November 15, 2024 • 15 mins
Unlock the secrets to transforming your chiropractic practice through the power of awareness campaigns on Facebook. What if the key to skyrocketing your ad performance lies in a step you're skipping? Join us as we promise to reveal how building brand familiarity and trust can be the cornerstone of an effective advertising strategy. Discover how these efforts can lead to a warm audience that responds positively, reduces costs, and boosts conversion rates, positioning your practice advantageously for the predicted economic upturn in 2026.
In this episode, we guide you through the updates of a specially tailored Facebook course for chiropractors, priced at $99, which keeps pace with the platform's evolving interface through 2024. We underscore the importance of chiropractors taking the lead in health discussions, from food dyes to vaccinations, and how you can use these topics to resonate with your community. Embrace the opportunity to push your practice forward independently while making meaningful contributions to wellness conversations. This is the time to elevate your practice and stand out as a thought leader in the chiropractic community.
- Join Marketing 101 for Chiropractors Facebook Group here
- Learn more at EnricoD.com
- Book a free discovery call with Enrico to level up your business
Mark as Played
Transcript
Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Speaker 1 (00:01):
Hey everyone, welcome to another episode of Marketing
101 for Chiropractors.
If you've been working withFacebook ads for the last few
months, or even years, andyou're, like man, I feel like
these things are just notworking anymore or I feel like
I've never really gotten a graspon Facebook ads, it's probably
because you've missed somethingthis entire time.
(00:23):
Even though Dr D has beensaying it for five years, you
just don't listen.
That's okay.
But here we are.
This podcast is going to hithome and folks, there's
something amazing that'shappened.
I'm not a politic left or right.
This is my first time everbeing able to vote in the United
States Super exciting.
And I was joking on my socialmedia before the election
(00:44):
results.
I'm like, I voted and it's myfirst time and I filled out all
the things and the local countythings and I hope I get an A on
the test.
It was a joke.
I'm going to see when.
How does it work, fellowAmericans?
Does it get posted the nextmorning?
Is there a bulletin board?
Can I look to see if I got an A?
Well, long story short, I didget an A.
(01:08):
Everything I voted for happened.
So that's amazing.
That's pretty cool.
So I got an A.
I hope you guys got an A or arehappy with the results.
It doesn't matter, but theseresults that just happened are
going to catapult the economy in2026 back to where it was in
2017.
Now, guaranteed.
Now, the point of this video isthat here I am November 2024,
(01:29):
telling you this, and if youtake action and just be
consistent over the next six to12 months, you're going to be so
far ahead of the curve in 2026.
Money is going to rain on youin 2026, money is going to rain
on you and all you need to do isget the biggest buckets you
(01:51):
possibly can.
Catch it all for three yearsand do well with it, because
it's going to change again.
Okay, it's just the way economyworks.
It cycles up and down, but thistime it's so predictable
because this is a veryuncharacteristic way of going
with one president for fouryears, another one for four
years and getting the same oneback.
It's almost like, oh, we knowwhat's going to happen.
Usually, it's always changing,so that's a very different
(02:12):
political landscape which we canalmost predict.
On what's going to happen, stopwith the politics, go back to
marketing 101.
And this is going to be calledawareness campaigns.
You need to be runningawareness all the time.
We're going to get into thisAwareness when it comes to
brands and your business isabout making people in your
(02:33):
community know that you exist,to tell them what you offer and
why you're worth visiting.
Think that's important.
It is For chiropractors.
This awareness is key becauseif people don't know about your
services, they can't choose youas their chiropractor.
Awareness builds familiarityand trust.
People are more likely to go tosomeone that they feel that
(02:56):
they know rather than a stranger.
Awareness campaigns on socialmedia are like introducing
yourself and starting aconversation with your community
.
These campaigns don't ask foran appointment right away.
They focus on educating,sharing helpful tips and showing
the benefits of chiropracticcare.
By sharing engaging posts,informative videos and even
(03:16):
patient success stories, you'recreating valuable impressions
that make people remember youwhen they are, when you or they
or someone they know needs sometype of care.
So we're going to dive intoawareness campaigns.
When you follow up awarenesscampaigns with ads, it's like
talking to a warm audienceinstead of a cold one.
(03:36):
People who have seen yourcontact before are more likely
to trust your message and clickon your ad because they're
already familiar with your brand.
This is where many of us havebeen going wrong is that we just
dive into Facebook ads with nowarm audience, we're showing
cold audiences, and then you saythese leads suck.
Yes, yes, the leads are goingto suck.
(03:57):
If you have a sucky leadproblem, you have to have a very
, very solid and good conversionsystem, which, again, we don't.
If you have good lead system,then even a mediocre conversion
system goes great, but imaginebuilding a great conversion
system, systems and proceduresin your office and on your team
that converted.
(04:18):
A high frequency plus warmFacebook ads Get the buckets
ready for 2025 and 2026.
I'm telling you, but you kindof have to do it now.
People who have seen yourcontent before are more likely
to trust your message.
This increases theeffectiveness of your ads, often
lowering your ad costs andimproving conversion rates,
(04:39):
because people are responding tosomeone they recognize.
In short, awareness primes youraudience so that they're ready
to take action when they seeyour ads.
Sounds good, sounds great.
So if you have some Facebook adexperience, this podcast is
going to resonate with you andyou're going to get a little
excited about what to do next Ifyou don't run your own ads and
(05:01):
you listen to this so thatwhoever runs them.
You can nudge them and nine outof 10 of you won't get the
results because those peoplewon't run the ads for you and
you won't know how to directthem.
It's okay, that's where you callme and I help you on a short
basis.
Did you know I do that?
I do that.
You call Enrico D.
You go to info to Enrico D, sayI need help, doc, and just like
(05:21):
you, I'm in the trenchesrunning my business and I take
time in the evenings and I helpyou set up robust marketing
systems in the background thatyou own and operate on your team
so that when your team needs todo something, they know how to
do it.
In-house marketing you canalways hire external marketing.
So that's where you go to infoat EnricoDcom and you just send
(05:43):
me a message.
Or, if you know me on Facebook,just message me.
Some of you have my cell phonenumber.
For Pete's sake, text me there.
You go and we help you withthis stuff, but in the meantime,
this is what we will do for youand you got to create the
content.
So first step is content Createshort form videos of why, how
(06:07):
and what you do in your office.
Now some people have a hard timegrappling this.
The why is the why in yourheart, the mission in your heart
of what you do, why you do whatyou do, make sense.
So you guys should have amission and a vision statement.
We've talked about this in thepast.
The mission is the big missionto serve people, to help them
live healthier lives.
So why do you do all that stuff?
Why do you eat healthy?
(06:27):
Why do you meal prep?
Why do you eat the foods thatyou eat?
Why do you exercise?
Why do you have pets?
Why do you have kids?
What do you do with your kids?
Why do you play instruments?
Why did you go to chiropracticschool?
Why did you go to school?
Why did you grow up where yougrew up?
These are the things thatcapture your audience.
You have to build these types ofvideos.
Shoot two, three, four of thesetypes of videos.
(06:49):
Why videos?
Why?
Why?
Why?
In front of a camera can be twominutes, can be two minutes,
can be nine minutes, it doesn'tmatter how long they are.
You want to shoot these videos.
Keep in mind that when youupload this video into Facebook
to create a campaign, you'regoing to create a text ad copy.
So you're going to say hey,pittsburgh, I'm Dr Enrico and
this is why I meal prepeverything that I do each week
(07:12):
so that I can stay in tune witha balanced diet.
That's it.
For more information aboutnutrition and health, click here
and learn more about us at ABCChiropractic here in Pittsburgh.
That's the text.
Maybe a click to call or aclick to visit our website.
That's it, but the video now isdiving into that, so they don't
even have to read the text.
(07:33):
So in the video you're mealprepping in your kitchen and
that's the video.
These are your three favoritemeals.
These are your two favoritelunches and your favorite snack
that you mainly eat during theweek.
You eat it for five out of the21 meals that you eat all week,
five of them are this whateverit is just giving you ideas why
you walk your dogs, why you dothis, whatever you do that.
Shoot two or three of thosevideos.
(08:00):
Those are your why videos.
Then you go into the how videos.
How do you do what you do, how,not what you do.
How do you do it?
How are you doing all this?
We use activators, integrators,stimulators, arthro stims,
clickers, poppers, zappers, allthis stuff that you do.
How do you do do it.
How do you detect a subluxation?
How do you find them?
How do you?
I know someone has inflammationhow do you know that they need
(08:22):
ice rather than heat or heatversus ice?
How do you do what you do?
What is the?
You know, we use a scanner, weuse thermography, we use this,
we use that, whatever we usewhatever guys, you know, I don't
have to tell you this stuff.
That's the how, the what is.
What do you do?
You adjust the spine, youadjust the joints, you use a
(08:43):
cold laser on inflammation, youuse rehab to help motility, you
use functional movement,whatever it is.
Those ones you can talk aboutall day.
I know you can.
It's the, it's the why thatwraps people up.
It's the why is theuncomfortable, it's putting
yourself out there and makingyourself feel real, when really
we've been taught in in notmarketing but branding, is that
(09:05):
we have to be polished.
Super, the Disney experience,the logo, the, the shininess,
the cleansiness.
Yes, those things are allimportant, but we forget about
the why, why we want to makemagic real.
That's, that's the why forDisney, right, and for us it's.
We want to make health real, wewant to make wellness real, and
(09:25):
then you got to walk the walkand talk to talk.
But people are interested Ifyou play an instrument, if you
speak a different language, ifyou do.
That's what makes you veryunique.
That's your why videos.
You create this content, youpost it to your Facebook page,
your business Facebook page andyour personal professional page.
You should have a Dr Enricopage, not profile page, where
(09:48):
you post all this stuff too.
You should be really spendingmost of your time posting to
that rather than your profile.
Your profile doesn't doanything for you business-wise.
You can't schedule posts.
You can't schedule reels.
You can't do anything for youbusiness-wise.
You can't schedule posts.
You can't schedule reels.
You can't do anything on aprofile, on a pages.
That's where you can use yourmeta business suite on the back
end and make life a lot easier.
Or third-party apps can makethings a lot easier that way too
(10:12):
.
So that's why we want to dothat.
Then you're creating multiplestreams of pages that will
funnel into the same audienceand you exponentially grow the
audience quickly.
So those of you with associatesthey all have a business or a
personal page.
God damn it.
They all have a professionalpage, professional page.
(10:32):
Erase that professional page.
They all have a professionalpage.
That's a Facebook page thatthey all create and that's where
they should be posting a lot oftheir stuff.
That's how you do this properly.
So now you have these videos.
You've got like eight, nine, 12.
I don't care how many you have,you have videos.
You're ready to use four orfive of them in your first
campaign.
So you go into Facebook adsmanager.
(10:55):
You create a campaign brand newhit the green button, create a
new campaign.
You look under awareness.
You click the awareness button.
You follow the prompts, leavethem the way they are.
You set the budget to a dollara day or $2 a day or whatever,
whatever one.
The more you spend, the more itreaches people.
I like the dollar a day becauseyou guys are gonna be like for
seven bucks a week.
I'm in, let's do this right.
(11:15):
It's so easy.
You do it and then all you dois you keep track of the data.
So all you need to look at isvideo playthrough rate, video
views and, the most important,frequency.
Once this frequency starts toelapse and go over 2.0, it's
time to turn off that ad andturn on the next one in your
sequence.
So when you create this campaign, you create the ad set.
(11:38):
So you're targeting, you know,10 miles around your office or
whatever you normally do.
Wherever you want to targetwith awareness Awareness can be
a little bit more broad.
You can go 15, 19 miles aroundyour office, whatever you want
for awareness campaigns.
Then you start building andMeta starts building this
audience based on it.
You have these five video adsall ready to go.
You turn off four of them andyou turn on number one.
Number one runs by the time itgets to 2.0, it might be in
(12:01):
seven days, 14 days, doesn'tmatter, it may run for two weeks
and then hit 2.2 and you'relike oh, got it, got to turn
this off and Enrico says turn onnumber two.
Live video number two goes outand now it's running out.
It's overlapping with theprevious audience because Meta's
like oh, these are people thatlike it, we're going to find
similar people like them, bingo,nice.
(12:22):
They start doing it.
Then they run another two weeks, maybe one week.
Once it hits over 2.0, you turnthat one off and you turn the
third video on.
So now you've got this campaignthat's running for four, six,
nine, 11 weeks of audiences,maybe longer, and you're
building this audience in thebackground.
(12:45):
Why wouldn't you spend $2 a dayor $5 a day.
I mean, the more you spend, thefaster you build this.
I wouldn't recommend more thanfive.
Honestly, the data just showsthat this is good for that small
of a radius.
If you're doing a nationalthing or a state thing, for a
virtual practice, you might wantto do more.
But there you go.
That's an awareness campaign.
If you don't have the Facebookone-on-one course, it's 99 bucks
.
I just updated a few of thevideos on there to catch it up
(13:05):
to the end of 2024 and make itlook, because they always change
, the interface on Facebookalways looks a little different.
So my video from 2022 looksdifferent, but we've updated a
few of those videos with thisstuff, but all the principles
are there.
It's 99 bucks.
Go to info and Rico dcom.
Go to the Facebook course, buyit for 99 bucks.
You get put in your email and apassword and then you get
access to everything all thevideos.
(13:27):
That's how we do that and then,if you ever need me, that's what
I do.
I only accept a couple ofclients a month because I can
only help so many a month and noone else knows what.
I know the way I do it insideof a practice and in-house
digital marketing.
Right.
Everyone else looks at it fromthe outside in.
I look from it from above downinside out.
Come on, folks Can't beat thatstuff.
(13:47):
If you need help, I'm here foryou.
Enjoy your week.
Keep doing what you guys do.
Without you, man, how are wegoing to make America healthy
again?
You're the front line of this.
I'm going to start getting loudin 2025 about how chiropractors
have been at the forefront ofall this stuff that they're
talking about now.
Now they just talk abouteverything Food dyes, chemicals,
(14:09):
over-vaccinating.
I'm like we've been yellingthis for a hundred years and now
you guys outside of theprofession get to sit on
podcasts with Joe Rogan and talkabout how health, all these
things matter.
We've been saying this get loud.
This is where awareness comesout.
People are going to resonatewith you more than ever before.
The previous generations ofchiropractors are envious of
(14:29):
what we got going on exceptmaybe the insurance thing but of
what we going on moving forward.
So get proud, get loud on this.
It's going to be really coolstuff moving forward, and if you
implement this just this video,just this podcast if you listen
to this today, you're alreadyahead of the curve.
Share it with your colleagues.
Send the like button.
(14:49):
Share this, like this.
Subscribe to the channel.
The more chiropractors thatlisten, I think, the better.
I'm giving great informationhere that can only help people
move forward, and you can dothis yourself.
You don't even have to pay meor anyone to do this stuff.
You have access to all thisstuff.
Keep doing it.
Reach out to me if you needanything.
Have a great
Hey everyone, welcome to another episode of Marketing
101 for Chiropractors.
If you've been working withFacebook ads for the last few
months, or even years, andyou're, like man, I feel like
these things are just notworking anymore or I feel like
I've never really gotten a graspon Facebook ads, it's probably
because you've missed somethingthis entire time.
(00:23):
Even though Dr D has beensaying it for five years, you
just don't listen.
That's okay.
But here we are.
This podcast is going to hithome and folks, there's
something amazing that'shappened.
I'm not a politic left or right.
This is my first time everbeing able to vote in the United
States Super exciting.
And I was joking on my socialmedia before the election
(00:44):
results.
I'm like, I voted and it's myfirst time and I filled out all
the things and the local countythings and I hope I get an A on
the test.
It was a joke.
I'm going to see when.
How does it work, fellowAmericans?
Does it get posted the nextmorning?
Is there a bulletin board?
Can I look to see if I got an A?
Well, long story short, I didget an A.
(01:08):
Everything I voted for happened.
So that's amazing.
That's pretty cool.
So I got an A.
I hope you guys got an A or arehappy with the results.
It doesn't matter, but theseresults that just happened are
going to catapult the economy in2026 back to where it was in
2017.
Now, guaranteed.
Now, the point of this video isthat here I am November 2024,
(01:29):
telling you this, and if youtake action and just be
consistent over the next six to12 months, you're going to be so
far ahead of the curve in 2026.
Money is going to rain on youin 2026, money is going to rain
on you and all you need to do isget the biggest buckets you
(01:51):
possibly can.
Catch it all for three yearsand do well with it, because
it's going to change again.
Okay, it's just the way economyworks.
It cycles up and down, but thistime it's so predictable
because this is a veryuncharacteristic way of going
with one president for fouryears, another one for four
years and getting the same oneback.
It's almost like, oh, we knowwhat's going to happen.
Usually, it's always changing,so that's a very different
(02:12):
political landscape which we canalmost predict.
On what's going to happen, stopwith the politics, go back to
marketing 101.
And this is going to be calledawareness campaigns.
You need to be runningawareness all the time.
We're going to get into thisAwareness when it comes to
brands and your business isabout making people in your
(02:33):
community know that you exist,to tell them what you offer and
why you're worth visiting.
Think that's important.
It is For chiropractors.
This awareness is key becauseif people don't know about your
services, they can't choose youas their chiropractor.
Awareness builds familiarityand trust.
People are more likely to go tosomeone that they feel that
(02:56):
they know rather than a stranger.
Awareness campaigns on socialmedia are like introducing
yourself and starting aconversation with your community
.
These campaigns don't ask foran appointment right away.
They focus on educating,sharing helpful tips and showing
the benefits of chiropracticcare.
By sharing engaging posts,informative videos and even
(03:16):
patient success stories, you'recreating valuable impressions
that make people remember youwhen they are, when you or they
or someone they know needs sometype of care.
So we're going to dive intoawareness campaigns.
When you follow up awarenesscampaigns with ads, it's like
talking to a warm audienceinstead of a cold one.
(03:36):
People who have seen yourcontact before are more likely
to trust your message and clickon your ad because they're
already familiar with your brand.
This is where many of us havebeen going wrong is that we just
dive into Facebook ads with nowarm audience, we're showing
cold audiences, and then you saythese leads suck.
Yes, yes, the leads are goingto suck.
(03:57):
If you have a sucky leadproblem, you have to have a very
, very solid and good conversionsystem, which, again, we don't.
If you have good lead system,then even a mediocre conversion
system goes great, but imaginebuilding a great conversion
system, systems and proceduresin your office and on your team
that converted.
(04:18):
A high frequency plus warmFacebook ads Get the buckets
ready for 2025 and 2026.
I'm telling you, but you kindof have to do it now.
People who have seen yourcontent before are more likely
to trust your message.
This increases theeffectiveness of your ads, often
lowering your ad costs andimproving conversion rates,
(04:39):
because people are responding tosomeone they recognize.
In short, awareness primes youraudience so that they're ready
to take action when they seeyour ads.
Sounds good, sounds great.
So if you have some Facebook adexperience, this podcast is
going to resonate with you andyou're going to get a little
excited about what to do next Ifyou don't run your own ads and
(05:01):
you listen to this so thatwhoever runs them.
You can nudge them and nine outof 10 of you won't get the
results because those peoplewon't run the ads for you and
you won't know how to directthem.
It's okay, that's where you callme and I help you on a short
basis.
Did you know I do that?
I do that.
You call Enrico D.
You go to info to Enrico D, sayI need help, doc, and just like
(05:21):
you, I'm in the trenchesrunning my business and I take
time in the evenings and I helpyou set up robust marketing
systems in the background thatyou own and operate on your team
so that when your team needs todo something, they know how to
do it.
In-house marketing you canalways hire external marketing.
So that's where you go to infoat EnricoDcom and you just send
(05:43):
me a message.
Or, if you know me on Facebook,just message me.
Some of you have my cell phonenumber.
For Pete's sake, text me there.
You go and we help you withthis stuff, but in the meantime,
this is what we will do for youand you got to create the
content.
So first step is content Createshort form videos of why, how
(06:07):
and what you do in your office.
Now some people have a hard timegrappling this.
The why is the why in yourheart, the mission in your heart
of what you do, why you do whatyou do, make sense.
So you guys should have amission and a vision statement.
We've talked about this in thepast.
The mission is the big missionto serve people, to help them
live healthier lives.
So why do you do all that stuff?
Why do you eat healthy?
(06:27):
Why do you meal prep?
Why do you eat the foods thatyou eat?
Why do you exercise?
Why do you have pets?
Why do you have kids?
What do you do with your kids?
Why do you play instruments?
Why did you go to chiropracticschool?
Why did you go to school?
Why did you grow up where yougrew up?
These are the things thatcapture your audience.
You have to build these types ofvideos.
Shoot two, three, four of thesetypes of videos.
(06:49):
Why videos?
Why?
Why?
Why?
In front of a camera can be twominutes, can be two minutes,
can be nine minutes, it doesn'tmatter how long they are.
You want to shoot these videos.
Keep in mind that when youupload this video into Facebook
to create a campaign, you'regoing to create a text ad copy.
So you're going to say hey,pittsburgh, I'm Dr Enrico and
this is why I meal prepeverything that I do each week
(07:12):
so that I can stay in tune witha balanced diet.
That's it.
For more information aboutnutrition and health, click here
and learn more about us at ABCChiropractic here in Pittsburgh.
That's the text.
Maybe a click to call or aclick to visit our website.
That's it, but the video now isdiving into that, so they don't
even have to read the text.
(07:33):
So in the video you're mealprepping in your kitchen and
that's the video.
These are your three favoritemeals.
These are your two favoritelunches and your favorite snack
that you mainly eat during theweek.
You eat it for five out of the21 meals that you eat all week,
five of them are this whateverit is just giving you ideas why
you walk your dogs, why you dothis, whatever you do that.
Shoot two or three of thosevideos.
(08:00):
Those are your why videos.
Then you go into the how videos.
How do you do what you do, how,not what you do.
How do you do it?
How are you doing all this?
We use activators, integrators,stimulators, arthro stims,
clickers, poppers, zappers, allthis stuff that you do.
How do you do do it.
How do you detect a subluxation?
How do you find them?
How do you?
I know someone has inflammationhow do you know that they need
(08:22):
ice rather than heat or heatversus ice?
How do you do what you do?
What is the?
You know, we use a scanner, weuse thermography, we use this,
we use that, whatever we usewhatever guys, you know, I don't
have to tell you this stuff.
That's the how, the what is.
What do you do?
You adjust the spine, youadjust the joints, you use a
(08:43):
cold laser on inflammation, youuse rehab to help motility, you
use functional movement,whatever it is.
Those ones you can talk aboutall day.
I know you can.
It's the, it's the why thatwraps people up.
It's the why is theuncomfortable, it's putting
yourself out there and makingyourself feel real, when really
we've been taught in in notmarketing but branding, is that
(09:05):
we have to be polished.
Super, the Disney experience,the logo, the, the shininess,
the cleansiness.
Yes, those things are allimportant, but we forget about
the why, why we want to makemagic real.
That's, that's the why forDisney, right, and for us it's.
We want to make health real, wewant to make wellness real, and
(09:25):
then you got to walk the walkand talk to talk.
But people are interested Ifyou play an instrument, if you
speak a different language, ifyou do.
That's what makes you veryunique.
That's your why videos.
You create this content, youpost it to your Facebook page,
your business Facebook page andyour personal professional page.
You should have a Dr Enricopage, not profile page, where
(09:48):
you post all this stuff too.
You should be really spendingmost of your time posting to
that rather than your profile.
Your profile doesn't doanything for you business-wise.
You can't schedule posts.
You can't schedule reels.
You can't do anything for youbusiness-wise.
You can't schedule posts.
You can't schedule reels.
You can't do anything on aprofile, on a pages.
That's where you can use yourmeta business suite on the back
end and make life a lot easier.
Or third-party apps can makethings a lot easier that way too
(10:12):
.
So that's why we want to dothat.
Then you're creating multiplestreams of pages that will
funnel into the same audienceand you exponentially grow the
audience quickly.
So those of you with associatesthey all have a business or a
personal page.
God damn it.
They all have a professionalpage, professional page.
(10:32):
Erase that professional page.
They all have a professionalpage.
That's a Facebook page thatthey all create and that's where
they should be posting a lot oftheir stuff.
That's how you do this properly.
So now you have these videos.
You've got like eight, nine, 12.
I don't care how many you have,you have videos.
You're ready to use four orfive of them in your first
campaign.
So you go into Facebook adsmanager.
(10:55):
You create a campaign brand newhit the green button, create a
new campaign.
You look under awareness.
You click the awareness button.
You follow the prompts, leavethem the way they are.
You set the budget to a dollara day or $2 a day or whatever,
whatever one.
The more you spend, the more itreaches people.
I like the dollar a day becauseyou guys are gonna be like for
seven bucks a week.
I'm in, let's do this right.
(11:15):
It's so easy.
You do it and then all you dois you keep track of the data.
So all you need to look at isvideo playthrough rate, video
views and, the most important,frequency.
Once this frequency starts toelapse and go over 2.0, it's
time to turn off that ad andturn on the next one in your
sequence.
So when you create this campaign, you create the ad set.
(11:38):
So you're targeting, you know,10 miles around your office or
whatever you normally do.
Wherever you want to targetwith awareness Awareness can be
a little bit more broad.
You can go 15, 19 miles aroundyour office, whatever you want
for awareness campaigns.
Then you start building andMeta starts building this
audience based on it.
You have these five video adsall ready to go.
You turn off four of them andyou turn on number one.
Number one runs by the time itgets to 2.0, it might be in
(12:01):
seven days, 14 days, doesn'tmatter, it may run for two weeks
and then hit 2.2 and you'relike oh, got it, got to turn
this off and Enrico says turn onnumber two.
Live video number two goes outand now it's running out.
It's overlapping with theprevious audience because Meta's
like oh, these are people thatlike it, we're going to find
similar people like them, bingo,nice.
(12:22):
They start doing it.
Then they run another two weeks, maybe one week.
Once it hits over 2.0, you turnthat one off and you turn the
third video on.
So now you've got this campaignthat's running for four, six,
nine, 11 weeks of audiences,maybe longer, and you're
building this audience in thebackground.
(12:45):
Why wouldn't you spend $2 a dayor $5 a day.
I mean, the more you spend, thefaster you build this.
I wouldn't recommend more thanfive.
Honestly, the data just showsthat this is good for that small
of a radius.
If you're doing a nationalthing or a state thing, for a
virtual practice, you might wantto do more.
But there you go.
That's an awareness campaign.
If you don't have the Facebookone-on-one course, it's 99 bucks
.
I just updated a few of thevideos on there to catch it up
(13:05):
to the end of 2024 and make itlook, because they always change
, the interface on Facebookalways looks a little different.
So my video from 2022 looksdifferent, but we've updated a
few of those videos with thisstuff, but all the principles
are there.
It's 99 bucks.
Go to info and Rico dcom.
Go to the Facebook course, buyit for 99 bucks.
You get put in your email and apassword and then you get
access to everything all thevideos.
(13:27):
That's how we do that and then,if you ever need me, that's what
I do.
I only accept a couple ofclients a month because I can
only help so many a month and noone else knows what.
I know the way I do it insideof a practice and in-house
digital marketing.
Right.
Everyone else looks at it fromthe outside in.
I look from it from above downinside out.
Come on, folks Can't beat thatstuff.
(13:47):
If you need help, I'm here foryou.
Enjoy your week.
Keep doing what you guys do.
Without you, man, how are wegoing to make America healthy
again?
You're the front line of this.
I'm going to start getting loudin 2025 about how chiropractors
have been at the forefront ofall this stuff that they're
talking about now.
Now they just talk abouteverything Food dyes, chemicals,
(14:09):
over-vaccinating.
I'm like we've been yellingthis for a hundred years and now
you guys outside of theprofession get to sit on
podcasts with Joe Rogan and talkabout how health, all these
things matter.
We've been saying this get loud.
This is where awareness comesout.
People are going to resonatewith you more than ever before.
The previous generations ofchiropractors are envious of
(14:29):
what we got going on exceptmaybe the insurance thing but of
what we going on moving forward.
So get proud, get loud on this.
It's going to be really coolstuff moving forward, and if you
implement this just this video,just this podcast if you listen
to this today, you're alreadyahead of the curve.
Share it with your colleagues.
Send the like button.
(14:49):
Share this, like this.
Subscribe to the channel.
The more chiropractors thatlisten, I think, the better.
I'm giving great informationhere that can only help people
move forward, and you can dothis yourself.
You don't even have to pay meor anyone to do this stuff.
You have access to all thisstuff.
Keep doing it.
Reach out to me if you needanything.
Have a great
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