September 12, 2025 • 19 mins
What's the number one marketing question chiropractors are searching for right now? How to gain visibility online and build trust before patients walk through the door. The answer lies in mastering local SEO and leveraging your reputation – fundamental building blocks that can transform your practice's growth trajectory.
Your Google Business Profile serves as your digital storefront in today's healthcare marketplace. When potential patients search "chiropractor near me" or ask voice assistants to find the best chiropractor nearby, your practice needs to appear prominently. A fully optimized profile with accurate information, high-quality photos, and regular updates signals to Google that you're an active, relevant business. Adding a direct booking link creates a seamless path from discovery to appointment – all within seconds, not minutes.
Beyond your Google presence, creating locally-targeted content establishes your expertise for specific conditions in your community. Blog posts addressing "sciatica relief in Tampa" or "pediatric care for colic in North Tampa" position your practice as the solution to specific problems. Meanwhile, your reputation engine – driven by patient reviews – provides the social proof that converts curious searchers into new patients. One chiropractor added just 20 reviews and suddenly ranked in the top three local results, doubling their new patient calls the following month.
The digital landscape is evolving rapidly with AI-powered search, making your online foundation more critical than ever. These platforms pull information from existing online content, meaning practices with established, content-rich digital presences will maintain a competitive edge. Don't let your marketing efforts become a train wreck built on shifting sand – strengthen your digital foundation this week by optimizing your profile, creating local content, or implementing a systematic approach to gathering reviews. Your practice's future growth depends on it.
- Join Marketing 101 for Chiropractors Facebook Group here
- Learn more at EnricoD.com
- Book a free discovery call with Enrico to level up your business
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Transcript
Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Speaker 1 (00:00):
Welcome back everybody to another week of
Marketing 101 for you,chiropractors.
Today we're diving into thenumber one marketing question
chiropractors are searching forright now how do I get more
visibility online and buildtrust before patients even walk
through my doors?
And the answer is simplemastering local SEO and
(00:23):
leveraging reputation.
It really, really matters howyou present yourself online.
You know this.
You want your website to lookgood.
You want as many reviews aspossible.
Many people are simplysearching chiropractor near me,
and now, with AI voice searching, it's really what's the closest
chiropractor to me?
Or Alexa, show me the topchiropractor near me.
(00:46):
That's what people aresearching with AI search,
chatgpt and Google search.
So what we have to do isleverage that knowledge to our
best interest, and that's goingto be through reviews on Google
and how you present yourself onthe internet.
Now, if you don't have a lot ofreviews on Google, there's a
bigger problem there that we canget into in another episode.
(01:08):
You have a sales problem.
You just don't like asking forthings, and that's the issue,
and that's why you don't have ahigh close rate.
That's why you don't agree withcare plans.
That's why you don't agree withpeople coming in to see you 600
times.
I was talking to a ladyyesterday in my practice has
spent $42,000 in our office inthe last six years seven years
we're open.
For seven years.
She's seen us 456 visits orsomething.
So far.
(01:28):
You guys, you know it's you got.
You just got to ask, you got totell, you got to tell people
what they need and then you gotto ask them here, can you do
this?
And it's the same thing withGoogle reviews.
The problem we're running intois that many chiropractors spend
money on ads but ignore theirGoogle presence.
(01:49):
That doesn't mean Google ads.
It means their Google presence.
How many times are youreviewing your Google listing?
How many times are you goingback to the Google business
profile?
How many times are you goingthere making sure things are
right?
It's not always changing on you, it's just that you have to
keep it updated.
The rules not always changingon you.
It's just that you have to keepit updated.
The rules are always changing.
And what are the rankings on?
Google are always changing andwhat they're focusing on?
It used to be presence andtraffic and now it's more about
(02:14):
relevance and reviews and howmany people are actually seeing
you there and how much contentare you producing that the
viewers actually want to read orsee, without reviews on a saw
or a solid Google businessprofile content?
Are you producing that theviewers actually want to read or
see?
Without reviews or a solidGoogle business profile, you're
pretty much invisible on thetop-ranked search engine in the
world, even if you're the bestchiropractor in town.
(02:34):
Trust is built online beforepatients meet you.
I realized something in thelast couple of months.
We let a massage therapist comein and rent a room, so just
their own business.
They came on in.
This guy posts myofascial,release stuff with the tools on
people's feet and he gets 10million views on TikTok.
(02:54):
He gets 4 million views onInstagram.
We get people calling us ouroffice because that's where he's
located, from Philadelphia,from Austin, from Miami.
We're like, dude, we're inTampa and they're like, yeah,
well, how do I fly in and dothat?
Now, that's the power of socialmedia, that's the power of of
being there, and he's doing iton a 100 X compared to what
(03:17):
we're doing, and he just walkedin.
The guy is, you know, off hisrocker.
He's amazing, great stuff.
Is he the best kinesiologist inthe world?
I don't know.
I don't think so.
Is he the most experienced?
No, he's younger than me.
Is he the most knowledgeable,with the most certifications and
degrees?
Nope, no, he doesn't have anycredentials whatsoever except
(03:39):
social media, and because ofthat he's got some high profile
people that are coming into ouroffice trying to do the
kinesiology stuff.
So it made me spur this podcast,saying listen, I think
chiropractors were just toohumble, we're doing something
wrong here.
You have to be on social media.
Forget about the negative.
He gets tons of negativecomments.
(04:00):
It doesn't matter.
What you need to do is get yourword out there as much as
possible and ask everyone thatsees you to leave a review.
If someone is a patient in youroffice and they haven't left a
review, you got to ask them hey,you haven't left us a review.
Can you leave us a review andjust have funnels on there?
So if they do want to leave youless than a five star, it
doesn't actually send them toGoogle.
There's ways you can do this.
So you got to be relevant.
(04:23):
That's the point of today'spodcast.
So step number one optimize yourGoogle business profile.
You got to claim and verifyyour profile.
Of course you've done that.
Fill in every field the hours,the service, the address, the
phone number.
Some of you have like four orfive phone numbers that you use
Google Voice, the main phonenumber, your go high level
number, yada, yada yada.
You got all these numbers.
Make sure the right one isthere, the one listed in the
(04:46):
directory with your phoneprovider.
That's the one you want to belisting.
That's the one where you'retaking the calls, that's the one
that has the voicemail on there, the ones that has their
greetings, the prompts when theycall.
That's the main line and thathas to be across the entire
internet, on your print, on allthe other websites, on Yelp.
Everything has to be congruentthere.
(05:07):
Fill in everything.
Upload high quality photos,because Google is now using the
photo app photo aspect of it togenerate more traffic for you on
your behalf based on yourprofile, and the better the
pictures, the better the videos,the more they show them.
Post updates weekly, like manysocial media feed.
Google has this feed.
Now they're trying to competewith social media.
They're trying to have theirown media page for you.
(05:28):
All you got to do is post itthe monthly newsletter, the
monthly promotion, the monthlytip, picture, diet recipes,
whatever you want.
Just a monthly post on Google.
If you do it weekly, evenbetter If you do it daily.
Phenomenal Use category tagslike chiropractic wellness
center, pain management, sportsrehab, prenatal pediatrics,
(05:50):
upper cervical, whatever it isthat you do.
Use those tags strategically tohelp you in your search
organically.
And here's a pro tip add abooking link directly.
Make it easy for patients toschedule appointments right
there on Google.
Have your website, person orSCED or your EHR, create a
widget for you.
If they can some can, somecan't that will go there where
(06:13):
people can link, or even abutton that links them and
redirects them to your bookingpage on your website.
That's a great little thingthere.
So when people are searchingchiropractor near me, your thing
pops up the map pops uppictures pops up, 450 reviews
pop up.
They're like, oh okay, this islegit.
They click on it and they bookan appointment.
All this happens within seconds, within seconds, not even
(06:34):
minutes.
And that's how you capture morefree SEO clients is through a
strong profile.
That's Google.
Now we have to.
Number two we got to dominatelocal SEO with content, so you
got to have blogs and fact pageson your website that you update
all the time.
Condition-based searchessciatica relief in Tampa.
(06:55):
How chiropractic can help you.
Colic in newborns in NorthTampa, how it can help you
weight loss in Philadelphia, howit can help you yada, yada yada
.
You're going to have theseblogs and vlogs and fact sheets
about the things that you do inyour office to help rank you
(07:16):
better.
So you create more and morecontent.
Add your city and region intothe headlines, into the meta
descriptions and into the bodycopy multiple times.
That's how the bots that readit are like oh, tampa, tampa,
tampa, tampa, tampa, tampa,chiropractor, chiropractor,
chiropractor, chiropractor,chiropractor, sciatica, sciatica
(07:39):
, sciatica, sciatica.
And then that's how you startranking up for sciatica
chiropractor in Tampa.
Build backlinks andcollaborating with local
businesses, guest blogs,mentions, sponsorships, other
social media feeds from otherbusinesses tagging you and
posting you.
That helps you as well.
Repurpose blog posts intosocial media reels, short videos
and email snippets so that yourteam can just repurpose them
(08:03):
automatically.
This is where a VA comes intogreat source as a delegation.
If you're busy in your officeand your team's busy, you get a
VA and you hire them part-time,maybe three hours a day, four
days a week or something likethat.
They'll agree to any minimal orwhatever it is nine hours a
week, 15 hours a week, 40 hoursa week whatever you want.
(08:24):
You can get them for as cheapas like $9, $10 an hour and just
give them those simple tasks.
On social, all of them workwith social media and if you
have a Google Drive, they willrepurpose things for you.
And once you create that system, that machine, they know your
content's coming out next weekfor this.
They're going to post it acrossall the platforms and they do
it for you.
It works really, really well.
And then, number three, build areputation engine.
(08:47):
Now that we got the thingsmoving, ask every happy patient
in your office for a reviewbefore they leave.
Do this next week, do this nextweek.
That's the whole team's goal.
You go to the office on Mondayand you tell your entire team
guess what guys?
Every happy patient that weknow of ask them for a review,
and they should be asked by twopeople the chiropractor and the
(09:09):
front desk.
Hey, did we ask you for areview yet?
You can have a little card, aQR code.
Your front desk can just havethe URL to your Google review
link saved on the desktop andthen just text them.
Boom, I'm going to text youright now.
Nancy, have a great day, checkyour phone, click that link and
just spend a few seconds andjust write the review for us.
(09:29):
We're really trying to build ourGoogle review SEO.
You can be direct with them.
You can tell we're reallytrying to build our SEO on
Google.
Can you help us?
And just if you tell a happypatient that they're going to be
more than happy to do it foryou, use QR codes, use links,
use all this stuff to get itthere and just have a script for
your, for your CAs, at thefront.
(09:49):
Hey, nancy, if you had a greatexperience today, would you mind
leaving us a quick review?
It helps other people in ourcommunity find care, just like
you did.
A little bonus is, if you tellyour story about your specific
condition and what brought youinto our office and how you had
success with it, someone elsewith that condition may read it
and be like oh, I have that, Ihave to go there and it can
(10:12):
change another person's life.
Can you do that for us?
They're like yeah, absolutely,they're going to do it for you.
Respond to every review thatthey post.
Say something.
Hey, thanks for the review,even if it's a five-star review
and with no comment.
Thanks for the great review.
Appreciate you and just respondto them.
It creates more feed, moredescriptions in there, and if
(10:35):
someone does write a good reviewlike a paragraph, your response
should be hey, nancy, thank youso much for that review.
It was so great helping youthrough this sciatica.
Again, you're just repeating theterms, the keywords that you
want to rank higher for.
That's how you do it.
You use the Google machine toyour advantage.
Highlight testimonials on yourwebsite and social media.
(10:57):
Use the good ones that you'regetting, copy them, take a
picture or screenshot of them,put them directly onto your
website and it just gives youcredibility.
It's absolutely fantastic.
You can get your webmasters todo that as well.
Another tip quick wins and toolsthat you can use for this the
Google Business Dashboard.
It makes it so that you can usefor this the Google business
dashboard.
It makes it so easy for you tokeep this updated.
(11:19):
Make sure you go in there.
You can use things like mozcom,moz or Bright Local for a local
SEO for like 14 bucks a month,or 20 bucks a month, I forget.
I think they raise their fees.
It'll make sure you're rankedacross all the directories
properly so they take your keyinformation phone number, street
address, exactly the way youhave it, unit 102 or whatever,
it is exactly the way it is, andit populates it across all
(11:42):
directories that it can reach,across the internet, health
grades, all this stuff,everything WebMD, and it makes
sure that they're all matching.
And if they don't and theycan't change it it brings up a
red flag in your Moz account andsays hey, on WebMD, it has your
wrong address or it has yourwrong email and it's because
(12:02):
they can't go in there andswitch it for you.
You go log in and you switch it, or you claim your WebMD
address and you switch it andyou correct it.
We're still, seven years later,have a couple of directories
that have our old location.
Sorry, three years later, threeyears later we moved three
years ago Still has, and I haveto go in there and fix it.
For a while there we had bothlocations active on Apple, apple
Maps, and it's driving me nuts.
So you have to go in there andfix it because it actually
(12:25):
downgrades you when you havemismatches across the internet.
Canva for creating testimonialsor graphics super easy.
So what you can do for yourteam is you know, ask three
patients for a review each day,post one blog with a keyword,
with a local keyword that you'reaiming for and claim and make
sure you update your Googlebusiness profile.
Those are the things you needto get from this podcast.
(12:47):
So a chiropractor with nogoogle presence was invisible
and, after optimizing theirprofile, getting some 20 reviews
that I was helping them.
This was earlier in the year.
Older doc didn't have much of apresence at all, didn't do any
of that stuff, just got him 20reviews.
You know, over the course oftwo months he was asking you
know one, two, three people aweek and they were.
(13:09):
He was getting them 20 reviews.
And then he ranked in the topthree in the map pack all of a
sudden, never ranking up there.
And he said the next month he'slike, dude, we had 15 call in
new patients, which was morethan double what he gets.
So just simple little thingslike that that he wasn't doing.
He's like oh my gosh, have Ibeen missing this this whole
time?
Yeah, you really have.
(13:30):
I don't know what your websitepeople have been doing.
I don't know what your websitepeople have been doing.
I don't know what anyone's beendoing for you.
So those little things mean abig thing For most of us
listening to the podcast.
We're doing the things.
We're trying our best, andthese little things are maybe
not going to get you 15 newpatients next month, but they
may get you three new patientsthat call in because your SEO
ranks better.
(13:54):
You'd be surprised how much isout there and how much people
are truly searching forchiropractors.
There's a lot of chiropractorshopping between clinic or, sorry
, patients, hopping betweenchiropractic clinics.
We get it all the time, butthere's certain people out there
that are so skeptical about it,but they know they need it.
They just do.
They're like man.
I got to try this chiropractorstuff because they hear it
everywhere.
Their colleagues are going toit, other family members are
going to it.
They've heard some negativethings too, but the positives
(14:18):
outweigh the negatives andthey're searching for it.
They're like man.
There's chiropractorseverywhere.
I haven't tried this yet.
Am I missing something?
And the absolute answer is yes.
So that's why we want to beranked on that.
So optimize your Google profile.
Create local SEO content, blogsand vlogs, and your fact sheet.
You can have a fact sheet onyour website that answers the
most common questions.
(14:38):
Build a reputation engine andrepeat this process over and
over again.
It becomes easier and easier asyou do it.
It takes only a few minutes tocheck these things once or twice
a month.
Encourage action steps fromyour team this week.
Don't just listen.
Pick one of these steps and doit each week.
Maybe it's the reviews, maybeit's creating more blogs.
Whatever it is, and if today'sepisode helped share it with
(15:01):
some of your colleagues, sharewith other people that are, you
know, managing their practicesand working on their businesses
as well.
It may help them do the simplethings that could move the
needle on their practice.
The reason I'm doing thispodcast today is because it's
such a fundamental block that,if it's not built, marketing is
just a train wreck.
It's just this loose train thatjust never gains traction and
(15:23):
we just start spending moneyeverywhere because the
foundation's not there.
There is no reputation, thereis no internet block that your
practice or your business islegitimate on the internet and
it has to be more now than everwith AI.
If we don't have that soundfoundation on the internet,
those rules we need to followthe Google business, my profile,
(15:44):
our Yelp directory, moz, localSEO blogs and we're not giving
the bots information to eat upand dispute into, the disperse
into the internet for us so thatAI can read it and then give
that information to people.
On things like ChatGPT orOpenAI, we are going to be
(16:04):
behind.
You're going to be behind, soyou need to keep feeding the
machine.
Ai is not this new concept.
Ai is really using the internetfor all of its information.
It's just a tool that canhyperspeed the information from
the internet, rank it and giveyou the most direct response.
It's still not that great.
The responses are stillincorrect sometimes.
(16:25):
It's getting better and betterand better by when we give it
feedback.
So when you get a chat GPTresponse and it's not quite
right, you can literally tell ithey, that's not right.
The World War II ended in 1944,1943.
You're incorrect there.
I don't know where you'regetting your sources.
You may want to recheck yoursources, and I don't know how
much each of us doing that, butif many of us do that, we can
(16:47):
correct the information for AI,where AI will go back and be
like oh, these sources I'mgetting my information from are
not credible.
You can actually hurt where thecredibility is coming from.
So that's a great thing as welltoo.
So reply back, just like Googlereviews.
Put that description back andreply to the reviews, because
there's a method, to the madnessbehind that and why you want to
(17:11):
do that.
It gives you double the SEOleverage.
When you do that, when somebodysays they really helped me with
radiating pain down my right leg, and you're like, oh man, that
sciatic pain, radiating downyour right leg was no fun.
We were so happy we were ableto help you in two to three
weeks, get you back on your feetand back on the tennis court.
Tell everyone else aboutsciatica or whatever it is you
(17:33):
know.
Just that reply plays a bigrole in your SEO and that's why
you're doing this, because we'removing into a new, a new world
kind of, with this AI stuff andwe're all learning it as we go
and we're still trying to figureout how it's being leveraged
and how how it's going to rankus, and we want to be at the top
.
We want to try and becompetitive with our rankings.
So this is why the foundationis still the internet, it's
(17:55):
still Google, it's still thesethings.
That's where all thisinformation is coming from.
So rank yourself as high as youcan.
Do that next week.
Leave me some feedback, leavesome comments.
Let's see what you did.
If you came up with some coolstrategies in your office, share
them on the marketingone-on-one for Facebook group
for chiropractors and give other
Welcome back everybody to another week of
Marketing 101 for you,chiropractors.
Today we're diving into thenumber one marketing question
chiropractors are searching forright now how do I get more
visibility online and buildtrust before patients even walk
through my doors?
And the answer is simplemastering local SEO and
(00:23):
leveraging reputation.
It really, really matters howyou present yourself online.
You know this.
You want your website to lookgood.
You want as many reviews aspossible.
Many people are simplysearching chiropractor near me,
and now, with AI voice searching, it's really what's the closest
chiropractor to me?
Or Alexa, show me the topchiropractor near me.
(00:46):
That's what people aresearching with AI search,
chatgpt and Google search.
So what we have to do isleverage that knowledge to our
best interest, and that's goingto be through reviews on Google
and how you present yourself onthe internet.
Now, if you don't have a lot ofreviews on Google, there's a
bigger problem there that we canget into in another episode.
(01:08):
You have a sales problem.
You just don't like asking forthings, and that's the issue,
and that's why you don't have ahigh close rate.
That's why you don't agree withcare plans.
That's why you don't agree withpeople coming in to see you 600
times.
I was talking to a ladyyesterday in my practice has
spent $42,000 in our office inthe last six years seven years
we're open.
For seven years.
She's seen us 456 visits orsomething.
So far.
(01:28):
You guys, you know it's you got.
You just got to ask, you got totell, you got to tell people
what they need and then you gotto ask them here, can you do
this?
And it's the same thing withGoogle reviews.
The problem we're running intois that many chiropractors spend
money on ads but ignore theirGoogle presence.
(01:49):
That doesn't mean Google ads.
It means their Google presence.
How many times are youreviewing your Google listing?
How many times are you goingback to the Google business
profile?
How many times are you goingthere making sure things are
right?
It's not always changing on you, it's just that you have to
keep it updated.
The rules not always changingon you.
It's just that you have to keepit updated.
The rules are always changing.
And what are the rankings on?
Google are always changing andwhat they're focusing on?
It used to be presence andtraffic and now it's more about
(02:14):
relevance and reviews and howmany people are actually seeing
you there and how much contentare you producing that the
viewers actually want to read orsee, without reviews on a saw
or a solid Google businessprofile content?
Are you producing that theviewers actually want to read or
see?
Without reviews or a solidGoogle business profile, you're
pretty much invisible on thetop-ranked search engine in the
world, even if you're the bestchiropractor in town.
(02:34):
Trust is built online beforepatients meet you.
I realized something in thelast couple of months.
We let a massage therapist comein and rent a room, so just
their own business.
They came on in.
This guy posts myofascial,release stuff with the tools on
people's feet and he gets 10million views on TikTok.
(02:54):
He gets 4 million views onInstagram.
We get people calling us ouroffice because that's where he's
located, from Philadelphia,from Austin, from Miami.
We're like, dude, we're inTampa and they're like, yeah,
well, how do I fly in and dothat?
Now, that's the power of socialmedia, that's the power of of
being there, and he's doing iton a 100 X compared to what
(03:17):
we're doing, and he just walkedin.
The guy is, you know, off hisrocker.
He's amazing, great stuff.
Is he the best kinesiologist inthe world?
I don't know.
I don't think so.
Is he the most experienced?
No, he's younger than me.
Is he the most knowledgeable,with the most certifications and
degrees?
Nope, no, he doesn't have anycredentials whatsoever except
(03:39):
social media, and because ofthat he's got some high profile
people that are coming into ouroffice trying to do the
kinesiology stuff.
So it made me spur this podcast,saying listen, I think
chiropractors were just toohumble, we're doing something
wrong here.
You have to be on social media.
Forget about the negative.
He gets tons of negativecomments.
(04:00):
It doesn't matter.
What you need to do is get yourword out there as much as
possible and ask everyone thatsees you to leave a review.
If someone is a patient in youroffice and they haven't left a
review, you got to ask them hey,you haven't left us a review.
Can you leave us a review andjust have funnels on there?
So if they do want to leave youless than a five star, it
doesn't actually send them toGoogle.
There's ways you can do this.
So you got to be relevant.
(04:23):
That's the point of today'spodcast.
So step number one optimize yourGoogle business profile.
You got to claim and verifyyour profile.
Of course you've done that.
Fill in every field the hours,the service, the address, the
phone number.
Some of you have like four orfive phone numbers that you use
Google Voice, the main phonenumber, your go high level
number, yada, yada yada.
You got all these numbers.
Make sure the right one isthere, the one listed in the
(04:46):
directory with your phoneprovider.
That's the one you want to belisting.
That's the one where you'retaking the calls, that's the one
that has the voicemail on there, the ones that has their
greetings, the prompts when theycall.
That's the main line and thathas to be across the entire
internet, on your print, on allthe other websites, on Yelp.
Everything has to be congruentthere.
(05:07):
Fill in everything.
Upload high quality photos,because Google is now using the
photo app photo aspect of it togenerate more traffic for you on
your behalf based on yourprofile, and the better the
pictures, the better the videos,the more they show them.
Post updates weekly, like manysocial media feed.
Google has this feed.
Now they're trying to competewith social media.
They're trying to have theirown media page for you.
(05:28):
All you got to do is post itthe monthly newsletter, the
monthly promotion, the monthlytip, picture, diet recipes,
whatever you want.
Just a monthly post on Google.
If you do it weekly, evenbetter If you do it daily.
Phenomenal Use category tagslike chiropractic wellness
center, pain management, sportsrehab, prenatal pediatrics,
(05:50):
upper cervical, whatever it isthat you do.
Use those tags strategically tohelp you in your search
organically.
And here's a pro tip add abooking link directly.
Make it easy for patients toschedule appointments right
there on Google.
Have your website, person orSCED or your EHR, create a
widget for you.
If they can some can, somecan't that will go there where
(06:13):
people can link, or even abutton that links them and
redirects them to your bookingpage on your website.
That's a great little thingthere.
So when people are searchingchiropractor near me, your thing
pops up the map pops uppictures pops up, 450 reviews
pop up.
They're like, oh okay, this islegit.
They click on it and they bookan appointment.
All this happens within seconds, within seconds, not even
(06:34):
minutes.
And that's how you capture morefree SEO clients is through a
strong profile.
That's Google.
Now we have to.
Number two we got to dominatelocal SEO with content, so you
got to have blogs and fact pageson your website that you update
all the time.
Condition-based searchessciatica relief in Tampa.
(06:55):
How chiropractic can help you.
Colic in newborns in NorthTampa, how it can help you
weight loss in Philadelphia, howit can help you yada, yada yada
.
You're going to have theseblogs and vlogs and fact sheets
about the things that you do inyour office to help rank you
(07:16):
better.
So you create more and morecontent.
Add your city and region intothe headlines, into the meta
descriptions and into the bodycopy multiple times.
That's how the bots that readit are like oh, tampa, tampa,
tampa, tampa, tampa, tampa,chiropractor, chiropractor,
chiropractor, chiropractor,chiropractor, sciatica, sciatica
(07:39):
, sciatica, sciatica.
And then that's how you startranking up for sciatica
chiropractor in Tampa.
Build backlinks andcollaborating with local
businesses, guest blogs,mentions, sponsorships, other
social media feeds from otherbusinesses tagging you and
posting you.
That helps you as well.
Repurpose blog posts intosocial media reels, short videos
and email snippets so that yourteam can just repurpose them
(08:03):
automatically.
This is where a VA comes intogreat source as a delegation.
If you're busy in your officeand your team's busy, you get a
VA and you hire them part-time,maybe three hours a day, four
days a week or something likethat.
They'll agree to any minimal orwhatever it is nine hours a
week, 15 hours a week, 40 hoursa week whatever you want.
(08:24):
You can get them for as cheapas like $9, $10 an hour and just
give them those simple tasks.
On social, all of them workwith social media and if you
have a Google Drive, they willrepurpose things for you.
And once you create that system, that machine, they know your
content's coming out next weekfor this.
They're going to post it acrossall the platforms and they do
it for you.
It works really, really well.
And then, number three, build areputation engine.
(08:47):
Now that we got the thingsmoving, ask every happy patient
in your office for a reviewbefore they leave.
Do this next week, do this nextweek.
That's the whole team's goal.
You go to the office on Mondayand you tell your entire team
guess what guys?
Every happy patient that weknow of ask them for a review,
and they should be asked by twopeople the chiropractor and the
(09:09):
front desk.
Hey, did we ask you for areview yet?
You can have a little card, aQR code.
Your front desk can just havethe URL to your Google review
link saved on the desktop andthen just text them.
Boom, I'm going to text youright now.
Nancy, have a great day, checkyour phone, click that link and
just spend a few seconds andjust write the review for us.
(09:29):
We're really trying to build ourGoogle review SEO.
You can be direct with them.
You can tell we're reallytrying to build our SEO on
Google.
Can you help us?
And just if you tell a happypatient that they're going to be
more than happy to do it foryou, use QR codes, use links,
use all this stuff to get itthere and just have a script for
your, for your CAs, at thefront.
(09:49):
Hey, nancy, if you had a greatexperience today, would you mind
leaving us a quick review?
It helps other people in ourcommunity find care, just like
you did.
A little bonus is, if you tellyour story about your specific
condition and what brought youinto our office and how you had
success with it, someone elsewith that condition may read it
and be like oh, I have that, Ihave to go there and it can
(10:12):
change another person's life.
Can you do that for us?
They're like yeah, absolutely,they're going to do it for you.
Respond to every review thatthey post.
Say something.
Hey, thanks for the review,even if it's a five-star review
and with no comment.
Thanks for the great review.
Appreciate you and just respondto them.
It creates more feed, moredescriptions in there, and if
(10:35):
someone does write a good reviewlike a paragraph, your response
should be hey, nancy, thank youso much for that review.
It was so great helping youthrough this sciatica.
Again, you're just repeating theterms, the keywords that you
want to rank higher for.
That's how you do it.
You use the Google machine toyour advantage.
Highlight testimonials on yourwebsite and social media.
(10:57):
Use the good ones that you'regetting, copy them, take a
picture or screenshot of them,put them directly onto your
website and it just gives youcredibility.
It's absolutely fantastic.
You can get your webmasters todo that as well.
Another tip quick wins and toolsthat you can use for this the
Google Business Dashboard.
It makes it so that you can usefor this the Google business
dashboard.
It makes it so easy for you tokeep this updated.
(11:19):
Make sure you go in there.
You can use things like mozcom,moz or Bright Local for a local
SEO for like 14 bucks a month,or 20 bucks a month, I forget.
I think they raise their fees.
It'll make sure you're rankedacross all the directories
properly so they take your keyinformation phone number, street
address, exactly the way youhave it, unit 102 or whatever,
it is exactly the way it is, andit populates it across all
(11:42):
directories that it can reach,across the internet, health
grades, all this stuff,everything WebMD, and it makes
sure that they're all matching.
And if they don't and theycan't change it it brings up a
red flag in your Moz account andsays hey, on WebMD, it has your
wrong address or it has yourwrong email and it's because
(12:02):
they can't go in there andswitch it for you.
You go log in and you switch it, or you claim your WebMD
address and you switch it andyou correct it.
We're still, seven years later,have a couple of directories
that have our old location.
Sorry, three years later, threeyears later we moved three
years ago Still has, and I haveto go in there and fix it.
For a while there we had bothlocations active on Apple, apple
Maps, and it's driving me nuts.
So you have to go in there andfix it because it actually
(12:25):
downgrades you when you havemismatches across the internet.
Canva for creating testimonialsor graphics super easy.
So what you can do for yourteam is you know, ask three
patients for a review each day,post one blog with a keyword,
with a local keyword that you'reaiming for and claim and make
sure you update your Googlebusiness profile.
Those are the things you needto get from this podcast.
(12:47):
So a chiropractor with nogoogle presence was invisible
and, after optimizing theirprofile, getting some 20 reviews
that I was helping them.
This was earlier in the year.
Older doc didn't have much of apresence at all, didn't do any
of that stuff, just got him 20reviews.
You know, over the course oftwo months he was asking you
know one, two, three people aweek and they were.
(13:09):
He was getting them 20 reviews.
And then he ranked in the topthree in the map pack all of a
sudden, never ranking up there.
And he said the next month he'slike, dude, we had 15 call in
new patients, which was morethan double what he gets.
So just simple little thingslike that that he wasn't doing.
He's like oh my gosh, have Ibeen missing this this whole
time?
Yeah, you really have.
(13:30):
I don't know what your websitepeople have been doing.
I don't know what your websitepeople have been doing.
I don't know what anyone's beendoing for you.
So those little things mean abig thing For most of us
listening to the podcast.
We're doing the things.
We're trying our best, andthese little things are maybe
not going to get you 15 newpatients next month, but they
may get you three new patientsthat call in because your SEO
ranks better.
(13:54):
You'd be surprised how much isout there and how much people
are truly searching forchiropractors.
There's a lot of chiropractorshopping between clinic or, sorry
, patients, hopping betweenchiropractic clinics.
We get it all the time, butthere's certain people out there
that are so skeptical about it,but they know they need it.
They just do.
They're like man.
I got to try this chiropractorstuff because they hear it
everywhere.
Their colleagues are going toit, other family members are
going to it.
They've heard some negativethings too, but the positives
(14:18):
outweigh the negatives andthey're searching for it.
They're like man.
There's chiropractorseverywhere.
I haven't tried this yet.
Am I missing something?
And the absolute answer is yes.
So that's why we want to beranked on that.
So optimize your Google profile.
Create local SEO content, blogsand vlogs, and your fact sheet.
You can have a fact sheet onyour website that answers the
most common questions.
(14:38):
Build a reputation engine andrepeat this process over and
over again.
It becomes easier and easier asyou do it.
It takes only a few minutes tocheck these things once or twice
a month.
Encourage action steps fromyour team this week.
Don't just listen.
Pick one of these steps and doit each week.
Maybe it's the reviews, maybeit's creating more blogs.
Whatever it is, and if today'sepisode helped share it with
(15:01):
some of your colleagues, sharewith other people that are, you
know, managing their practicesand working on their businesses
as well.
It may help them do the simplethings that could move the
needle on their practice.
The reason I'm doing thispodcast today is because it's
such a fundamental block that,if it's not built, marketing is
just a train wreck.
It's just this loose train thatjust never gains traction and
(15:23):
we just start spending moneyeverywhere because the
foundation's not there.
There is no reputation, thereis no internet block that your
practice or your business islegitimate on the internet and
it has to be more now than everwith AI.
If we don't have that soundfoundation on the internet,
those rules we need to followthe Google business, my profile,
(15:44):
our Yelp directory, moz, localSEO blogs and we're not giving
the bots information to eat upand dispute into, the disperse
into the internet for us so thatAI can read it and then give
that information to people.
On things like ChatGPT orOpenAI, we are going to be
(16:04):
behind.
You're going to be behind, soyou need to keep feeding the
machine.
Ai is not this new concept.
Ai is really using the internetfor all of its information.
It's just a tool that canhyperspeed the information from
the internet, rank it and giveyou the most direct response.
It's still not that great.
The responses are stillincorrect sometimes.
(16:25):
It's getting better and betterand better by when we give it
feedback.
So when you get a chat GPTresponse and it's not quite
right, you can literally tell ithey, that's not right.
The World War II ended in 1944,1943.
You're incorrect there.
I don't know where you'regetting your sources.
You may want to recheck yoursources, and I don't know how
much each of us doing that, butif many of us do that, we can
(16:47):
correct the information for AI,where AI will go back and be
like oh, these sources I'mgetting my information from are
not credible.
You can actually hurt where thecredibility is coming from.
So that's a great thing as welltoo.
So reply back, just like Googlereviews.
Put that description back andreply to the reviews, because
there's a method, to the madnessbehind that and why you want to
(17:11):
do that.
It gives you double the SEOleverage.
When you do that, when somebodysays they really helped me with
radiating pain down my right leg, and you're like, oh man, that
sciatic pain, radiating downyour right leg was no fun.
We were so happy we were ableto help you in two to three
weeks, get you back on your feetand back on the tennis court.
Tell everyone else aboutsciatica or whatever it is you
(17:33):
know.
Just that reply plays a bigrole in your SEO and that's why
you're doing this, because we'removing into a new, a new world
kind of, with this AI stuff andwe're all learning it as we go
and we're still trying to figureout how it's being leveraged
and how how it's going to rankus, and we want to be at the top
.
We want to try and becompetitive with our rankings.
So this is why the foundationis still the internet, it's
(17:55):
still Google, it's still thesethings.
That's where all thisinformation is coming from.
So rank yourself as high as youcan.
Do that next week.
Leave me some feedback, leavesome comments.
Let's see what you did.
If you came up with some coolstrategies in your office, share
them on the marketingone-on-one for Facebook group
for chiropractors and give other
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