October 10, 2025 • 23 mins
Ever felt the plan stall because a patient’s weight kept their knees sore and their back flared no matter how clean the adjustments and rehab were? We dig into a practical, ethical way to add GLP‑1s and peptides to a chiropractic practice—without hiring staff, stocking meds, or gambling your ad accounts. Jessica, a veteran PT turned healthcare marketing and telehealth operator, walks us through the exact five‑part system she uses to stand up a white‑label program: licensed providers for chart review, LegitScript‑friendly pharmacies, a software hub that handles intake and order flow, compliant payment processing, and storytelling‑first marketing that actually survives Meta’s filters.
We talk shop about what really works in 2025: consented microinfluencer and patient UGC instead of banned before‑and‑afters, email lists as the quiet conversion engine, and simple in‑office touches like QR codes that let curious patients opt in. On the clinical side, we cover eligibility, safety flags, and why pairing supervised medication with nutrition, movement, and check‑ins leads to better musculoskeletal outcomes—not a shortcut, a catalyst. The business math gets real too: modest provider fees, transparent cost of goods, and typical monthly margins that compound as patients stay on therapy for six months or transition to microdosing. One happy patient often becomes three, and recurring revenue funds better care across the board.
If you’ve wondered whether GLP‑1s belong in a rehab‑centric clinic, this conversation shows how to do it cleanly: branded to your practice, compliant across channels, and largely automated from intake to doorstep. You keep the relationship and the standards; the telehealth layer handles the logistics. Ready to turn trust into outcomes and a resilient revenue line? Subscribe, share this with a colleague who’s on the fence, and leave a quick review with the one question you still want answered.
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- Book a free discovery call with Enrico to level up your business
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Transcript
Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
SPEAKER_01 (00:00):
Hey everyone, welcome to another episode of
Marketing 101 for chiropractors.
A very cool guest today, a PT,which is great, right up our
corridor here.
Thanks for joining us, Jessica.
I appreciate it.
You're from GoGrowPro.co.
Hi, thanks for having me.
Of course.
And I was in it was interestingwhen you emailed me about this
because you were talking abouthow you can bring in um GLP1s
(00:21):
and peptides as a chiropractor.
And I was like, I kind of shookit off at first.
I'm like, nah, I've heard thisbefore.
But then you're like, no, no,wait.
This is this is all turnkey andset up, which is very, very
interesting for chiropractors.
So those of you that run amultidisciplinary office, I
think you need to listen to thispodcast.
This is going to be a great one.
She's going to drop some bombsfor you.
So how did you get into this?
(00:41):
What did you start off as?
What how did this all turn out?
SPEAKER_00 (00:44):
How how much time do we have?
No, I'm just kidding.
Well, I'm a PT of 26 years, andI accidente into doing social
media for nurse practitionersabout eight years ago.
I was doing some Instagramcoaching with micro influencers
because when I had my son, Ispent a ton of time on Instagram
(01:06):
and I was flabbergasted that youcould make money on a free app
called Instagram.
And a nurse practitioner foundme, and she did post-op recovery
care and medical aesthetics, andI started helping her with her
page.
Before I knew it, I had 30 or 40nurse practitioners, and I
started getting doctors, andpretty much anyone in the
healthcare space that wanted todo social and websites, and then
(01:30):
I grew into doing ads.
And about four years ago, whenGLP1s really hit the scene, all
of my brick and mortars wantedto learn how do I market this
stuff on Facebook and Instagram?
How do I sell these weight losspackages and do it in
compliance?
There's a lot of red tape onFacebook and Instagram, and it's
gotten a lot tighter over thepast several years.
(01:52):
So I kind of niche down in theweight loss space and became an
expert in how to market weightloss packages, not just weight
loss medication, but you know,in office, usually like a fit 3D
body scanner, doing nutrition,doing the weekly weigh-ins,
check-ins, having the guidanceand support.
And then a couple of years ago,all of these white labeled
(02:14):
telemedicine kind ofentrepreneurs started coming to
me for help with their ads andtheir funnels and their social.
I had no idea you could do whitelabel telemedicine.
So given what they told me, Ireverse engineered it and I
figured out you only need fivethings.
You need providers to writeprescriptions in 50 states or
(02:34):
the state that you're running.
You need pharmacies to fulfillsome kind of software hub to
pull it all together for yourorder management, basically like
Shopify, right, for prescriptionmedication.
And legit script if you want tosay the drug names online in
your social media marketing.
And uh merchant processing.
(02:54):
So I put all that together and Isaid, you know, I need to figure
out how to do this myself so Icould be of service to my
clients, and I did.
Started my own GLP1 telehealth.
I hit every pothole that you canhit, every sword there was to
fall on, every wall there was torun into.
And I finally figured it out.
(03:14):
And I posted a piece of contentabout nine months ago pointing
to those five things on thescreen on an Instagram reel.
My phone started blowing up.
People asking me, how do I dothis?
How do I add this to mypractice?
How do I do an online telehealthbrand?
I have an audience, I havepatience, or I had my own
results and I want to share thiswith the world.
(03:35):
And that's what I do now.
I help people launch telehealthbrands or add it to their brick
and mortar.
SPEAKER_01 (03:41):
Awesome.
That's great.
Yeah, it's fun.
It's uh I always love the storypart because it tells you how
you got into like me andmarketing, and I still I'm still
a chiropractor, I still run mypractice.
So I listen, I'm like theadvocate for chiropractors.
I'm like listening to all thethings I've tested a lot of
things in my practice too, justfor the sake of testing,
exactly.
But me, but whatever.
You know, but you learn and youlearn and you gotta fall on
(04:03):
those swords.
So I've taken a few bumps andbruises for the profession.
So the ones that work with me, Ijust save them a lot of money
and time.
So and that's by bringing peoplelike you that have figured it
out and be like, hey, you reallydo you really want to do weight
loss?
Do you really want to do GLPones?
And like, yeah, I just can'tfigure it out.
Well, here, the fastest road toA to B is calling Jessica and
then getting her to set that allup for you, or you know, or me
(04:26):
helping with decompression adsor whatever it is that you guys
need to do there.
So that that's the cool partabout saving people time.
Um, but DCs, like you said,don't really know, didn't even
know they could do this.
So for those of you that runfunctional medicine offices,
multidisciplinary, and anythingoutside of just chiropractic
modalities, listen up.
So, how do you implement this?
So once they call you and say,hey, what's the next thing that
(04:46):
you tell them?
Like, how do we do this,Jessica?
What's how what's your responseto that?
SPEAKER_00 (04:50):
That's a great question.
Most people, like myself, youknow, you don't even really know
what to Google, right?
Like, you don't really even knowthat it's available, that you're
able to implement white labeltelehealth into your business or
start a new business.
So education is usually thefirst key, and people are like,
(05:10):
oh my gosh.
So you can put all of these fivethings together, it can be
branded to your business, andyou can sell GLP ones, you can
sell uh peptides like SMORLin,you could do NAD, glutathione,
you can even do hormones.
And what it does is it allows anadditional stream of revenue to
the patients that you're alreadysitting on.
(05:31):
And you know, I've seen some ofyour work, Doctor, where you're
talking about people are alwayslooking for more revenue, we're
always looking to increaseincrease your patient uh value
and to add value to the servicesthat you're doing.
And you know, I as a PT workedan outpatient for eight or nine
years, and a lot of people haddifficulty reaching the goals
(05:54):
that we had for their recoverybecause of obesity.
They couldn't, they couldn'twalk up and down stairs, they
had back pain, they had allthese issues.
And I know that chiropractors,PTs, um, even gym owners, a lot
of people face these samestruggles.
So when we talk about GLP1s inyour clinic, it's not to
(06:16):
differentiate the amazingpathways that you've already
implemented, like you mentioned,Doctor, with intermittent
fasting and food modificationand diet and exercise, but to
couple that with these amazingdrugs that actually work and get
the results that these patientsare looking for and to add an
additional stream of revenue forthat business owner.
SPEAKER_01 (06:38):
Yeah, I like what you said in the green room
before the episode.
Like, you know, you can doeverything you can as a physical
therapist or chiropractor tohelp someone, but if they're 150
pounds overweight and they'vegot knee pain, you we know we
know what we're thinking.
We we know we want to tell thepatient.
I'm very direct.
I tell the patient.
Some others are like, listen,but and that's the whole reason
(06:59):
I got into it.
And we use something calledchirothin.
It's just uh same thing, asecondary supplement company
that created a program withintermittent fasting.
And but again, it's the oldschool fashioned way of eating
well, uh, skipping breakfast,giving your body a chance to
lose weight.
People do lose rapid weight withit because it's a low calorie
program.
But I mean, some people get intothis like, I can't do that.
(07:20):
I can't, I'm a cooking junkie,I'm a sugar junkie, I'm never
gonna be able to do this.
And now, and now we're combatingGLP ones.
Honestly, the popularity of themis through the roof.
My patients come in pretendingto be hippies and crunchies, but
they are in 2025, and they dobelieve that they're like they
ask questions all the time.
What do you think?
Am I gonna get stomachparalysis?
(07:41):
Am I gonna do this?
I'm like, well, we got to clearyou, we got to do a history, we
got to do an exam, make surethat you're clear to use this.
And there's a lot of otheroptions, and a lot of them are
actually evolving and getting alot better.
These peptides are becomingbetter amino acid chains.
Um, I'm following the research.
I'm not, I'm not living under arock.
I know it's there, and I'm justlistening to my patient.
So, what a great opportunitythat you've kind of figured it
(08:03):
out to just literally turn key,call you up.
Everything is set up with thelabels, the the providers, the
probably needs at least a nursepractitioner or an MD to sign
off on this stuff.
And then the patient's takencare of by multiple eyes, not
just by you, but also throughthe provider that's wrote the
prescription as well.
So that's great.
And they're verified pharmaciesas well.
(08:24):
I remember that was a big issuein 2023, was the pharmacy.
So that's great that you gotthat tackled as well.
So um, but let's say you don'tyou're against GLP ones, you
still call Jessica for yourweight loss program because
she's figured it out.
Remember, the tackling that I'vebeen doing is like Google hates
weight loss, Facebook hatesweight loss.
You can't say weight loss, soyou can't show before and after
(08:45):
pictures.
There's a lot of rules withweight loss, and if you do break
those rules, you will getbanned.
Your ad account will get banned.
And then that's the ones thatare such a struggle to help
those uh doctors because they'reaccounts are banned and all
that.
So calling you saves a bunch oftrouble there too, right?
SPEAKER_00 (09:02):
Right.
We've figured out we do a lot ofUGC and microinfluencer work,
and we've learned what to say,what not to say, and as far as
the marketing component, youknow, there's some basics.
I'll give you some free tips.
Uh, Facebook and Instagram don'tlike to see a tape measure
around the waist on an image orvideo.
(09:22):
They don't like to see beforeand after side by side, but you
could do some creative thingswith that.
If someone shows their full bodyimage before and then it kind of
slides over to their nowpicture, those are a little bit
easier to do.
They don't like zoomed-in bodyparts, so having just someone's
stomach or just someone's thigharea is a red flag that's going
(09:44):
to get your ad probably flaggedand potentially get your account
disabled.
But what people are reallylooking for now is storytelling.
And if you have the ability tohave microinfluencers or even
patients in your office that arewilling to go and shoot a video
for you, you want to make surethat you get their consent.
You obviously want to make surethat you have some kind of
(10:05):
little drafted model releaseform that you give to them for
you to put their post on youraccount, and just telling their
basically testimonials, right?
You can hire people to do that,which we do all the time.
And just to be clear, to go backon your point about the MDs and
nurse practitioners andpharmacies, we are not talking
(10:26):
about research grade animal useonly peptides here.
We're talking about prescriptionmedication with a provider
network.
The patient fills out a form onyour website that we help build
for you, asking all the medicalquestions, making sure that only
qualified people are getting tothe checkout, meaning they're
not pregnant or breastfeeding,they haven't had bariatric
(10:47):
surgery in the past six months,they don't have thyroid cancer,
etc.
And then that provider reviewsthat chart, issues the
prescription if the patient hasmedical necessity.
And then the pharmacies aredefinitely legit script
certified and certifiedpharmacies that are able to
fulfill those compounded meds.
So we're not doing anything grayzone, we're not doing anything
(11:08):
with research peptides.
This is all straight and narrow,making sure that that patient
has pharmaceutical grademedication under a doctor's
care.
SPEAKER_01 (11:18):
Great.
That's for the PSA for everyone.
That's fantastic.
Exactly.
Yeah.
So we get into we'll get intothe process a little bit because
some people, you know, they'rethey it sounds nice.
Maybe they failed doing it ontheir own, or maybe they just
never tried it.
That's a lot of my functionalmed kairos, they're just like, I
haven't really tried it.
So they give you a call, youonboard them, you solve the
marketing issue because nowyou're going to create um people
(11:42):
that actually want the product,you know, so new patients, which
is great.
How does it work on the back endfor the chiropractor?
What is a day in the life of achiro coming in working with you
look like in their office?
SPEAKER_00 (11:54):
That's a great question.
So, very simply, you're achiropractor, you come in and
say, Hey Jess, I've got youknow, a book of business, 1,500,
2,000 patients that havedeveloped over the last several
years.
I have a lot of people that aregoing down the street to the med
spa or, you know, going onlineto other avenues, but I'm their
trusted, you know, healthcarepartner.
Just like, you know, I knowpeople that have been with their
(12:16):
chiropractors for years, justlike women that are with their
hairstylists for years, youknow, that's your go-to.
So you're sitting kind of on agoldmine of turning that trust
into revenue and to results forpeople.
So people come to me, uh, talkto them and say, okay, what do
you want to sell?
Do you want to do just GLPs?
Do you want to do NEDs,Sumorlin?
Okay, these are the six you knowmedications that I want to do.
(12:39):
We get them set up with aprovider network.
We get the integration to ourtelehealth platform.
We have a software hub thatpulls everything together.
It's when I first started this,I went through three platforms
and they all frankly sucked.
There was no autonomy, Icouldn't see the order status.
I had to ask somebody to make acoupon for me, and it was way
(13:00):
too much work.
And the whole point of this isto automate it, right?
We want the Cairo or the PT orwhatever practitioner to be able
to do their job and to have thisamazing other stream of revenue
that's very low maintenance.
So the only thing really isputting all those pieces
together, which takes a fewweeks.
(13:20):
We can do a splash page, landingpage, or we can add those
services to your existing umwebsite.
And the form and everything isintegrated and all there.
And the patient gets informedall along the way.
So let's say Mrs.
Smith says, you know, I've beengetting these GLPs down the
street from the med spa, it'scosting 700 bucks.
You offer it for 300.
(13:40):
She's like, This is great.
I love you, anyways, Dr.
Smith.
She fills out the form within 24hours.
The doctor issues theprescription if she's eligible.
She gets that information.
Doctor's picked up your chart,here's your prescription,
pharmacy fulfills it.
She gets an email and a textmessage along the way with
tracking, and it's it's prettyseamless.
So the only thing the Cairo PTor practitioner needs to do is a
(14:04):
little bit of customer service.
You probably already havesomeone sitting at the desk to
check and see, and it's basiccustomer service things like I
forgot to put my apartmentnumber in my address.
Am I going to get my medication?
This gets sent to the patient'sdoor.
So you're not storingmedication, you don't have to
deal with all of the regulationsand get an NP and a medical
director.
(14:26):
This is basically drop shippedto their door, discrete
shipping, and every month it'sjust the same cycle.
So a little bit of customerservice that might take you 10
hours or less a week.
You know, I one of my vials gotshipped and uh the seal seems
broken.
I can't, I can't seem to drawout my medication.
(14:47):
So we handle all of the pharmacykind of issues.
If if a vial breaks in transit,we replace it for you.
We I pride myself on customerservice.
There's nothing, nothing worsethan buying the shiny new cool
thing, and nobody's there tohelp you with the shiny new cool
thing, right?
And that's basically it.
Um, it's very low maintenance,it's low financial barrier to
(15:09):
entry.
It's not like hiring anadditional staff to do this
whole program.
And it could be an easy as easyas a QR code at your front desk.
Hey, we now offer GLP once.
And to entree into how do Imarket this, you know, you
probably have some kind of CRMfor emails, you probably have a
newsletter going out a couple oftimes a month.
Hey, now offering.
And you just put the link tothese treatments in your email
(15:32):
newsletter, and people are ableto do it from the comfort of
their own home on their iPhone,and you make the revenue.
You can set the price forwhatever you want to set it for,
and uh watch your additionalrevenue stream increase.
And every patient is reallythree patients, right?
If you have Judy and Judy'slike, oh my gosh, this is
(15:53):
amazing.
I lost 20 pounds.
Well, Judy's husband and herbest friend are gonna be
patients too.
And that's the beauty of this,that's how it works.
You know, there's probably fivepeople in everybody's cell phone
that's on a GLP one, and it'sall price shopping, it's a big
deal now.
What are people looking for?
They're looking for a trustedpartner, someone that they can
trust with decent customerservice.
(16:14):
It's not just about priceanymore, and that person can be
you.
SPEAKER_01 (16:19):
Yeah, I barely I barely that's um that's great.
You answered it perfectly.
I barely heard any work for thechiropractor there.
They you didn't there was therewas really nothing to do.
So Right.
SPEAKER_00 (16:30):
Everything is basically set up for you.
And at the end of nine or tenweeks, I hand you the keys to a
fully functional white labeltelehealth business.
SPEAKER_01 (16:37):
Yeah, that's it.
And then as the patients comein, they're just filling out an
online form.
SPEAKER_00 (16:42):
Correct.
SPEAKER_01 (16:42):
That they can just sitting in your waiting for the
provider is sending it for thatprovider on the back end is
sending it for them.
So, so Kairos, if you made itthis far into the podcast, um
this is like a no-brainer on theback end if you're completely
lazy.
So they're probably thinking,well, what do I make on this?
They probably make something offof the 300 bucks, right?
SPEAKER_00 (17:00):
Sure.
So the provider visit is 30bucks, which um a lot of other
white label telehealthbusinesses out there charge 40,
45, 55.
So it's 30 bucks for theprovider to write the script.
And the um cost of pharmacygoods can run anywhere between
starting dose of semaglutide,maybe around$80,$82.
(17:22):
And then obviously as the doseincreases, it increases.
So our average profit perprescription is about$150 to$350
per script, depending on thedosage.
SPEAKER_01 (17:33):
Let's keep it real.
Um so$150 per patient per month.
I I want you guys to do somemath here.
Right now, uh if you now if youwork with me on this and Jessica
on the side, and you just callme up and say, How do I make
this better?
You create an internal programon that for them as well with
checkups on this monthly.
They come on in and then insteadof$300 a month, it ends up
(17:54):
working out to$375 a month forthem.
But they got you as theirprovider checking in on their
weight loss physically in thepresence.
So you can turn this intoanything you want it to be.
And that's kind of like howwe're doing it on the holistic
way without GLP ones, is theycome in every three weeks for
their check-ins.
It's a weight thing, a measuringthing, just to show that they're
(18:14):
getting some weight loss.
Um, and then you can couple itwith some other things in your
office as well.
If you have red light therapy,hello, like you just start doing
all this stuff because they'regonna lose the weight, they're
gonna need the collagen stuff,and then it can really turn into
something.
I know personal friends aroundthe country that are
chiropractors that now havetipped the scale and do half a
(18:34):
million a year in their in theirweight loss and red light, and
they do whatever 300, 400k intheir chiro side.
So, whatever it is, they've youknow, um, because they figured
out these systems and thenthey've got it flowing, and then
you hire a health coach or awellness coach or somebody,
whatever, that comes on in tohelp you with that if you're
doing an internal model.
Otherwise, I would just do it,Jessica, clean and mean on the
(18:57):
back end, and they're justgetting their weight loss GLP
one stuff.
If you agree with this stuff, Imean this is these are these are
really cool, and you're thefirst person I've crossed paths
that have answered a back andforth email with actual tangible
solutions to the problems thatpeople are running into.
So you've truly got it all fixedin all 50 states.
So that is wonderful, that isfantastic.
(19:19):
Thank you.
Great, appreciate that, and andthat's it.
So, and then another thing, Ihope they've been listening to
me because if they have beenlistening to me for the last
three years, they have this hugeemail list because I think every
five podcasts I do is aboutemail marketing.
Right, exactly, and you need tojust grow this thing so that
every time you something likethis pops up, an opportunity
pops up, and you're like, Iwonder if this is gonna work.
(19:40):
And you hit a send button to15,000 emails that live within
five miles of your office.
I'm like, I'm gonna needpatients like that.
What is the GLP one thing?
I'm like, Well, there you go.
Now 150 times 150, that's yourhomework project.
Put that into your calculator,figure it out.
That's how much money you'regonna make probably in the next
three months if you just figureit out.
SPEAKER_00 (20:02):
So that's that's and that's the thing, is these
medications, the average lengthof time, you know, people
speculate it depends on how muchweight someone has to lose.
And you know, microdosing is areally big um avenue as well
after these drugs have been outfor so long.
People are they've hit theirweight loss goals, so there's
still an opportunity formicrodosing at some level.
(20:22):
But you know, if someone stayson this medication for six
months, you know, it's not likea one-month or a two-month
thing.
It's it's this is monthlyrecurring revenue that you're
able to count on.
And with microdosing be anopportunity as well, it could
turn into nine to twelve monthsper patient.
So it's a great opportunity.
And let's let's really emphasizewe're helping people.
(20:44):
And I love what you said aboutcreating programming.
I'm not an advocate of justpushing drugs online for the
sake of revenue.
What you're doing here is usingyour medical license, your
knowledge, your expertise, andcreating a program where people
that already love and trust you,they have goals that they want
to reach.
If GLP ones are in alignmentwith your practice and you have
(21:08):
a need in your office, it couldbe something worth exploring for
sure.
SPEAKER_01 (21:13):
Uh it always comes from a place of helping people.
I've never been a chaser of, youknow, these fads and these
money-making things.
So I started the podcast withthe patient that needs to lose
80 pounds for their knee pain.
These are the people you'regonna tell them, hey, I know the
diet thing doesn't work for you.
I know you have a uh sugarcraving, I know you struggled
(21:33):
with yo-yo diet.
I know it's this, and I knowyou're against all these
medications, but what if I toldyou I've got providers that will
look at your history, make sureit's suitable for you, and we'll
supervise you over it.
How's your life gonna look insix months when you're 50 pounds
lighter?
Do you think that's gonna helpthe knee pain?
And I mean, that's the conthat's a legit conversation I
had like on Thursday in myoffice.
(21:54):
And people are like, Yeah,you're you're probably right.
My life's probably gonna bedifferent.
I'm like, You're right.
There you go.
And now you've got a tangiblething with your program, 300
bucks a month.
I mean, they're gonna be like,hey, that's that sounds good.
Sounds easy.
I think that's an affordablenumber.
You're right.
Some people are paying$700 amonth for this stuff.
Totally.
So that's great.
Great stuff.
So grow grow g-ro-w pro dot co.
(22:17):
Check it out.
That's how you can get directlyin with Jessica.
If you have any other questions,I'll pass them off for you to
Jessica.
But this is a great podcast forthose of you that have been just
sitting on the sidelinethinking, what else can I do?
So instead of buying the big,shiny$75,000 whatever shockwave,
maybe it's this.
Maybe it's you know somethinglike this that is just offhand.
(22:38):
You don't have to hire anyone,you don't need a device that's
gonna break down in three years.
Um, yeah, plug and play.
Yeah, right.
Plug and play.
I love you're welcome.
SPEAKER_00 (22:48):
Thank you so much.
You're welcome.
SPEAKER_01 (22:50):
Yeah, have a great week.
You too.
Thank you.
Hey everyone, welcome to another episode of
Marketing 101 for chiropractors.
A very cool guest today, a PT,which is great, right up our
corridor here.
Thanks for joining us, Jessica.
I appreciate it.
You're from GoGrowPro.co.
Hi, thanks for having me.
Of course.
And I was in it was interestingwhen you emailed me about this
because you were talking abouthow you can bring in um GLP1s
(00:21):
and peptides as a chiropractor.
And I was like, I kind of shookit off at first.
I'm like, nah, I've heard thisbefore.
But then you're like, no, no,wait.
This is this is all turnkey andset up, which is very, very
interesting for chiropractors.
So those of you that run amultidisciplinary office, I
think you need to listen to thispodcast.
This is going to be a great one.
She's going to drop some bombsfor you.
So how did you get into this?
(00:41):
What did you start off as?
What how did this all turn out?
SPEAKER_00 (00:44):
How how much time do we have?
No, I'm just kidding.
Well, I'm a PT of 26 years, andI accidente into doing social
media for nurse practitionersabout eight years ago.
I was doing some Instagramcoaching with micro influencers
because when I had my son, Ispent a ton of time on Instagram
(01:06):
and I was flabbergasted that youcould make money on a free app
called Instagram.
And a nurse practitioner foundme, and she did post-op recovery
care and medical aesthetics, andI started helping her with her
page.
Before I knew it, I had 30 or 40nurse practitioners, and I
started getting doctors, andpretty much anyone in the
healthcare space that wanted todo social and websites, and then
(01:30):
I grew into doing ads.
And about four years ago, whenGLP1s really hit the scene, all
of my brick and mortars wantedto learn how do I market this
stuff on Facebook and Instagram?
How do I sell these weight losspackages and do it in
compliance?
There's a lot of red tape onFacebook and Instagram, and it's
gotten a lot tighter over thepast several years.
(01:52):
So I kind of niche down in theweight loss space and became an
expert in how to market weightloss packages, not just weight
loss medication, but you know,in office, usually like a fit 3D
body scanner, doing nutrition,doing the weekly weigh-ins,
check-ins, having the guidanceand support.
And then a couple of years ago,all of these white labeled
(02:14):
telemedicine kind ofentrepreneurs started coming to
me for help with their ads andtheir funnels and their social.
I had no idea you could do whitelabel telemedicine.
So given what they told me, Ireverse engineered it and I
figured out you only need fivethings.
You need providers to writeprescriptions in 50 states or
(02:34):
the state that you're running.
You need pharmacies to fulfillsome kind of software hub to
pull it all together for yourorder management, basically like
Shopify, right, for prescriptionmedication.
And legit script if you want tosay the drug names online in
your social media marketing.
And uh merchant processing.
(02:54):
So I put all that together and Isaid, you know, I need to figure
out how to do this myself so Icould be of service to my
clients, and I did.
Started my own GLP1 telehealth.
I hit every pothole that you canhit, every sword there was to
fall on, every wall there was torun into.
And I finally figured it out.
(03:14):
And I posted a piece of contentabout nine months ago pointing
to those five things on thescreen on an Instagram reel.
My phone started blowing up.
People asking me, how do I dothis?
How do I add this to mypractice?
How do I do an online telehealthbrand?
I have an audience, I havepatience, or I had my own
results and I want to share thiswith the world.
(03:35):
And that's what I do now.
I help people launch telehealthbrands or add it to their brick
and mortar.
SPEAKER_01 (03:41):
Awesome.
That's great.
Yeah, it's fun.
It's uh I always love the storypart because it tells you how
you got into like me andmarketing, and I still I'm still
a chiropractor, I still run mypractice.
So I listen, I'm like theadvocate for chiropractors.
I'm like listening to all thethings I've tested a lot of
things in my practice too, justfor the sake of testing,
exactly.
But me, but whatever.
You know, but you learn and youlearn and you gotta fall on
(04:03):
those swords.
So I've taken a few bumps andbruises for the profession.
So the ones that work with me, Ijust save them a lot of money
and time.
So and that's by bringing peoplelike you that have figured it
out and be like, hey, you reallydo you really want to do weight
loss?
Do you really want to do GLPones?
And like, yeah, I just can'tfigure it out.
Well, here, the fastest road toA to B is calling Jessica and
then getting her to set that allup for you, or you know, or me
(04:26):
helping with decompression adsor whatever it is that you guys
need to do there.
So that that's the cool partabout saving people time.
Um, but DCs, like you said,don't really know, didn't even
know they could do this.
So for those of you that runfunctional medicine offices,
multidisciplinary, and anythingoutside of just chiropractic
modalities, listen up.
So, how do you implement this?
So once they call you and say,hey, what's the next thing that
(04:46):
you tell them?
Like, how do we do this,Jessica?
What's how what's your responseto that?
SPEAKER_00 (04:50):
That's a great question.
Most people, like myself, youknow, you don't even really know
what to Google, right?
Like, you don't really even knowthat it's available, that you're
able to implement white labeltelehealth into your business or
start a new business.
So education is usually thefirst key, and people are like,
(05:10):
oh my gosh.
So you can put all of these fivethings together, it can be
branded to your business, andyou can sell GLP ones, you can
sell uh peptides like SMORLin,you could do NAD, glutathione,
you can even do hormones.
And what it does is it allows anadditional stream of revenue to
the patients that you're alreadysitting on.
(05:31):
And you know, I've seen some ofyour work, Doctor, where you're
talking about people are alwayslooking for more revenue, we're
always looking to increaseincrease your patient uh value
and to add value to the servicesthat you're doing.
And you know, I as a PT workedan outpatient for eight or nine
years, and a lot of people haddifficulty reaching the goals
(05:54):
that we had for their recoverybecause of obesity.
They couldn't, they couldn'twalk up and down stairs, they
had back pain, they had allthese issues.
And I know that chiropractors,PTs, um, even gym owners, a lot
of people face these samestruggles.
So when we talk about GLP1s inyour clinic, it's not to
(06:16):
differentiate the amazingpathways that you've already
implemented, like you mentioned,Doctor, with intermittent
fasting and food modificationand diet and exercise, but to
couple that with these amazingdrugs that actually work and get
the results that these patientsare looking for and to add an
additional stream of revenue forthat business owner.
SPEAKER_01 (06:38):
Yeah, I like what you said in the green room
before the episode.
Like, you know, you can doeverything you can as a physical
therapist or chiropractor tohelp someone, but if they're 150
pounds overweight and they'vegot knee pain, you we know we
know what we're thinking.
We we know we want to tell thepatient.
I'm very direct.
I tell the patient.
Some others are like, listen,but and that's the whole reason
(06:59):
I got into it.
And we use something calledchirothin.
It's just uh same thing, asecondary supplement company
that created a program withintermittent fasting.
And but again, it's the oldschool fashioned way of eating
well, uh, skipping breakfast,giving your body a chance to
lose weight.
People do lose rapid weight withit because it's a low calorie
program.
But I mean, some people get intothis like, I can't do that.
(07:20):
I can't, I'm a cooking junkie,I'm a sugar junkie, I'm never
gonna be able to do this.
And now, and now we're combatingGLP ones.
Honestly, the popularity of themis through the roof.
My patients come in pretendingto be hippies and crunchies, but
they are in 2025, and they dobelieve that they're like they
ask questions all the time.
What do you think?
Am I gonna get stomachparalysis?
(07:41):
Am I gonna do this?
I'm like, well, we got to clearyou, we got to do a history, we
got to do an exam, make surethat you're clear to use this.
And there's a lot of otheroptions, and a lot of them are
actually evolving and getting alot better.
These peptides are becomingbetter amino acid chains.
Um, I'm following the research.
I'm not, I'm not living under arock.
I know it's there, and I'm justlistening to my patient.
So, what a great opportunitythat you've kind of figured it
(08:03):
out to just literally turn key,call you up.
Everything is set up with thelabels, the the providers, the
probably needs at least a nursepractitioner or an MD to sign
off on this stuff.
And then the patient's takencare of by multiple eyes, not
just by you, but also throughthe provider that's wrote the
prescription as well.
So that's great.
And they're verified pharmaciesas well.
(08:24):
I remember that was a big issuein 2023, was the pharmacy.
So that's great that you gotthat tackled as well.
So um, but let's say you don'tyou're against GLP ones, you
still call Jessica for yourweight loss program because
she's figured it out.
Remember, the tackling that I'vebeen doing is like Google hates
weight loss, Facebook hatesweight loss.
You can't say weight loss, soyou can't show before and after
(08:45):
pictures.
There's a lot of rules withweight loss, and if you do break
those rules, you will getbanned.
Your ad account will get banned.
And then that's the ones thatare such a struggle to help
those uh doctors because they'reaccounts are banned and all
that.
So calling you saves a bunch oftrouble there too, right?
SPEAKER_00 (09:02):
Right.
We've figured out we do a lot ofUGC and microinfluencer work,
and we've learned what to say,what not to say, and as far as
the marketing component, youknow, there's some basics.
I'll give you some free tips.
Uh, Facebook and Instagram don'tlike to see a tape measure
around the waist on an image orvideo.
(09:22):
They don't like to see beforeand after side by side, but you
could do some creative thingswith that.
If someone shows their full bodyimage before and then it kind of
slides over to their nowpicture, those are a little bit
easier to do.
They don't like zoomed-in bodyparts, so having just someone's
stomach or just someone's thigharea is a red flag that's going
(09:44):
to get your ad probably flaggedand potentially get your account
disabled.
But what people are reallylooking for now is storytelling.
And if you have the ability tohave microinfluencers or even
patients in your office that arewilling to go and shoot a video
for you, you want to make surethat you get their consent.
You obviously want to make surethat you have some kind of
(10:05):
little drafted model releaseform that you give to them for
you to put their post on youraccount, and just telling their
basically testimonials, right?
You can hire people to do that,which we do all the time.
And just to be clear, to go backon your point about the MDs and
nurse practitioners andpharmacies, we are not talking
(10:26):
about research grade animal useonly peptides here.
We're talking about prescriptionmedication with a provider
network.
The patient fills out a form onyour website that we help build
for you, asking all the medicalquestions, making sure that only
qualified people are getting tothe checkout, meaning they're
not pregnant or breastfeeding,they haven't had bariatric
(10:47):
surgery in the past six months,they don't have thyroid cancer,
etc.
And then that provider reviewsthat chart, issues the
prescription if the patient hasmedical necessity.
And then the pharmacies aredefinitely legit script
certified and certifiedpharmacies that are able to
fulfill those compounded meds.
So we're not doing anything grayzone, we're not doing anything
(11:08):
with research peptides.
This is all straight and narrow,making sure that that patient
has pharmaceutical grademedication under a doctor's
care.
SPEAKER_01 (11:18):
Great.
That's for the PSA for everyone.
That's fantastic.
Exactly.
Yeah.
So we get into we'll get intothe process a little bit because
some people, you know, they'rethey it sounds nice.
Maybe they failed doing it ontheir own, or maybe they just
never tried it.
That's a lot of my functionalmed kairos, they're just like, I
haven't really tried it.
So they give you a call, youonboard them, you solve the
marketing issue because nowyou're going to create um people
(11:42):
that actually want the product,you know, so new patients, which
is great.
How does it work on the back endfor the chiropractor?
What is a day in the life of achiro coming in working with you
look like in their office?
SPEAKER_00 (11:54):
That's a great question.
So, very simply, you're achiropractor, you come in and
say, Hey Jess, I've got youknow, a book of business, 1,500,
2,000 patients that havedeveloped over the last several
years.
I have a lot of people that aregoing down the street to the med
spa or, you know, going onlineto other avenues, but I'm their
trusted, you know, healthcarepartner.
Just like, you know, I knowpeople that have been with their
(12:16):
chiropractors for years, justlike women that are with their
hairstylists for years, youknow, that's your go-to.
So you're sitting kind of on agoldmine of turning that trust
into revenue and to results forpeople.
So people come to me, uh, talkto them and say, okay, what do
you want to sell?
Do you want to do just GLPs?
Do you want to do NEDs,Sumorlin?
Okay, these are the six you knowmedications that I want to do.
(12:39):
We get them set up with aprovider network.
We get the integration to ourtelehealth platform.
We have a software hub thatpulls everything together.
It's when I first started this,I went through three platforms
and they all frankly sucked.
There was no autonomy, Icouldn't see the order status.
I had to ask somebody to make acoupon for me, and it was way
(13:00):
too much work.
And the whole point of this isto automate it, right?
We want the Cairo or the PT orwhatever practitioner to be able
to do their job and to have thisamazing other stream of revenue
that's very low maintenance.
So the only thing really isputting all those pieces
together, which takes a fewweeks.
(13:20):
We can do a splash page, landingpage, or we can add those
services to your existing umwebsite.
And the form and everything isintegrated and all there.
And the patient gets informedall along the way.
So let's say Mrs.
Smith says, you know, I've beengetting these GLPs down the
street from the med spa, it'scosting 700 bucks.
You offer it for 300.
(13:40):
She's like, This is great.
I love you, anyways, Dr.
Smith.
She fills out the form within 24hours.
The doctor issues theprescription if she's eligible.
She gets that information.
Doctor's picked up your chart,here's your prescription,
pharmacy fulfills it.
She gets an email and a textmessage along the way with
tracking, and it's it's prettyseamless.
So the only thing the Cairo PTor practitioner needs to do is a
(14:04):
little bit of customer service.
You probably already havesomeone sitting at the desk to
check and see, and it's basiccustomer service things like I
forgot to put my apartmentnumber in my address.
Am I going to get my medication?
This gets sent to the patient'sdoor.
So you're not storingmedication, you don't have to
deal with all of the regulationsand get an NP and a medical
director.
(14:26):
This is basically drop shippedto their door, discrete
shipping, and every month it'sjust the same cycle.
So a little bit of customerservice that might take you 10
hours or less a week.
You know, I one of my vials gotshipped and uh the seal seems
broken.
I can't, I can't seem to drawout my medication.
(14:47):
So we handle all of the pharmacykind of issues.
If if a vial breaks in transit,we replace it for you.
We I pride myself on customerservice.
There's nothing, nothing worsethan buying the shiny new cool
thing, and nobody's there tohelp you with the shiny new cool
thing, right?
And that's basically it.
Um, it's very low maintenance,it's low financial barrier to
(15:09):
entry.
It's not like hiring anadditional staff to do this
whole program.
And it could be an easy as easyas a QR code at your front desk.
Hey, we now offer GLP once.
And to entree into how do Imarket this, you know, you
probably have some kind of CRMfor emails, you probably have a
newsletter going out a couple oftimes a month.
Hey, now offering.
And you just put the link tothese treatments in your email
(15:32):
newsletter, and people are ableto do it from the comfort of
their own home on their iPhone,and you make the revenue.
You can set the price forwhatever you want to set it for,
and uh watch your additionalrevenue stream increase.
And every patient is reallythree patients, right?
If you have Judy and Judy'slike, oh my gosh, this is
(15:53):
amazing.
I lost 20 pounds.
Well, Judy's husband and herbest friend are gonna be
patients too.
And that's the beauty of this,that's how it works.
You know, there's probably fivepeople in everybody's cell phone
that's on a GLP one, and it'sall price shopping, it's a big
deal now.
What are people looking for?
They're looking for a trustedpartner, someone that they can
trust with decent customerservice.
(16:14):
It's not just about priceanymore, and that person can be
you.
SPEAKER_01 (16:19):
Yeah, I barely I barely that's um that's great.
You answered it perfectly.
I barely heard any work for thechiropractor there.
They you didn't there was therewas really nothing to do.
So Right.
SPEAKER_00 (16:30):
Everything is basically set up for you.
And at the end of nine or tenweeks, I hand you the keys to a
fully functional white labeltelehealth business.
SPEAKER_01 (16:37):
Yeah, that's it.
And then as the patients comein, they're just filling out an
online form.
SPEAKER_00 (16:42):
Correct.
SPEAKER_01 (16:42):
That they can just sitting in your waiting for the
provider is sending it for thatprovider on the back end is
sending it for them.
So, so Kairos, if you made itthis far into the podcast, um
this is like a no-brainer on theback end if you're completely
lazy.
So they're probably thinking,well, what do I make on this?
They probably make something offof the 300 bucks, right?
SPEAKER_00 (17:00):
Sure.
So the provider visit is 30bucks, which um a lot of other
white label telehealthbusinesses out there charge 40,
45, 55.
So it's 30 bucks for theprovider to write the script.
And the um cost of pharmacygoods can run anywhere between
starting dose of semaglutide,maybe around$80,$82.
(17:22):
And then obviously as the doseincreases, it increases.
So our average profit perprescription is about$150 to$350
per script, depending on thedosage.
SPEAKER_01 (17:33):
Let's keep it real.
Um so$150 per patient per month.
I I want you guys to do somemath here.
Right now, uh if you now if youwork with me on this and Jessica
on the side, and you just callme up and say, How do I make
this better?
You create an internal programon that for them as well with
checkups on this monthly.
They come on in and then insteadof$300 a month, it ends up
(17:54):
working out to$375 a month forthem.
But they got you as theirprovider checking in on their
weight loss physically in thepresence.
So you can turn this intoanything you want it to be.
And that's kind of like howwe're doing it on the holistic
way without GLP ones, is theycome in every three weeks for
their check-ins.
It's a weight thing, a measuringthing, just to show that they're
(18:14):
getting some weight loss.
Um, and then you can couple itwith some other things in your
office as well.
If you have red light therapy,hello, like you just start doing
all this stuff because they'regonna lose the weight, they're
gonna need the collagen stuff,and then it can really turn into
something.
I know personal friends aroundthe country that are
chiropractors that now havetipped the scale and do half a
(18:34):
million a year in their in theirweight loss and red light, and
they do whatever 300, 400k intheir chiro side.
So, whatever it is, they've youknow, um, because they figured
out these systems and thenthey've got it flowing, and then
you hire a health coach or awellness coach or somebody,
whatever, that comes on in tohelp you with that if you're
doing an internal model.
Otherwise, I would just do it,Jessica, clean and mean on the
(18:57):
back end, and they're justgetting their weight loss GLP
one stuff.
If you agree with this stuff, Imean this is these are these are
really cool, and you're thefirst person I've crossed paths
that have answered a back andforth email with actual tangible
solutions to the problems thatpeople are running into.
So you've truly got it all fixedin all 50 states.
So that is wonderful, that isfantastic.
(19:19):
Thank you.
Great, appreciate that, and andthat's it.
So, and then another thing, Ihope they've been listening to
me because if they have beenlistening to me for the last
three years, they have this hugeemail list because I think every
five podcasts I do is aboutemail marketing.
Right, exactly, and you need tojust grow this thing so that
every time you something likethis pops up, an opportunity
pops up, and you're like, Iwonder if this is gonna work.
(19:40):
And you hit a send button to15,000 emails that live within
five miles of your office.
I'm like, I'm gonna needpatients like that.
What is the GLP one thing?
I'm like, Well, there you go.
Now 150 times 150, that's yourhomework project.
Put that into your calculator,figure it out.
That's how much money you'regonna make probably in the next
three months if you just figureit out.
SPEAKER_00 (20:02):
So that's that's and that's the thing, is these
medications, the average lengthof time, you know, people
speculate it depends on how muchweight someone has to lose.
And you know, microdosing is areally big um avenue as well
after these drugs have been outfor so long.
People are they've hit theirweight loss goals, so there's
still an opportunity formicrodosing at some level.
(20:22):
But you know, if someone stayson this medication for six
months, you know, it's not likea one-month or a two-month
thing.
It's it's this is monthlyrecurring revenue that you're
able to count on.
And with microdosing be anopportunity as well, it could
turn into nine to twelve monthsper patient.
So it's a great opportunity.
And let's let's really emphasizewe're helping people.
(20:44):
And I love what you said aboutcreating programming.
I'm not an advocate of justpushing drugs online for the
sake of revenue.
What you're doing here is usingyour medical license, your
knowledge, your expertise, andcreating a program where people
that already love and trust you,they have goals that they want
to reach.
If GLP ones are in alignmentwith your practice and you have
(21:08):
a need in your office, it couldbe something worth exploring for
sure.
SPEAKER_01 (21:13):
Uh it always comes from a place of helping people.
I've never been a chaser of, youknow, these fads and these
money-making things.
So I started the podcast withthe patient that needs to lose
80 pounds for their knee pain.
These are the people you'regonna tell them, hey, I know the
diet thing doesn't work for you.
I know you have a uh sugarcraving, I know you struggled
(21:33):
with yo-yo diet.
I know it's this, and I knowyou're against all these
medications, but what if I toldyou I've got providers that will
look at your history, make sureit's suitable for you, and we'll
supervise you over it.
How's your life gonna look insix months when you're 50 pounds
lighter?
Do you think that's gonna helpthe knee pain?
And I mean, that's the conthat's a legit conversation I
had like on Thursday in myoffice.
(21:54):
And people are like, Yeah,you're you're probably right.
My life's probably gonna bedifferent.
I'm like, You're right.
There you go.
And now you've got a tangiblething with your program, 300
bucks a month.
I mean, they're gonna be like,hey, that's that sounds good.
Sounds easy.
I think that's an affordablenumber.
You're right.
Some people are paying$700 amonth for this stuff.
Totally.
So that's great.
Great stuff.
So grow grow g-ro-w pro dot co.
(22:17):
Check it out.
That's how you can get directlyin with Jessica.
If you have any other questions,I'll pass them off for you to
Jessica.
But this is a great podcast forthose of you that have been just
sitting on the sidelinethinking, what else can I do?
So instead of buying the big,shiny$75,000 whatever shockwave,
maybe it's this.
Maybe it's you know somethinglike this that is just offhand.
(22:38):
You don't have to hire anyone,you don't need a device that's
gonna break down in three years.
Um, yeah, plug and play.
Yeah, right.
Plug and play.
I love you're welcome.
SPEAKER_00 (22:48):
Thank you so much.
You're welcome.
SPEAKER_01 (22:50):
Yeah, have a great week.
You too.
Thank you.
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