January 17, 2025 • 17 mins
Unlock the secrets to revolutionizing your chiropractic practice with the power of AI and app integration. Imagine a world where appointment bookings, content creation, and social media management are no longer a burden. This episode promises to guide you through the latest technological tools, from Canva and ChatGPT to Hootsuite and Later, aimed at simplifying your workflow and allowing you to focus on what truly matters: providing exceptional care. We'll explore how apps like SCED, TrackStep, and Review Wave can enhance patient interactions and reduce staff workload, while content creation tools like Jasper and Lumen5 can attract a tech-savvy audience with compelling blog posts, ad copy, and videos.
We also tackle the nuts and bolts of business growth, emphasizing the significance of creating optimized content with a "done is better than perfect" mindset. Discover how AI tools like CapCut and Opus AI simplify video editing, and how AI-driven platforms like Google Ads and Meta can supercharge your ad campaigns. Learn the importance of streamlining patient onboarding with systems that auto-populate information and minimize paperwork. Finally, we highlight the role of Google Analytics 4 in understanding web traffic, alongside the potential of AI in personalized patient education. Embrace these insights to meet modern demands for ease and efficiency, ultimately growing your practice and better serving your community.
- Join Marketing 101 for Chiropractors Facebook Group here
- Learn more at EnricoD.com
- Book a free discovery call with Enrico to level up your business
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Transcript
Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Speaker 1 (00:00):
Welcome to another episode of Marketing 101 for
Chiropractors.
It's 2025.
And if we're not talking aboutAI, we are way behind the game
as far as this.
So I want you to embrace AIthis year.
I want you to embrace all thefeatures that are out there, and
artificial intelligence, Idon't think is the best word for
this.
It's still apps.
It's still just using differentapps, like if I told you
(00:23):
artificial intelligence wascanvacom, you'd be like wait a
minute, I've been using Canvafor a long time.
Well, there you go, that you'reusing things that help speed up
content creation, and we'regonna go through different
categories of AI and apps thatyou can use in your business to
dramatically create moreefficiency in your practice.
By getting appointmentsautomatically booked, your
(00:46):
patients using apps to just booktheir appointments and get in
with you and reducing thefriction to transaction, you
streamline your business forconstant revenue, which is
absolutely fantastic, and whenyou do this, you can take
pressure off of your currentstaff members and have them
doing more productive stuff andmore pressure off of you so that
(01:06):
you can do more productivestuff and help more people.
That's the key with AI.
So by listening in, today it'sall about thinking this way how
do I make my practice and mybusiness more efficient
utilizing apps or features thatcan really strengthen the flow
and process of my practice?
There's things you can't workaround, like billing and
(01:27):
insurance and all that stuffjust takes time and
credentialing and all that andchecking for insurance before
someone starts and all the stuffthat goes with insurance.
But even if you're withinsurance, you can still
streamline other things to makethings more efficient.
And if you're not, you'recash-based man the world is your
oyster as far as making thissuper streamlined to your ideal
(01:48):
client.
If you're strictly aMedicare-based office and that's
all you do, be careful with howmany apps you throw at your
niche and your patients, becausethey may not adapt to that as
quickly.
But for many of us, we'rehelping the whole demographic of
people from 20 to 70 years old,and many people in that
category, in that age range, areall technological and have an
(02:12):
iPhone or have a phone or havesome type of thing that they can
use this to help you and yourbusiness mitigate a lot of the
things that are in there.
I think we're gettingoverwhelmed with stuff because
we're doing a lot of things oldschool and the world's moving a
lot faster.
So if that feels like you inbusiness, where you're like man,
I feel like it's just.
Things are just getting morecomplicated.
(02:33):
I feel like things are just.
We do too much.
We have all this stuff and it'sjust not organized and we
barely use this and we barelyuse that.
This is the time to revamp thiswhole thing and we're going to
go through this stuff in a fewdifferent categories, like AI,
tools for social media marketing.
How do we make social mediaeasier for you?
(02:54):
And I think the three bestthings for that are Canva, just
to make content easier.
Even videos on there are easyto just put up.
Make them the right size forInstagram and Facebook and then
you launch them.
Chat, gpt to help createengaging captions for this stuff
or even paragraphs to go withyour videos that you're putting
(03:16):
out there in your blog post.
You can even write blog poststhere in your ad copy for your
ads, there in your ad copy foryour ads.
And then having some type ofsocial media auto launcher out
there, like Later or Hootsuitewe use, simplified for 20
something bucks a month, prettyeasy.
It blasts all of our platformsTikTok, facebook, instagram, x
(03:38):
and both of our offices and allthat.
So we have like seven or eightor nine LinkedIn I don't know
every and it just mixes andmatches things over the course
of a month.
You book one two months inadvance.
So our team's on it, they'realways ahead of it.
They're always getting thingsposted by using these apps.
So if you don't like the word AI, think of apps, the old school
way of this stuff to integrateintelligence to help you move
(04:01):
faster.
So that's for social media.
Those are the three top thingsthere Canva, chat, gpt and
simplified social or later, orHootsuite, whatever you're using
.
A meta business suite even hasa calendar.
That's strictly for Facebookand Instagram, but we're talking
about every.
Even high level has a socialmedia platform planner that you
could use on your back end andput all your handles in there
(04:24):
and then post media straightfrom there as well.
So any crm can do this as well.
So there's a lot out there.
But think outside the box onthese things that can help you
move faster, even mayberevamping your ehr and I know
that's such a huge pain in thebutt but finding one that is
optimized and up to date andfuturistic for your type of
(04:45):
practice.
If you're a younger doc, youknow closer to 30, you've got
your whole career ahead of you.
Your niche practice is going tobe around your age group,
around 30 year olds that aregoing to be coming in just
because that's what you're goingto be attracting these young
families.
Using apps, using SCED or usingTrackStep or using a review wave
(05:05):
type tools where patients canjust book their appointments,
make things a lot easier on yourteam.
These are just no-brainers asfar as AI or apps that you can
be using to help move yourpractice forward.
And what about content creation?
Jasper, lumen5, otterai theseare all just examples where you
(05:27):
can write blog posts, emails, adcopy and targeted patient pain
points.
You can generate scripts forvideos and podcasts.
I use Opusai for all my videocontent.
Put it in there.
It gives me all these realclips for 30 seconds, 60 seconds
from that longer video contentlike, let's say, a podcast.
It can be 25 minutes long andthen you put this thing in there
(05:50):
and it shoots out 30,.
You know between 30 seconds and90 seconds because you can set
the parameters with captions andall the cool stuff in there and
you're off to a races.
It's pretty cool stuff to beusing to help speed up this
stuff and get this stuff done.
The reason we can't get thisstuff done is because it takes
time.
Sit there, sit in front of thecamera, shoot long form content
(06:13):
in the office, active, whatever,maybe.
Then you did this on youriphone.
Now you're like, oh my god, howam I going to email this to
myself?
To do it on a desktop or allthe.
And then you end up not doingit because it's such a pain in
the butt.
But right from your iPhone oryour Google whatever you're
using Android you put itstraight to YouTube.
Beautiful.
Now you've got a YouTube MP4that you can use that and send
(06:34):
it to any AI which can clip thisfor you, revamp it for you,
make it sound better, make itlook better, do all these things
.
And then all you got to do isjust put it into latercom or
simplified social and then, boom, scatter it across all all your
stuff.
Isn't that?
Isn't that awesome?
(06:55):
Some other ai powered seo tools,so surfer seo, sem rush you've
seen me use this before andgoogle search console.
Google search console is free.
You go in there and it's prettymuch showing you where all your
traffic is coming from, so thatyou can strengthen those
keywords and then startstrengthening other keywords by
creating content around thatstuff to help you search higher
(07:15):
organically for people lookingfor solutions from that.
That has got to be your bestmarketing strategy, as far as
anything goes, is the organicfinding of you for people
searching for your services.
You want to not only competewith your competitors, but you
want to be searchable andfalling at the top so that
(07:35):
people are like, oh, this personhelps with headaches, this
person helps with babies, thisperson helps with colic,
whatever it may be You'refinding you're offering the
solution to problems people aresearching for and that comes
with seo.
So using these tools uh, helpsyou.
Uh, you know identify.
So your your best chiropractornear me.
You rank number onechiropractor near me.
(07:56):
Rank number one um.
Chiropractor for blank.
Chiropractor for this blank, uh, you're ranking number one.
That's how you do this is byprocess of elimination and
strengthening your keywords withcontent creation around those
keywords.
That's better and moreproductive than being active.
(08:16):
That's how you get those thingsdone For automation, active
campaign, many chat, hubspot, Imean.
Even though I'm giving you allthese ideas, by no way do you
need all of this stuff or evenhalf of this stuff.
You don't need to buysubscriptions to all of these
things.
You pick the tools that areyour business.
Growth is the time to do thisstuff.
(08:36):
So just shooting the videostends to be the time consuming,
but once you get good at this,you can turn on your phone, hit
record and shoot the video inone take.
And you just get good at thisbecause you understand that done
(08:57):
is better than perfect.
So once you get over that, nowthe content is done, which is
the hardest part.
Now we can use AI tools likeCapCut, canva, opus AI, where
you just plug it right intothere and then boom, a little
bit of editing and you're off tothe races.
That's why I love Opus AI noediting, I put it straight to
YouTube, I send it to Opus.
(09:18):
Opus gives me a whole bunch ofclips.
Those are all reels and we'rerunning.
It's the best way to do.
That are all reels and we'rerunning.
It's the best way to do that.
Now, when it comes toadvertising Google ads, meta
everything has their own AIbuilt in now Ad, creative, ad
optimization it's all in there.
You don't need to go to otherstuff.
But if you want to look atadcreativeai, you can generate
(09:46):
high converting ad designs forheadlines for Facebook, google
and Instagram ads, and that'swhere you see the bold and the
emojis and those things in thead copy.
Ad creative AI is one of thosethat does it.
Again, another fee forsomething you really don't need
to be doing because you can justcreate the text on your own or
on ChatSuite.
He can help you with that aswell.
So again smarter, not harder,right?
Smarter, not harder.
And when you spend too muchmoney, things can become harder
(10:08):
because now you create financialstress on a bunch of things as
well there.
What about for generatingpatient engagement and retention
?
What are some things out there?
Birdeye, zocdoc I know you guyshave seen ZocDoc AI.
It enhances patient appointedbookings and integrates with
your practice management system.
Just makes it super easy allover social media and your
(10:28):
Google to just book appointmentsfor you.
Do you need this?
No, as long as the patientshave a system that they
understand on how to bookappointments, that's great.
I think the most important thingis where people find you.
Where is the first landingpoint of contact?
Where they find you?
I think about this For many ofyou 9 out of 10.
Of contact where they find you.
I think about this for many ofyou nine out of 10 of you.
It's your website, okay, sodon't overthink this.
(10:48):
That's the answer to this.
They search on Bing or Googleor DuckDuckGo and they look for
chiropractor near me or bestchiropractor in the area.
You show up because you've donethe keyword stuff.
So you show up on the map orwherever it is and they're like,
oh, that's good.
Then what's the firstinstinctive thing that most
people do I'd say four out offive people looking go to the
(11:09):
reviews, and what they naturallydo subconsciously is they look
at the ones with the most.
So they'll see one that has 35reviews, then they'll see one
that has 330.
Then they see one that has 147.
Then they go right back up tothe 330 and they click that one
first.
They I mean that's who they'reclicking on first.
(11:30):
That's the website that they'reclicking on first.
Okay, the other one out of fivethat are searching you are
searching from an insurancewebsite.
So they went into Blue Cross,blue Shield and looked for
chiropractor and click theclosest to me thing that's where
the other, maybe 15% of peopleare going is finding you from
(11:51):
that.
If you're a cash office, you'renot even going to show up on
that list, right?
So you'll lose them, which isokay, and then, if you're if you
are, they're calling youroffice from that or some of the
websites I know Edna's a littlebit better.
They can actually click yourwebsite and go learn more there,
but typically they're calling.
So what's your capture forthese people that are calling
from insurance?
(12:12):
You have to have systems andprocedures around this.
If you're basically aninsurance office, you probably
have that first call downEveryone that calls yeah, we're
in your insurance.
There's two things you need tokeep in mind.
We've got to check if you'veexhausted them, if your benefits
are there, if you have adeduction, you tell them all
that stuff and you get themgoing.
So that's it Some things youcan look for there.
(12:34):
And then AI, analytics andreporting.
I'm a big fan of this.
Check out Google Analytics 4.
Learn it.
Just the basics.
Very simple.
They have all these new tools.
They're just putting GoogleAnalytics 4 into the Google
search bar and it shows youGoogle for developers, even
though you're not a developer.
Go for it, click on it andthere's a simple video series
that you watch to show you thebackend of Google analytics,
(12:55):
which shows you your keywords,where your web traffic is coming
from and how you can improvethings, learn and understand so
you know which content to createand which keywords to produce
right.
That's the stuff there.
Zoho, analytics and otherthings these are things you can
pay for.
I like all the Google stuffbecause it's free.
That's great there and they areprobably the best.
(13:16):
They know Google better thananyone else.
And then AI for personal patienteducation there's healthy and
scribe how these createstep-by-step guides for patients
to better understand theirtreatment plans or exercises.
That's a really cool AI thing.
You might want to intoScribehow S-C-R-I-B-E-H-O-W how.
(13:37):
That one is a cool thing thatjust record.
You record everything thatyou're doing and it creates
treatment plans and exerciseplans for the patient in with
pictures and text that you canautomatically send to them via
email after each.
So if you're sitting there inyour treatment room and you're
like, listen, these are the wallstretches I want you to do for
(13:59):
frozen shoulder, put a piece ofmasking tape, crawl up the wall,
see how you describe this.
It's recording it and it'sproducing an entire document out
of it and scribe how is HIPAAcompliant, meaning that it will
scrub the patient name andinformation from there.
So if you're saying anysensitive information like, hey,
mike, it just works well,because never are you repeating
(14:23):
the first, last name, birthdateand address of the patient in
the treatment room.
You're never really sayingthose things out loud, so
there's really nothing there.
You may use their first name,but that's about it, and that
can show up or can be scrubbedright out of it.
That's a cool one Little thingsout there for you.
All this podcast was supposed todo is to decrease the fear of
AI.
It's 2025.
(14:44):
You've got to stay on top ofthis stuff because the world is
moving like this.
I kind of pre-framed this atthe beginning of 2024, saying
your competitors are going to dothis.
You better stay on top of thisor else you're going to be in
the dust.
That was more of a scare tactic, I think, than anything else.
Why, I don't know.
I don't own any companies, butI think that was the wrong
(15:05):
preface for that.
That was the wrong emotionalsentence to use for that.
You need to stay on top of thisbecause the world is moving in
this direction.
People are just craving ease.
They just want things to beeasy.
They don't want to call andthen book and then have a three
appointment series before theirfirst adjustment and have all
this paperwork and they want iteasy.
(15:26):
If the paperwork is emailed tothem, when they click the button
it should be fillable, adobefillable or whatever, just
fillable.
They just start typing and thenthey hit send and it goes right
back to you.
There's none of this printingor it doesn't actually show up,
or it doesn't go through orthere's glitches.
I forget what we use in ouroffice.
We use a document, one Dang it.
(15:47):
It's not coming to my mind, I'msorry, but anyways, we use one
there and it dock jot form orsomething like that, I don't
know, and it works super clean.
So every email that comes in,it's filled, it's ready to go
and we just upload it into there.
Another step was maybe findingone that automatically like see,
I know Kira touch CT intake.
It's not good, they still have.
(16:08):
It's like 10 years outdated,it's not clean, it's hard to
open up, it's hip, heavy backend to protect.
It just doesn't.
It's not clean.
But once that does go throughand the email comes through,
it's automatically populatedinto the demographics, into
Kairotouch.
I don't know if Platinum doesthis or any of the other ones,
I'm sure they do, but these arethe ones that end up helping
(16:29):
your business grow, so look intoit.
That's your homework for rightnow.
Look into these things,implement some of them.
That will speed and it mightget you creating more content
that will generate more newpatients.
That's the whole point of this.
Go get them tigers and keepdoing what you do.
Your communities need you.
Welcome to another episode of Marketing 101 for
Chiropractors.
It's 2025.
And if we're not talking aboutAI, we are way behind the game
as far as this.
So I want you to embrace AIthis year.
I want you to embrace all thefeatures that are out there, and
artificial intelligence, Idon't think is the best word for
this.
It's still apps.
It's still just using differentapps, like if I told you
(00:23):
artificial intelligence wascanvacom, you'd be like wait a
minute, I've been using Canvafor a long time.
Well, there you go, that you'reusing things that help speed up
content creation, and we'regonna go through different
categories of AI and apps thatyou can use in your business to
dramatically create moreefficiency in your practice.
By getting appointmentsautomatically booked, your
(00:46):
patients using apps to just booktheir appointments and get in
with you and reducing thefriction to transaction, you
streamline your business forconstant revenue, which is
absolutely fantastic, and whenyou do this, you can take
pressure off of your currentstaff members and have them
doing more productive stuff andmore pressure off of you so that
(01:06):
you can do more productivestuff and help more people.
That's the key with AI.
So by listening in, today it'sall about thinking this way how
do I make my practice and mybusiness more efficient
utilizing apps or features thatcan really strengthen the flow
and process of my practice?
There's things you can't workaround, like billing and
(01:27):
insurance and all that stuffjust takes time and
credentialing and all that andchecking for insurance before
someone starts and all the stuffthat goes with insurance.
But even if you're withinsurance, you can still
streamline other things to makethings more efficient.
And if you're not, you'recash-based man the world is your
oyster as far as making thissuper streamlined to your ideal
(01:48):
client.
If you're strictly aMedicare-based office and that's
all you do, be careful with howmany apps you throw at your
niche and your patients, becausethey may not adapt to that as
quickly.
But for many of us, we'rehelping the whole demographic of
people from 20 to 70 years old,and many people in that
category, in that age range, areall technological and have an
(02:12):
iPhone or have a phone or havesome type of thing that they can
use this to help you and yourbusiness mitigate a lot of the
things that are in there.
I think we're gettingoverwhelmed with stuff because
we're doing a lot of things oldschool and the world's moving a
lot faster.
So if that feels like you inbusiness, where you're like man,
I feel like it's just.
Things are just getting morecomplicated.
(02:33):
I feel like things are just.
We do too much.
We have all this stuff and it'sjust not organized and we
barely use this and we barelyuse that.
This is the time to revamp thiswhole thing and we're going to
go through this stuff in a fewdifferent categories, like AI,
tools for social media marketing.
How do we make social mediaeasier for you?
(02:54):
And I think the three bestthings for that are Canva, just
to make content easier.
Even videos on there are easyto just put up.
Make them the right size forInstagram and Facebook and then
you launch them.
Chat, gpt to help createengaging captions for this stuff
or even paragraphs to go withyour videos that you're putting
(03:16):
out there in your blog post.
You can even write blog poststhere in your ad copy for your
ads, there in your ad copy foryour ads.
And then having some type ofsocial media auto launcher out
there, like Later or Hootsuitewe use, simplified for 20
something bucks a month, prettyeasy.
It blasts all of our platformsTikTok, facebook, instagram, x
(03:38):
and both of our offices and allthat.
So we have like seven or eightor nine LinkedIn I don't know
every and it just mixes andmatches things over the course
of a month.
You book one two months inadvance.
So our team's on it, they'realways ahead of it.
They're always getting thingsposted by using these apps.
So if you don't like the word AI, think of apps, the old school
way of this stuff to integrateintelligence to help you move
(04:01):
faster.
So that's for social media.
Those are the three top thingsthere Canva, chat, gpt and
simplified social or later, orHootsuite, whatever you're using
.
A meta business suite even hasa calendar.
That's strictly for Facebookand Instagram, but we're talking
about every.
Even high level has a socialmedia platform planner that you
could use on your back end andput all your handles in there
(04:24):
and then post media straightfrom there as well.
So any crm can do this as well.
So there's a lot out there.
But think outside the box onthese things that can help you
move faster, even mayberevamping your ehr and I know
that's such a huge pain in thebutt but finding one that is
optimized and up to date andfuturistic for your type of
(04:45):
practice.
If you're a younger doc, youknow closer to 30, you've got
your whole career ahead of you.
Your niche practice is going tobe around your age group,
around 30 year olds that aregoing to be coming in just
because that's what you're goingto be attracting these young
families.
Using apps, using SCED or usingTrackStep or using a review wave
(05:05):
type tools where patients canjust book their appointments,
make things a lot easier on yourteam.
These are just no-brainers asfar as AI or apps that you can
be using to help move yourpractice forward.
And what about content creation?
Jasper, lumen5, otterai theseare all just examples where you
(05:27):
can write blog posts, emails, adcopy and targeted patient pain
points.
You can generate scripts forvideos and podcasts.
I use Opusai for all my videocontent.
Put it in there.
It gives me all these realclips for 30 seconds, 60 seconds
from that longer video contentlike, let's say, a podcast.
It can be 25 minutes long andthen you put this thing in there
(05:50):
and it shoots out 30,.
You know between 30 seconds and90 seconds because you can set
the parameters with captions andall the cool stuff in there and
you're off to a races.
It's pretty cool stuff to beusing to help speed up this
stuff and get this stuff done.
The reason we can't get thisstuff done is because it takes
time.
Sit there, sit in front of thecamera, shoot long form content
(06:13):
in the office, active, whatever,maybe.
Then you did this on youriphone.
Now you're like, oh my god, howam I going to email this to
myself?
To do it on a desktop or allthe.
And then you end up not doingit because it's such a pain in
the butt.
But right from your iPhone oryour Google whatever you're
using Android you put itstraight to YouTube.
Beautiful.
Now you've got a YouTube MP4that you can use that and send
(06:34):
it to any AI which can clip thisfor you, revamp it for you,
make it sound better, make itlook better, do all these things
.
And then all you got to do isjust put it into latercom or
simplified social and then, boom, scatter it across all all your
stuff.
Isn't that?
Isn't that awesome?
(06:55):
Some other ai powered seo tools,so surfer seo, sem rush you've
seen me use this before andgoogle search console.
Google search console is free.
You go in there and it's prettymuch showing you where all your
traffic is coming from, so thatyou can strengthen those
keywords and then startstrengthening other keywords by
creating content around thatstuff to help you search higher
(07:15):
organically for people lookingfor solutions from that.
That has got to be your bestmarketing strategy, as far as
anything goes, is the organicfinding of you for people
searching for your services.
You want to not only competewith your competitors, but you
want to be searchable andfalling at the top so that
(07:35):
people are like, oh, this personhelps with headaches, this
person helps with babies, thisperson helps with colic,
whatever it may be You'refinding you're offering the
solution to problems people aresearching for and that comes
with seo.
So using these tools uh, helpsyou.
Uh, you know identify.
So your your best chiropractornear me.
You rank number onechiropractor near me.
(07:56):
Rank number one um.
Chiropractor for blank.
Chiropractor for this blank, uh, you're ranking number one.
That's how you do this is byprocess of elimination and
strengthening your keywords withcontent creation around those
keywords.
That's better and moreproductive than being active.
(08:16):
That's how you get those thingsdone For automation, active
campaign, many chat, hubspot, Imean.
Even though I'm giving you allthese ideas, by no way do you
need all of this stuff or evenhalf of this stuff.
You don't need to buysubscriptions to all of these
things.
You pick the tools that areyour business.
Growth is the time to do thisstuff.
(08:36):
So just shooting the videostends to be the time consuming,
but once you get good at this,you can turn on your phone, hit
record and shoot the video inone take.
And you just get good at thisbecause you understand that done
(08:57):
is better than perfect.
So once you get over that, nowthe content is done, which is
the hardest part.
Now we can use AI tools likeCapCut, canva, opus AI, where
you just plug it right intothere and then boom, a little
bit of editing and you're off tothe races.
That's why I love Opus AI noediting, I put it straight to
YouTube, I send it to Opus.
(09:18):
Opus gives me a whole bunch ofclips.
Those are all reels and we'rerunning.
It's the best way to do.
That are all reels and we'rerunning.
It's the best way to do that.
Now, when it comes toadvertising Google ads, meta
everything has their own AIbuilt in now Ad, creative, ad
optimization it's all in there.
You don't need to go to otherstuff.
But if you want to look atadcreativeai, you can generate
(09:46):
high converting ad designs forheadlines for Facebook, google
and Instagram ads, and that'swhere you see the bold and the
emojis and those things in thead copy.
Ad creative AI is one of thosethat does it.
Again, another fee forsomething you really don't need
to be doing because you can justcreate the text on your own or
on ChatSuite.
He can help you with that aswell.
So again smarter, not harder,right?
Smarter, not harder.
And when you spend too muchmoney, things can become harder
(10:08):
because now you create financialstress on a bunch of things as
well there.
What about for generatingpatient engagement and retention
?
What are some things out there?
Birdeye, zocdoc I know you guyshave seen ZocDoc AI.
It enhances patient appointedbookings and integrates with
your practice management system.
Just makes it super easy allover social media and your
(10:28):
Google to just book appointmentsfor you.
Do you need this?
No, as long as the patientshave a system that they
understand on how to bookappointments, that's great.
I think the most important thingis where people find you.
Where is the first landingpoint of contact?
Where they find you?
I think about this For many ofyou 9 out of 10.
Of contact where they find you.
I think about this for many ofyou nine out of 10 of you.
It's your website, okay, sodon't overthink this.
(10:48):
That's the answer to this.
They search on Bing or Googleor DuckDuckGo and they look for
chiropractor near me or bestchiropractor in the area.
You show up because you've donethe keyword stuff.
So you show up on the map orwherever it is and they're like,
oh, that's good.
Then what's the firstinstinctive thing that most
people do I'd say four out offive people looking go to the
(11:09):
reviews, and what they naturallydo subconsciously is they look
at the ones with the most.
So they'll see one that has 35reviews, then they'll see one
that has 330.
Then they see one that has 147.
Then they go right back up tothe 330 and they click that one
first.
They I mean that's who they'reclicking on first.
(11:30):
That's the website that they'reclicking on first.
Okay, the other one out of fivethat are searching you are
searching from an insurancewebsite.
So they went into Blue Cross,blue Shield and looked for
chiropractor and click theclosest to me thing that's where
the other, maybe 15% of peopleare going is finding you from
(11:51):
that.
If you're a cash office, you'renot even going to show up on
that list, right?
So you'll lose them, which isokay, and then, if you're if you
are, they're calling youroffice from that or some of the
websites I know Edna's a littlebit better.
They can actually click yourwebsite and go learn more there,
but typically they're calling.
So what's your capture forthese people that are calling
from insurance?
(12:12):
You have to have systems andprocedures around this.
If you're basically aninsurance office, you probably
have that first call downEveryone that calls yeah, we're
in your insurance.
There's two things you need tokeep in mind.
We've got to check if you'veexhausted them, if your benefits
are there, if you have adeduction, you tell them all
that stuff and you get themgoing.
So that's it Some things youcan look for there.
(12:34):
And then AI, analytics andreporting.
I'm a big fan of this.
Check out Google Analytics 4.
Learn it.
Just the basics.
Very simple.
They have all these new tools.
They're just putting GoogleAnalytics 4 into the Google
search bar and it shows youGoogle for developers, even
though you're not a developer.
Go for it, click on it andthere's a simple video series
that you watch to show you thebackend of Google analytics,
(12:55):
which shows you your keywords,where your web traffic is coming
from and how you can improvethings, learn and understand so
you know which content to createand which keywords to produce
right.
That's the stuff there.
Zoho, analytics and otherthings these are things you can
pay for.
I like all the Google stuffbecause it's free.
That's great there and they areprobably the best.
(13:16):
They know Google better thananyone else.
And then AI for personal patienteducation there's healthy and
scribe how these createstep-by-step guides for patients
to better understand theirtreatment plans or exercises.
That's a really cool AI thing.
You might want to intoScribehow S-C-R-I-B-E-H-O-W how.
(13:37):
That one is a cool thing thatjust record.
You record everything thatyou're doing and it creates
treatment plans and exerciseplans for the patient in with
pictures and text that you canautomatically send to them via
email after each.
So if you're sitting there inyour treatment room and you're
like, listen, these are the wallstretches I want you to do for
(13:59):
frozen shoulder, put a piece ofmasking tape, crawl up the wall,
see how you describe this.
It's recording it and it'sproducing an entire document out
of it and scribe how is HIPAAcompliant, meaning that it will
scrub the patient name andinformation from there.
So if you're saying anysensitive information like, hey,
mike, it just works well,because never are you repeating
(14:23):
the first, last name, birthdateand address of the patient in
the treatment room.
You're never really sayingthose things out loud, so
there's really nothing there.
You may use their first name,but that's about it, and that
can show up or can be scrubbedright out of it.
That's a cool one Little thingsout there for you.
All this podcast was supposed todo is to decrease the fear of
AI.
It's 2025.
(14:44):
You've got to stay on top ofthis stuff because the world is
moving like this.
I kind of pre-framed this atthe beginning of 2024, saying
your competitors are going to dothis.
You better stay on top of thisor else you're going to be in
the dust.
That was more of a scare tactic, I think, than anything else.
Why, I don't know.
I don't own any companies, butI think that was the wrong
(15:05):
preface for that.
That was the wrong emotionalsentence to use for that.
You need to stay on top of thisbecause the world is moving in
this direction.
People are just craving ease.
They just want things to beeasy.
They don't want to call andthen book and then have a three
appointment series before theirfirst adjustment and have all
this paperwork and they want iteasy.
(15:26):
If the paperwork is emailed tothem, when they click the button
it should be fillable, adobefillable or whatever, just
fillable.
They just start typing and thenthey hit send and it goes right
back to you.
There's none of this printingor it doesn't actually show up,
or it doesn't go through orthere's glitches.
I forget what we use in ouroffice.
We use a document, one Dang it.
(15:47):
It's not coming to my mind, I'msorry, but anyways, we use one
there and it dock jot form orsomething like that, I don't
know, and it works super clean.
So every email that comes in,it's filled, it's ready to go
and we just upload it into there.
Another step was maybe findingone that automatically like see,
I know Kira touch CT intake.
It's not good, they still have.
(16:08):
It's like 10 years outdated,it's not clean, it's hard to
open up, it's hip, heavy backend to protect.
It just doesn't.
It's not clean.
But once that does go throughand the email comes through,
it's automatically populatedinto the demographics, into
Kairotouch.
I don't know if Platinum doesthis or any of the other ones,
I'm sure they do, but these arethe ones that end up helping
(16:29):
your business grow, so look intoit.
That's your homework for rightnow.
Look into these things,implement some of them.
That will speed and it mightget you creating more content
that will generate more newpatients.
That's the whole point of this.
Go get them tigers and keepdoing what you do.
Your communities need you.
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