as a
provider, to share thosestories and be a part of their
lives and be a part of thetransformation that's about to
happen with this transplant.
Hopefully that she'll get.
Storie (16:04):
That's incredible, absolutely incredible.
So how did you go from okay, wegot the brick and mortar.
How did you kind of strategizeyour marketing plan?
Was it kind of a faith drivenquality of service, like you
mentioned?
Or or did you have a strategyfor other entrepreneurs out
(16:24):
there wanting to branch out?
Ron (16:26):
Yeah, I mean, I think one of the biggest thing is, as an
entrepreneur, you want to makesure you surround yourself with
mentors, and so that was hugefor me, since day one, even
before the planning of theactual clinic itself, was
getting together with mentors,you know, taking their feedback,
their thoughts and applying it.
(16:47):
And so that was huge for me incoming up with a marketing plan.
Storie (16:51):
So they kind of helped you navigate the path of do's
and don'ts.
Yes, yeah.
Ron (16:57):
Their experiences, what's worked for them, what hasn't
worked for them, and we've beenable to use those tools and use
that for our clinic.
Storie (17:05):
That's incredible.
So what's, what are your plansor future goals for the clinic?
What do you have in mind inyour three to five year plan At
this?
Ron (17:13):
point, our plan is to continue to grow the clinic.
What do you have in mind inyour three to five year plan?
At this point, our plan is tocontinue to grow the clinic and
as we continue to grow there is,I mean, dfw is huge.
Absolutely and the growth that'shappening here is just immense.
Anywhere you look there's newapartments and new complexes,
new homes being built, so Ithink there is a great need for
(17:35):
wound care in the DFW area.
So in the next three to fiveyears, I see myself launching
multiple locations in the DFWarea and being able to provide
this level of service to otherpatients in the DFW area.
Storie (17:49):
That's wonderful.
So do you have any criteria?
Do you accept patients withinsurance, without insurance,
all of the above?
Ron (17:57):
I'm so glad you asked that.
So we are partnered with acompany that does the
credentialing for us, and so wetake Medicare Medicaid all
different types of insurancesand we also do cash pay.
Storie (18:11):
Wow.
Ron (18:11):
Yeah, yeah, we do cash pay and because I'm not affiliated
with a hospital, I'm able toprovide services at a lower cost
and sometimes, you know, thatmeans the underinsured or the
underprivileged and be able toprovide services for them
regardless of the cost.
Storie (18:29):
Man, that's incredible.
I know a lot of nonprofitsaround here really want to
connect their um, theirnonprofit community, with other
businesses in the area that arereally looking to help people.
So I would really like to referyou, because you never know
what people are, you know,hiding underneath their clothes
they really need help with,Absolutely.
So.
Have you ever run into a wound?
(18:51):
I'm just curious that youcouldn't fix a wound I'm just
curious that you couldn't fix.
Ron (19:00):
There are some wounds that due to multiple reasons, like we
talked about earlier, if it'spatient noncompliance that's a
huge issue when it comes towound healing.
You know there are thosepatients that just don't listen,
for whatever reason, and theyjust don't follow the practices
and the guidelines that we tellthem to do.
And then sometimes there arejust conditions that just don't
close up, or wounds that don'tclose up due to underlying
(19:22):
conditions that we just can'tmanage.
And so those are the times that,again, we partner with other
providers, like plastic surgeryor general surgery, and we refer
patients to them where they'reable to help close up the wound.
Storie (19:35):
So you really really have to know your community and
who you can trust in thisindustry, health care especially
.
Ron (19:43):
it seems like yes, yes, and the one thing with wound care
is we partner with pretty muchevery specialty out there.
So from internal medicine toendocrinology to manage their
diabetes, to nephrology, if theyhave kidney issues, to plastic
surgery or general surgery ifthey need surgery Basically
every specialty out there we'repartnering with or working with.
Storie (20:04):
It sounds like you're a connector.
You kind of know a little bitof everybody.
Ron (20:08):
Absolutely Get you to where you need to go.
Hey, that's important as adoctor.
Storie (20:11):
If you don't have good referrals, I'm a little
concerned when I walk out right.
Important as a doctor.
If you don't have goodreferrals, I'm a little
concerned when I walk out, right.
So do you have any advice,recommendations to patients,
prospects, prospective patients,or to your practitioners that
you'd like to work with orcurrently work with that you
wish you would have known priorto being an entrepreneur Tips,
(20:34):
tricks, strategies what you wishyou would have known prior to
being an entrepreneur Tips,tricks, strategies what you wish
you would have done.
There's always something Ithink about.
Like my husband coachesbasketball and I was like if I
had known that managing peoplewas the primary portion of this
job, I would have probablyapproached it a little bit
different.
So we always like to help ourlisteners who are business
(20:56):
owners like you.
I mean, look ahead, if they'rejust starting out and don't have
a brick and mortar, what shouldthey first get in place before
they branch out to do thosethings?
Ron (21:07):
I think for me, one of the biggest things was having people
around me mentors, as Imentioned before who are?
Able to guide you, Because thatwas the biggest, I guess, early
on, one of the things Irealized the importance of
connecting with other people.
Storie (21:28):
Right.
Ron (21:28):
Because you never know who somebody else knows or who
you're able to network and meetthrough somebody else and the,
the, you know the feedback orthe education that they're able
to provide you and the guidancethat they're able to provide you
.
Storie (21:42):
It's so funny I would say 80% of my guests on the show
would mention that, like havinga mentor that's been through it
before is the gateway.
Yeah, yeah.
Ron (21:52):
Cause, as a new entrepreneur, there's so many
times when you panic and you'relike am I doing the right thing?
Should I have done this?
And having that mentor to justguide you through and say, no,
it's okay.
This is what I went through aswell, and I think that's huge in
continuing to stay the course.
Storie (22:08):
Absolutely A sense of reassurance almost so to our
listeners out there who maybeare interested in your services
or want to just learn more aboutwhat you do how can they reach
you?
Ron (22:21):
They can reach us multiple ways.
As I mentioned, we're on socialmedia.
They can look up Healing HandsWound Clinic on their social
media to find us.
And then we have a website,which is the address is
wwwhhwoundcliniccom.
That's another way to look usup and all our services that we
(22:42):
provide are listed there.
And, of course, through phonethey can reach us through
telephone.
They can give us a call at817-380-3201.
And we are excited to meetpatients and if there's
providers out there that want tomeet and partner with us, we're
looking for partnership thereas well.
They can reach out to the samenumber, same site and everything
(23:05):
, same number, same site, andthey can find us and reach out
to us and I think you have madeit the easiest for anyone to
reach out to and reallyunderstand.
Storie (23:14):
Thank you so much for explaining all of that.
I'm so much more aware of whatI should and shouldn't look for.
Don't just go to any doctor.
Know your doctor Absolutely.
Ron (23:24):
Thank you so much, ron, thank you so much.
I appreciate the time andappreciate this opportunity and
very nice meeting you.
Storie (23:30):
Oh, I'm sure we'll see you again soon and for all of
our listeners out there, we'llsee you next time on Market it
with Atma.
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