In this episode, we’re joined by Chris Villarreal, Global Director of Wearables at Meta, who shares his career journey and insights into the evolving world of smart glasses. Chris provides an in-depth look into marketing strategies, the importance of data in driving decisions, and how wearables Meta are pushing the boundaries in technology and customer education. The discussion also highlights the role of content creators, the synergy between art and science in marketing, and international market expansion.
Guest Quote:
“ I think that for too long, we've said marketing can't be measured. It's both an art and a science. And I agree it is still art, but I think that if you want to be a true partner to the business, you have to be able to show your impact. And so the first thing I would do is I would sit down with whoever controls the budget, and really sit down and say, are these the goals that are important to us and this is how marketing can continue? And if you agree on the fact that, yes, do we agree that these are the metrics? If so, then you have everything you need for your decision science team, your insights team, to set up campaigns that will help you determine whether or not you achieve that goal. So I think the idea of just being really clear on the objective, having business support for that objective, and then being able to measure it and talk about it is really important.”
Episode Breakdown:
[02:27] Alchemy Unveiled: Focusing on Customer Interests
When you’re at the forefront of making products in a new category, it’s essential to connect your customers’ passions and connect them with their need for your products or services.
[03:16] From Nuggets to Campaign Gold: How Products Become a Part of Culture
Products that offer a continuous, intimate experience allow for greater customer acquisition and ongoing engagement. The ability to incorporate thoughtful content creator strategies offers companies the priceless opportunity to showcase products and services in the wild in a unique way. This is how products become a part of culture.
[28:53] Gold Rush: Bring Value and Be Bold
Technology only becomes too much when it no longer serves who it was created for, so continue to bring value. As we continue to democratize marketing, be bold and take risks.
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