May 3, 2025 • 49 mins
Kimball Sinclair shares how his wife Debbie's cancer journey led them to create Sinclair Apothecary, a natural remedies business rooted in their faith and commitment to holistic healing. Their mission transformed from traditional ministry to helping others find wholeness through natural plant-based products.
• Kimball's understanding of ministry changed after a profound conversation with his dying father who told him "my legacy is a surrendered heart"
• Debbie created her first healing salve using comfrey plants to help a neighbor with a serious burn, which healed completely without scarring
• After experiencing debilitating side effects from cancer medications, Debbie turned to natural remedies and became "not just a survivor but a warrior"
• Their products include tinctures, healing salves, and magnesium gel, all created with carefully sourced natural ingredients
• A woman with psoriatic arthritis experienced immediate pain relief after trying their healing salve, which inspired Kimball to fully commit to the business
• Their business expanded from farmers markets to a physical store that came to them through prayer and perfect timing
• Each product comes with a prayer and ribbon, which customers have embraced as symbols of blessing
• They emphasize transparency in their ingredients and don't position their products as replacements for medical treatment
Find Sinclair Apothecary at markets around Denton, Keller, Arlington, and Flower Mound, or visit their store at 1865 McGee Lane. Shop online at stclairapothecary.com with free shipping through the end of the month.
www.sinclairapothecary.com
Instagram: @sinclair.apothecary
Facebook Link >>>Click Here<<<
Email: sinclairelderberry@gmail.com
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Episode Transcript
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Storie (00:18):
Welcome back to Market it with Atma, where we share the
tips, tools and strategies tohelp your business be successful
.
Today we have a very specialguest, Mr Kimball Sinclair.
He is the co-founder ofSinclair Apothecary and he was
inspired, with his wife, tocreate this company because of
(00:38):
his wife's fight with cancer andher refusal to accept that
pharmaceuticals were the onlyway to go and live a happy life.
Welcome, Kimball.
How are you today?
It's good to be here.
Great, I'm so glad you joined us.
You're actually referred to usby our Duo Desk manager, right,
who is currently using you andyour wife's product.
Kimbell (00:56):
Yes, she's using it.
Storie (00:58):
So tell me, tell me about how this all came to be
and why get into this type ofindustry.
This all came to be and why getinto this type of industry.
Kimbell (01:04):
Sure, I've always been in ministry, so for me, ministry
and reaching out to people wassomething that I just always
thought.
I was raised as a kid and wewent through my dad was an
evangelist and traveled all overthe nation singing in churches.
For me, ministry was just partof life and I really thought
when I've always wonderedexactly why ministry was where
(01:29):
God sent me and it's always beena journey, because sometimes
I've worked, but I still didministry part time.
For my wife, she felt called toministry from her childhood as
well, from the time she was inhigh school, college, and when
we met we were both trying towalk through, figure out what
ministry was and how that meant,and we were just not
(01:51):
comfortable in the process ofministry it was.
We love the fact that Godchanged lives, but I'm not a
politician, so I deal with thepolitics of people who want
their own agendas.
Storie (02:03):
I think we all do.
Kimbell (02:04):
For me, that was just a real jumble of heartache.
Absolutely, Because dealingwith people's agendas just
always messed up what job istrying to accomplish Right?
And so around 16 years ago, 17years ago, Debbie got diagnosed
with cancer and in the processof her recovery, God led us to
(02:25):
find natural ways to actuallyheal her body, to make it whole,
and about three years ago shesaid I think I'll tweet a cello
to make it.
Storie (02:32):
That's wonderful.
So it's always been natural foryou to just follow the word of
God and allow Him to takecontrol of your life.
Kimbell (02:40):
Well, we always fight to maintain our own control.
Storie (02:44):
Absolutely.
Kimbell (02:45):
So I was 52.
My dad was passing away and hehad done evangelism for 60 years
and I was sitting there withhim and he was, he was dying.
And he said, son, what's wrong?
So, dad, you know what's goingon.
You're not a man-mongerMan-monger lost her mind.
But you know what's going on.
(03:06):
You're not a man-bomb, noman-bomb.
Lost her arm.
But you, you know what's goingon.
He said me dying.
Oh, son, I've died every dayfor 60 years.
It's just me going home.
I'm home.
Okay, dad, thanks, I need to dothat right now.
He goes.
Failed you in ministry.
I feel like you led tens ofthousands to the Lord and you
served in so many churches.
I helped serve the local church, hundreds maybe, I don't know
(03:31):
tens.
I haven't had the ministryyou've had and I feel like, as a
son, that I should have donemore than you.
But I failed you as a son inthe ministry and not
accomplished what youaccomplished.
Your ego sucked.
My legacy will never bechurches served or lives saved.
He said what you'veaccomplished or you'll suck, my
legacy will never be Churchesserve or lives save.
He said my legacy is a surrenderdog.
(03:53):
Wow, so you do that and that'sa little God one.
John 53.
And I'm hearing that for thefirst time.
I wish I'd heard that when Iwas 10.
No kidding, but I hear it at 53.
And that's when I needed it andit changed my whole concept of
what I thought ministry was.
I thought ministry had to be infront of people if you're on a
stage or leading them in churchor somewhere you're involved in
(04:15):
church structure.
And God just freed me up inthat moment.
Storie (04:20):
Wow.
Kimbell (04:21):
To prepare me for what my wife was fixing to start.
To prepare me for what my wifewas fixing to start.
So when she started for her,she'd been making this product
for a while and I love to tellabout her story.
Storie (04:32):
As far as coming from, Absolutely, because that's what
inspired this whole business.
Kimbell (04:38):
Yeah, but she had a friend down the street who
marred her leg with turkeydrinks.
Oh, no, she goes oh, it was bad,it was a big old, big old, big
old thing.
And she goes I've got somethingthat might help.
Okay, can I bring it to you?
Okay, and I'm like, yeah.
So she brought down this littlejar of salve.
It was made from a plant calledcomfrey, okay, and she said
(05:00):
just put that on your leg, goput it on the blister, put it
around the blister, and she keptworking on it.
Well, they immediately took theheat out of the blister.
We're going to take the heatout of the whole burn.
Wow Within a week the blisterwas gone and by the end of a
month there was no scar.
That's incredible it was.
Storie (05:15):
It was incredible.
Kimbell (05:18):
For a grief sign.
Yeah, you need to sell that,that's the present.
And so Debbie just said youknow, I think that's what she
said.
I think God wants me to sell itand make it.
But she went into it for thepurpose of making people whole
the way God had made her whole.
Storie (05:34):
That's wonderful.
Kimbell (05:35):
And so, as we made everything we made, we prayed
over it that God might use it tomake someone whole or that it
might bring peace to someone thefirst market we were at to make
someone whole, or that it mightbring peace to someone, the
first market we were at.
This lady comes to our boothand I thought she had been hurt
because she looked angry.
I mean she looked angry and Iwas afraid to talk to her.
But she comes in and she's justlooking at the time and she's
(05:58):
checking us out and she reachedover for something and I saw on
her hand these horrible redsores.
I mean they were horrible andthey would mean and angry and
horrible.
The sores looked bad yes thesores did look bad and I said
what's that in your hand?
She goes well, it's psoriaticarthritis.
For me, that's where it breaksout, and I've tried steroids,
(06:19):
I've tried everything, andnothing works.
Nothing takes away the pain andnothing takes away the burn.
And I just had to look at itand so I could tell that she was
dealing with pain and her painwas why she looked miserable.
Miserable, yeah.
And so she checked out a coupleof Debbie's products and she
grabbed the healing salve, theone that's good to use for the
burn, and she put it on her handand she just stroked it across
(06:40):
her hand and she looked at me,her husband, and she goes, get
your wallet.
And then he was going for thatwallet and she began to put it
across her hand and she put itacross her old hands and when
she looked up, I literally sawpain drop from her face.
Storie (06:54):
The pain in her face.
Kimbell (06:55):
The coloring didn't change with the pain, the pain
in her face.
Her whole countenance relaxedand she took a breath.
Ah Wow, she stayed in our boothfor two hours Just talking.
Oh, I bet she did it was thefirst time she'd been free of
pain in her hands.
She told us about her dad,things that she wanted to do for
him, and she just began to openup and share.
(07:16):
And when I saw that pain leaveher face, I looked at my wife
and said we're doing this, Idon't care, we make nothing, I'm
doing this every day.
Storie (07:23):
You went into it with not a heart of wanting to gain
money or material things.
It was just wanting to helppeople.
Kimbell (07:31):
Right and as soon as I saw that pain in the face, I was
like, oh, we're doing this.
Storie (07:37):
Because that was real.
Kimbell (07:38):
But because of the freedom I received from my dad's
statement, I was free to walkin whatever ministry God had
prepared for us.
So for me it was an easy moveand for her it was a lot of fear
, a lot of just trusting God.
And God has just grown it.
It's.
Her goal when she started wasto make $1,000 a month to help
with bills.
Storie (07:59):
It was because of her diagnosis right.
Kimbell (08:02):
Just bills, just anything, just to help, because
she wanted to be a helpmate andministry don't pay much, and so
she began with that goal in mindand God, she made as much of
the year as I made.
Storie (08:19):
Oh, my God Her first year.
How incredible.
That means she really so did.
She have a team of peoplehelping her create you.
Kimbell (08:25):
She made everything.
Storie (08:27):
Wow.
Kimbell (08:27):
She makes everything still.
Storie (08:28):
That is amazing.
She went her full time job.
Kimbell (08:31):
She didn't have one she had because of the.
It was a walk through thecancer.
She was a nurse or met in themedical field 17 years ago and
had been through everything thatdoctors want you to go through
to learn how to deal people inthe medical field right?
um sold on pharmaceuticals.
Um always thought, thought, the, the doctor's concept, says the
(08:54):
best way to get yourself whole.
Um.
So when she got diagnosedcancer and um, her journey was
quite.
She had pushed for a doctor tolook at her own ideas of what
her breast was feeling for yearsand none of them would listen
to her, none of them wouldnotice, would take her own.
(09:17):
Well, I'm feeling something inmy breast as reality and say, oh
, it's just fatty tissue.
Oh, it's just you're not reallyfeeling what you're feeling.
And she was like, no, I feelsomething.
And then she would leave it'sjust fatty tissue, oh, it's just
, you're not really feeling whatyou're feeling.
And she was like, no, I feelsomething.
Storie (09:31):
And then she would leave that doctor and go to a new
doctor.
No, you're just feeling fattytissue.
Kimbell (09:34):
It's nothing.
I feel like a lot of women gothrough the same thing.
Just, I know that she did notlike that journey Absolutely not
.
That part of it was veryfrustrating for her and she
finally found a doctor whobelieved her and wanted to send
her to get a mammogram.
She was 39 and and the theinsurance came back and said no,
we don't authorize a mammogram,she's not 40.
(09:57):
Then she was like no, she needsthe membrane six times.
No, we're not going to get hera mammogram.
Storie (10:02):
The doctor asked the doctor asked six times, six
times insurance.
Kimbell (10:04):
No, we're not going to get her a mammogram.
The doctor asked.
The doctor asked six times, sixtimes insurance.
Came back and said no, we denyit, we decline that, we deny
that, deny that.
And the seventh time she sentthem a letter that was rather
mean.
No, you're going to give her amammogram and we're going to get
to the bottom of this.
And you don't have an option.
She have an option, she's goingtoday.
(10:27):
So debbie took her daughter andthey went to get a mammogram
and um, they set up themammogram, they started the test
and the initial technician thatdoes the mammogram, um, paused
the test and said I need to getan oncologist oh, clapping, her
foot dropped oh well for her itwas confirming, Because it was
already her fear.
She already feared that, so thisjust confirmed her fear.
(10:51):
For the oncologist that came insaw that diastasis cells some
kind of word that they use forjust cells floating- I'm not
familiar with those, but yeah,they were unfamiliar.
Storie (11:03):
Yeah, they shouldn't have been there.
Kimbell (11:05):
They shouldn't have been there and he was like well,
I think we need to investigatethat, because I think there's
more there than DeLonghi.
Storie (11:13):
And it wasn't just a quarter.
Kimbell (11:15):
It was like full circle .
It was full circle and so theywere concerned.
They gave Debbie pamphlets.
My daughter saw thepamphletslets and that's how my
daughter realized that hermother was dealing with cancer.
Debbie comes home to me and shelooked at me and she said when
I die I want you to remarry.
I said no, no kidding.
(11:37):
So he goes, but you need to bewith somebody.
I said, sweetheart, first offthat train, I went through with
you.
I'm not doing that again.
I'm not training.
I ain't training twice.
Storie (11:47):
Every wife wants to take you right.
Kimbell (11:50):
Secondly, when you die, I'm going to be nine, and I'm
not marrying anybody when I'mnine.
Storie (11:56):
No kidding, you aren't willing to give up.
Kimbell (12:00):
She was like.
You know what I mean.
So soon as we've already putthis in the hands of a big guy
he's going to walk us through itand whatever his plans are,
he's in control.
But if you ever like fake, justlean on me, because I'm not
going to.
Storie (12:13):
I love that.
So when did that realization ofwhat was really going on with
her body transform into that?
Kimbell (12:22):
Good question.
Well, she went througheverything the doctors told her
to do.
She went through chemo, shewent through radiation and a lot
of things happened in theprocess of that to get us to
where we're just going to trustthe Lord.
They told her to take pills.
She had several pills.
She was on.
She was on gabardine for um, amicro, micro valve like I'm not
(12:45):
sure what the hell.
Storie (12:46):
She turned micro um micro fibromyalgia.
Kimbell (12:51):
That's the one there we go, that's, you're way closer
than I am.
I never had it.
But she was dealing with thatand and then they started
compounding all these otherpills on her and she was taking
30, 40 pills a night and shesaid, hey, something's not
working.
They said, take more of thatpill.
And then she said, well, it'scausing this, this and this.
I said, well, take three morepills.
And she was taking pillsbecause of pills.
(13:13):
Because of pills.
It's like where's the benefits?
She was depressed, she wasbedridden, almost suicidal, just
all these things hit her onetime and she said I quit, I'm
done, because death was going tobe easier than living and we
could adjust to her being gonebetter than her being in pain.
Storie (13:34):
Absolutely.
It's torture to watch yourloved one go through that much
pain.
I would assume.
Kimbell (13:39):
Well, I didn't know what to do.
I was doing everything I couldjust to let her know we're
praying, we're trying to getthrough this and reading the
Bible.
She found a version of theBible Medside, ezekiel 4,
chapter 12.
In the end, god promises theJewish people I'm going to feed
you with bread, but I'm going togive you with plants.
And she said God's coming out.
(13:59):
And she quit taking pills.
Storie (14:04):
Wow, scary.
Kimbell (14:06):
She said I'm just going to trust the Lord.
And she was a warrior.
She wasn't just a survivor, shewas a warrior.
In fact, when she got her lastchemo just to let you know, her
last chemo the Denton CommunityCancer Society asked her to be
in a fashion show.
Storie (14:27):
Nice.
Kimbell (14:28):
Because they wanted to honor the people that are going
through chemo and let them knowthey're still beautiful.
And so she was in a fashionshow with about 3,000 people out
in front of her and she put onthe clothes they wanted her to
put on.
And she had her wig on her headand she walks out down the
runway, she does her little turnand she turned around to him,
she goes and the song wasDancing Clean and she loves ABBA
(14:51):
.
And so she walks to the end ofthe aisle and she does her
little turn and she goes I'mdone.
She just grabbed the wig andthrew it off in the crowd and
I'm out.
And then she walked off.
They went crazy, man.
They were jumping up andstanding, but it just validated
that warrior spirit in hers thatshe's not going to live to be a
victim.
Storie (15:12):
Absolutely.
There's no give up in her.
Kimbell (15:15):
She's.
No, she was going to fight tillwhatever it took to get past it
.
And so now she's going throughthe process of trusting the lord
and we start showing her thebest way for plants to get in
her body.
There's a lot of trial anderror in the process.
There's a lot of uh, which waywould work best?
She ended up on tinctures,because tinctures actually work.
(15:37):
Tinctures are an alcoholextraction of either a plant or
a mushroom, and at an alcoholmedium is what she likes to use.
It actually affects the cells.
Storie (15:47):
Right, okay.
Kimbell (15:48):
And for especially lion's mane, has the ability to
cross the blood brain barrierand truly affect the neurons in
the brain.
Wow, so an alcohol willactually affect you at a
cellular level.
Sometimes the glycerin won't,nor is it as effective, and you
have to take more of theglycerin to get the effect you
get from an alcohol.
Storie (16:03):
Okay, but because of both of you being so involved
with the business or the company, you can really customize what
you feel.
Each tincture will benefit thatperson that's coming to talk to
you about what their ailment is.
Kimbell (16:15):
Well, I've had to watch a lot of videos, oh, of course.
And to talk to you about whattheir ailment is.
Well, I've had to watch a lotof video, oh, of course.
And Debbie has given me a wholelot of communication and, look,
they absorbed it.
So I'm able to at least talkabout it in a way where I can at
least make you think I knowwhat I'm talking about and her
coming from the medical fieldI'm sure helps because she's
done probably all of theresearch and she knows exactly
what they affect, she knows howthey do that If I do come up
(16:38):
with a problem that I can't getan answer to, it's always that's
a problem, hey.
Storie (16:45):
I would much rather you do that than just tell me
something right so with thatbeing said, you grow much of
your own ingredients, right?
Kimbell (16:52):
We try to grow what we can, what we can, we do grow.
We have sources that we havethat are trusted sources Okay,
most are organic Perfect.
Or they're non-GMO Okay.
Or they're no pesticides NiceLike.
We have a grower, somebody whocollects our Oochnian in
Washington State Okay, sheactually takes it out of the
(17:15):
trees.
Storie (17:16):
Wow.
Kimbell (17:17):
And collects it fresh for us.
It puts a little box and sendsit to us.
Storie (17:20):
That puts a whole new definition on handmade.
Kimbell (17:23):
Tells us what tincture she wants and we ship those to
her as a payment.
It's a neat little system.
Storie (17:32):
That is wonderful, and do you like having your personal
touch on everything?
Kimbell (17:36):
I still know we do.
Storie (17:37):
Yeah.
Kimbell (17:38):
I mean, we wouldn't do it any other way, because Debbie
can't control quality ifsomebody else has their hands.
Storie (17:42):
No absolutely.
Kimbell (17:44):
She has a like our lion's mane.
Lion's mane is a tincture.
It's a mushroom.
It's designed to help with theneurons in the brain and
actually help them bunch in andfind new pathways.
We have people that use itinstead of Adderall.
Storie (17:59):
Wow.
Kimbell (18:00):
Because it's strong enough.
Her dose is like one drop every50 pounds of your body.
Storie (18:05):
Okay.
Kimbell (18:06):
If you were to buy it online from some other
apothecary or some otherlocation Earthly, I believe.
Their dose is three to sixmilliliters.
Storie (18:15):
Wow, but it's not by weight.
Kimbell (18:17):
No, it's three to six milliliters, which is one, two,
sometimes three dropper fulls ofproduct.
Oh my, so you're getting threedropper fulls of alcohol with
mushroom and Debbie's giving youthe option of one drop for
every 50 pounds of your body.
So if you weigh 300 pounds,that's six drops.
Storie (18:36):
So you have a more refined and specific dosage.
Kimbell (18:40):
And the purpose of that is simple One we want you to
get more of a dose of mushroomwithout a ton of alcohol.
Storie (18:45):
Yeah.
Kimbell (18:46):
And secondly, we have children that can do this.
They just take one drop.
Storie (18:50):
Wow.
So in the beginning, where youkind of explain this definition,
for instance with the lion'smane, to friends and family, how
did?
How?
Are you morphine Cause you'vegrown from just helping your
neighbor down the street to anactual physical location.
Kimbell (19:06):
Yes.
Storie (19:07):
Yes, tell me about that.
How quickly was that growth andwhy do you think it was so?
Kimbell (19:12):
exponential Demand.
There are so many people thatwanted the product and that knew
that pharmaceuticals weren'tgoing to be the way they wanted
to continue their life and theywanted something that was
natural, that didn't have theside effects, that would help
them.
On a personal basis, um,because, like debbie makes a
magnesium gel, she made itbecause during chemo she had a
stroke because the right side ofher body did become.
(19:34):
It wasn't paralyzed, but it was.
It was damaged and it wouldflare up every once in a while.
And she gets these, I want tosay like jellyfish tingling all
over her side Right.
And so she tried everything onthe market and none of it was
strong enough because shedoesn't like pain.
Storie (19:54):
Well, I don't think anybody really enjoys it.
Pain needs to stop Right.
Kimbell (19:58):
And she wants to stop, like right now, and so she tried
everything out there andnothing actually affected it
fast enough for her to getrelief.
So she makes her own magnesiumgel.
Okay, and she makes it.
It's a water base, so itabsorbs really quickly in the
skin.
It is a magnesium oil that shemakes her own strength of and
(20:18):
it's usually about four timesstronger than spray.
And when you put it on, like Iput it down her side, she feels
the effects in less than aminute, but it calms down the
whole body and begins to relaxall the nerves from firing and
relaxes her whole side and she'sasleep.
Storie (20:38):
But it's not completely defeating your brain and putting
you in a state of mind.
Kimbell (20:43):
No, it's just, it's not a drug, but you have magnesium
that naturally calms and becauseit comes in topically, it
actually absorbs at roughly ahundred percent.
Storie (20:54):
Wow.
Kimbell (20:54):
It goes through the muscles and then it affects your
body from there.
Storie (20:57):
Which is wonderful because you're not damaging your
liver and your kidneys.
Kimbell (21:00):
Correct, because magnesium in your body uses 100%
of it.
Your body uses like 300different processes for
magnesium in your body.
Wow, without magnesium, vitaminD doesn't get to your cells.
Storie (21:11):
And that's so important.
Kimbell (21:13):
Yeah, but Debbie was diagnosed with her cancer.
Part of the diagnosis came andthey said well, your vitamin D
level is like super low, sowe're going to give you 5,000
BTUs of vitamin D every day.
I mean, every week you'regetting this big dose of vitamin
D and it was gone by the nextweek because her body was just
using it all up and she was likeshe was trying to figure out
(21:35):
why it was doing that.
So she did research on her ownand found out that she needed
magnesium.
So she went to her oncologistand said hey, do I need
magnesium for the vitamin D?
He goes oh, that would be great.
Storie (21:47):
Oh wow, my goodness, my goodness.
Kimbell (21:50):
They're just so used to dishing out it was like they
just want to give you a vitaminD pill, wow, but the magnesium
was necessary for the vitamin Dto finish its process.
So with her quitting themedication, did she amplify her
(22:12):
use in her own?
No, I want to say we don'tendorse walking away from your
treatment plan.
Absolutely Okay.
And unless the Lord tells youto walk away from a treatment
plan, and then you've done a lotof research and preparation and
expectation, we are by no meansendorsing you to leave.
Storie (22:28):
Western Mets.
Kimbell (22:29):
This is something you want to attribute to a
tree-legged plant right, it canbe an addition.
Elderberry and turkey tail arenot going to affect chemo.
One's going to be a greatimmune help and and turkey tail
is going to go in when you're inchemo and fight cancer cells
and just eradicate them.
That's it then.
(22:49):
We didn't just go in there andstart attacking them wow um,
like a serious fact, man, um,but obviously, but the they
aren't to be done in place of.
Storie (23:00):
Okay, okay, that's something very important.
Kimbell (23:02):
I'm not trying to tell people to stop doing medicine,
because that's not our goal.
Right Our goal is to help itbecome something that truly
helps the body.
Storie (23:12):
Absolutely.
Debbie is 17 years, 16 yearsclear almost 17.
Kimbell (23:15):
Wow, congratulations, debbie is 17 years.
16 years, almost 17.
Storie (23:17):
Wow, congratulations.
Kimbell (23:19):
And a gun is also a great way of bringing humor into
situations that are sostressful.
Storie (23:25):
Really.
Kimbell (23:26):
Yeah, she had a double mastectomy as a part of her
process.
My second son was on a worshipteam out in West Texas going to
churches doing little BBSs forall these little churches while
she was going, just after hermastectomy, and he was telling
them to pray for his mom.
I prayed for my mom.
She's had this surgery andabout three weeks into his trip
(23:50):
a pastor calls me from way outwest.
He says hey, can you tell meexactly what kind of surgery
your wife had?
I said she had a doublemastectomy.
Oh, thank God your son toldeverybody she had a mastectomy
and it's just not making sense.
So I'm glad we know what kindof surgery she had so we can
pray properly.
(24:11):
The curiosity almost killed thecat I had to call my son and
have a quick anatomyconversation about the two.
Storie (24:21):
There's always a light right, there's always a silver
lining to everything and that'swonderful that you encourage
that, not that defeatedness.
I mean you can see that silverlining.
Kimbell (24:33):
That's something we also do with people who come to
our book because some of themare so destroyed they felt like,
um, the big sea is death, yeah,and and it brings a lot of fear
, um, it did for us, it did fordebbie, it did for our kids.
Um, my kids looked at me to seehow they were going to respond
(24:55):
to cancer and because I walkedinto it, knowing that we're
still laying God's hands, thekids are able to lean on me.
It's so important.
Just walk in that thing.
There was several times.
I get mad at men dropping offtheir women, at their women,
their wives I can't even saythat their wives at chemo and
(25:16):
leaving them Like it wasn'tsomething that was towards us to
go through, and I was just likethey're already, they're
walking in totally deflated.
They need a support, and I wouldjust I would encourage any man
out there whose wife is dealingwith a medical problem that
(25:37):
you're not a part of with it,absolutely, absolutely.
Storie (25:43):
Because you are that that, you're still that leader
you're the, you're the evidenceof faith in her.
That's right that's right,absolutely right.
So now that, now that you guyshave walked through some of that
you've walked through the stormyou really have, so you can
really understand what peopleare coming from how do you help
customers understand what it isyou're helping with and what you
(26:04):
do when you say?
When you say they come to yourbooth One, where do you set up
at Two, how do you let peopleknow what you're doing and how
you can help them?
Kimbell (26:16):
When we started that it was just farmers markets and
random east texas farmersmarkets that are out in the
middle of nowhere, right, and,and you're like you know we're
gonna show up people sell thatlike, oh my god.
So people and and tons of thehot.
It's better television, yeah, soum, they would show up at these
, at the markets, and we thoughtthat the best way for us to get
(26:38):
our products out was in anatural, face-to-face process,
because there's a lot ofeducation.
It has to happen with theprocess of someone looking at
these.
They're not something thatyou're educated on anymore.
It used to be natural medicines.
This is what they used to do.
Storie (26:56):
Which is what they would until pharmaceutical.
Kimbell (26:58):
They would give you a tea and say, drink this for
three days.
It's going to taste like hornbeet and in three days you're
going to feel a lot better.
But you got to do it every day,every morning, every night.
But this pulls us on.
I mean, it was all the naturalstuff, because that's all they
had Right.
We didn't have petroleum-basedpharmaceutical back then.
I just had natural ways to fixyourself.
(27:20):
How the Native Americans foundout plants did what they do I
don't know Still to this day.
I mean, we used like a comfrey.
They called it bone net andthey actually used leaves from a
comfrey plant to heal theirbones through their skin.
That's incredible they wouldtake the leaves from a broken
bone, wrap it on with animalskin and let it sit there for a
few days and then they take itoff and it had helped their arms
(27:45):
, their bones heal.
Storie (27:46):
I feel like a lot more of this generation, especially
our generation, right now isgoing back to those remedies and
those medicines that they usedmore naturally.
Because, I mean, you see somany people, you can take one
medication for one thing and itreally leads you to death on the
the side effect end right.
Kimbell (28:04):
well, we began to question the brainwashing that
took place from, from our kids.
I mean, like breakfast cereal,we were brainwashing the
thinking we had to have abreakfast cereal, thank you post
.
But you know they, theybrainwashed the world into
thinking without a breakfast youcan't have a day, right Right,
breakfast wasn't something theyever did.
They had intermittent fasting.
That's just the way they lived.
(28:25):
They didn't eat till noon.
They went out and did all thechores all morning.
They worked on their farm andthey ate at noon and they didn't
have a breakfast.
Storie (28:32):
Everything was very different.
It's all a lot of.
I think a lot of our day-to-daylives have been commercialized
and manipulated in some way.
It's educating yourself, right.
With anything, you have toeducate yourself.
Kimbell (28:44):
So we have to re-educate people on what the
purpose of these are, andthere's people that look at them
and go.
That's who he is.
Storie (28:51):
Right.
Kimbell (28:51):
That's a bunch of snake oil and that's their right to
say what they're saying.
Just last week we had a man comeinto our booth, come in our
store, and he showed me apicture on his phone.
He's like see this, it was themag gel.
He goes see that Some reasonthat bottle doesn't like tile
(29:13):
floors Because it broke, so I'vegot to buy a new one.
And his wife said tell him thetruth, tell him what happened.
Okay, he goes all right, I'lltake it.
When we were at the market mywife bought this Because I told
her it was silly and it wasn'tgoing to do nothing.
It's not worth buying, weshouldn't get it.
And I have to admit I was wrong.
(29:33):
It's the only thing that'shelped my pain and my needs.
It's the only thing and I needit so bad that I was fixing to
go into that glass mixed gelthat was on the floor and find a
way to save it.
My wife said don't.
He said so.
Now I've got to come back somemore because I got to have that
stuff and then but because thatworks so well, he was willing to
(29:59):
look at the tinctures and nowhe's doing a bunch of tinctures
actually helping hisinflammation, helping in other
ways that are very effective.
And the Lion Mane.
It helps so much with peoplewho have trouble with focus.
Storie (30:10):
Right?
Who don't want to take a legalmethod of therapy Right?
So many issues can come from it, and I think, a lot of
especially consumer typebusinesses.
You have to believe it, youhave to see it and it's real.
If it's going to work, you haveto believe it.
Kimbell (30:27):
You don't have to be a believer If you put a healing
salve on your hand and the heatgoes away from your sunburn
immediately and you're like,okay, I'm going to do that again
.
I've had people come to themarket and they're like, yeah
sure, I'm just going to work.
Come to the market and they'relike, yeah sure, I'm just going
to work.
This one lady had corn out andher hand.
Her fingers on this side of herhand look like snake skin.
Storie (30:49):
Wow.
Kimbell (30:49):
It was just, it was just gnarly and dry.
And she goes.
I never can find, I never canfind out where the corn is.
And they were watching whileI'm getting out and I was like,
wow, that looks really.
But here, put some of this in,let's have one.
I don't know, but do you needthat?
Just do you need it?
She goes.
Well, I'll try it.
And she puts it on and shewalks off.
Well, it was right at the endof the market.
(31:10):
We packed up and we left.
Well, we didn't go back to thatmarket because it was, you know
, two hours away and we weren'tgoing to go back for a while.
Right, and um, she calls us inpanic.
Three weeks later, she fells.
She goes where are you?
I told her where we live.
She goes.
That is two and a half hoursfor me.
(31:32):
I will be there in two hours.
Wow, I said whoa, whoa, what'sgoing on?
She goes.
That was the only thing thathas ever made my little arm feel
like a hand again.
Storie (31:42):
Oh.
Kimbell (31:43):
And I'm coming to get some of that that is incredible.
Storie (31:46):
It really is.
To hear the stories, I mean weneed lots of testimonials.
So how do you scale somethingyou know works?
Because we use the Bill BlancheGrow Scale Method.
Kimbell (31:57):
Sure.
Storie (31:58):
What phase are you guys in right now and how do you
continue to grow your businessthroughout the next couple of
years?
Kimbell (32:04):
See, we started with a market face-to-face concept
Because people have to see ussee the truth in what we're
saying, because you're lookingat me, I'm not throwing lies at
you, I'm not snaky, I'm notsneaking stuff in.
Storie (32:20):
You almost encourage people to doubt.
You Do it All of our products.
Our ingredients are right therein front of.
Kimbell (32:23):
I'm not sneaking stuff in.
You almost encourage people todoubt.
You Do it Right.
All of our products, ouringredients are right there in
front of you.
We don't have anything hiddenin there.
There's no extra chemicals.
There's nothing that's sneakyor coming from somewhere else.
Everything is right there foryou to see.
That's wonderful Transparency.
Yes, we want you to see it,know that it's real.
We want you to look at ourfaces and know that we're not
lying.
We want you to know that whatwe're doing is truthful, and so
(32:45):
if we come at you with truth, wecan't fight that.
That's right, and if it doesn'twork for you, I'm sorry.
It's worked for a bunch ofother people.
Let's try something that might.
I know something else thatmight do it.
Like I had a guy that tried onething and it didn't do for him,
but the other thing he triedfixed so many things for him.
Right, he sold on that andother things and this one didn't
work.
Storie (33:05):
But this one didn't.
Each person is so different,not every medication or every
illness, the only thing thataffected debbie.
Kimbell (33:13):
Debbie's concept the lord teller was to get stuff in
front of people at a market.
Right, so farmer's market wasour initial concept, and so I
would.
I was at the time during COVID.
Our church lost its funding andso I was trying to figure out
where I was going to go inministry and I was thinking
(33:34):
about my resume back out.
God said no, no, no, go go backand do some IT stuff.
I'm going to bless, okay God.
So I started doing sometechnician stuff, just helping
freelance.
A company called me on thecorporate balloon and said we
want to make you a technician.
So I was like, really it's thesame time that Debbie decided
(33:55):
she wanted to start this companyand so I was working all week
for them.
I'd come home on Friday, load upthe car Saturday morning, I'd
go with her to a market.
We'd get back from the market,I'd unload the car and then I
would be able to spend a littlebit of Sunday with her.
Then I was back on the road andso I did that for three years.
I'd jump home and I would loadthe car every Friday night and
(34:16):
then she would go to the marketand we'd go together and that
was fun, I had a great time.
I'd hear her tell people.
In fact she used to have foursides on the tent and somebody
would come in and say, one, trysomething.
She'd go, honey, you need totake a walk.
And then she would zip up thattent and they would.
I don't know what they did, butthey would try that ointment on
wherever.
So they perfectly did it.
And then she would zip it andsay okay.
(34:38):
And say, okay, honey, you cancome back.
But her goal was to make youwhole.
It wasn't about selling yousomething.
It was like we're going to fixyour problem right now and
people would buy it because, Imean, literally, they walked
away pain-free and so.
Well, we did just thatface-to-face market prospect in
the beginning.
And when we moved to Dallas,because the markets were a
(35:02):
little more affluent, a littlebetter for us to actually market
ourselves, we got locked into acouple of really good markets
and the only way we could dothat was for us to split.
Storie (35:12):
So she went to a market and I went to a market on
Saturday Dividing content right.
Kimbell (35:14):
So you were able to divide that effort into two
locations, but we're stillhaving to produce to keep up
with the people that want to buyour product.
And so now we're in two marketson a Saturday and a good market
on a Sunday.
And I promised her that for twoyears, starting a year ago,
(35:37):
that I would do everything wecould every day of the week to
get the company to a point whereit could run and sell.
Storie (35:44):
Okay.
Kimbell (35:45):
And just trusted the Lord.
That's what he wants us to doand he's now got us into five
markets on a Saturday.
We're in three markets on aSunday and we're doing eight
markets a week.
On the weekend we have a storeopen which was like God's hand
because we were trying to buildeverything and it's a little 10
by 12 room.
In the weekend.
We have a store open which waslike God's end because we were
trying to build everything inthis little 10 by 12 room in the
(36:06):
house and I've got a wall oftinctures and I've got stuff
over here.
I'm trying to open a drawer.
I've got a moose, that to putprinter paper in.
And I said to everyone I askedwe're done, this is not
effective, we've got to findsome rings.
And she went by a place onMcGee Lane in Louisville and she
prayed.
(36:26):
She said this is where Godwants.
I was like okay, but there wasno space open.
Storie (36:35):
That's the 11th of the problem, yeah.
Kimbell (36:38):
And so we contacted the people after we'd driven by and
prayed.
I don't know how many times Isaw the number on the.
There was a number for thecompany.
Storie (36:48):
Right the property manager Property manager company
.
Kimbell (36:51):
So I called them and I said, hey, I need to speak to
whoever's in charge of thisprobation, and his name was
Larry.
He was a great guy.
Storie (36:58):
Good man, he goes I don't have anything there but
let me show you something else.
Kimbell (37:01):
So he showed us all these other collections that he
had our cartopies at.
None of them worked, none ofthem were the right price, they
weren't the right space, theyjust didn't make.
They were hard at piece andsomewhere in July of last year
he goes well a spot over here atthis location is coming open
(37:23):
and it was the exact space thatshe had prayed.
Storie (37:25):
From the beginning.
Yes, that's incredible, it justwasn't done and he goes.
Kimbell (37:32):
I think I can get you it for this price and it
actually was a perfect price forthe place we wanted.
God has just blessed that space, but he gave us space in the
back to actually do productionand so we get our production and
in the front section, the otherguy used it as like a storage
room, just a bunch of storagespace.
Yeah, and Debbie said, no, wemight be able to like that store
(37:55):
.
So we prayed over it but weworked on production because
last year was so crazy yeah,production was out the wazoo.
I mean, christmas wore us out.
Storie (38:03):
It's a great problem to have right.
Kimbell (38:06):
It was, but it was tiring to the point.
We got done with Christmas.
We put everything in the storeand we're done, we're out.
We're not even looking at thisfor a week.
Storie (38:13):
I mean, I think a lot of entrepreneurs with any business
go through that right.
Kimbell (38:17):
Like this is done, let me kick back up.
In January and the Lord justgrabbed us up to open the store
in first March- Wow.
Storie (38:34):
And people have just steadily come in and the store
is providing for itself.
So you being patient and youboth just waiting and trying to
listen instead of forcinganything, has really led to a
lot of your profit and yourbenefit and being transparent.
Kimbell (38:47):
Let's get us in the pattern.
We're in Right as far asmarketing goes.
Debbie's label is so simple.
She wanted simplicity in thelabel to put quality in the
product.
Storie (38:59):
That's a wonderful mindset as well.
Kimbell (39:01):
Obviously, it's fun when you look at it.
It's simple, it's easy to read,you know what it says, you can
see the ingredients, you knowwhat she's done.
It's not, it's not flu, foo,foo and and and flowers.
It's.
It's just simple and and sopeople look at that and they
love the market, they love thepackaging, because it is so
simple.
Storie (39:22):
Um, it's easy, it's not confusing, or no, or anything
like that, everything is rightthere.
Kimbell (39:24):
With that being said, they love the packaging because
it is so simple.
Storie (39:27):
It's easy, it's not confusing or tricky or anything
like that.
Everything is right there.
With that being said, is thereanything, any specific advice
you would want to give toentrepreneurs in the healing
space, or any entrepreneur?
Give them advice on anythingyou wish to have learned along
this way, that you've learned'velearned and wish me and.
I wish I would have told myother self.
Kimbell (39:46):
One thing that's been proven true is that whatever
you're doing, you have to betruthful with.
Storie (39:55):
People will sniff out the sinkhole.
Kimbell (39:57):
They will destroy it.
They will see a lie coming amile away.
I don't mind if people test it,they will see a lie coming a
mile away.
And I don't mind if people testthis Absolutely, because I've
seen it help too many people tonot think it's going to help
somebody.
It's somebody that's fearless,skeptical, absolutely.
(40:17):
Your ratio is strong.
That's strong, I don't have aworry about that.
But for someone that's wantingto do something that has any
kind of questionable process, Ipray, I pray hard about what
they're doing.
Our foundation was in the factthat God made her whole.
It was a healing power of theLord that made her whole and
(40:38):
from that we want to extend thatprayer to everyone.
That's why everybody gets aribbon.
That's why everybody gets aribbon, that's why everybody
gets a prayer.
Everybody knows that when theycome in that booth and when they
leave, they're met withcompassion, they're met with
truth and they're met with love,no matter what their background
is or who they are.
We have pagans that come as our.
I mean pagans, I mean peoplethat worship Mother Earth and
(41:01):
they believe in the cycles ofthe moon and that the plants
came from some of their origin.
But they know, when they comein our booth, that we give it
the credit of the Lord.
I don't cram it on the throat,I don't try to make them feel
bad, because the plant's a plantAt the end of the day.
(41:21):
At the end of the day, theplant's a plant and the plant's
going to do what the plant's aplant At the end of the day.
At the end of the day, theplant's a plant and the plant's
going to do what the plant'sgoing to do and if we're called
for using the natural plant andthe purpose that's been designed
for it.
It works.
And they can't argue with it,right.
They can give it credit towhoever they want to give it to.
I can give it to whoever I wantto give it to.
Storie (41:46):
That's right, but the plan's still a plan and it does
what it does.
Yeah, and that's what you wantpeople to feel when they walk
away, no matter which a beliefends.
If it works for you, then what?
Keep doing it right, as long asit's not hurting you at the end
of the day.
I mean, why not try something?
Anyone um looking for?
Healing or even just to havesome support, some understanding
.
I mean, it would really benefitfrom seeing you guys because
you've been there, right yeah.
Kimbell (42:08):
We've dealt with it personally.
So when someone comes in ourbooth and they're dealing with a
family member or they'redealing with themselves, our
first step is compassion.
Let them know that they're notalone.
We've been there.
If a man wants to support hiswife, I'm right there.
Generally, Matt, when you takeout of it.
Storie (42:31):
And I'm sure the wives love, love that supportive.
Kimbell (42:33):
Well, I'm a hundred, I'm a hundred percent behind.
You're not walking through thisalone, but if you're not
walking through without, what?
If you're walking through thisalone, but if you're not walking
through it without, if you'rewalking through it.
Storie (42:46):
Without God, you don't have a foundation Absolutely,
and I mean me being in themarketing world and mutual world
.
It just attributes to thephrase.
People buy from people.
They know like it's just whatIf they trust.
If I trust someone, I'm goingto at least try what they have
Right.
Kimbell (43:08):
But you have to have that transparency, like you said
, to earn trust with people.
Debbie came at this because Godhealed her and she wants that
healing she received to go towhoever comes across her path.
Storie (43:19):
That's amazing.
Kimbell (43:21):
If somebody gives it to somebody, that same prayer is
going to be there.
There's a little lady thatcomes into our store and every
two weeks she buys twoelderberry honeys.
Loves the honey Honey's reallygood but she'll buy them two
honeys.
And every time she comes in shegets a bag and a ribbon.
(43:41):
She came in February.
She goes.
Let me tell you a story.
I'd love to hear a story.
She goes.
My family all came over forChristmas and my grandson
brought his girlfriend over tomy house and the girlfriend
asked why I had all theseribbons all over the house and
(44:03):
he said I don't know.
I'm going to ask him.
So he goes.
Grandma, why do you have thoseribbons?
She goes.
Well, those are blessings andevery time I go buy that honey I
get a blessing and I hang theblessings everywhere.
I need a blessing.
And her husband looked aroundher room and he goes.
There's a lot of blessings,there's a lot of blessings in
(44:29):
him.
And she goes and I've beentying them on people's presents.
I send them to them.
She goes and my sister stoletwo of them.
That's okay, I just pray forher a little harder.
Storie (44:43):
That's wonderful, you're giving them her a little harder
.
Kimbell (44:45):
That's wonderful.
Storie (44:45):
You're giving them just a little sense of hope they can
share with others.
Kimbell (44:49):
It's a neat repackaging thing that they actually
repackage to get someone else.
They pass it on to the nextperson.
One girl comes to a grapevineand she finds a grapevine with
her mother and Debbie goes topack the purchase and hand it
back to her and she goes.
My boyfriend's got one of thoseribbons on his rearview mirror.
(45:10):
Oh, we got it in Keller, thelip biter, I remember.
Storie (45:15):
Now You're everywhere.
Kimbell (45:16):
You're sure, husband and I happened to come around
the corner.
She said it was him, it wasthat guy.
But it's just to have thatlittle.
That's your brand, I've hadpeople send us back a message
telling us that the ribbon hitthem in such a perfect time.
Storie (45:33):
She was meant to be almost.
Kimbell (45:34):
That was just that added prayer.
Storie (45:37):
How do people find you?
If they want to reach out tojust you, talk to you, or if
they want to to try what youhave or see what you want to
offer, how can they reach you orfind a?
Kimbell (45:46):
couple ways.
We have our website,singularapopulatorycom, okay,
and if you want to look at whatwe want to market, um, we're
currently marketing it at at umseveral places in person, at
markets around and didn't uh,keller, arlington, uh, flyer
mound?
So all of those are listed onyour.
They're all listed on ourwebsite.
Okay, great, in person atmarkets around Denton, keller,
arlington, flyermound.
Storie (46:04):
So all of those are listed on your they're all
listed on our website.
Okay, great.
Kimbell (46:08):
And it's stclairpublicarecom.
And then we also have theability to purchase online.
So they can ship.
We can ship anywhere backthrough the end of this month.
We have free shipping, wow.
So we're shipping anywherethrough the end of the month and
after that there'll be a smallif you get to a certain price.
Then the shipping will be free.
So they have the online option.
(46:29):
They have the store.
They can come at our store at1865 McGee Lane.
It's got a sign up there on thefront of the building.
They can just come on into thestore and the phone numbers are
actually.
My phone number is actually onthe website.
So if they want to callsomebody, they'd be calling me.
Um, I'd love the chance to totalk to them.
Talk to them.
Do I have any questions?
Um, we're not doctors, we wedon't uh prescribe, we don't um
(46:58):
analyze, or.
I can only tell you what eachone does, to the best of my
knowledge, right, um?
But I've seen it workconsistently enough that I have
faith in it doing what plantsdesigned to do right um, but
we're not doctors.
Storie (47:17):
We don't give medical advice um which is which is a
great disclaimer to put outthere, because I mean, you can't
claim everything works and Ican't claim it works for every
person.
Right.
Kimbell (47:30):
But I can claim it's worked for a lot of people and
there's a chance.
Storie (47:34):
Hey, if there's a will, there's a way.
Kimbell (47:36):
God has used it in many ways to help a lot of people,
and that's a wonderful thing youand your wife are doing.
Storie (47:42):
I'm very thankful that it led you to this today,
because you're probably helpinga lot more people than you even
know.
Kimbell (47:47):
Well, I just and that's another thing we just trust God
to do what he's doing.
We want to eventually haveclasses where we teach people
about herbalism and what plantsdo what.
Which ones are antispasmodics,which ones help with antiviral,
which ones help with this?
And she's going to do severalclasses, hopefully soon, but
probably going to start in thefall.
Storie (48:08):
Wow.
Kimbell (48:09):
To help people understand what those are.
My son's going to start apodcast to help us walk through
different herbal things and he'sgoing to have the tea of the
month.
Storie (48:19):
I think that would be amazing.
Kimbell (48:21):
Do so many things to walk through and help people
understand some of the stuff wedo Maybe highlight a product and
say this is what this productdoes, so I don't have the
opportunity to use TikTok.
Storie (48:31):
I don't know, I'm not involved in that, absolutely.
Kimbell (48:33):
I'm the guy that installs, I'm not the social
media guy.
Storie (48:36):
Hey, at least you have the kid out there in this day
and age, don't you know?
It can happen right.
It can happen right and reallyeverything you do really shows
that something great can comeout of something so terrible.
So thank you for coming andsharing your story with us.
Kimbell (48:48):
And I really appreciate it.
The one thing my wife told meto tell people if you're going
to start a business, make sureyou have good support structure,
a good foundation, people whobelieve in what you're doing and
are supporting you in theprocess, because things are
going to be lean, they're goingto be difficult, they're going
to be tough, they're not goingto be easy, but if you have the
(49:09):
lean-ons, it's 100% better.
Storie (49:12):
And I can't wait for her to tell me more about that in
this time.
Oh, she's awesome.
Thank you for Kimball's teamtime for everyone listening out
there.
If you want a healingexperience, even, or you just
want to try something else,because whatever you're using
isn't working, please, please,reach out to Kimball or Debbie.
They'd be more than willing totalk with you and try to help
(49:32):
you any way they can.
Until next time, we'll see you.
Welcome back to Market it with Atma, where we share the
tips, tools and strategies tohelp your business be successful
.
Today we have a very specialguest, Mr Kimball Sinclair.
He is the co-founder ofSinclair Apothecary and he was
inspired, with his wife, tocreate this company because of
(00:38):
his wife's fight with cancer andher refusal to accept that
pharmaceuticals were the onlyway to go and live a happy life.
Welcome, Kimball.
How are you today?
It's good to be here.
Great, I'm so glad you joined us.
You're actually referred to usby our Duo Desk manager, right,
who is currently using you andyour wife's product.
Kimbell (00:56):
Yes, she's using it.
Storie (00:58):
So tell me, tell me about how this all came to be
and why get into this type ofindustry.
This all came to be and why getinto this type of industry.
Kimbell (01:04):
Sure, I've always been in ministry, so for me, ministry
and reaching out to people wassomething that I just always
thought.
I was raised as a kid and wewent through my dad was an
evangelist and traveled all overthe nation singing in churches.
For me, ministry was just partof life and I really thought
when I've always wonderedexactly why ministry was where
(01:29):
God sent me and it's always beena journey, because sometimes
I've worked, but I still didministry part time.
For my wife, she felt called toministry from her childhood as
well, from the time she was inhigh school, college, and when
we met we were both trying towalk through, figure out what
ministry was and how that meant,and we were just not
(01:51):
comfortable in the process ofministry it was.
We love the fact that Godchanged lives, but I'm not a
politician, so I deal with thepolitics of people who want
their own agendas.
Storie (02:03):
I think we all do.
Kimbell (02:04):
For me, that was just a real jumble of heartache.
Absolutely, Because dealingwith people's agendas just
always messed up what job istrying to accomplish Right?
And so around 16 years ago, 17years ago, Debbie got diagnosed
with cancer and in the processof her recovery, God led us to
(02:25):
find natural ways to actuallyheal her body, to make it whole,
and about three years ago shesaid I think I'll tweet a cello
to make it.
Storie (02:32):
That's wonderful.
So it's always been natural foryou to just follow the word of
God and allow Him to takecontrol of your life.
Kimbell (02:40):
Well, we always fight to maintain our own control.
Storie (02:44):
Absolutely.
Kimbell (02:45):
So I was 52.
My dad was passing away and hehad done evangelism for 60 years
and I was sitting there withhim and he was, he was dying.
And he said, son, what's wrong?
So, dad, you know what's goingon.
You're not a man-mongerMan-monger lost her mind.
But you know what's going on.
(03:06):
You're not a man-bomb, noman-bomb.
Lost her arm.
But you, you know what's goingon.
He said me dying.
Oh, son, I've died every dayfor 60 years.
It's just me going home.
I'm home.
Okay, dad, thanks, I need to dothat right now.
He goes.
Failed you in ministry.
I feel like you led tens ofthousands to the Lord and you
served in so many churches.
I helped serve the local church, hundreds maybe, I don't know
(03:31):
tens.
I haven't had the ministryyou've had and I feel like, as a
son, that I should have donemore than you.
But I failed you as a son inthe ministry and not
accomplished what youaccomplished.
Your ego sucked.
My legacy will never bechurches served or lives saved.
He said what you'veaccomplished or you'll suck, my
legacy will never be Churchesserve or lives save.
He said my legacy is a surrenderdog.
(03:53):
Wow, so you do that and that'sa little God one.
John 53.
And I'm hearing that for thefirst time.
I wish I'd heard that when Iwas 10.
No kidding, but I hear it at 53.
And that's when I needed it andit changed my whole concept of
what I thought ministry was.
I thought ministry had to be infront of people if you're on a
stage or leading them in churchor somewhere you're involved in
(04:15):
church structure.
And God just freed me up inthat moment.
Storie (04:20):
Wow.
Kimbell (04:21):
To prepare me for what my wife was fixing to start.
To prepare me for what my wifewas fixing to start.
So when she started for her,she'd been making this product
for a while and I love to tellabout her story.
Storie (04:32):
As far as coming from, Absolutely, because that's what
inspired this whole business.
Kimbell (04:38):
Yeah, but she had a friend down the street who
marred her leg with turkeydrinks.
Oh, no, she goes oh, it was bad,it was a big old, big old, big
old thing.
And she goes I've got somethingthat might help.
Okay, can I bring it to you?
Okay, and I'm like, yeah.
So she brought down this littlejar of salve.
It was made from a plant calledcomfrey, okay, and she said
(05:00):
just put that on your leg, goput it on the blister, put it
around the blister, and she keptworking on it.
Well, they immediately took theheat out of the blister.
We're going to take the heatout of the whole burn.
Wow Within a week the blisterwas gone and by the end of a
month there was no scar.
That's incredible it was.
Storie (05:15):
It was incredible.
Kimbell (05:18):
For a grief sign.
Yeah, you need to sell that,that's the present.
And so Debbie just said youknow, I think that's what she
said.
I think God wants me to sell itand make it.
But she went into it for thepurpose of making people whole
the way God had made her whole.
Storie (05:34):
That's wonderful.
Kimbell (05:35):
And so, as we made everything we made, we prayed
over it that God might use it tomake someone whole or that it
might bring peace to someone thefirst market we were at to make
someone whole, or that it mightbring peace to someone, the
first market we were at.
This lady comes to our boothand I thought she had been hurt
because she looked angry.
I mean she looked angry and Iwas afraid to talk to her.
But she comes in and she's justlooking at the time and she's
(05:58):
checking us out and she reachedover for something and I saw on
her hand these horrible redsores.
I mean they were horrible andthey would mean and angry and
horrible.
The sores looked bad yes thesores did look bad and I said
what's that in your hand?
She goes well, it's psoriaticarthritis.
For me, that's where it breaksout, and I've tried steroids,
(06:19):
I've tried everything, andnothing works.
Nothing takes away the pain andnothing takes away the burn.
And I just had to look at itand so I could tell that she was
dealing with pain and her painwas why she looked miserable.
Miserable, yeah.
And so she checked out a coupleof Debbie's products and she
grabbed the healing salve, theone that's good to use for the
burn, and she put it on her handand she just stroked it across
(06:40):
her hand and she looked at me,her husband, and she goes, get
your wallet.
And then he was going for thatwallet and she began to put it
across her hand and she put itacross her old hands and when
she looked up, I literally sawpain drop from her face.
Storie (06:54):
The pain in her face.
Kimbell (06:55):
The coloring didn't change with the pain, the pain
in her face.
Her whole countenance relaxedand she took a breath.
Ah Wow, she stayed in our boothfor two hours Just talking.
Oh, I bet she did it was thefirst time she'd been free of
pain in her hands.
She told us about her dad,things that she wanted to do for
him, and she just began to openup and share.
(07:16):
And when I saw that pain leaveher face, I looked at my wife
and said we're doing this, Idon't care, we make nothing, I'm
doing this every day.
Storie (07:23):
You went into it with not a heart of wanting to gain
money or material things.
It was just wanting to helppeople.
Kimbell (07:31):
Right and as soon as I saw that pain in the face, I was
like, oh, we're doing this.
Storie (07:37):
Because that was real.
Kimbell (07:38):
But because of the freedom I received from my dad's
statement, I was free to walkin whatever ministry God had
prepared for us.
So for me it was an easy moveand for her it was a lot of fear
, a lot of just trusting God.
And God has just grown it.
It's.
Her goal when she started wasto make $1,000 a month to help
with bills.
Storie (07:59):
It was because of her diagnosis right.
Kimbell (08:02):
Just bills, just anything, just to help, because
she wanted to be a helpmate andministry don't pay much, and so
she began with that goal in mindand God, she made as much of
the year as I made.
Storie (08:19):
Oh, my God Her first year.
How incredible.
That means she really so did.
She have a team of peoplehelping her create you.
Kimbell (08:25):
She made everything.
Storie (08:27):
Wow.
Kimbell (08:27):
She makes everything still.
Storie (08:28):
That is amazing.
She went her full time job.
Kimbell (08:31):
She didn't have one she had because of the.
It was a walk through thecancer.
She was a nurse or met in themedical field 17 years ago and
had been through everything thatdoctors want you to go through
to learn how to deal people inthe medical field right?
um sold on pharmaceuticals.
Um always thought, thought, the, the doctor's concept, says the
(08:54):
best way to get yourself whole.
Um.
So when she got diagnosedcancer and um, her journey was
quite.
She had pushed for a doctor tolook at her own ideas of what
her breast was feeling for yearsand none of them would listen
to her, none of them wouldnotice, would take her own.
(09:17):
Well, I'm feeling something inmy breast as reality and say, oh
, it's just fatty tissue.
Oh, it's just you're not reallyfeeling what you're feeling.
And she was like, no, I feelsomething.
And then she would leave it'sjust fatty tissue, oh, it's just
, you're not really feeling whatyou're feeling.
And she was like, no, I feelsomething.
Storie (09:31):
And then she would leave that doctor and go to a new
doctor.
No, you're just feeling fattytissue.
Kimbell (09:34):
It's nothing.
I feel like a lot of women gothrough the same thing.
Just, I know that she did notlike that journey Absolutely not
.
That part of it was veryfrustrating for her and she
finally found a doctor whobelieved her and wanted to send
her to get a mammogram.
She was 39 and and the theinsurance came back and said no,
we don't authorize a mammogram,she's not 40.
(09:57):
Then she was like no, she needsthe membrane six times.
No, we're not going to get hera mammogram.
Storie (10:02):
The doctor asked the doctor asked six times, six
times insurance.
Kimbell (10:04):
No, we're not going to get her a mammogram.
The doctor asked.
The doctor asked six times, sixtimes insurance.
Came back and said no, we denyit, we decline that, we deny
that, deny that.
And the seventh time she sentthem a letter that was rather
mean.
No, you're going to give her amammogram and we're going to get
to the bottom of this.
And you don't have an option.
She have an option, she's goingtoday.
(10:27):
So debbie took her daughter andthey went to get a mammogram
and um, they set up themammogram, they started the test
and the initial technician thatdoes the mammogram, um, paused
the test and said I need to getan oncologist oh, clapping, her
foot dropped oh well for her itwas confirming, Because it was
already her fear.
She already feared that, so thisjust confirmed her fear.
(10:51):
For the oncologist that came insaw that diastasis cells some
kind of word that they use forjust cells floating- I'm not
familiar with those, but yeah,they were unfamiliar.
Storie (11:03):
Yeah, they shouldn't have been there.
Kimbell (11:05):
They shouldn't have been there and he was like well,
I think we need to investigatethat, because I think there's
more there than DeLonghi.
Storie (11:13):
And it wasn't just a quarter.
Kimbell (11:15):
It was like full circle .
It was full circle and so theywere concerned.
They gave Debbie pamphlets.
My daughter saw thepamphletslets and that's how my
daughter realized that hermother was dealing with cancer.
Debbie comes home to me and shelooked at me and she said when
I die I want you to remarry.
I said no, no kidding.
(11:37):
So he goes, but you need to bewith somebody.
I said, sweetheart, first offthat train, I went through with
you.
I'm not doing that again.
I'm not training.
I ain't training twice.
Storie (11:47):
Every wife wants to take you right.
Kimbell (11:50):
Secondly, when you die, I'm going to be nine, and I'm
not marrying anybody when I'mnine.
Storie (11:56):
No kidding, you aren't willing to give up.
Kimbell (12:00):
She was like.
You know what I mean.
So soon as we've already putthis in the hands of a big guy
he's going to walk us through itand whatever his plans are,
he's in control.
But if you ever like fake, justlean on me, because I'm not
going to.
Storie (12:13):
I love that.
So when did that realization ofwhat was really going on with
her body transform into that?
Kimbell (12:22):
Good question.
Well, she went througheverything the doctors told her
to do.
She went through chemo, shewent through radiation and a lot
of things happened in theprocess of that to get us to
where we're just going to trustthe Lord.
They told her to take pills.
She had several pills.
She was on.
She was on gabardine for um, amicro, micro valve like I'm not
(12:45):
sure what the hell.
Storie (12:46):
She turned micro um micro fibromyalgia.
Kimbell (12:51):
That's the one there we go, that's, you're way closer
than I am.
I never had it.
But she was dealing with thatand and then they started
compounding all these otherpills on her and she was taking
30, 40 pills a night and shesaid, hey, something's not
working.
They said, take more of thatpill.
And then she said, well, it'scausing this, this and this.
I said, well, take three morepills.
And she was taking pillsbecause of pills.
(13:13):
Because of pills.
It's like where's the benefits?
She was depressed, she wasbedridden, almost suicidal, just
all these things hit her onetime and she said I quit, I'm
done, because death was going tobe easier than living and we
could adjust to her being gonebetter than her being in pain.
Storie (13:34):
Absolutely.
It's torture to watch yourloved one go through that much
pain.
I would assume.
Kimbell (13:39):
Well, I didn't know what to do.
I was doing everything I couldjust to let her know we're
praying, we're trying to getthrough this and reading the
Bible.
She found a version of theBible Medside, ezekiel 4,
chapter 12.
In the end, god promises theJewish people I'm going to feed
you with bread, but I'm going togive you with plants.
And she said God's coming out.
(13:59):
And she quit taking pills.
Storie (14:04):
Wow, scary.
Kimbell (14:06):
She said I'm just going to trust the Lord.
And she was a warrior.
She wasn't just a survivor, shewas a warrior.
In fact, when she got her lastchemo just to let you know, her
last chemo the Denton CommunityCancer Society asked her to be
in a fashion show.
Storie (14:27):
Nice.
Kimbell (14:28):
Because they wanted to honor the people that are going
through chemo and let them knowthey're still beautiful.
And so she was in a fashionshow with about 3,000 people out
in front of her and she put onthe clothes they wanted her to
put on.
And she had her wig on her headand she walks out down the
runway, she does her little turnand she turned around to him,
she goes and the song wasDancing Clean and she loves ABBA
(14:51):
.
And so she walks to the end ofthe aisle and she does her
little turn and she goes I'mdone.
She just grabbed the wig andthrew it off in the crowd and
I'm out.
And then she walked off.
They went crazy, man.
They were jumping up andstanding, but it just validated
that warrior spirit in hers thatshe's not going to live to be a
victim.
Storie (15:12):
Absolutely.
There's no give up in her.
Kimbell (15:15):
She's.
No, she was going to fight tillwhatever it took to get past it
.
And so now she's going throughthe process of trusting the lord
and we start showing her thebest way for plants to get in
her body.
There's a lot of trial anderror in the process.
There's a lot of uh, which waywould work best?
She ended up on tinctures,because tinctures actually work.
(15:37):
Tinctures are an alcoholextraction of either a plant or
a mushroom, and at an alcoholmedium is what she likes to use.
It actually affects the cells.
Storie (15:47):
Right, okay.
Kimbell (15:48):
And for especially lion's mane, has the ability to
cross the blood brain barrierand truly affect the neurons in
the brain.
Wow, so an alcohol willactually affect you at a
cellular level.
Sometimes the glycerin won't,nor is it as effective, and you
have to take more of theglycerin to get the effect you
get from an alcohol.
Storie (16:03):
Okay, but because of both of you being so involved
with the business or the company, you can really customize what
you feel.
Each tincture will benefit thatperson that's coming to talk to
you about what their ailment is.
Kimbell (16:15):
Well, I've had to watch a lot of videos, oh, of course.
And to talk to you about whattheir ailment is.
Well, I've had to watch a lotof video, oh, of course.
And Debbie has given me a wholelot of communication and, look,
they absorbed it.
So I'm able to at least talkabout it in a way where I can at
least make you think I knowwhat I'm talking about and her
coming from the medical fieldI'm sure helps because she's
done probably all of theresearch and she knows exactly
what they affect, she knows howthey do that If I do come up
(16:38):
with a problem that I can't getan answer to, it's always that's
a problem, hey.
Storie (16:45):
I would much rather you do that than just tell me
something right so with thatbeing said, you grow much of
your own ingredients, right?
Kimbell (16:52):
We try to grow what we can, what we can, we do grow.
We have sources that we havethat are trusted sources Okay,
most are organic Perfect.
Or they're non-GMO Okay.
Or they're no pesticides NiceLike.
We have a grower, somebody whocollects our Oochnian in
Washington State Okay, sheactually takes it out of the
(17:15):
trees.
Storie (17:16):
Wow.
Kimbell (17:17):
And collects it fresh for us.
It puts a little box and sendsit to us.
Storie (17:20):
That puts a whole new definition on handmade.
Kimbell (17:23):
Tells us what tincture she wants and we ship those to
her as a payment.
It's a neat little system.
Storie (17:32):
That is wonderful, and do you like having your personal
touch on everything?
Kimbell (17:36):
I still know we do.
Storie (17:37):
Yeah.
Kimbell (17:38):
I mean, we wouldn't do it any other way, because Debbie
can't control quality ifsomebody else has their hands.
Storie (17:42):
No absolutely.
Kimbell (17:44):
She has a like our lion's mane.
Lion's mane is a tincture.
It's a mushroom.
It's designed to help with theneurons in the brain and
actually help them bunch in andfind new pathways.
We have people that use itinstead of Adderall.
Storie (17:59):
Wow.
Kimbell (18:00):
Because it's strong enough.
Her dose is like one drop every50 pounds of your body.
Storie (18:05):
Okay.
Kimbell (18:06):
If you were to buy it online from some other
apothecary or some otherlocation Earthly, I believe.
Their dose is three to sixmilliliters.
Storie (18:15):
Wow, but it's not by weight.
Kimbell (18:17):
No, it's three to six milliliters, which is one, two,
sometimes three dropper fulls ofproduct.
Oh my, so you're getting threedropper fulls of alcohol with
mushroom and Debbie's giving youthe option of one drop for
every 50 pounds of your body.
So if you weigh 300 pounds,that's six drops.
Storie (18:36):
So you have a more refined and specific dosage.
Kimbell (18:40):
And the purpose of that is simple One we want you to
get more of a dose of mushroomwithout a ton of alcohol.
Storie (18:45):
Yeah.
Kimbell (18:46):
And secondly, we have children that can do this.
They just take one drop.
Storie (18:50):
Wow.
So in the beginning, where youkind of explain this definition,
for instance with the lion'smane, to friends and family, how
did?
How?
Are you morphine Cause you'vegrown from just helping your
neighbor down the street to anactual physical location.
Kimbell (19:06):
Yes.
Storie (19:07):
Yes, tell me about that.
How quickly was that growth andwhy do you think it was so?
Kimbell (19:12):
exponential Demand.
There are so many people thatwanted the product and that knew
that pharmaceuticals weren'tgoing to be the way they wanted
to continue their life and theywanted something that was
natural, that didn't have theside effects, that would help
them.
On a personal basis, um,because, like debbie makes a
magnesium gel, she made itbecause during chemo she had a
stroke because the right side ofher body did become.
(19:34):
It wasn't paralyzed, but it was.
It was damaged and it wouldflare up every once in a while.
And she gets these, I want tosay like jellyfish tingling all
over her side Right.
And so she tried everything onthe market and none of it was
strong enough because shedoesn't like pain.
Storie (19:54):
Well, I don't think anybody really enjoys it.
Pain needs to stop Right.
Kimbell (19:58):
And she wants to stop, like right now, and so she tried
everything out there andnothing actually affected it
fast enough for her to getrelief.
So she makes her own magnesiumgel.
Okay, and she makes it.
It's a water base, so itabsorbs really quickly in the
skin.
It is a magnesium oil that shemakes her own strength of and
(20:18):
it's usually about four timesstronger than spray.
And when you put it on, like Iput it down her side, she feels
the effects in less than aminute, but it calms down the
whole body and begins to relaxall the nerves from firing and
relaxes her whole side and she'sasleep.
Storie (20:38):
But it's not completely defeating your brain and putting
you in a state of mind.
Kimbell (20:43):
No, it's just, it's not a drug, but you have magnesium
that naturally calms and becauseit comes in topically, it
actually absorbs at roughly ahundred percent.
Storie (20:54):
Wow.
Kimbell (20:54):
It goes through the muscles and then it affects your
body from there.
Storie (20:57):
Which is wonderful because you're not damaging your
liver and your kidneys.
Kimbell (21:00):
Correct, because magnesium in your body uses 100%
of it.
Your body uses like 300different processes for
magnesium in your body.
Wow, without magnesium, vitaminD doesn't get to your cells.
Storie (21:11):
And that's so important.
Kimbell (21:13):
Yeah, but Debbie was diagnosed with her cancer.
Part of the diagnosis came andthey said well, your vitamin D
level is like super low, sowe're going to give you 5,000
BTUs of vitamin D every day.
I mean, every week you'regetting this big dose of vitamin
D and it was gone by the nextweek because her body was just
using it all up and she was likeshe was trying to figure out
(21:35):
why it was doing that.
So she did research on her ownand found out that she needed
magnesium.
So she went to her oncologistand said hey, do I need
magnesium for the vitamin D?
He goes oh, that would be great.
Storie (21:47):
Oh wow, my goodness, my goodness.
Kimbell (21:50):
They're just so used to dishing out it was like they
just want to give you a vitaminD pill, wow, but the magnesium
was necessary for the vitamin Dto finish its process.
So with her quitting themedication, did she amplify her
(22:12):
use in her own?
No, I want to say we don'tendorse walking away from your
treatment plan.
Absolutely Okay.
And unless the Lord tells youto walk away from a treatment
plan, and then you've done a lotof research and preparation and
expectation, we are by no meansendorsing you to leave.
Storie (22:28):
Western Mets.
Kimbell (22:29):
This is something you want to attribute to a
tree-legged plant right, it canbe an addition.
Elderberry and turkey tail arenot going to affect chemo.
One's going to be a greatimmune help and and turkey tail
is going to go in when you're inchemo and fight cancer cells
and just eradicate them.
That's it then.
(22:49):
We didn't just go in there andstart attacking them wow um,
like a serious fact, man, um,but obviously, but the they
aren't to be done in place of.
Storie (23:00):
Okay, okay, that's something very important.
Kimbell (23:02):
I'm not trying to tell people to stop doing medicine,
because that's not our goal.
Right Our goal is to help itbecome something that truly
helps the body.
Storie (23:12):
Absolutely.
Debbie is 17 years, 16 yearsclear almost 17.
Kimbell (23:15):
Wow, congratulations, debbie is 17 years.
16 years, almost 17.
Storie (23:17):
Wow, congratulations.
Kimbell (23:19):
And a gun is also a great way of bringing humor into
situations that are sostressful.
Storie (23:25):
Really.
Kimbell (23:26):
Yeah, she had a double mastectomy as a part of her
process.
My second son was on a worshipteam out in West Texas going to
churches doing little BBSs forall these little churches while
she was going, just after hermastectomy, and he was telling
them to pray for his mom.
I prayed for my mom.
She's had this surgery andabout three weeks into his trip
(23:50):
a pastor calls me from way outwest.
He says hey, can you tell meexactly what kind of surgery
your wife had?
I said she had a doublemastectomy.
Oh, thank God your son toldeverybody she had a mastectomy
and it's just not making sense.
So I'm glad we know what kindof surgery she had so we can
pray properly.
(24:11):
The curiosity almost killed thecat I had to call my son and
have a quick anatomyconversation about the two.
Storie (24:21):
There's always a light right, there's always a silver
lining to everything and that'swonderful that you encourage
that, not that defeatedness.
I mean you can see that silverlining.
Kimbell (24:33):
That's something we also do with people who come to
our book because some of themare so destroyed they felt like,
um, the big sea is death, yeah,and and it brings a lot of fear
, um, it did for us, it did fordebbie, it did for our kids.
Um, my kids looked at me to seehow they were going to respond
(24:55):
to cancer and because I walkedinto it, knowing that we're
still laying God's hands, thekids are able to lean on me.
It's so important.
Just walk in that thing.
There was several times.
I get mad at men dropping offtheir women, at their women,
their wives I can't even saythat their wives at chemo and
(25:16):
leaving them Like it wasn'tsomething that was towards us to
go through, and I was just likethey're already, they're
walking in totally deflated.
They need a support, and I wouldjust I would encourage any man
out there whose wife is dealingwith a medical problem that
(25:37):
you're not a part of with it,absolutely, absolutely.
Storie (25:43):
Because you are that that, you're still that leader
you're the, you're the evidenceof faith in her.
That's right that's right,absolutely right.
So now that, now that you guyshave walked through some of that
you've walked through the stormyou really have, so you can
really understand what peopleare coming from how do you help
customers understand what it isyou're helping with and what you
(26:04):
do when you say?
When you say they come to yourbooth One, where do you set up
at Two, how do you let peopleknow what you're doing and how
you can help them?
Kimbell (26:16):
When we started that it was just farmers markets and
random east texas farmersmarkets that are out in the
middle of nowhere, right, and,and you're like you know we're
gonna show up people sell thatlike, oh my god.
So people and and tons of thehot.
It's better television, yeah, soum, they would show up at these
, at the markets, and we thoughtthat the best way for us to get
(26:38):
our products out was in anatural, face-to-face process,
because there's a lot ofeducation.
It has to happen with theprocess of someone looking at
these.
They're not something thatyou're educated on anymore.
It used to be natural medicines.
This is what they used to do.
Storie (26:56):
Which is what they would until pharmaceutical.
Kimbell (26:58):
They would give you a tea and say, drink this for
three days.
It's going to taste like hornbeet and in three days you're
going to feel a lot better.
But you got to do it every day,every morning, every night.
But this pulls us on.
I mean, it was all the naturalstuff, because that's all they
had Right.
We didn't have petroleum-basedpharmaceutical back then.
I just had natural ways to fixyourself.
(27:20):
How the Native Americans foundout plants did what they do I
don't know Still to this day.
I mean, we used like a comfrey.
They called it bone net andthey actually used leaves from a
comfrey plant to heal theirbones through their skin.
That's incredible they wouldtake the leaves from a broken
bone, wrap it on with animalskin and let it sit there for a
few days and then they take itoff and it had helped their arms
(27:45):
, their bones heal.
Storie (27:46):
I feel like a lot more of this generation, especially
our generation, right now isgoing back to those remedies and
those medicines that they usedmore naturally.
Because, I mean, you see somany people, you can take one
medication for one thing and itreally leads you to death on the
the side effect end right.
Kimbell (28:04):
well, we began to question the brainwashing that
took place from, from our kids.
I mean, like breakfast cereal,we were brainwashing the
thinking we had to have abreakfast cereal, thank you post
.
But you know they, theybrainwashed the world into
thinking without a breakfast youcan't have a day, right Right,
breakfast wasn't something theyever did.
They had intermittent fasting.
That's just the way they lived.
(28:25):
They didn't eat till noon.
They went out and did all thechores all morning.
They worked on their farm andthey ate at noon and they didn't
have a breakfast.
Storie (28:32):
Everything was very different.
It's all a lot of.
I think a lot of our day-to-daylives have been commercialized
and manipulated in some way.
It's educating yourself, right.
With anything, you have toeducate yourself.
Kimbell (28:44):
So we have to re-educate people on what the
purpose of these are, andthere's people that look at them
and go.
That's who he is.
Storie (28:51):
Right.
Kimbell (28:51):
That's a bunch of snake oil and that's their right to
say what they're saying.
Just last week we had a man comeinto our booth, come in our
store, and he showed me apicture on his phone.
He's like see this, it was themag gel.
He goes see that Some reasonthat bottle doesn't like tile
(29:13):
floors Because it broke, so I'vegot to buy a new one.
And his wife said tell him thetruth, tell him what happened.
Okay, he goes all right, I'lltake it.
When we were at the market mywife bought this Because I told
her it was silly and it wasn'tgoing to do nothing.
It's not worth buying, weshouldn't get it.
And I have to admit I was wrong.
(29:33):
It's the only thing that'shelped my pain and my needs.
It's the only thing and I needit so bad that I was fixing to
go into that glass mixed gelthat was on the floor and find a
way to save it.
My wife said don't.
He said so.
Now I've got to come back somemore because I got to have that
stuff and then but because thatworks so well, he was willing to
(29:59):
look at the tinctures and nowhe's doing a bunch of tinctures
actually helping hisinflammation, helping in other
ways that are very effective.
And the Lion Mane.
It helps so much with peoplewho have trouble with focus.
Storie (30:10):
Right?
Who don't want to take a legalmethod of therapy Right?
So many issues can come from it, and I think, a lot of
especially consumer typebusinesses.
You have to believe it, youhave to see it and it's real.
If it's going to work, you haveto believe it.
Kimbell (30:27):
You don't have to be a believer If you put a healing
salve on your hand and the heatgoes away from your sunburn
immediately and you're like,okay, I'm going to do that again
.
I've had people come to themarket and they're like, yeah
sure, I'm just going to work.
Come to the market and they'relike, yeah sure, I'm just going
to work.
This one lady had corn out andher hand.
Her fingers on this side of herhand look like snake skin.
Storie (30:49):
Wow.
Kimbell (30:49):
It was just, it was just gnarly and dry.
And she goes.
I never can find, I never canfind out where the corn is.
And they were watching whileI'm getting out and I was like,
wow, that looks really.
But here, put some of this in,let's have one.
I don't know, but do you needthat?
Just do you need it?
She goes.
Well, I'll try it.
And she puts it on and shewalks off.
Well, it was right at the endof the market.
(31:10):
We packed up and we left.
Well, we didn't go back to thatmarket because it was, you know
, two hours away and we weren'tgoing to go back for a while.
Right, and um, she calls us inpanic.
Three weeks later, she fells.
She goes where are you?
I told her where we live.
She goes.
That is two and a half hoursfor me.
(31:32):
I will be there in two hours.
Wow, I said whoa, whoa, what'sgoing on?
She goes.
That was the only thing thathas ever made my little arm feel
like a hand again.
Storie (31:42):
Oh.
Kimbell (31:43):
And I'm coming to get some of that that is incredible.
Storie (31:46):
It really is.
To hear the stories, I mean weneed lots of testimonials.
So how do you scale somethingyou know works?
Because we use the Bill BlancheGrow Scale Method.
Kimbell (31:57):
Sure.
Storie (31:58):
What phase are you guys in right now and how do you
continue to grow your businessthroughout the next couple of
years?
Kimbell (32:04):
See, we started with a market face-to-face concept
Because people have to see ussee the truth in what we're
saying, because you're lookingat me, I'm not throwing lies at
you, I'm not snaky, I'm notsneaking stuff in.
Storie (32:20):
You almost encourage people to doubt.
You Do it All of our products.
Our ingredients are right therein front of.
Kimbell (32:23):
I'm not sneaking stuff in.
You almost encourage people todoubt.
You Do it Right.
All of our products, ouringredients are right there in
front of you.
We don't have anything hiddenin there.
There's no extra chemicals.
There's nothing that's sneakyor coming from somewhere else.
Everything is right there foryou to see.
That's wonderful Transparency.
Yes, we want you to see it,know that it's real.
We want you to look at ourfaces and know that we're not
lying.
We want you to know that whatwe're doing is truthful, and so
(32:45):
if we come at you with truth, wecan't fight that.
That's right, and if it doesn'twork for you, I'm sorry.
It's worked for a bunch ofother people.
Let's try something that might.
I know something else thatmight do it.
Like I had a guy that tried onething and it didn't do for him,
but the other thing he triedfixed so many things for him.
Right, he sold on that andother things and this one didn't
work.
Storie (33:05):
But this one didn't.
Each person is so different,not every medication or every
illness, the only thing thataffected debbie.
Kimbell (33:13):
Debbie's concept the lord teller was to get stuff in
front of people at a market.
Right, so farmer's market wasour initial concept, and so I
would.
I was at the time during COVID.
Our church lost its funding andso I was trying to figure out
where I was going to go inministry and I was thinking
(33:34):
about my resume back out.
God said no, no, no, go go backand do some IT stuff.
I'm going to bless, okay God.
So I started doing sometechnician stuff, just helping
freelance.
A company called me on thecorporate balloon and said we
want to make you a technician.
So I was like, really it's thesame time that Debbie decided
(33:55):
she wanted to start this companyand so I was working all week
for them.
I'd come home on Friday, load upthe car Saturday morning, I'd
go with her to a market.
We'd get back from the market,I'd unload the car and then I
would be able to spend a littlebit of Sunday with her.
Then I was back on the road andso I did that for three years.
I'd jump home and I would loadthe car every Friday night and
(34:16):
then she would go to the marketand we'd go together and that
was fun, I had a great time.
I'd hear her tell people.
In fact she used to have foursides on the tent and somebody
would come in and say, one, trysomething.
She'd go, honey, you need totake a walk.
And then she would zip up thattent and they would.
I don't know what they did, butthey would try that ointment on
wherever.
So they perfectly did it.
And then she would zip it andsay okay.
(34:38):
And say, okay, honey, you cancome back.
But her goal was to make youwhole.
It wasn't about selling yousomething.
It was like we're going to fixyour problem right now and
people would buy it because, Imean, literally, they walked
away pain-free and so.
Well, we did just thatface-to-face market prospect in
the beginning.
And when we moved to Dallas,because the markets were a
(35:02):
little more affluent, a littlebetter for us to actually market
ourselves, we got locked into acouple of really good markets
and the only way we could dothat was for us to split.
Storie (35:12):
So she went to a market and I went to a market on
Saturday Dividing content right.
Kimbell (35:14):
So you were able to divide that effort into two
locations, but we're stillhaving to produce to keep up
with the people that want to buyour product.
And so now we're in two marketson a Saturday and a good market
on a Sunday.
And I promised her that for twoyears, starting a year ago,
(35:37):
that I would do everything wecould every day of the week to
get the company to a point whereit could run and sell.
Storie (35:44):
Okay.
Kimbell (35:45):
And just trusted the Lord.
That's what he wants us to doand he's now got us into five
markets on a Saturday.
We're in three markets on aSunday and we're doing eight
markets a week.
On the weekend we have a storeopen which was like God's hand
because we were trying to buildeverything and it's a little 10
by 12 room.
In the weekend.
We have a store open which waslike God's end because we were
trying to build everything inthis little 10 by 12 room in the
(36:06):
house and I've got a wall oftinctures and I've got stuff
over here.
I'm trying to open a drawer.
I've got a moose, that to putprinter paper in.
And I said to everyone I askedwe're done, this is not
effective, we've got to findsome rings.
And she went by a place onMcGee Lane in Louisville and she
prayed.
(36:26):
She said this is where Godwants.
I was like okay, but there wasno space open.
Storie (36:35):
That's the 11th of the problem, yeah.
Kimbell (36:38):
And so we contacted the people after we'd driven by and
prayed.
I don't know how many times Isaw the number on the.
There was a number for thecompany.
Storie (36:48):
Right the property manager Property manager company
.
Kimbell (36:51):
So I called them and I said, hey, I need to speak to
whoever's in charge of thisprobation, and his name was
Larry.
He was a great guy.
Storie (36:58):
Good man, he goes I don't have anything there but
let me show you something else.
Kimbell (37:01):
So he showed us all these other collections that he
had our cartopies at.
None of them worked, none ofthem were the right price, they
weren't the right space, theyjust didn't make.
They were hard at piece andsomewhere in July of last year
he goes well a spot over here atthis location is coming open
(37:23):
and it was the exact space thatshe had prayed.
Storie (37:25):
From the beginning.
Yes, that's incredible, it justwasn't done and he goes.
Kimbell (37:32):
I think I can get you it for this price and it
actually was a perfect price forthe place we wanted.
God has just blessed that space, but he gave us space in the
back to actually do productionand so we get our production and
in the front section, the otherguy used it as like a storage
room, just a bunch of storagespace.
Yeah, and Debbie said, no, wemight be able to like that store
(37:55):
.
So we prayed over it but weworked on production because
last year was so crazy yeah,production was out the wazoo.
I mean, christmas wore us out.
Storie (38:03):
It's a great problem to have right.
Kimbell (38:06):
It was, but it was tiring to the point.
We got done with Christmas.
We put everything in the storeand we're done, we're out.
We're not even looking at thisfor a week.
Storie (38:13):
I mean, I think a lot of entrepreneurs with any business
go through that right.
Kimbell (38:17):
Like this is done, let me kick back up.
In January and the Lord justgrabbed us up to open the store
in first March- Wow.
Storie (38:34):
And people have just steadily come in and the store
is providing for itself.
So you being patient and youboth just waiting and trying to
listen instead of forcinganything, has really led to a
lot of your profit and yourbenefit and being transparent.
Kimbell (38:47):
Let's get us in the pattern.
We're in Right as far asmarketing goes.
Debbie's label is so simple.
She wanted simplicity in thelabel to put quality in the
product.
Storie (38:59):
That's a wonderful mindset as well.
Kimbell (39:01):
Obviously, it's fun when you look at it.
It's simple, it's easy to read,you know what it says, you can
see the ingredients, you knowwhat she's done.
It's not, it's not flu, foo,foo and and and flowers.
It's.
It's just simple and and sopeople look at that and they
love the market, they love thepackaging, because it is so
simple.
Storie (39:22):
Um, it's easy, it's not confusing, or no, or anything
like that, everything is rightthere.
Kimbell (39:24):
With that being said, they love the packaging because
it is so simple.
Storie (39:27):
It's easy, it's not confusing or tricky or anything
like that.
Everything is right there.
With that being said, is thereanything, any specific advice
you would want to give toentrepreneurs in the healing
space, or any entrepreneur?
Give them advice on anythingyou wish to have learned along
this way, that you've learned'velearned and wish me and.
I wish I would have told myother self.
Kimbell (39:46):
One thing that's been proven true is that whatever
you're doing, you have to betruthful with.
Storie (39:55):
People will sniff out the sinkhole.
Kimbell (39:57):
They will destroy it.
They will see a lie coming amile away.
I don't mind if people test it,they will see a lie coming a
mile away.
And I don't mind if people testthis Absolutely, because I've
seen it help too many people tonot think it's going to help
somebody.
It's somebody that's fearless,skeptical, absolutely.
(40:17):
Your ratio is strong.
That's strong, I don't have aworry about that.
But for someone that's wantingto do something that has any
kind of questionable process, Ipray, I pray hard about what
they're doing.
Our foundation was in the factthat God made her whole.
It was a healing power of theLord that made her whole and
(40:38):
from that we want to extend thatprayer to everyone.
That's why everybody gets aribbon.
That's why everybody gets aribbon, that's why everybody
gets a prayer.
Everybody knows that when theycome in that booth and when they
leave, they're met withcompassion, they're met with
truth and they're met with love,no matter what their background
is or who they are.
We have pagans that come as our.
I mean pagans, I mean peoplethat worship Mother Earth and
(41:01):
they believe in the cycles ofthe moon and that the plants
came from some of their origin.
But they know, when they comein our booth, that we give it
the credit of the Lord.
I don't cram it on the throat,I don't try to make them feel
bad, because the plant's a plantAt the end of the day.
(41:21):
At the end of the day, theplant's a plant and the plant's
going to do what the plant's aplant At the end of the day.
At the end of the day, theplant's a plant and the plant's
going to do what the plant'sgoing to do and if we're called
for using the natural plant andthe purpose that's been designed
for it.
It works.
And they can't argue with it,right.
They can give it credit towhoever they want to give it to.
I can give it to whoever I wantto give it to.
Storie (41:46):
That's right, but the plan's still a plan and it does
what it does.
Yeah, and that's what you wantpeople to feel when they walk
away, no matter which a beliefends.
If it works for you, then what?
Keep doing it right, as long asit's not hurting you at the end
of the day.
I mean, why not try something?
Anyone um looking for?
Healing or even just to havesome support, some understanding
.
I mean, it would really benefitfrom seeing you guys because
you've been there, right yeah.
Kimbell (42:08):
We've dealt with it personally.
So when someone comes in ourbooth and they're dealing with a
family member or they'redealing with themselves, our
first step is compassion.
Let them know that they're notalone.
We've been there.
If a man wants to support hiswife, I'm right there.
Generally, Matt, when you takeout of it.
Storie (42:31):
And I'm sure the wives love, love that supportive.
Kimbell (42:33):
Well, I'm a hundred, I'm a hundred percent behind.
You're not walking through thisalone, but if you're not
walking through without, what?
If you're walking through thisalone, but if you're not walking
through it without, if you'rewalking through it.
Storie (42:46):
Without God, you don't have a foundation Absolutely,
and I mean me being in themarketing world and mutual world
.
It just attributes to thephrase.
People buy from people.
They know like it's just whatIf they trust.
If I trust someone, I'm goingto at least try what they have
Right.
Kimbell (43:08):
But you have to have that transparency, like you said
, to earn trust with people.
Debbie came at this because Godhealed her and she wants that
healing she received to go towhoever comes across her path.
Storie (43:19):
That's amazing.
Kimbell (43:21):
If somebody gives it to somebody, that same prayer is
going to be there.
There's a little lady thatcomes into our store and every
two weeks she buys twoelderberry honeys.
Loves the honey Honey's reallygood but she'll buy them two
honeys.
And every time she comes in shegets a bag and a ribbon.
(43:41):
She came in February.
She goes.
Let me tell you a story.
I'd love to hear a story.
She goes.
My family all came over forChristmas and my grandson
brought his girlfriend over tomy house and the girlfriend
asked why I had all theseribbons all over the house and
(44:03):
he said I don't know.
I'm going to ask him.
So he goes.
Grandma, why do you have thoseribbons?
She goes.
Well, those are blessings andevery time I go buy that honey I
get a blessing and I hang theblessings everywhere.
I need a blessing.
And her husband looked aroundher room and he goes.
There's a lot of blessings,there's a lot of blessings in
(44:29):
him.
And she goes and I've beentying them on people's presents.
I send them to them.
She goes and my sister stoletwo of them.
That's okay, I just pray forher a little harder.
Storie (44:43):
That's wonderful, you're giving them her a little harder
.
Kimbell (44:45):
That's wonderful.
Storie (44:45):
You're giving them just a little sense of hope they can
share with others.
Kimbell (44:49):
It's a neat repackaging thing that they actually
repackage to get someone else.
They pass it on to the nextperson.
One girl comes to a grapevineand she finds a grapevine with
her mother and Debbie goes topack the purchase and hand it
back to her and she goes.
My boyfriend's got one of thoseribbons on his rearview mirror.
(45:10):
Oh, we got it in Keller, thelip biter, I remember.
Storie (45:15):
Now You're everywhere.
Kimbell (45:16):
You're sure, husband and I happened to come around
the corner.
She said it was him, it wasthat guy.
But it's just to have thatlittle.
That's your brand, I've hadpeople send us back a message
telling us that the ribbon hitthem in such a perfect time.
Storie (45:33):
She was meant to be almost.
Kimbell (45:34):
That was just that added prayer.
Storie (45:37):
How do people find you?
If they want to reach out tojust you, talk to you, or if
they want to to try what youhave or see what you want to
offer, how can they reach you orfind a?
Kimbell (45:46):
couple ways.
We have our website,singularapopulatorycom, okay,
and if you want to look at whatwe want to market, um, we're
currently marketing it at at umseveral places in person, at
markets around and didn't uh,keller, arlington, uh, flyer
mound?
So all of those are listed onyour.
They're all listed on ourwebsite.
Okay, great, in person atmarkets around Denton, keller,
arlington, flyermound.
Storie (46:04):
So all of those are listed on your they're all
listed on our website.
Okay, great.
Kimbell (46:08):
And it's stclairpublicarecom.
And then we also have theability to purchase online.
So they can ship.
We can ship anywhere backthrough the end of this month.
We have free shipping, wow.
So we're shipping anywherethrough the end of the month and
after that there'll be a smallif you get to a certain price.
Then the shipping will be free.
So they have the online option.
(46:29):
They have the store.
They can come at our store at1865 McGee Lane.
It's got a sign up there on thefront of the building.
They can just come on into thestore and the phone numbers are
actually.
My phone number is actually onthe website.
So if they want to callsomebody, they'd be calling me.
Um, I'd love the chance to totalk to them.
Talk to them.
Do I have any questions?
Um, we're not doctors, we wedon't uh prescribe, we don't um
(46:58):
analyze, or.
I can only tell you what eachone does, to the best of my
knowledge, right, um?
But I've seen it workconsistently enough that I have
faith in it doing what plantsdesigned to do right um, but
we're not doctors.
Storie (47:17):
We don't give medical advice um which is which is a
great disclaimer to put outthere, because I mean, you can't
claim everything works and Ican't claim it works for every
person.
Right.
Kimbell (47:30):
But I can claim it's worked for a lot of people and
there's a chance.
Storie (47:34):
Hey, if there's a will, there's a way.
Kimbell (47:36):
God has used it in many ways to help a lot of people,
and that's a wonderful thing youand your wife are doing.
Storie (47:42):
I'm very thankful that it led you to this today,
because you're probably helpinga lot more people than you even
know.
Kimbell (47:47):
Well, I just and that's another thing we just trust God
to do what he's doing.
We want to eventually haveclasses where we teach people
about herbalism and what plantsdo what.
Which ones are antispasmodics,which ones help with antiviral,
which ones help with this?
And she's going to do severalclasses, hopefully soon, but
probably going to start in thefall.
Storie (48:08):
Wow.
Kimbell (48:09):
To help people understand what those are.
My son's going to start apodcast to help us walk through
different herbal things and he'sgoing to have the tea of the
month.
Storie (48:19):
I think that would be amazing.
Kimbell (48:21):
Do so many things to walk through and help people
understand some of the stuff wedo Maybe highlight a product and
say this is what this productdoes, so I don't have the
opportunity to use TikTok.
Storie (48:31):
I don't know, I'm not involved in that, absolutely.
Kimbell (48:33):
I'm the guy that installs, I'm not the social
media guy.
Storie (48:36):
Hey, at least you have the kid out there in this day
and age, don't you know?
It can happen right.
It can happen right and reallyeverything you do really shows
that something great can comeout of something so terrible.
So thank you for coming andsharing your story with us.
Kimbell (48:48):
And I really appreciate it.
The one thing my wife told meto tell people if you're going
to start a business, make sureyou have good support structure,
a good foundation, people whobelieve in what you're doing and
are supporting you in theprocess, because things are
going to be lean, they're goingto be difficult, they're going
to be tough, they're not goingto be easy, but if you have the
(49:09):
lean-ons, it's 100% better.
Storie (49:12):
And I can't wait for her to tell me more about that in
this time.
Oh, she's awesome.
Thank you for Kimball's teamtime for everyone listening out
there.
If you want a healingexperience, even, or you just
want to try something else,because whatever you're using
isn't working, please, please,reach out to Kimball or Debbie.
They'd be more than willing totalk with you and try to help
(49:32):
you any way they can.
Until next time, we'll see you.
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