August 22, 2025 • 16 mins
Ever feel like you're throwing money into a black hole with chiropractic marketing? The constant cycle of Meta ads, Google campaigns, and agency-hopping without sustainable results is a common frustration we hear from practitioners nationwide.
The solution lies in building a marketing flywheel – a self-reinforcing system where visibility, trust, and referrals create momentum that grows over time without requiring constant financial investment. Whether you've been practicing for twenty years in the same location or just opening your doors, the flywheel approach harnesses your existing authority and transforms it into a patient-attraction machine.
This practical episode breaks down the four essential components of an effective marketing flywheel. First, we explore how to properly optimize your Google Business Profile beyond basic information – including the critical 200-word description most practices neglect. Next, we dive into content clustering strategies that target specific patient populations like "pickleball players with knee injuries" rather than generic terms like "knee pain." The third component addresses the growing influence of AI in patient search behavior, with tactical advice on structuring your online presence to be recommended by systems like ChatGPT. Finally, we examine how strategic engagement with reviews and platforms like Reddit (surprisingly influential in AI recommendations) completes the cycle.
Ready to transform your marketing approach? Download our free flywheel audit to identify gaps in your current strategy and start building a system that generates patients without constant ad spend. Email info@EnricoD.com with "flywheel" in the subject line, or subscribe to our weekly newsletter for direct access to all our marketing resources. Your practice deserves a sustainable growth strategy that works while you sleep!
- Join Marketing 101 for Chiropractors Facebook Group here
- Learn more at EnricoD.com
- Book a free discovery call with Enrico to level up your business
Mark as Played
Transcript
Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Speaker 1 (00:01):
Welcome to another episode of Marketing 101 for
Chiropractors, where we keep youahead of the curve, attracting
more new patients and growingyour business.
Now here's your host, dr Dhimself.
Speaker 2 (00:25):
Welcome to another episode of Marketing 101 for
Chiropractors.
This week we are talking aboutthe flywheel.
And stick with me for this one,because there's a lot going on
here with marketing.
The one-off marketing of metaads or putting things into
Google or trying new concepts isjust burning your budget.
(00:45):
We know this.
Everyone talks about it.
There's a lot of hostilitytowards marketing right now
because of all the agenciespeople burn through.
I'm amazed when I talk tochiropractors and how many
different ones they've gonethrough with the same results.
It's because meta is meta andGoogle is Google.
There's only one strategytowards.
Each one is creating captivatingads that people respond to,
(01:06):
generating lots of leads andworking on the conversion factor
to get them in the office.
It turns you into more of acall center or more of a call
marketing type of business whichyou can play that game.
It's effective.
It's cost effective to getthese people in, but as the
costs are going up, it's costingteams about $50 to $100 to get
(01:27):
people through the door whenbefore the leads would actually
show up.
So those are changing things aswell.
So I really want you to focuson this flywheel and download
the flywheel audit or just emailme and say the flywheel thing,
give that to me and I will giveit to you so you can audit it.
It'll take you 60 seconds to gothrough it.
Whichever boxes you don't checkoff, those you need to go back
(01:48):
to and fix to create thismachine that we've talked about.
I don't know how many differentways I can create podcasts to
grab your attention to reallyfocus on these things, but we
need to look at what ishappening on the whole system of
marketing and not just divinginto the next new shiny object.
What if marketing wasn't aboutrunning ads or chasing referrals
(02:08):
all the time?
What if your practice couldgenerate leads organically over
and over without paying for eachone?
That's what this podcast is allabout.
We want to talk about a growthflywheel that your team should
be following to build thatreferral-based practice you've
always dreamed about.
You can do all this work and inmy practices and what I've done
(02:28):
over the years in two differentcountries is as time snowballs,
year after year, and you'rethree years into practice, seven
years into practice, 14 yearsinto practice, 20 years into
practice.
Some of you have been in thesame practice for almost 20
years in the same location.
The amount of authority youhave that you don't even realize
you have is absolutelyphenomenal, and you can build on
(02:49):
this and you can actuallycapture a lot of this energy and
put it back out into yourcommunity without pumping a
bunch of meta ads or Google ads.
So the flywheel is aself-reinforcing cycle where
visibility, trust and referralsbuild momentum over time.
So this is something that, ifyou're a new doc doing the meta
(03:09):
ads and getting in these thingsand building these leads and
building your email list andgetting new patients and getting
their information and buildingthis foundation, this is for you
too.
So the step there's four stepsto this.
Step one claim and power upyour Google business profile.
You have to do this.
You have to clean it up andpower it up, not just clean it
(03:29):
up.
We talked about the majormistakes is that sometimes your
address was wrong, sometimesyour website links were off.
Sometimes these are major hitsto your searchability because
you're not picking up the sameinformation across all of the
Internet.
So your directories need to beclean.
Your address has to be theexact same across all of the
internet.
So your directories need to beclean.
Your address has to be theexact same across all of them.
Many of you have four or fivephone numbers for your office
because you use GoHighLevel, youuse Google Voice, you use all
(03:51):
these things.
Make sure the listed on thewebsite phone number is the same
on your website, it's on Google, it's on all the directories.
You can't mismatch these things.
We talked about that.
Go to the cleanup podcast aboutthat.
But for today, we want tocapture this Google my Business
profile and clean it up andsupercharge it so that you start
searching in more things thanjust chiropractor near me or
(04:15):
your name.
So we need to emphasize on theimportance on this.
So first impressions,visibility, local search,
visibility that all has to bethere.
The key optimizations are yourservice list.
You have to list everything youdo in the office.
Chiropractic is one, butthere's got to be other things
in there.
And if you are the straightestchiropractor on the face of the
(04:35):
planet and you're like that'sall I do, list the five things
that you do in chiropractic,like list chiropractic, on-site
x-ray thermography.
I mean I don't know.
You got to FOSA readings.
You just put that stuff onthere to show the services that
you do.
For the rest of you, you do afew different things.
(04:57):
You got to list all thoseservices on there with pictures,
online reviews, and this willget Google to generate more
online things for you.
Online bookings work well, too.
If you use those third-partyapps on your website, that is
great.
That's your power up my googleprofile.
If you have the ability to putthat on your google profile to
(05:18):
book appointments, that's greatas well, where you can use that
widget or that link whichliterally just sends them right
to your sked or right to yourreview wave or right to your
perfect page or what's it called.
Whatever your bookingappointment links, you can put
them right there and you'll seeconversion increases as well.
So go back and audit yourGoogle my Business.
(05:42):
There has to be a descriptionat least 200 words long, so if
you don't even have it in there,pictures with the offers,
pictures with the services thatyou do have to be listed across
there, and Google also allowsposting, so you can post things
on there as well, which show upin the feed and in the scroll on
both Google Search and GoogleMaps, which is really important
(06:02):
as well.
Step two craft condition-focusedcontent clusters.
What does this mean?
Grouped blog posts or videosfocused on related patient
concerns, low back pain forrunners, office neck strain
these things are how you buildyour domain authority on the web
(06:25):
.
Back pain, neck pain, headachesisn't enough anymore.
We're not talking aboutkeywords.
We're not talking about backpain for runners.
We're talking about theinformation you're putting out
there the running community inyour community and the
information that you're puttingout there issues that they may
be suffering from.
Last week podcast, we had aspecial guest on there that we
(06:46):
talked about and he brought uppickleball for an example
pickleball and the injurysustained with pickleball and
he's outside of our industry andhe even said this about search
optimization is that you want tobe targeting your pickleball
players that have knee injuries.
Now you've got the male kneeinjury, the female knee injury
and you're talking aboutpickleball that have knee
injuries, now.
Now you've got the male kneeinjury, the female knee injury
(07:06):
and you're talking aboutpickleball, and now your meta
ads are based on pickleball.
Your um, your Google ads aremet on there.
Your blogs, your YouTube videosNow you're going to just
bombard the internet with all ofthis information.
So we need to have that goingon for a little back pain Step
three.
So we need to have that goingon for low back pain Step three.
So now we got this.
(07:27):
You know this benefit is goingto be better ranking, trust and
more relative traffic to yoursite.
People, runners that aresearching all the time are in
their cookies and in theirsearch history with a new
running shoes, running issues,pickleball paddles, the
equipment, the local pickleballplace, running trails.
They are searching this stuffon their maps.
(07:48):
It's all being tagged, it's allbeing hashed and geotagged and
all these things.
They've got tons of informationon them.
So when you start becomingrelevant in how you're posting
and the thought of it is howyou're going to create your
information moving forward, blogposts, blog posts and the
things that you're posting onsocial media should all start to
coincide with the two, three,four things that you decide
(08:12):
you're going to attack for thenext 90 days.
This is your 90-day marketingplan.
Then you can decide tocross-reference that across meta
and Google ads and other things.
Step three optimize for AI andsearch behavior.
Ai is playing a big role insearch now because it's voice
activated and it's there.
So how this search is evolvingis AI summarization, featured
(08:36):
snippets and voice searches.
This is what's happening.
People are like find achiropractor near me or find
pain management for low backpain or I'm suffering.
They're literally people aretalking to AI as if they're a
person hey, AI, or hey, chat toBT or hey, whatever.
I'm really experiencing somelow back pain.
It's been persistent for thelast three months.
I really need to find asolution to this.
(08:57):
What do you recommend?
Like it's like they're talkingto the primary care provider and
how AI is telling them what todo.
You need to be relevant in that.
Some tactics you can do is usestructured data, clear headers,
conversational FAQs so AI canpull your content as answers.
Don't listen to these people whoare saying feed chat GPT
(09:18):
everything you did today andeverything you ate.
Chat GPT is not memorizing theprompts that you're putting into
it.
It's going out to the internetand reading that stuff.
You can't tell it lies and it'sgoing to believe the lies.
It's reading the lies alreadyon the internet.
It's reading the truths outthere, the YouTubes, the web.
What it really does is scourswebsites.
(09:40):
That's what it really does.
It's Google on overdrive.
It's smart search is what AI isright now.
That's the phase we're in rightnow, in 2025.
So when you ask it something,it's scouring the internet in
seconds, millions of data pointsacross tons of websites and
pulling the information andturning it into a chat.
(10:01):
Gpt response in a paragraphsaying this is what we found.
It will actually link theclosest people to you and ask
you a couple of questions.
Would you like me to find you aphysical therapist that's good
at this condition in your area?
Now, if people are running withknee pain and you have a blog
on your website and you're close, bam, now you're playing the AI
(10:22):
game.
That's how we're doing this.
You're saying, enrico, whatshould I focus on Right now in
the name of the game you got tojust pick.
I would start with my idealclients.
Pick a ball knee pain for sure.
Walkers, people who just go outand walk, people that go to the
gym, attend the gym, gyminjuries, tendonitis, plantar
fasciitis, knee pain in general,knee pain from the gym,
(10:51):
squatting knee pain.
Knee pain with lunges um uh,knee pain, lunge, lunging or
squatting, injury to lower back,like now.
You're catching things and youhave to have blogs that match up
with those things.
That's how you're going to dothis.
Step four, the final piece ofthis flywheel, is incur.
You know you want to check outand respond to the local reviews
that you're getting from this,from the engagement.
So if questions come throughyour website, engaging those, if
(11:13):
people are reviewing your,giving Google reviews, replying
to those with formal answers,with good answers to it, saying
hey, sarah, we appreciate thereview, with good answers to it,
saying hey, sarah, weappreciate the review.
It was amazing helping you withyour knee pain from your gym
incident last week.
Glad you're back at it, or gladyou're back to playing
pickleball, even if they didn'tput it in the review.
(11:35):
This is how you can smartly useyour reviews and your feedback
to really teach AI, becausethat's the stuff it's reading.
To really teach AI becausethat's the stuff it's reading.
So, using structured data andbuild local trust to rank higher
and drive clicks from the nearme searches chiropractor near me
, knee pain doctor near me,plantar fasciitis doctor near me
(11:57):
, plantar fasciitis therapistnear me, whatever those things
are.
You will rank a little bit moreby feeding it.
Blogs, vlogs and Google reviewresponses responses to your
reviews on Google, yelp, reddit.
Oh, guess where people aregetting all that.
Guess where AI is getting mostof its information from Reddit.
(12:19):
Are you on Reddit?
Is your office on Reddit?
Do you have a feed?
You should open up a Redditaccount that is labeled your
business, so your clinic.
That will be the only one youhave.
That's the one you use.
You can search anything youwant on there.
That's fine, but when yourespond or you respond in the
comments or you do anything youkeep it chiropractic and
(12:41):
business focused.
Ai is picking that up.
It's for some reason usingReddit as the number one source
of information over most of theinternet.
Unbelievable stuff there, too.
So a few steps from thispodcast.
Download the flywheel, or it'spretty simple.
Audit your Google businessprofile and fill any gaps that
(13:02):
we talked about today.
Business profile and fill anygaps that we talked about today.
Brainstorm with your team oryourself topic clusters tied to
common patient problems.
Pick it, pick the four thingsyou guys have worked on this
month in your office.
Multiple times, people havecome in with this condition.
It might be back pain, it mightbe migraines, it might be a
particular thing.
For me, it's Bell's palsy,plantar fasciitis and why are we
(13:26):
getting all these this month?
It's crazy.
Like multiples.
I would be putting outchiropractic and Bell's palsy.
I'd be putting out um, oh, um,pots, the POTS condition, the
autoimmune condition.
Those are the three things thismonth and I've got to create
content and put that out therebecause they're finding us for
this stuff or indirectly findingus for this stuff.
(13:47):
Set review collection habits soyour team can continuously grow
the reviews in your businessand track rankings and refine
content monthly.
This is the best marketing youcan do.
This is it.
This is the change of the gameand it will make your meta ads
and everything else lessfrustrating.
I promise you on this, byfocusing on these things, moving
(14:11):
forward, consider it yourflywheel.
I'm going to create a littlePDF you can download for this.
Just ask for it and we'll sendit to you.
If you're not on the email list,I think we send an email every
week about the podcast.
If you're not getting those,sign up for them and then that
way you can reply and just belike send me the flywheel or
sometimes it's in the email withthe podcast.
You just download it rightthere, don't even have to listen
(14:33):
to the podcast.
So, trying to save you guystime, money and effort that's my
only thing with this going onthree years with this podcast
Helping you guys in the trenches.
I know it's frustrating.
Some of you have worked with methat I wasn't any much more of a
help than any other marketingagency, because marketing is
marketing For others.
You've been with me for threeyears continuously marketing
(14:53):
your businesses because it justworks.
There's a dollar in equals $4out and you're happy with it.
So that's great and youunderstand the fundamentals.
So that's the whole point ofthere.
If you need any help withanything, enrico info at
EnricoDcom that's my email withany questions you have.
I understand the frustrations.
Get that flywheel done.
You have to be involved with it.
(15:13):
You can't just give it to youroffice manager and see how that
goes.
Have a great week, keep doingwhat you're doing and help your
communities.
Speaker 1 (15:23):
Thanks for tuning in.
Make sure to subscribe likeshare and leave a rating.
It helps get.
Help your business.
Welcome to another episode of Marketing 101 for
Chiropractors, where we keep youahead of the curve, attracting
more new patients and growingyour business.
Now here's your host, dr Dhimself.
Speaker 2 (00:25):
Welcome to another episode of Marketing 101 for
Chiropractors.
This week we are talking aboutthe flywheel.
And stick with me for this one,because there's a lot going on
here with marketing.
The one-off marketing of metaads or putting things into
Google or trying new concepts isjust burning your budget.
(00:45):
We know this.
Everyone talks about it.
There's a lot of hostilitytowards marketing right now
because of all the agenciespeople burn through.
I'm amazed when I talk tochiropractors and how many
different ones they've gonethrough with the same results.
It's because meta is meta andGoogle is Google.
There's only one strategytowards.
Each one is creating captivatingads that people respond to,
(01:06):
generating lots of leads andworking on the conversion factor
to get them in the office.
It turns you into more of acall center or more of a call
marketing type of business whichyou can play that game.
It's effective.
It's cost effective to getthese people in, but as the
costs are going up, it's costingteams about $50 to $100 to get
(01:27):
people through the door whenbefore the leads would actually
show up.
So those are changing things aswell.
So I really want you to focuson this flywheel and download
the flywheel audit or just emailme and say the flywheel thing,
give that to me and I will giveit to you so you can audit it.
It'll take you 60 seconds to gothrough it.
Whichever boxes you don't checkoff, those you need to go back
(01:48):
to and fix to create thismachine that we've talked about.
I don't know how many differentways I can create podcasts to
grab your attention to reallyfocus on these things, but we
need to look at what ishappening on the whole system of
marketing and not just divinginto the next new shiny object.
What if marketing wasn't aboutrunning ads or chasing referrals
(02:08):
all the time?
What if your practice couldgenerate leads organically over
and over without paying for eachone?
That's what this podcast is allabout.
We want to talk about a growthflywheel that your team should
be following to build thatreferral-based practice you've
always dreamed about.
You can do all this work and inmy practices and what I've done
(02:28):
over the years in two differentcountries is as time snowballs,
year after year, and you'rethree years into practice, seven
years into practice, 14 yearsinto practice, 20 years into
practice.
Some of you have been in thesame practice for almost 20
years in the same location.
The amount of authority youhave that you don't even realize
you have is absolutelyphenomenal, and you can build on
(02:49):
this and you can actuallycapture a lot of this energy and
put it back out into yourcommunity without pumping a
bunch of meta ads or Google ads.
So the flywheel is aself-reinforcing cycle where
visibility, trust and referralsbuild momentum over time.
So this is something that, ifyou're a new doc doing the meta
(03:09):
ads and getting in these thingsand building these leads and
building your email list andgetting new patients and getting
their information and buildingthis foundation, this is for you
too.
So the step there's four stepsto this.
Step one claim and power upyour Google business profile.
You have to do this.
You have to clean it up andpower it up, not just clean it
(03:29):
up.
We talked about the majormistakes is that sometimes your
address was wrong, sometimesyour website links were off.
Sometimes these are major hitsto your searchability because
you're not picking up the sameinformation across all of the
Internet.
So your directories need to beclean.
Your address has to be theexact same across all of the
internet.
So your directories need to beclean.
Your address has to be theexact same across all of them.
Many of you have four or fivephone numbers for your office
because you use GoHighLevel, youuse Google Voice, you use all
(03:51):
these things.
Make sure the listed on thewebsite phone number is the same
on your website, it's on Google, it's on all the directories.
You can't mismatch these things.
We talked about that.
Go to the cleanup podcast aboutthat.
But for today, we want tocapture this Google my Business
profile and clean it up andsupercharge it so that you start
searching in more things thanjust chiropractor near me or
(04:15):
your name.
So we need to emphasize on theimportance on this.
So first impressions,visibility, local search,
visibility that all has to bethere.
The key optimizations are yourservice list.
You have to list everything youdo in the office.
Chiropractic is one, butthere's got to be other things
in there.
And if you are the straightestchiropractor on the face of the
(04:35):
planet and you're like that'sall I do, list the five things
that you do in chiropractic,like list chiropractic, on-site
x-ray thermography.
I mean I don't know.
You got to FOSA readings.
You just put that stuff onthere to show the services that
you do.
For the rest of you, you do afew different things.
(04:57):
You got to list all thoseservices on there with pictures,
online reviews, and this willget Google to generate more
online things for you.
Online bookings work well, too.
If you use those third-partyapps on your website, that is
great.
That's your power up my googleprofile.
If you have the ability to putthat on your google profile to
(05:18):
book appointments, that's greatas well, where you can use that
widget or that link whichliterally just sends them right
to your sked or right to yourreview wave or right to your
perfect page or what's it called.
Whatever your bookingappointment links, you can put
them right there and you'll seeconversion increases as well.
So go back and audit yourGoogle my Business.
(05:42):
There has to be a descriptionat least 200 words long, so if
you don't even have it in there,pictures with the offers,
pictures with the services thatyou do have to be listed across
there, and Google also allowsposting, so you can post things
on there as well, which show upin the feed and in the scroll on
both Google Search and GoogleMaps, which is really important
(06:02):
as well.
Step two craft condition-focusedcontent clusters.
What does this mean?
Grouped blog posts or videosfocused on related patient
concerns, low back pain forrunners, office neck strain
these things are how you buildyour domain authority on the web
(06:25):
.
Back pain, neck pain, headachesisn't enough anymore.
We're not talking aboutkeywords.
We're not talking about backpain for runners.
We're talking about theinformation you're putting out
there the running community inyour community and the
information that you're puttingout there issues that they may
be suffering from.
Last week podcast, we had aspecial guest on there that we
(06:46):
talked about and he brought uppickleball for an example
pickleball and the injurysustained with pickleball and
he's outside of our industry andhe even said this about search
optimization is that you want tobe targeting your pickleball
players that have knee injuries.
Now you've got the male kneeinjury, the female knee injury
and you're talking aboutpickleball that have knee
injuries, now.
Now you've got the male kneeinjury, the female knee injury
(07:06):
and you're talking aboutpickleball, and now your meta
ads are based on pickleball.
Your um, your Google ads aremet on there.
Your blogs, your YouTube videosNow you're going to just
bombard the internet with all ofthis information.
So we need to have that goingon for a little back pain Step
three.
So we need to have that goingon for low back pain Step three.
So now we got this.
(07:27):
You know this benefit is goingto be better ranking, trust and
more relative traffic to yoursite.
People, runners that aresearching all the time are in
their cookies and in theirsearch history with a new
running shoes, running issues,pickleball paddles, the
equipment, the local pickleballplace, running trails.
They are searching this stuffon their maps.
(07:48):
It's all being tagged, it's allbeing hashed and geotagged and
all these things.
They've got tons of informationon them.
So when you start becomingrelevant in how you're posting
and the thought of it is howyou're going to create your
information moving forward, blogposts, blog posts and the
things that you're posting onsocial media should all start to
coincide with the two, three,four things that you decide
(08:12):
you're going to attack for thenext 90 days.
This is your 90-day marketingplan.
Then you can decide tocross-reference that across meta
and Google ads and other things.
Step three optimize for AI andsearch behavior.
Ai is playing a big role insearch now because it's voice
activated and it's there.
So how this search is evolvingis AI summarization, featured
(08:36):
snippets and voice searches.
This is what's happening.
People are like find achiropractor near me or find
pain management for low backpain or I'm suffering.
They're literally people aretalking to AI as if they're a
person hey, AI, or hey, chat toBT or hey, whatever.
I'm really experiencing somelow back pain.
It's been persistent for thelast three months.
I really need to find asolution to this.
(08:57):
What do you recommend?
Like it's like they're talkingto the primary care provider and
how AI is telling them what todo.
You need to be relevant in that.
Some tactics you can do is usestructured data, clear headers,
conversational FAQs so AI canpull your content as answers.
Don't listen to these people whoare saying feed chat GPT
(09:18):
everything you did today andeverything you ate.
Chat GPT is not memorizing theprompts that you're putting into
it.
It's going out to the internetand reading that stuff.
You can't tell it lies and it'sgoing to believe the lies.
It's reading the lies alreadyon the internet.
It's reading the truths outthere, the YouTubes, the web.
What it really does is scourswebsites.
(09:40):
That's what it really does.
It's Google on overdrive.
It's smart search is what AI isright now.
That's the phase we're in rightnow, in 2025.
So when you ask it something,it's scouring the internet in
seconds, millions of data pointsacross tons of websites and
pulling the information andturning it into a chat.
(10:01):
Gpt response in a paragraphsaying this is what we found.
It will actually link theclosest people to you and ask
you a couple of questions.
Would you like me to find you aphysical therapist that's good
at this condition in your area?
Now, if people are running withknee pain and you have a blog
on your website and you're close, bam, now you're playing the AI
(10:22):
game.
That's how we're doing this.
You're saying, enrico, whatshould I focus on Right now in
the name of the game you got tojust pick.
I would start with my idealclients.
Pick a ball knee pain for sure.
Walkers, people who just go outand walk, people that go to the
gym, attend the gym, gyminjuries, tendonitis, plantar
fasciitis, knee pain in general,knee pain from the gym,
(10:51):
squatting knee pain.
Knee pain with lunges um uh,knee pain, lunge, lunging or
squatting, injury to lower back,like now.
You're catching things and youhave to have blogs that match up
with those things.
That's how you're going to dothis.
Step four, the final piece ofthis flywheel, is incur.
You know you want to check outand respond to the local reviews
that you're getting from this,from the engagement.
So if questions come throughyour website, engaging those, if
(11:13):
people are reviewing your,giving Google reviews, replying
to those with formal answers,with good answers to it, saying
hey, sarah, we appreciate thereview, with good answers to it,
saying hey, sarah, weappreciate the review.
It was amazing helping you withyour knee pain from your gym
incident last week.
Glad you're back at it, or gladyou're back to playing
pickleball, even if they didn'tput it in the review.
(11:35):
This is how you can smartly useyour reviews and your feedback
to really teach AI, becausethat's the stuff it's reading.
To really teach AI becausethat's the stuff it's reading.
So, using structured data andbuild local trust to rank higher
and drive clicks from the nearme searches chiropractor near me
, knee pain doctor near me,plantar fasciitis doctor near me
(11:57):
, plantar fasciitis therapistnear me, whatever those things
are.
You will rank a little bit moreby feeding it.
Blogs, vlogs and Google reviewresponses responses to your
reviews on Google, yelp, reddit.
Oh, guess where people aregetting all that.
Guess where AI is getting mostof its information from Reddit.
(12:19):
Are you on Reddit?
Is your office on Reddit?
Do you have a feed?
You should open up a Redditaccount that is labeled your
business, so your clinic.
That will be the only one youhave.
That's the one you use.
You can search anything youwant on there.
That's fine, but when yourespond or you respond in the
comments or you do anything youkeep it chiropractic and
(12:41):
business focused.
Ai is picking that up.
It's for some reason usingReddit as the number one source
of information over most of theinternet.
Unbelievable stuff there, too.
So a few steps from thispodcast.
Download the flywheel, or it'spretty simple.
Audit your Google businessprofile and fill any gaps that
(13:02):
we talked about today.
Business profile and fill anygaps that we talked about today.
Brainstorm with your team oryourself topic clusters tied to
common patient problems.
Pick it, pick the four thingsyou guys have worked on this
month in your office.
Multiple times, people havecome in with this condition.
It might be back pain, it mightbe migraines, it might be a
particular thing.
For me, it's Bell's palsy,plantar fasciitis and why are we
(13:26):
getting all these this month?
It's crazy.
Like multiples.
I would be putting outchiropractic and Bell's palsy.
I'd be putting out um, oh, um,pots, the POTS condition, the
autoimmune condition.
Those are the three things thismonth and I've got to create
content and put that out therebecause they're finding us for
this stuff or indirectly findingus for this stuff.
(13:47):
Set review collection habits soyour team can continuously grow
the reviews in your businessand track rankings and refine
content monthly.
This is the best marketing youcan do.
This is it.
This is the change of the gameand it will make your meta ads
and everything else lessfrustrating.
I promise you on this, byfocusing on these things, moving
(14:11):
forward, consider it yourflywheel.
I'm going to create a littlePDF you can download for this.
Just ask for it and we'll sendit to you.
If you're not on the email list,I think we send an email every
week about the podcast.
If you're not getting those,sign up for them and then that
way you can reply and just belike send me the flywheel or
sometimes it's in the email withthe podcast.
You just download it rightthere, don't even have to listen
(14:33):
to the podcast.
So, trying to save you guystime, money and effort that's my
only thing with this going onthree years with this podcast
Helping you guys in the trenches.
I know it's frustrating.
Some of you have worked with methat I wasn't any much more of a
help than any other marketingagency, because marketing is
marketing For others.
You've been with me for threeyears continuously marketing
(14:53):
your businesses because it justworks.
There's a dollar in equals $4out and you're happy with it.
So that's great and youunderstand the fundamentals.
So that's the whole point ofthere.
If you need any help withanything, enrico info at
EnricoDcom that's my email withany questions you have.
I understand the frustrations.
Get that flywheel done.
You have to be involved with it.
(15:13):
You can't just give it to youroffice manager and see how that
goes.
Have a great week, keep doingwhat you're doing and help your
communities.
Speaker 1 (15:23):
Thanks for tuning in.
Make sure to subscribe likeshare and leave a rating.
It helps get.
Help your business.
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