July 11, 2025 • 17 mins
Discover the powerful yet overlooked marketing tool that's hiding in plain sight for every chiropractor—your Google Business Profile. Despite being completely free and taking less than 15 minutes to optimize, this digital asset is frequently neglected, costing practices valuable new patients every day.
The statistics are eye-opening: a staggering 90% of potential patients check your Google Business Profile before deciding whether to contact your office. It functions as the modern equivalent of the yellow pages, billboard, and website preview combined into one powerful platform that directly influences your search visibility, map rankings, and voice search results. Yet in our regular consultations with practices nationwide, we consistently find profiles that are incomplete, outdated, or missing key optimization elements.
Google's algorithm prioritizes three factors when determining local search rankings: relevance, distance, and prominence. While you can't control your physical location, you have direct influence over the other two factors through strategic profile optimization. A well-crafted profile should include a comprehensive keyword-rich description (approaching the 750-word limit), current high-quality photos, a complete service listing, enabled messaging features, and consistent information across all web platforms. Perhaps most critically, you should actively solicit patient reviews that mention specific conditions you treat—these keyword-rich testimonials significantly boost your relevance for those searching for help with similar issues.
Ready to transform your practice's online visibility? Download our free checklist from the episode description or email info@enricod.com to receive a complete optimization guide. Then spend just 15 minutes updating your profile to start attracting more calls, more clicks, and more patients to your practice. Your community needs the care you provide—make sure they can find you when they search.
- Join Marketing 101 for Chiropractors Facebook Group here
- Learn more at EnricoD.com
- Book a free discovery call with Enrico to level up your business
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Transcript
Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Speaker 1 (00:03):
Hello everyone, welcome to another episode of
Marketing 101 for Chiropractors.
This week's podcast is allabout your Google SEO, or your
SEO in general, and your Googlebusiness profile.
If you've got this optimized,that's it.
Have a great week, enjoy yourweekend.
Take care If you haven'tlistened to this podcast and
there's also a free PDF uploadwith this episode that you can
(00:24):
go through with your checklistto summarize everything that we
have.
Or just send info at EnricoDcomand email saying, hey, I need
that checklist.
Boom, right in your inbox, I'llsend it to you.
So this week, how mostchiropractors overlook the
number one SEO tool.
And it's amazing.
I get calls.
I get I get a few calls everyweek just with Kairos, kind of
checking in to see, hey, youknow, can you help me?
(00:46):
And with that I quickly pull uptheir website and pull up their
social profile.
I go through some major things.
It's amazing how lacklustertheir Google business profile is
.
It's hurting them.
So another PSA for theprofession on doing this stuff.
It takes you 15 minutes toupdate it.
Very simple stuff should be onyour on your to-do list.
I would say once or twice ayear it's an annual thing,
(01:08):
semi-annual thing.
Check it, make sure it's up todate, make sure it's doing all
its things.
What it does is it sets up, itoptimizes and it ranks from the
map, services and everythingacross Google for you.
So having this profile isreally important.
It's your business listing.
Think of it like the modern dayyellow pages, billboard and
(01:29):
website preview all in one.
So it shows your hours, itshows your contact info, it has
photos, reviews and it evenlists all your services.
If you optimize it, if you putthe information in 90% of all
consumers on Google it, if youput the information in 90% of
all consumers on Google I'mgoing to repeat that for a
(01:50):
second 90% virtually everyone ofconsumers look at Google
business profiles before dialingor deciding to make a call or
email them contact us.
So what that means is typicallyon desktop it's a little bit
easier and on your phone.
When you search something inthe Google search bar and you
for a business or whateverchiropractor near me, dr Enrico
Dolce Cori, whatever it is whatpops up is the business listing
(02:13):
or the closest one to you Ifyou're picking a pizza shop,
whatever pops up, and thenyou'll see on the right side,
the Google business profiletypically has the Google reviews
, the total amount their hoursof operation are open now in
green, and then you can click onthat and see if they're open
tomorrow or on Sunday.
You've all used this and then,for people who've optimized this
(02:34):
, it has a descriptor, has listsof services and even posts
underneath it of maybe promosthat are happening right now,
services that you do in theoffice, and when you optimize
that, you get a better clickrate, which is exactly what you
want from Google people to clickand go to your website.
That way you can dictateeverything from there right On a
good website.
So 90% of all consumers look atGoogle business profiles before
(02:58):
deciding who to call Important,yeah, super important.
The most important thing you cando on Google.
It's the most controllablething you can do on Google.
Google prioritizes relevance,distance and prominence.
You can only control two out ofthose three.
Google controls the other one.
So it directly affects this ishow it affects your SEO and
(03:22):
rankings.
It directly affects your searchvisibility.
So if your Google profile isoptimized to 100%, you will just
rank better.
Naturally, this is how you seeall those people reaching out to
chiropractors.
All the time the marketer issaying we'll get you ranked
number one in seven days.
Right, the SEO guys.
(03:42):
Right, fine, all they're doingis just're just.
All they're doing is justoptimizing your Google business
profile and optimizing yourwebsite to make sure that
traffic's going through with theGoogle pixel so that they can
dictate um or keep track of allthe people that come to your
page.
Um, you, you're part of thelocal three pack that I like to
call it the top three mapslisting.
So when you search for someone,you'll have the listing and
(04:04):
then you can click on maps.
This is different.
The maps listing is the onewhere the map of the area shows
up and then, depending on theradius that you have there that
shows up, you'll have everythingon the left hand side from all
the businesses that match thatcriteria, and then I'll have all
the pin drops of theirlocations within that five mile
radius, or whatever you'relooking at.
That's where you want toincrease your visibility, so
(04:28):
this will get you improvedwebsite traffic.
Of course, that will increasethe phone calls, the phone
button.
By optimizing this, some ofthese doctors that I talked to
you click on the number and thenumber's wrong or it's not
calling their office.
That's crazy.
I'm like whoa Drivingdirections gives people driving
directions.
What's new now?
Voice, alexa and Siri have beenaround for a long time, but
(04:53):
people are using this more nowbecause of the improvements in
Siri and Alexa and all the newphones and the cars CarPlay,
appleplay, all this stuff youcan be driving and say, hey,
find me the closest and sub shop, sub sandwiches or pizza place
or best hair salon or bestchiropractor, and Siri will
(05:16):
actually talk back and vocalize.
But guess what?
There is no way to optimizethat voice response.
It's through the Google businessprofile.
The better your profile and themore concise your description
is, with the optimized keywordsthat you rank highest for, is
the magic sauce to get into thiswhole new thing and show up on
(05:38):
everything you want to show upand rank and compete as high as
you possibly can for everythingacross all the board, don't you?
You run a business and that'swhy you want to do that.
So, absolutely, this is it.
Start with your Google businessprofile, make sure it's up to
date.
It's the simplest thing you cando.
It's free, it's easy and so soimportant and it's always
changing.
Google made some more changes in2025.
(05:59):
Nothing major to do a whole PSAfor the profession, but they
always are updating things asthe world shifts and how fast
it's shifting.
So they are heavily relying onthat profile in the Google
matrix.
The Google matrix still exists.
It's that same damn matrixthing with all the backlinks
that we talked about previously.
It's still worked that way.
(06:20):
The more your URL, the primaryURL, shows across the web and
the more you're backlinked, thehigher you rank with everything
there.
And you can go back to one ofour earlier episodes in season
one about that how to rankhigher on the Google matrix.
So this was, this was a greatone.
So, but we're talking about theGoogle business profile today.
(06:40):
That's your focus for today.
Download the checklist that'sin there, it's in the
description or email me, andthen what we want to do is show
you how to go check that.
So you're going to go to yourwebsite.
Do is show you how to go checkthat.
So you're going to go to yourwebsite.
You're going to go to googlecom, backslash business.
Log in on your Google Chromeprofile as you're logged into it
, so that way it knows who youare.
So when you see your businesspop up, it'll be right there at
(07:02):
the top.
You click on it and you'realready all logged in.
If it's not, you'll have toclaim that business or you'll
have to log in to see it.
Do that, follow through, claimor create the profile, add the
categories services, locationand then verify the mail, phone
and email.
If there's some discrepancies.
That is huge that you fixed it.
(07:22):
It's going to be amazing.
You may even have to get, like,a postcard in the mail mailed
to you.
That gets you verified a littlebit easier.
So fill in everything.
Don't leave any sections blank.
On that Optimization, what wewant to look at here for key
optimization moves isdescription.
This is the most importantthing.
This is not the newest thing,but it's been around for a while
(07:43):
.
But people didn't know that onesentence didn't cut it.
Chiropractic, localchiropractic services not a good
description.
You want to go up to 750 words.
You can't go more than that,but getting as close to 750
words is great because you canutilize that to use your top
ranking keywords in this.
Write it like a homepageheadline.
Include all your keywords.
(08:04):
Then we want to look at thephotos.
We definitely want to uploadcurrent photos of the outside of
the building, inside of thebuilding, maybe even some staff
pictures, real photos.
Convert some action shots inthere and post regularly like
it's social media.
I would do.
I would do almost one post toGoogle post every week if you
could at least every month.
(08:25):
But post them so it's alwaysfresh.
There's always some newpictures that are in there.
Google loves that.
Reviews Got to ask for reviews.
This also builds your Googlebusiness profile.
If you fall into thechiropractic matrix for all the
other competition around you andyou have 500 Google reviews and
everyone else averages 120,you're going to be bumped up on
(08:45):
that list because of your goodGoogle reviews.
Google posts, weekly updates,boost activity, so it's almost
like people are not treating itlike social media, but Google's
trying to play the whole mediacard there too.
So you're more active in Googleand it doesn't have to rely on
its competitors like meta andTikTok Service and products.
(09:06):
Make sure you list all of them.
Be creative there.
Chiropractic, pediatricpregnancy it's all chiropractic,
but what you're doing is justshowing more surfaces across
there.
Class four laser spinaldecompression radiology.
You can add whatever you havethere.
If you have a lot of modalities, it's gonna be really easy.
If you don't have many, you'regonna have to beef it up and get
(09:26):
creative and do two or threethings you know to add it in
there Massage therapy, whateveryou have in there Messaging.
This also enables directmessaging through Google Chat,
which you can have, and you canset up automatic bots that reply
with frequently asked questions.
Then in there it'll say clickhere to call us or click here to
email us.
Then your team can pick that up.
(09:47):
But if you're active in Googlemessaging you'll get a
notification in your Gmail, ifyou have Gmail.
We use Gmail at the office forour domain.
So if anyone sends a message onGoogle my Business or Google
Business Profile, we instantnotification saying you have a
message.
So it's almost like a instantchat reply for people as well.
And then just consistency exactmatches across the web.
(10:08):
Facebook, yelp your site givesyou a chance to look and make
sure that the address is exact.
For some reason, my locationthey keep changing the way they
list our address.
It's driving me absolutely nuts.
It used to be State Road 54 andthen SR 54.
They've changed it to FL-54, soFlorida 54.
And then it was wrong on myFacebook and it was kind of
(10:30):
hurting our ranking so I had togo back and fix it.
Make sure it's FL across theweb.
Our business cards still saystay road Doesn't matter on
print, but on the web.
It has to be precise acrosseverything.
Pretty interesting stuff there.
This will help you rank forsearch maps and voice.
So search is your SEO.
This is what people are tryingto sell you all the time.
(10:51):
Seo you can't sell people SEO,there's no such thing.
It's just how well you optimizefor search.
You have to have a completeprofile that we just talked
about, which gives you strongerauthority by having it there,
and then you have to havekeyword rich reviews, posts and
replies.
This is how Google turns thetable from control, from the
(11:12):
business.
So it takes the consumer, thecustomer, a chance to make your
keywords relevant.
So with your Google reviews, ifchiropractic is said a lot, best
chiropractor, this chiropracticoffice, chiropractic office is
great.
The staff is great.
You want them to say thingsthat you're trying to rank up
(11:33):
for in the Google review.
So say hey, tom, if you'regoing to leave us a review, talk
about the sciatica that wehelped you with.
Say you know, say sciatica inthere.
So Google reads it.
I tell them how it works.
They know I kind of coach inthe industry as well.
My patients know that too.
Like, are you coaching today,doc?
Like yeah, that's why I wasn'tin this morning and then, um, so
they're always like how can wehelp?
And it's fantastic.
And you just tell them hey,make sure you talk about the
(11:54):
migraines, talk about thecluster migraines that you said
there.
Use the word migraines in therea couple of timespractic, go
see Dr D for migraines.
They're getting it.
(12:15):
You can see the reviews, peoplewho are listening.
Then if you go back and readyour other reviews, they're
going to say the friendliest,kindest staff, great, clean
office, clean staff, great.
Those are not your optimizedkeywords.
Your optimized keywords arechiropractic, migraine, sciatica
, pain.
Those are your keywords, right?
That's what people aresearching on Google for, for
answers, and if your keywordsaren't ranked there, that's it.
(12:36):
So have a little intention withyour reviews.
Help your patients, help you.
That's the key there.
Maps, ad service areas,directions and geotagged photos.
So when you're taking photos inthe neighborhood around here
saying across from this bank,across from this tag the bank,
when you post that in there.
(12:57):
So that way it's all geo-mappedso close to your office that it
just helps rank a little bit.
Is this super important?
The geo-tagging?
No, it gives you maybe a half apercent advantage, but those
little things can all add up,right?
Google Rewards Active Profile.
So that's where the postingcomes in.
There's a posting section nowwhere you can just post, say,
hey, you know, summer, summertune up or summer special, or
you know summer's coming aroundthe corner, so these are little
(13:18):
things you can do.
As well For voice searchthere's been a lot of talk about
it and people are trying tofigure out how can we rank
higher in voice search.
It's not quite that simple.
The target conversationalkeywords are going to be what
voice uses, like Alexa and Siri,in order to find the proper
match for you or a top hit inyour search results.
(13:39):
So when you're driving, you'renot actually visually looking at
that's.
The whole point of this is thatso people can drive and get
answers in a conversationalpiece, we're pretty close to AI.
Just having a conversation LikeSiri is going to be like a
friend that you talk to hey,siri, tell me what's the best
pizza that you recommend in thisarea in Pittsburgh?
And they're going to be like,hey, I recommend ABC Pizzeria
(14:02):
and XYZ Pizzeria.
They've got the best reviewsand apparently ABC has the best
Hawaiian in town.
They just do it where they getthe most Hawaiian reviews and
you're like, wow, that's awesome.
We're pretty close to thisalmost conversational AI, but
for right now it's like, hey,siri, list it, and what they're
doing is pretty much reading thetop one or top three to you.
(14:23):
They're just reading it off theinternet.
If so, sometimes you've evenknown here's what I found and
you literally have to look atyour phone and click it and go
to Safari and see what they said.
So we're still not there yet,but eventually that's going to
be gone.
You're going to have aconversation with Siri Wild, so
it's crazy.
So answer common questions inthe Q&A section.
Do you take walk-ins, do youtake insurance?
(14:46):
Do you take Medicare?
Those are the frequently askedones, right?
So answer those commonquestions in the Q&A and then
your chat bot will do the rest,which is super cool and then add
FAQs to your website that matchthe Google business profile
data.
So those answer commonquestions that you put into the
Google profile.
Have a FAQ section on yourwebsite that is identical.
(15:11):
Copy and paste from there soit's read exactly the same.
It's a direct match.
The questions are.
A direct match Works absolutelyfantastic, simple things.
You can even have your websitePeople help you with this as
well.
So that was a great jam-packedepisode.
Get the free download from us.
The Marketing 101 group willhave it.
It will be right here in theYouTube link description.
(15:33):
You can click on it.
You go to Spotify on there.
It will be in the description.
So in the description of thepodcast you'll see it.
It'll be a hyper link.
You just click it.
It's a PDF.
You can download it.
It's yours.
If you don't do it that way,like me, just send me an email
info at enricodcom.
I know exactly what you'retalking about if you send that
(15:53):
to me.
So the top three actions youneed to do from this podcast
Reviews get the reviews with thekeyword descriptors in there.
Upload some photos, some morephotos to your profile and then
get some posts on there as wellSome live action shots, some
posts of what's coming up.
Download the checklist and thenaudit your profile.
(16:16):
You need to do this.
No one else is doing this foryou.
Audit your profile today orhand the checklist off to your
top staff member or VA.
It's a free traffic to get toyour office.
Don't ignore it.
It's pretty much the easiestthing you can do and the reason
is is there's so many of youdon't have it optimized.
It's such a simple thing Go doit.
(16:37):
Your you know your Googlebusiness profile is often the
first and last impression yourpatients get and, best of all,
it's free.
Set it up, optimize it, feed itcontent, respond to reviews.
You'll start showing up onsearch maps and even in voice
queries.
If you want more calls, moreclicks and more credibility,
(16:58):
this is how you do it.
Have a great week.
Continue to do what you do.
Your community needs you andtake care.
Hello everyone, welcome to another episode of
Marketing 101 for Chiropractors.
This week's podcast is allabout your Google SEO, or your
SEO in general, and your Googlebusiness profile.
If you've got this optimized,that's it.
Have a great week, enjoy yourweekend.
Take care If you haven'tlistened to this podcast and
there's also a free PDF uploadwith this episode that you can
(00:24):
go through with your checklistto summarize everything that we
have.
Or just send info at EnricoDcomand email saying, hey, I need
that checklist.
Boom, right in your inbox, I'llsend it to you.
So this week, how mostchiropractors overlook the
number one SEO tool.
And it's amazing.
I get calls.
I get I get a few calls everyweek just with Kairos, kind of
checking in to see, hey, youknow, can you help me?
(00:46):
And with that I quickly pull uptheir website and pull up their
social profile.
I go through some major things.
It's amazing how lacklustertheir Google business profile is
.
It's hurting them.
So another PSA for theprofession on doing this stuff.
It takes you 15 minutes toupdate it.
Very simple stuff should be onyour on your to-do list.
I would say once or twice ayear it's an annual thing,
(01:08):
semi-annual thing.
Check it, make sure it's up todate, make sure it's doing all
its things.
What it does is it sets up, itoptimizes and it ranks from the
map, services and everythingacross Google for you.
So having this profile isreally important.
It's your business listing.
Think of it like the modern dayyellow pages, billboard and
(01:29):
website preview all in one.
So it shows your hours, itshows your contact info, it has
photos, reviews and it evenlists all your services.
If you optimize it, if you putthe information in 90% of all
consumers on Google it, if youput the information in 90% of
all consumers on Google I'mgoing to repeat that for a
(01:50):
second 90% virtually everyone ofconsumers look at Google
business profiles before dialingor deciding to make a call or
email them contact us.
So what that means is typicallyon desktop it's a little bit
easier and on your phone.
When you search something inthe Google search bar and you
for a business or whateverchiropractor near me, dr Enrico
Dolce Cori, whatever it is whatpops up is the business listing
(02:13):
or the closest one to you Ifyou're picking a pizza shop,
whatever pops up, and thenyou'll see on the right side,
the Google business profiletypically has the Google reviews
, the total amount their hoursof operation are open now in
green, and then you can click onthat and see if they're open
tomorrow or on Sunday.
You've all used this and then,for people who've optimized this
(02:34):
, it has a descriptor, has listsof services and even posts
underneath it of maybe promosthat are happening right now,
services that you do in theoffice, and when you optimize
that, you get a better clickrate, which is exactly what you
want from Google people to clickand go to your website.
That way you can dictateeverything from there right On a
good website.
So 90% of all consumers look atGoogle business profiles before
(02:58):
deciding who to call Important,yeah, super important.
The most important thing you cando on Google.
It's the most controllablething you can do on Google.
Google prioritizes relevance,distance and prominence.
You can only control two out ofthose three.
Google controls the other one.
So it directly affects this ishow it affects your SEO and
(03:22):
rankings.
It directly affects your searchvisibility.
So if your Google profile isoptimized to 100%, you will just
rank better.
Naturally, this is how you seeall those people reaching out to
chiropractors.
All the time the marketer issaying we'll get you ranked
number one in seven days.
Right, the SEO guys.
(03:42):
Right, fine, all they're doingis just're just.
All they're doing is justoptimizing your Google business
profile and optimizing yourwebsite to make sure that
traffic's going through with theGoogle pixel so that they can
dictate um or keep track of allthe people that come to your
page.
Um, you, you're part of thelocal three pack that I like to
call it the top three mapslisting.
So when you search for someone,you'll have the listing and
(04:04):
then you can click on maps.
This is different.
The maps listing is the onewhere the map of the area shows
up and then, depending on theradius that you have there that
shows up, you'll have everythingon the left hand side from all
the businesses that match thatcriteria, and then I'll have all
the pin drops of theirlocations within that five mile
radius, or whatever you'relooking at.
That's where you want toincrease your visibility, so
(04:28):
this will get you improvedwebsite traffic.
Of course, that will increasethe phone calls, the phone
button.
By optimizing this, some ofthese doctors that I talked to
you click on the number and thenumber's wrong or it's not
calling their office.
That's crazy.
I'm like whoa Drivingdirections gives people driving
directions.
What's new now?
Voice, alexa and Siri have beenaround for a long time, but
(04:53):
people are using this more nowbecause of the improvements in
Siri and Alexa and all the newphones and the cars CarPlay,
appleplay, all this stuff youcan be driving and say, hey,
find me the closest and sub shop, sub sandwiches or pizza place
or best hair salon or bestchiropractor, and Siri will
(05:16):
actually talk back and vocalize.
But guess what?
There is no way to optimizethat voice response.
It's through the Google businessprofile.
The better your profile and themore concise your description
is, with the optimized keywordsthat you rank highest for, is
the magic sauce to get into thiswhole new thing and show up on
(05:38):
everything you want to show upand rank and compete as high as
you possibly can for everythingacross all the board, don't you?
You run a business and that'swhy you want to do that.
So, absolutely, this is it.
Start with your Google businessprofile, make sure it's up to
date.
It's the simplest thing you cando.
It's free, it's easy and so soimportant and it's always
changing.
Google made some more changes in2025.
(05:59):
Nothing major to do a whole PSAfor the profession, but they
always are updating things asthe world shifts and how fast
it's shifting.
So they are heavily relying onthat profile in the Google
matrix.
The Google matrix still exists.
It's that same damn matrixthing with all the backlinks
that we talked about previously.
It's still worked that way.
(06:20):
The more your URL, the primaryURL, shows across the web and
the more you're backlinked, thehigher you rank with everything
there.
And you can go back to one ofour earlier episodes in season
one about that how to rankhigher on the Google matrix.
So this was, this was a greatone.
So, but we're talking about theGoogle business profile today.
(06:40):
That's your focus for today.
Download the checklist that'sin there, it's in the
description or email me, andthen what we want to do is show
you how to go check that.
So you're going to go to yourwebsite.
Do is show you how to go checkthat.
So you're going to go to yourwebsite.
You're going to go to googlecom, backslash business.
Log in on your Google Chromeprofile as you're logged into it
, so that way it knows who youare.
So when you see your businesspop up, it'll be right there at
(07:02):
the top.
You click on it and you'realready all logged in.
If it's not, you'll have toclaim that business or you'll
have to log in to see it.
Do that, follow through, claimor create the profile, add the
categories services, locationand then verify the mail, phone
and email.
If there's some discrepancies.
That is huge that you fixed it.
(07:22):
It's going to be amazing.
You may even have to get, like,a postcard in the mail mailed
to you.
That gets you verified a littlebit easier.
So fill in everything.
Don't leave any sections blank.
On that Optimization, what wewant to look at here for key
optimization moves isdescription.
This is the most importantthing.
This is not the newest thing,but it's been around for a while
(07:43):
.
But people didn't know that onesentence didn't cut it.
Chiropractic, localchiropractic services not a good
description.
You want to go up to 750 words.
You can't go more than that,but getting as close to 750
words is great because you canutilize that to use your top
ranking keywords in this.
Write it like a homepageheadline.
Include all your keywords.
(08:04):
Then we want to look at thephotos.
We definitely want to uploadcurrent photos of the outside of
the building, inside of thebuilding, maybe even some staff
pictures, real photos.
Convert some action shots inthere and post regularly like
it's social media.
I would do.
I would do almost one post toGoogle post every week if you
could at least every month.
(08:25):
But post them so it's alwaysfresh.
There's always some newpictures that are in there.
Google loves that.
Reviews Got to ask for reviews.
This also builds your Googlebusiness profile.
If you fall into thechiropractic matrix for all the
other competition around you andyou have 500 Google reviews and
everyone else averages 120,you're going to be bumped up on
(08:45):
that list because of your goodGoogle reviews.
Google posts, weekly updates,boost activity, so it's almost
like people are not treating itlike social media, but Google's
trying to play the whole mediacard there too.
So you're more active in Googleand it doesn't have to rely on
its competitors like meta andTikTok Service and products.
(09:06):
Make sure you list all of them.
Be creative there.
Chiropractic, pediatricpregnancy it's all chiropractic,
but what you're doing is justshowing more surfaces across
there.
Class four laser spinaldecompression radiology.
You can add whatever you havethere.
If you have a lot of modalities, it's gonna be really easy.
If you don't have many, you'regonna have to beef it up and get
(09:26):
creative and do two or threethings you know to add it in
there Massage therapy, whateveryou have in there Messaging.
This also enables directmessaging through Google Chat,
which you can have, and you canset up automatic bots that reply
with frequently asked questions.
Then in there it'll say clickhere to call us or click here to
email us.
Then your team can pick that up.
(09:47):
But if you're active in Googlemessaging you'll get a
notification in your Gmail, ifyou have Gmail.
We use Gmail at the office forour domain.
So if anyone sends a message onGoogle my Business or Google
Business Profile, we instantnotification saying you have a
message.
So it's almost like a instantchat reply for people as well.
And then just consistency exactmatches across the web.
(10:08):
Facebook, yelp your site givesyou a chance to look and make
sure that the address is exact.
For some reason, my locationthey keep changing the way they
list our address.
It's driving me absolutely nuts.
It used to be State Road 54 andthen SR 54.
They've changed it to FL-54, soFlorida 54.
And then it was wrong on myFacebook and it was kind of
(10:30):
hurting our ranking so I had togo back and fix it.
Make sure it's FL across theweb.
Our business cards still saystay road Doesn't matter on
print, but on the web.
It has to be precise acrosseverything.
Pretty interesting stuff there.
This will help you rank forsearch maps and voice.
So search is your SEO.
This is what people are tryingto sell you all the time.
(10:51):
Seo you can't sell people SEO,there's no such thing.
It's just how well you optimizefor search.
You have to have a completeprofile that we just talked
about, which gives you strongerauthority by having it there,
and then you have to havekeyword rich reviews, posts and
replies.
This is how Google turns thetable from control, from the
(11:12):
business.
So it takes the consumer, thecustomer, a chance to make your
keywords relevant.
So with your Google reviews, ifchiropractic is said a lot, best
chiropractor, this chiropracticoffice, chiropractic office is
great.
The staff is great.
You want them to say thingsthat you're trying to rank up
(11:33):
for in the Google review.
So say hey, tom, if you'regoing to leave us a review, talk
about the sciatica that wehelped you with.
Say you know, say sciatica inthere.
So Google reads it.
I tell them how it works.
They know I kind of coach inthe industry as well.
My patients know that too.
Like, are you coaching today,doc?
Like yeah, that's why I wasn'tin this morning and then, um, so
they're always like how can wehelp?
And it's fantastic.
And you just tell them hey,make sure you talk about the
(11:54):
migraines, talk about thecluster migraines that you said
there.
Use the word migraines in therea couple of timespractic, go
see Dr D for migraines.
They're getting it.
(12:15):
You can see the reviews, peoplewho are listening.
Then if you go back and readyour other reviews, they're
going to say the friendliest,kindest staff, great, clean
office, clean staff, great.
Those are not your optimizedkeywords.
Your optimized keywords arechiropractic, migraine, sciatica
, pain.
Those are your keywords, right?
That's what people aresearching on Google for, for
answers, and if your keywordsaren't ranked there, that's it.
(12:36):
So have a little intention withyour reviews.
Help your patients, help you.
That's the key there.
Maps, ad service areas,directions and geotagged photos.
So when you're taking photos inthe neighborhood around here
saying across from this bank,across from this tag the bank,
when you post that in there.
(12:57):
So that way it's all geo-mappedso close to your office that it
just helps rank a little bit.
Is this super important?
The geo-tagging?
No, it gives you maybe a half apercent advantage, but those
little things can all add up,right?
Google Rewards Active Profile.
So that's where the postingcomes in.
There's a posting section nowwhere you can just post, say,
hey, you know, summer, summertune up or summer special, or
you know summer's coming aroundthe corner, so these are little
(13:18):
things you can do.
As well For voice searchthere's been a lot of talk about
it and people are trying tofigure out how can we rank
higher in voice search.
It's not quite that simple.
The target conversationalkeywords are going to be what
voice uses, like Alexa and Siri,in order to find the proper
match for you or a top hit inyour search results.
(13:39):
So when you're driving, you'renot actually visually looking at
that's.
The whole point of this is thatso people can drive and get
answers in a conversationalpiece, we're pretty close to AI.
Just having a conversation LikeSiri is going to be like a
friend that you talk to hey,siri, tell me what's the best
pizza that you recommend in thisarea in Pittsburgh?
And they're going to be like,hey, I recommend ABC Pizzeria
(14:02):
and XYZ Pizzeria.
They've got the best reviewsand apparently ABC has the best
Hawaiian in town.
They just do it where they getthe most Hawaiian reviews and
you're like, wow, that's awesome.
We're pretty close to thisalmost conversational AI, but
for right now it's like, hey,siri, list it, and what they're
doing is pretty much reading thetop one or top three to you.
(14:23):
They're just reading it off theinternet.
If so, sometimes you've evenknown here's what I found and
you literally have to look atyour phone and click it and go
to Safari and see what they said.
So we're still not there yet,but eventually that's going to
be gone.
You're going to have aconversation with Siri Wild, so
it's crazy.
So answer common questions inthe Q&A section.
Do you take walk-ins, do youtake insurance?
(14:46):
Do you take Medicare?
Those are the frequently askedones, right?
So answer those commonquestions in the Q&A and then
your chat bot will do the rest,which is super cool and then add
FAQs to your website that matchthe Google business profile
data.
So those answer commonquestions that you put into the
Google profile.
Have a FAQ section on yourwebsite that is identical.
(15:11):
Copy and paste from there soit's read exactly the same.
It's a direct match.
The questions are.
A direct match Works absolutelyfantastic, simple things.
You can even have your websitePeople help you with this as
well.
So that was a great jam-packedepisode.
Get the free download from us.
The Marketing 101 group willhave it.
It will be right here in theYouTube link description.
(15:33):
You can click on it.
You go to Spotify on there.
It will be in the description.
So in the description of thepodcast you'll see it.
It'll be a hyper link.
You just click it.
It's a PDF.
You can download it.
It's yours.
If you don't do it that way,like me, just send me an email
info at enricodcom.
I know exactly what you'retalking about if you send that
(15:53):
to me.
So the top three actions youneed to do from this podcast
Reviews get the reviews with thekeyword descriptors in there.
Upload some photos, some morephotos to your profile and then
get some posts on there as wellSome live action shots, some
posts of what's coming up.
Download the checklist and thenaudit your profile.
(16:16):
You need to do this.
No one else is doing this foryou.
Audit your profile today orhand the checklist off to your
top staff member or VA.
It's a free traffic to get toyour office.
Don't ignore it.
It's pretty much the easiestthing you can do and the reason
is is there's so many of youdon't have it optimized.
It's such a simple thing Go doit.
(16:37):
Your you know your Googlebusiness profile is often the
first and last impression yourpatients get and, best of all,
it's free.
Set it up, optimize it, feed itcontent, respond to reviews.
You'll start showing up onsearch maps and even in voice
queries.
If you want more calls, moreclicks and more credibility,
(16:58):
this is how you do it.
Have a great week.
Continue to do what you do.
Your community needs you andtake care.
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