July 4, 2025 • 26 mins
Taking a pause from traditional marketing advice, this powerful conversation with Dr. Mel Krug explores the deeper personal patterns that may be blocking your practice growth and business success.
Dr. Krug shares her transformative journey from rugby injury to chiropractic revelation, explaining how childhood experiences before age 10 often create unconscious patterns that manifest in our business challenges. Her powerful insight—"what we don't repair, we repeat"—illuminates why many chiropractors find themselves stuck in frustrating cycles despite implementing numerous marketing strategies.
Through her AAA methodology (Awareness, Acknowledgment, and Acceptance), Dr. Krug demonstrates how confronting our shadows and wounds becomes the pathway to discovering our greatest superpowers. She specifically addresses the "broke healer paradigm" prevalent among chiropractors—the tendency to provide abundant healing while struggling to charge appropriately for services. This disconnect between service and sales often stems from deeper beliefs about worthiness that require conscious rewiring.
The conversation takes us through her seven areas of life assessment (physical, mental/emotional, social, familial, vocational, financial, and spiritual), showing how these interconnected domains influence our practice growth. Perhaps most profound is her observation that "the very thing you're seeking exists in the very thing you're avoiding"—a paradox that explains why our greatest growth opportunities often hide within our deepest wounds.
If you've tried numerous marketing tactics without sustained success, this episode offers a refreshing perspective on why internal work must precede external strategies. Your frequency and energy ultimately serve as your most powerful marketing tools—but first, you must heal what's holding you back.
Ready to transform your wounds into wisdom? Follow Dr. Mel Krug on Instagram @drmelkrug to continue your journey of personal and professional transformation.
- Join Marketing 101 for Chiropractors Facebook Group here
- Learn more at EnricoD.com
- Book a free discovery call with Enrico to level up your business
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Transcript
Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Speaker 1 (00:02):
Hey everyone, Welcome to another episode of Marketing
101 for Chiropractors.
An awesome guest this week.
A little bit of a pause buttonwith Dr Mel Krug.
Thanks for joining us.
Speaker 2 (00:11):
Thanks, enrique, I'm happy to be here.
Speaker 1 (00:13):
Yes, this is different.
We're not talking aboutmarketing.
We're not talking about go, go,go, like I typically do.
The intro to this podcast islike a boombox, like grow, scale
, grow, and they can burn us out.
It can really just start tofizzle you out.
You could lose your passion,you could lose your purpose, you
can lose a lot of things withthat and you got a cool story
that I think people need to hear, especially this group.
(00:35):
So thanks for being with us.
Speaker 2 (00:36):
Yeah, thank you for having me, you know.
I think it's.
It's important to have momentswhere we can just pause and
reflect and be, and oftentimes Ifind when we give ourselves
those moments, we can actuallyquantum leap to the next level.
Speaker 1 (00:48):
Love it, yes, love it .
Tell us about your story.
Go right in.
This is going to be exciting.
Speaker 2 (00:52):
Yeah.
So I think the listeners wouldprobably benefit them to know I
did not grow up withchiropractic, I did not grow up
with marketing.
I am the first entrepreneur ofmy family and I got into
chiropractic from a rugby injury.
Believe it or not, I playedrugby for 10 years and I always
I always joke that that was theinjury that changed my life and
it got me into chiropractic.
Sure enough, I startchiropractic school experiencing
(01:15):
some amazing results.
You know, healing from childhoodtrauma, healing from I grew up
with divorced parents, a lot ofinstability growing up, and it
healed for more than just my myshoulder injury and pain, but
from a mental, emotionalperspective and things I didn't
even realize could be touched bychiropractic.
And so I had such an inspirationfrom the work and being in
school and serving so manypeople going on mission trips
(01:37):
where, as soon as I graduated, Iopened my own practice right
away and I've been in practicefor over eight years now serving
people, mainly a lot of healersand leaders and entrepreneurs.
I see a lot of otherchiropractors and really getting
to those deep core wounds thatoftentimes do prevent us in our
next level of growth, whetherit's our own businesses, our
careers or marketing or puttingyourself out there.
(01:59):
So I love really going deepwith people.
Because of my own experienceand I'm so grateful that
chiropractic found me and Ithink we can you know, what I've
discovered is it's in thosemoments of crisis, in those
moments of injury, that ourgreatest gifts can be discovered
.
So that's a cliff notes of myjourney.
Speaker 1 (02:17):
Yeah, that definitely a cliff note, for sure, and I
mean for people listening rightnow.
I want you to think about, youknow, the Achilles heel of your
life.
It doesn't we always define it.
I've gone through, you know, 18years of practice.
Now I'm like man, I am not achiropractor.
I had to just tell myself thisstory because for so long you
(02:37):
hammer it into your life andyou're like I'm a chiropractor,
I'm a chiropractor.
And then you do, you define itand you're like well, I'm not
that, I'm not a chiropractictable, I'm not a technique, I'm
not, I'm not a people pleaser.
Every frickin day, I can't dothis forever, like this is nuts,
you're stupid, you gotta getout of my practice, like there's
just ways, and then it canbecome such a big part of you
(02:57):
and then you don get in tunewith this.
And that's where I think you'vedone way better work than I
have and I'm still working onmyself.
But yeah, what are some tips?
Where do people start to beaware?
I think awareness is one thing,gratitude is a different thing,
but awareness that's where itall starts is just being aware
and being honest with yourself.
Speaker 2 (03:19):
Yeah, I agree to that and to expand on that.
You know we cannot change thatwhich we don't have a
relationship with.
So I teach a lot of my clients,whether it's in the office or
in my programs.
The AAA concept and awarenessis the first piece.
Right, and what this looks likeis humbling yourself and
realizing you know what, asgreat as I am and have these
(03:40):
things going for me over here, Ialso have blocks.
You're human, I say beforechiropractic, before
chiropractors or business owners, we're humans first and as
humans, we inherently havewounds and things that we go
through.
And part of what I like toteach is how do we turn those
wounds to wisdom.
And it's being real withyourself and saying you know
what.
There are things that I'veexperienced in my life that as
(04:00):
much as they've served me, theycould also be holding me back.
So awareness is number one.
The second piece is justacknowledging, acknowledge where
you're at Rather than trying torun away with it.
Being real with yourself is, Ithink, one of the most I say.
Humility is the gateway togrowth and I think the more real
you can be with yourself andsay you know what?
The Achilles heel, I have it.
I'm not Superman, right.
(04:20):
We all have our own kryptoniteor Wonder Woman, right, we all
have those versions of ourselves.
But when we can acknowledgethat we have things that we can
work on and humble ourselves,that can automatically lead us
to more growth.
And the last piece of that isacceptance.
And when I say that, it's notacceptance from a place of
apathy, it's acceptance knowingthat you, as a human being who
(04:46):
perhaps has some wounds that youcan grow from to serve people
at a greater capacity, you haveto take radical responsibility
and accept the fact that nowyou're aware of these things
that are blocking you, thesebeliefs, these stories, these
patterns that we tell ourselvesfrom, most of the time,
childhood, before the age of 10.
When you have acknowledgementand acceptance of that, now it's
your turn to take radicalresponsibility.
Because if you don't, I canpromise you and I say this in
(05:08):
teaching my work these feedbackloops will come around to say
tap on the shoulder, andeventually the tap on the
shoulder leads to a brick andeventually the brick in the face
leads to a truck.
And that's what I believe,enrico.
And when I had my rugby injury,there were a lot of things going
on in my life that I was not inalignment with who I am.
I was not in alignment with myvalues, as I say, and as much as
(05:29):
the injury sucked, it set me ona path to becoming more of who
I am and, I think, for youraudience, as people who are
looking to grow their business,there can be a lot of things
internally that are going onthat we need to take inventory
of, so to speak.
In that sense, yeah, absolutely.
Speaker 1 (05:46):
I mean, for the faith believers out there, we say
God's just going to bring thenext lesson harder and harder
and harder.
Yeah, and then you nailed it.
It's so true.
Where has this brought you inyour life?
Like, how has this gotten younot to where you are just today,
but how has it progressed andlevel up Right, like it's almost
like a Mario game.
It's just level two, levelthree and you're just, you're
just going through this.
Uh, you just think, when youhave it that you're leveling up
(06:09):
and it's you're never right.
Yeah, it's going to come on itsown time.
How has this worked for you inyour life?
How have you leveled up inconsciousness?
Speaker 2 (06:16):
really, it's what it's all about yes, it is what
it's all about.
I love that you use video gamesbecause I I'm a child of the
90s and I grew up with Mario 64,specifically jumping into the
windows, and every single windowyou have a boss to beat, and so
life is kind of like a videogame and you can either be the
non-NPC player or the maincharacter.
It's really up to you.
But I say that with everymystery in our life that we
(06:40):
choose to solve and master,there's a new mystery, because
life is about expansion and it'sreally a nonlinear process.
And I tell people listen,there's no end to this.
Until you die, there's no end.
And so what I found is when Ican just surrender and accept,
the game of life is a constantjourney of expansion and
(07:02):
evolution, knowing that there'sno escaping the challenges.
I think we, as entrepreneurs,it can be very easy to be like,
okay, when I accomplish thisgoal, everything's going to be
better.
And then, guess what?
There's another challenge thatemerges and people will say, you
know, new level, new devil,right?
Or I say, new layer, new slayer, whatever you want to call it.
There's always going to bechallenges, and in the
(07:23):
challenges challenges it's wherewe can grow.
So a specific example of this asmy first business as a
chiropractor.
I've then gone on to grow myprograms and coaching, but my
first business, what I noticedin Rico was, every time a
practice member would stop care,I would go into this emotional
response and I think this willprobably really resonate with
the chiropractors and serviceproviders who listen to this.
My own ego would get in the way, my own pride would get in the
(07:46):
way and I would go into thisself-judgment, angry
self-criticism of like, oh, whatdid I do wrong?
Like I didn't.
I didn't make the sale, Ididn't market her well enough, I
didn't explain the work wellenough.
And what I noticed is I startednoticing these patterns and I
would invite your audience toconsider Okay, if you keep
(08:10):
noticing the same shit show upin your life, it's an invitation
for you to evolve from it.
It's happening for you and youcan choose to see it as
something to avoid or somethingto grow into.
So back to the woman that quitcare.
When I was brand new inpractice, it happened again and
I said, oh my gosh, like I keephaving the same emotional
reaction.
And through the work I've donewith thankfully amazing mentors
(08:33):
in my life, I said.
You know what this is.
What's actually happening hereis, every time a person leaves,
I'm being reminded of when I wasyounger.
My parents would fight.
I was about four or five yearsold.
My parents would fight and Ivividly remember this.
I was in the basement.
They would be upstairs fightingand every time that there would
be an altercation that didn'tgo the right way, my dad would
(08:54):
leave.
And so every time a clientwould leave, I would have this
four to five year old reactionin my nervous system, even
though I'm a grown woman, I'm agrown adult.
I'd done the mindset work, butmy body was having some
challenge with that.
So it wasn't until I started toactually look at these things
and learn to rewire it and learnto recalibrate it in not my
(09:16):
mind, but my body is when Ireally started to grow.
I started to see my practiceevolve.
I started to see differenttypes of clients show up, the
sales became easier and mypractice just became more fun.
So, to answer your question,that's really how I've grown as
a leader and as outside ofbusiness, as a person.
Right, not trying to avoidthese challenges, but see these
(09:36):
things that come into our lifeand say what we don't repair, we
repeat.
And what we don't repair, wecan become resentful of.
So getting curious around theseemotional feedback loops versus
thinking that I'm doingsomething wrong, it was just an
invitation to become more wholeand heal myself, and we all have
(09:57):
these things from childhoodthat we're either avoiding you
know some people call it traumaor root experiences but either
way, if you're a human on thisplanet, you have things that
you've experienced that Iguarantee are impacting the
growth of your business, and itcan go much deeper than we think
.
Speaker 1 (10:15):
Yeah, okay, that was a bomb.
What you don't repair, itrepeats.
I mean, if you really want tobe successful in business, it's
not marketing, it's not makingpeople happy, it's not any of
that stuff or customer comesfirst, it's really you come
first, but if you keep seeingcycles in business, it's
typically a personal problemthat just keeps repeating itself
(10:38):
.
Yes, and you, I love that.
You said repair.
What a great word.
What you don't repair, it'sgoing to repeat.
So from my perspective and Iknow you go deeper into people's
personal lives with workingwith you From a business
perspective, if you findyourself in cycles and I don't
mean just a off season, you knowsnowbird issues, I'm talking
(11:00):
about repeated cycles Like youthink you're getting ahead and
then all of a sudden it smashesback down.
You think you're getting aheadand you hit the glass ceiling
and you come back down.
Trust me on this 18 years inpractice it gets tiring and
again you're going to burn out.
So, 18 years in practice, itgets tiring and you're going to
burn out.
And the reason why you can'tsmash through the glass is
because you just never repairedanything.
You're just getting older andyou're getting the same old 1988
(11:22):
Camaro is only going to go sofar.
You've got to level up.
The new ones are pretty nice.
The 2025s Get one of those andrepair and move forward.
So I love that.
That's great and that's deepand that takes work and it's.
Guys are horrible at this.
How hard it's been for me.
Women are a little bit more intune.
I'm sure your clientele isprobably a little bit more
leaning towards women, butthat's organically because guys
(11:45):
are just like nah, feelings, nah, I'm good, I had a good
childhood, and these thingstranslate into the rest of your
life.
So, yeah, how do people connectwith you?
What's a way if they had aquestion or they wanted to work
with you, how do they connectwith you?
What are your handles?
What's your website?
And then we'll continue on withthe podcast.
Speaker 2 (12:03):
Yeah.
So, since I'm a millennial, Ilove Instagram, so you guys can
find me at drmelkrug, find me onthere.
I will actually DM you and sayhello, it's not an AI robot.
I love teaching on there,specifically on my story.
So I would say, enrico, that'sprobably the best way for people
to follow me, because I have somuch content on this.
(12:24):
If you want to go deeper, andwell, how do I start to look at
these things?
How do I start to look at thesepatterns?
I also have a YouTube channel,so you can search my name, dr
Mel Krug, and you'll find me onYouTube, and I have podcasts and
teachings on there, all forfree, for you all to really
start to do this work on yourown.
So I would say, yeah, instagramand YouTube are the best places
.
Speaker 1 (12:43):
That's why I wanted to do it right in the middle of
the podcast, because I know yougot people like, okay, who's
this girl, who is this girl?
Yeah awesome, yeah, continuingon so breaking these things.
So what does it look like whenyou, when you make that leap and
you're like yeah, I really,where do you start?
Where do people start?
Speaker 2 (12:59):
Yeah.
So one of the questions I askis I look at their current
patterns in their life.
Where are they feeling stuck?
So I have them assess their ownpatterns that they're noticing
from the seven areas of life.
So we've got our physical, likeour body or health.
We've got our mental, emotional.
We've got our social, ourfamilial, our family right.
(13:19):
We've got our vocation or ourcareer.
We've got financial and thenwe've got spiritual.
And if you're not a spiritualperson, I would say what's your
purpose?
Beyond, beyond you, beyond yourego, like, why are you here on
this planet?
What are you here to create?
So I look at that and I do athorough assessment of where do
you perceive your acts?
Do you feel like you're a 10out of 10 in each of these areas
and you're solid, you're golden, you don't need any help.
(13:42):
Most of the time, as humanbeings, we have some gaps and
the truth is, as we evolve andexpand, new gaps and new
mysteries show up for us tosolve and I think when you can
understand where you're startingand where the gaps are, I can
come in and help you bridge thatgap.
That's one of my superpowers, Isay, is helping people bridge
the gap in all these areas ofyour life and I'm sure you've
heard this, Enrico, from similarmentors that we had is it is
(14:03):
all interconnected.
So as much as we try tocompartmentalize our life, you
better believe that what'shappening in your family, if
you're having fights with yourspouse, if you're having
intimacy issues, you betterbelieve it's going to show up in
your business.
Or vice versa, if you'restruggling with marketing or
business or finances, you betterbelieve that stress is going to
come into the home and impacthow you show up with your kids.
(14:24):
So I like to synergize andsynthesize, rather, these areas
of their life and say, okay,where are we at now, what are
the immediate constraints thatyou perceive you're dealing with
, and how do we get to the nextlevel?
When it comes to the next level, I mean, how do you live more
in alignment with your values?
And everyone has a differentversion of what next level and
(14:44):
evolution means to them, andwhat I really care about is just
teaching people that you canlive a fulfilling life.
But you've got to know whatmatters to you first, and so
many people haven't been giventhe opportunity to actually
question what is it that I wantin my life?
Because if you haven't beengiven that opportunity, you will
often live into the injectedvalues of other people.
Well, you should do this,enrico, you should become a
(15:06):
doctor, you should do this.
It's like, yeah, and is thatreally what you want?
So I like to pause and say whatdo you want, what do you want
to create and what are theimmediate constraints that are
blocking you from getting there?
And that, oftentimes, willreveal the fears, it will reveal
(15:26):
the emotional patterns in which, then the way that I'm trained
in the methodology I'm creatingis, I look back and say, OK,
where did this start?
And it's often, like I saidearlier, before the age of 10,
our these patterns can getingrained in us, that absolutely
show up in all these areas ofour life.
Love it.
Speaker 1 (15:40):
Yeah, love it.
I mean, you got to startsomewhere and you know what the
toughest thing is for I thinkmost people and as educated as
you are, as smart as you are, isno like trying to find out what
you want.
Speaker 2 (15:50):
That's a hard question it is it really?
It is it really?
Is I?
Speaker 1 (15:54):
find a lot of people don't even know.
It's because I've done a lot ofwork and I still have a long
way to go that you start to getreally, really honest with
yourself.
It's pretty crazy.
So knowing what you want, Ithink, is the first, hardest
step.
But then you can work withpeople like you and really
figure some stuff out.
So that is super cool.
(16:17):
Is it all virtual with you?
Is there camps, is there?
Speaker 2 (16:19):
boot camps.
Speaker 1 (16:20):
How do you work with this?
Speaker 2 (16:21):
I love that question Hybrid so I'm a big fan of
in-person connection.
I think now more than ever it'sneeded.
At the time of this recording,it's 2025.
Ai is taking off and there's alot of virtual stuff and
podcasts and technology isamazing.
Right, you and I can connectacross space time in a moment,
and I have found, with theacceleration of technology,
there's so much isolation that'shappening.
(16:42):
So in my programs, I make sureto have in-person connection.
I call them my signatureimmersions.
I've got different forms ofimmersion business and
entrepreneurship, mental,emotional mastery, and then my
inspire immersion, which isactually receiving network
spinal care, which is the typeof chiropractic that I do.
So if you choose to enroll withme in any of my stuff, I make
sure that you know I've gotclients all over the world.
We can connect virtually.
(17:03):
And then, of course,opportunities to come in person.
There's group experiences,because I think community is a
really important piece tohelping people realize I'm not
alone in this.
As you said earlier, I thinkoften men have a hard time
tapping into that because of theconditioning.
Now, that doesn't mean we wantpeople crying all the time, all
over the place and, just youknow, spreading their emotions
(17:26):
everywhere and, at the same time, if you keep suppressing those
things, how do you think that'sgoing to show up in your
physiology?
So just a caveat there.
But I love the communitysetting, I love the group
setting, and then I also, insome of my programs, do
one-to-one work where we reallygo into these things and rewire
it so that you can have accessto more confidence, more courage
(17:46):
, more health and betterrelationships.
And oftentimes, when we're doingthat, talk about marketing.
Right, we, our frequency andour energy is our best marketing
strategy.
When you step out into theworld, believe it or not,
whether you want to accept thisor not, you are selling in
marketing all the time based onnot what you do but who you be.
(18:10):
So if you're living with thesepatterns and hiding or people
pleasing or feeling like youcan't express the bigness of who
you are, how do you thinkpeople, when you step into a
room, are going to perceive you?
So there's something toconsider there.
I know that was kind of atangent on your question but I
think it's a.
Speaker 1 (18:29):
It's great.
No, this is absolutelywonderful.
My next question was going tobe what do you see uniquely?
And it may not be an answerwithin the chiropractic clients
that you have versus others, isthere a tendency of some type of
patterns that you, now thatyou've helped so many people,
you're like man?
Do chiros have this uniqueintertwined web?
Maybe not, maybe.
I'm just curious.
I I don't know.
(18:49):
Have you noticed that?
Speaker 2 (18:50):
you're intuitive 100.
I was just talking about thiswith a friend and I love you,
chiropractors, I love you somuch.
Please do not take this thewrong way.
I I had to rewire this myself.
It's the broke healer, becauseus, as chiropractors, we we have
such a big heart like our, ourphilosophy and our service is
big right, it's impactful and wejust want to serve.
(19:13):
And yet I find this interestingpattern with chiropractors of
afraid to charge what they'reworth.
They're afraid to make the saleor market themselves and put
themselves out there and takerisks and make claims that you
know maybe they get rejected orthey get criticism or judgment.
But it's that broke healerparadigm where you've got such a
big heart and such abundance inyour healing and your
(19:34):
philosophy and your skills, andover here on the business side
we think it's separate and so Ilike to merge the service and
the sales hand.
But that's one of the biggestpatterns I see with
chiropractors, fortunately andunfortunately but, I, see more
people growing in that, sothat's a good thing, I think.
Speaker 1 (19:52):
Yeah, that's, that was just a.
It was unique.
Um question.
No, that's fantastic stuff.
Um, that's, I mean, I don'twant to cut it short, we can go
as long as you want.
What else do you find?
Like, where should people,people, the chiropractors it
always comes back to, I feellike money is always a trigger.
(20:13):
Where they're in america, it'san odd thing where they're
comfortable seeking help to tryand make more money, but then
they don't want to talk about.
You're not allowed to ask yourneighbor how much they make.
That's the most offensive thingyou could ask someone in
america.
I grew up in canada.
You ask the person next door,the, the police officer, how
much did you make?
They're like, yeah, $67,000 ayear In Canada, it was normal.
And then here, if you were tobe like that's offensive, I'm
like why is it-?
Speaker 2 (20:32):
How dare you ask?
Speaker 1 (20:33):
that.
Yeah.
Why is it such a money thinghere?
I feel like that's whereentrepreneurs and chiropractors
go there.
I'm not saying predominantlythat chiropractors are men.
That's not true.
It's almost 50-50.
However, the ones that aretrying to just plow through the
industry are typically the men.
They're trying to just acquireas much assets as possible.
Women just don't care.
(20:54):
In general, at the bottom theyhave to push themselves in the
entrepreneur phase.
So my question is what's thatnumber one thing that pushes
people to seek maybe you, and belike listen.
I heard a podcast with Enricoand you said something.
And what is that?
Because there's a lot oflisteners out there, there's a
lot of bystanders, there's a lotof people on the sidelines.
(21:14):
That's where most of thepopulation lives.
Very few people are willing toget up onto the field.
Who are those people?
What happened with them?
What spark went off for them totake action?
Because my point of thequestion is like how can we help
people that are?
Speaker 2 (21:28):
listening right now, take action?
Yeah, great question.
You know, I like to work withthe people who are stepping from
mass consciousness to masteryconsciousness and what I find is
that the people who step intothat one have put up with enough
.
They've tried a lot of thingsand there comes a point where
they're like you know what, Ican't do this anymore.
And that emotion of somefrustration and anger I think
(21:49):
can actually be pretty servingif you choose to listen to it.
So they're often the people whoare like you know what?
I have tried these things, I'vedone all this stuff and I know
there's something deeper, andoftentimes they don't actually
know what it is, but they knowthat there's something deeper
underneath the surface.
And, as you can tell, Enrico, Iam not a surface level person.
I like to go deep with peoplebecause I've lived a life of
(22:13):
some of my own depths, I'll callit and I find that people who
are willing to go there,everything starts to blossom.
And I find that people who arewilling to go there, everything
starts to blossom.
But, to answer your question,it's that they're done with kind
of trying to do it all and theyare ready for something
different, and it's often theinner work that they know
they've perhaps avoided.
But they keep getting thislittle whisper and tap on the
(22:36):
shoulder of like, hello, I'm notgoing away and I think with a
lot of the work that I've doneand I know you it sounds like
you've done some work too innerwork.
The more that I work on myself,the more I find people are
naturally gravitated towards mebecause they feel safe, because
I'm real and I'm not here tojudge you, I'm here to serve you
and I've gone through my ownmyriad of stuff that I'm not
(22:59):
afraid to talk about, and Ithink having that human to human
connection is really what canpull people to that, that next
place to help them step in thefield.
Cause you're right, you knowit's not gonna.
I posted this roomie quote theother day.
That was the path does notreveal itself until you actually
step onto the path, and thepath reveals itself as you walk
it.
(23:19):
So you cannot wait to be feelready.
The readiness comes as you takethe action, even when it's
scary.
Speaker 1 (23:28):
Yes, love it.
It's great.
M E L K R U G, you're going togo on Instagram, you're going to
follow.
Very simple, you're going to dothat and you're going to fall
and watch what you'll see.
And so she's got.
She does some great stuff.
It's been awesome watching yougrow entrepreneur wise.
You're just taken off like arocket ship way to go.
And guys, this is probably youknow, don't ignore the dark
(23:50):
corners of our life.
That's where I think that'swhere you get held back.
So get out there, seek somehelp.
Maybe it's not Mel I working.
You know it takes a lot of,takes a lot of trust, it takes a
lot of different psychologists,it takes a lot of um workshops,
it takes a lot of justnetworking with people and it
takes a lot of work on yourself,both chiropractic adjustments,
(24:10):
getting in tune, practicing um,gratefulness and positive
affirmation, and then justsmashing limiting beliefs.
You really have to go there andunderstand that these programs
are really holding you back.
It's like a game that you justdon't have the cheat sword with
and you just can't get to thenext level.
It's because you're notbreaking the limiting beliefs.
So that's my story.
(24:30):
I'm glad you helped share alittle bit of that too, because
I don't think I've ever sharedthat publicly with anybody.
But that's great stuff Leave uswith something cool, and I'm
definitely gonna have you backon the show.
Speaker 2 (24:43):
This is great stuff.
Oh, thank you, my friend, umsomething cool gosh this was all
cool, but the quote that Ioften tell people is the very
thing you're seeking exists inthe very thing you're avoiding,
which I think dovetails exactlywith what you've said, in the
sense that it is those deep,dark places that, when we choose
(25:04):
to go into them with courageand support and intentionality
and accountability and an activestrategy, that is where your
superpower lies.
I can guarantee it.
99% of the time, this, what Isee, is the very things that we
avoid, are wounds, or dark side,or shadow side, whatever you
want to call it.
That is where your superpowerlies.
(25:26):
So, rather than avoid it,befriend it and listen.
If you need a hand to go intothat cave with you, I've got you
.
Enrico's got you, we've beenthere.
So don't be afraid to go intothose places, because I think
you'll be surprised anddelighted at what you'll find.
Speaker 1 (25:40):
Yes, that's great advice.
Thanks, mel, appreciate yourtime.
God bless, take care, we'll seeyou soon.
I want I hope I see you inperson again soon.
Speaker 2 (25:48):
That'd be great.
Speaker 1 (25:50):
Yeah, enjoy your summer.
Thank you, you too.
Hey everyone, Welcome to another episode of Marketing
101 for Chiropractors.
An awesome guest this week.
A little bit of a pause buttonwith Dr Mel Krug.
Thanks for joining us.
Speaker 2 (00:11):
Thanks, enrique, I'm happy to be here.
Speaker 1 (00:13):
Yes, this is different.
We're not talking aboutmarketing.
We're not talking about go, go,go, like I typically do.
The intro to this podcast islike a boombox, like grow, scale
, grow, and they can burn us out.
It can really just start tofizzle you out.
You could lose your passion,you could lose your purpose, you
can lose a lot of things withthat and you got a cool story
that I think people need to hear, especially this group.
(00:35):
So thanks for being with us.
Speaker 2 (00:36):
Yeah, thank you for having me, you know.
I think it's.
It's important to have momentswhere we can just pause and
reflect and be, and oftentimes Ifind when we give ourselves
those moments, we can actuallyquantum leap to the next level.
Speaker 1 (00:48):
Love it, yes, love it .
Tell us about your story.
Go right in.
This is going to be exciting.
Speaker 2 (00:52):
Yeah.
So I think the listeners wouldprobably benefit them to know I
did not grow up withchiropractic, I did not grow up
with marketing.
I am the first entrepreneur ofmy family and I got into
chiropractic from a rugby injury.
Believe it or not, I playedrugby for 10 years and I always
I always joke that that was theinjury that changed my life and
it got me into chiropractic.
Sure enough, I startchiropractic school experiencing
(01:15):
some amazing results.
You know, healing from childhoodtrauma, healing from I grew up
with divorced parents, a lot ofinstability growing up, and it
healed for more than just my myshoulder injury and pain, but
from a mental, emotionalperspective and things I didn't
even realize could be touched bychiropractic.
And so I had such an inspirationfrom the work and being in
school and serving so manypeople going on mission trips
(01:37):
where, as soon as I graduated, Iopened my own practice right
away and I've been in practicefor over eight years now serving
people, mainly a lot of healersand leaders and entrepreneurs.
I see a lot of otherchiropractors and really getting
to those deep core wounds thatoftentimes do prevent us in our
next level of growth, whetherit's our own businesses, our
careers or marketing or puttingyourself out there.
(01:59):
So I love really going deepwith people.
Because of my own experienceand I'm so grateful that
chiropractic found me and Ithink we can you know, what I've
discovered is it's in thosemoments of crisis, in those
moments of injury, that ourgreatest gifts can be discovered
.
So that's a cliff notes of myjourney.
Speaker 1 (02:17):
Yeah, that definitely a cliff note, for sure, and I
mean for people listening rightnow.
I want you to think about, youknow, the Achilles heel of your
life.
It doesn't we always define it.
I've gone through, you know, 18years of practice.
Now I'm like man, I am not achiropractor.
I had to just tell myself thisstory because for so long you
(02:37):
hammer it into your life andyou're like I'm a chiropractor,
I'm a chiropractor.
And then you do, you define itand you're like well, I'm not
that, I'm not a chiropractictable, I'm not a technique, I'm
not, I'm not a people pleaser.
Every frickin day, I can't dothis forever, like this is nuts,
you're stupid, you gotta getout of my practice, like there's
just ways, and then it canbecome such a big part of you
(02:57):
and then you don get in tunewith this.
And that's where I think you'vedone way better work than I
have and I'm still working onmyself.
But yeah, what are some tips?
Where do people start to beaware?
I think awareness is one thing,gratitude is a different thing,
but awareness that's where itall starts is just being aware
and being honest with yourself.
Speaker 2 (03:19):
Yeah, I agree to that and to expand on that.
You know we cannot change thatwhich we don't have a
relationship with.
So I teach a lot of my clients,whether it's in the office or
in my programs.
The AAA concept and awarenessis the first piece.
Right, and what this looks likeis humbling yourself and
realizing you know what, asgreat as I am and have these
(03:40):
things going for me over here, Ialso have blocks.
You're human, I say beforechiropractic, before
chiropractors or business owners, we're humans first and as
humans, we inherently havewounds and things that we go
through.
And part of what I like toteach is how do we turn those
wounds to wisdom.
And it's being real withyourself and saying you know
what.
There are things that I'veexperienced in my life that as
(04:00):
much as they've served me, theycould also be holding me back.
So awareness is number one.
The second piece is justacknowledging, acknowledge where
you're at Rather than trying torun away with it.
Being real with yourself is, Ithink, one of the most I say.
Humility is the gateway togrowth and I think the more real
you can be with yourself andsay you know what?
The Achilles heel, I have it.
I'm not Superman, right.
(04:20):
We all have our own kryptoniteor Wonder Woman, right, we all
have those versions of ourselves.
But when we can acknowledgethat we have things that we can
work on and humble ourselves,that can automatically lead us
to more growth.
And the last piece of that isacceptance.
And when I say that, it's notacceptance from a place of
apathy, it's acceptance knowingthat you, as a human being who
(04:46):
perhaps has some wounds that youcan grow from to serve people
at a greater capacity, you haveto take radical responsibility
and accept the fact that nowyou're aware of these things
that are blocking you, thesebeliefs, these stories, these
patterns that we tell ourselvesfrom, most of the time,
childhood, before the age of 10.
When you have acknowledgementand acceptance of that, now it's
your turn to take radicalresponsibility.
Because if you don't, I canpromise you and I say this in
(05:08):
teaching my work these feedbackloops will come around to say
tap on the shoulder, andeventually the tap on the
shoulder leads to a brick andeventually the brick in the face
leads to a truck.
And that's what I believe,enrico.
And when I had my rugby injury,there were a lot of things going
on in my life that I was not inalignment with who I am.
I was not in alignment with myvalues, as I say, and as much as
(05:29):
the injury sucked, it set me ona path to becoming more of who
I am and, I think, for youraudience, as people who are
looking to grow their business,there can be a lot of things
internally that are going onthat we need to take inventory
of, so to speak.
In that sense, yeah, absolutely.
Speaker 1 (05:46):
I mean, for the faith believers out there, we say
God's just going to bring thenext lesson harder and harder
and harder.
Yeah, and then you nailed it.
It's so true.
Where has this brought you inyour life?
Like, how has this gotten younot to where you are just today,
but how has it progressed andlevel up Right, like it's almost
like a Mario game.
It's just level two, levelthree and you're just, you're
just going through this.
Uh, you just think, when youhave it that you're leveling up
(06:09):
and it's you're never right.
Yeah, it's going to come on itsown time.
How has this worked for you inyour life?
How have you leveled up inconsciousness?
Speaker 2 (06:16):
really, it's what it's all about yes, it is what
it's all about.
I love that you use video gamesbecause I I'm a child of the
90s and I grew up with Mario 64,specifically jumping into the
windows, and every single windowyou have a boss to beat, and so
life is kind of like a videogame and you can either be the
non-NPC player or the maincharacter.
It's really up to you.
But I say that with everymystery in our life that we
(06:40):
choose to solve and master,there's a new mystery, because
life is about expansion and it'sreally a nonlinear process.
And I tell people listen,there's no end to this.
Until you die, there's no end.
And so what I found is when Ican just surrender and accept,
the game of life is a constantjourney of expansion and
(07:02):
evolution, knowing that there'sno escaping the challenges.
I think we, as entrepreneurs,it can be very easy to be like,
okay, when I accomplish thisgoal, everything's going to be
better.
And then, guess what?
There's another challenge thatemerges and people will say, you
know, new level, new devil,right?
Or I say, new layer, new slayer, whatever you want to call it.
There's always going to bechallenges, and in the
(07:23):
challenges challenges it's wherewe can grow.
So a specific example of this asmy first business as a
chiropractor.
I've then gone on to grow myprograms and coaching, but my
first business, what I noticedin Rico was, every time a
practice member would stop care,I would go into this emotional
response and I think this willprobably really resonate with
the chiropractors and serviceproviders who listen to this.
My own ego would get in the way, my own pride would get in the
(07:46):
way and I would go into thisself-judgment, angry
self-criticism of like, oh, whatdid I do wrong?
Like I didn't.
I didn't make the sale, Ididn't market her well enough, I
didn't explain the work wellenough.
And what I noticed is I startednoticing these patterns and I
would invite your audience toconsider Okay, if you keep
(08:10):
noticing the same shit show upin your life, it's an invitation
for you to evolve from it.
It's happening for you and youcan choose to see it as
something to avoid or somethingto grow into.
So back to the woman that quitcare.
When I was brand new inpractice, it happened again and
I said, oh my gosh, like I keephaving the same emotional
reaction.
And through the work I've donewith thankfully amazing mentors
(08:33):
in my life, I said.
You know what this is.
What's actually happening hereis, every time a person leaves,
I'm being reminded of when I wasyounger.
My parents would fight.
I was about four or five yearsold.
My parents would fight and Ivividly remember this.
I was in the basement.
They would be upstairs fightingand every time that there would
be an altercation that didn'tgo the right way, my dad would
(08:54):
leave.
And so every time a clientwould leave, I would have this
four to five year old reactionin my nervous system, even
though I'm a grown woman, I'm agrown adult.
I'd done the mindset work, butmy body was having some
challenge with that.
So it wasn't until I started toactually look at these things
and learn to rewire it and learnto recalibrate it in not my
(09:16):
mind, but my body is when Ireally started to grow.
I started to see my practiceevolve.
I started to see differenttypes of clients show up, the
sales became easier and mypractice just became more fun.
So, to answer your question,that's really how I've grown as
a leader and as outside ofbusiness, as a person.
Right, not trying to avoidthese challenges, but see these
(09:36):
things that come into our lifeand say what we don't repair, we
repeat.
And what we don't repair, wecan become resentful of.
So getting curious around theseemotional feedback loops versus
thinking that I'm doingsomething wrong, it was just an
invitation to become more wholeand heal myself, and we all have
(09:57):
these things from childhoodthat we're either avoiding you
know some people call it traumaor root experiences but either
way, if you're a human on thisplanet, you have things that
you've experienced that Iguarantee are impacting the
growth of your business, and itcan go much deeper than we think
.
Speaker 1 (10:15):
Yeah, okay, that was a bomb.
What you don't repair, itrepeats.
I mean, if you really want tobe successful in business, it's
not marketing, it's not makingpeople happy, it's not any of
that stuff or customer comesfirst, it's really you come
first, but if you keep seeingcycles in business, it's
typically a personal problemthat just keeps repeating itself
(10:38):
.
Yes, and you, I love that.
You said repair.
What a great word.
What you don't repair, it'sgoing to repeat.
So from my perspective and Iknow you go deeper into people's
personal lives with workingwith you From a business
perspective, if you findyourself in cycles and I don't
mean just a off season, you knowsnowbird issues, I'm talking
(11:00):
about repeated cycles Like youthink you're getting ahead and
then all of a sudden it smashesback down.
You think you're getting aheadand you hit the glass ceiling
and you come back down.
Trust me on this 18 years inpractice it gets tiring and
again you're going to burn out.
So, 18 years in practice, itgets tiring and you're going to
burn out.
And the reason why you can'tsmash through the glass is
because you just never repairedanything.
You're just getting older andyou're getting the same old 1988
(11:22):
Camaro is only going to go sofar.
You've got to level up.
The new ones are pretty nice.
The 2025s Get one of those andrepair and move forward.
So I love that.
That's great and that's deepand that takes work and it's.
Guys are horrible at this.
How hard it's been for me.
Women are a little bit more intune.
I'm sure your clientele isprobably a little bit more
leaning towards women, butthat's organically because guys
(11:45):
are just like nah, feelings, nah, I'm good, I had a good
childhood, and these thingstranslate into the rest of your
life.
So, yeah, how do people connectwith you?
What's a way if they had aquestion or they wanted to work
with you, how do they connectwith you?
What are your handles?
What's your website?
And then we'll continue on withthe podcast.
Speaker 2 (12:03):
Yeah.
So, since I'm a millennial, Ilove Instagram, so you guys can
find me at drmelkrug, find me onthere.
I will actually DM you and sayhello, it's not an AI robot.
I love teaching on there,specifically on my story.
So I would say, enrico, that'sprobably the best way for people
to follow me, because I have somuch content on this.
(12:24):
If you want to go deeper, andwell, how do I start to look at
these things?
How do I start to look at thesepatterns?
I also have a YouTube channel,so you can search my name, dr
Mel Krug, and you'll find me onYouTube, and I have podcasts and
teachings on there, all forfree, for you all to really
start to do this work on yourown.
So I would say, yeah, instagramand YouTube are the best places
.
Speaker 1 (12:43):
That's why I wanted to do it right in the middle of
the podcast, because I know yougot people like, okay, who's
this girl, who is this girl?
Yeah awesome, yeah, continuingon so breaking these things.
So what does it look like whenyou, when you make that leap and
you're like yeah, I really,where do you start?
Where do people start?
Speaker 2 (12:59):
Yeah.
So one of the questions I askis I look at their current
patterns in their life.
Where are they feeling stuck?
So I have them assess their ownpatterns that they're noticing
from the seven areas of life.
So we've got our physical, likeour body or health.
We've got our mental, emotional.
We've got our social, ourfamilial, our family right.
(13:19):
We've got our vocation or ourcareer.
We've got financial and thenwe've got spiritual.
And if you're not a spiritualperson, I would say what's your
purpose?
Beyond, beyond you, beyond yourego, like, why are you here on
this planet?
What are you here to create?
So I look at that and I do athorough assessment of where do
you perceive your acts?
Do you feel like you're a 10out of 10 in each of these areas
and you're solid, you're golden, you don't need any help.
(13:42):
Most of the time, as humanbeings, we have some gaps and
the truth is, as we evolve andexpand, new gaps and new
mysteries show up for us tosolve and I think when you can
understand where you're startingand where the gaps are, I can
come in and help you bridge thatgap.
That's one of my superpowers, Isay, is helping people bridge
the gap in all these areas ofyour life and I'm sure you've
heard this, Enrico, from similarmentors that we had is it is
(14:03):
all interconnected.
So as much as we try tocompartmentalize our life, you
better believe that what'shappening in your family, if
you're having fights with yourspouse, if you're having
intimacy issues, you betterbelieve it's going to show up in
your business.
Or vice versa, if you'restruggling with marketing or
business or finances, you betterbelieve that stress is going to
come into the home and impacthow you show up with your kids.
(14:24):
So I like to synergize andsynthesize, rather, these areas
of their life and say, okay,where are we at now, what are
the immediate constraints thatyou perceive you're dealing with
, and how do we get to the nextlevel?
When it comes to the next level, I mean, how do you live more
in alignment with your values?
And everyone has a differentversion of what next level and
(14:44):
evolution means to them, andwhat I really care about is just
teaching people that you canlive a fulfilling life.
But you've got to know whatmatters to you first, and so
many people haven't been giventhe opportunity to actually
question what is it that I wantin my life?
Because if you haven't beengiven that opportunity, you will
often live into the injectedvalues of other people.
Well, you should do this,enrico, you should become a
(15:06):
doctor, you should do this.
It's like, yeah, and is thatreally what you want?
So I like to pause and say whatdo you want, what do you want
to create and what are theimmediate constraints that are
blocking you from getting there?
And that, oftentimes, willreveal the fears, it will reveal
(15:26):
the emotional patterns in which, then the way that I'm trained
in the methodology I'm creatingis, I look back and say, OK,
where did this start?
And it's often, like I saidearlier, before the age of 10,
our these patterns can getingrained in us, that absolutely
show up in all these areas ofour life.
Love it.
Speaker 1 (15:40):
Yeah, love it.
I mean, you got to startsomewhere and you know what the
toughest thing is for I thinkmost people and as educated as
you are, as smart as you are, isno like trying to find out what
you want.
Speaker 2 (15:50):
That's a hard question it is it really?
It is it really?
Is I?
Speaker 1 (15:54):
find a lot of people don't even know.
It's because I've done a lot ofwork and I still have a long
way to go that you start to getreally, really honest with
yourself.
It's pretty crazy.
So knowing what you want, Ithink, is the first, hardest
step.
But then you can work withpeople like you and really
figure some stuff out.
So that is super cool.
(16:17):
Is it all virtual with you?
Is there camps, is there?
Speaker 2 (16:19):
boot camps.
Speaker 1 (16:20):
How do you work with this?
Speaker 2 (16:21):
I love that question Hybrid so I'm a big fan of
in-person connection.
I think now more than ever it'sneeded.
At the time of this recording,it's 2025.
Ai is taking off and there's alot of virtual stuff and
podcasts and technology isamazing.
Right, you and I can connectacross space time in a moment,
and I have found, with theacceleration of technology,
there's so much isolation that'shappening.
(16:42):
So in my programs, I make sureto have in-person connection.
I call them my signatureimmersions.
I've got different forms ofimmersion business and
entrepreneurship, mental,emotional mastery, and then my
inspire immersion, which isactually receiving network
spinal care, which is the typeof chiropractic that I do.
So if you choose to enroll withme in any of my stuff, I make
sure that you know I've gotclients all over the world.
We can connect virtually.
(17:03):
And then, of course,opportunities to come in person.
There's group experiences,because I think community is a
really important piece tohelping people realize I'm not
alone in this.
As you said earlier, I thinkoften men have a hard time
tapping into that because of theconditioning.
Now, that doesn't mean we wantpeople crying all the time, all
over the place and, just youknow, spreading their emotions
(17:26):
everywhere and, at the same time, if you keep suppressing those
things, how do you think that'sgoing to show up in your
physiology?
So just a caveat there.
But I love the communitysetting, I love the group
setting, and then I also, insome of my programs, do
one-to-one work where we reallygo into these things and rewire
it so that you can have accessto more confidence, more courage
(17:46):
, more health and betterrelationships.
And oftentimes, when we're doingthat, talk about marketing.
Right, we, our frequency andour energy is our best marketing
strategy.
When you step out into theworld, believe it or not,
whether you want to accept thisor not, you are selling in
marketing all the time based onnot what you do but who you be.
(18:10):
So if you're living with thesepatterns and hiding or people
pleasing or feeling like youcan't express the bigness of who
you are, how do you thinkpeople, when you step into a
room, are going to perceive you?
So there's something toconsider there.
I know that was kind of atangent on your question but I
think it's a.
Speaker 1 (18:29):
It's great.
No, this is absolutelywonderful.
My next question was going tobe what do you see uniquely?
And it may not be an answerwithin the chiropractic clients
that you have versus others, isthere a tendency of some type of
patterns that you, now thatyou've helped so many people,
you're like man?
Do chiros have this uniqueintertwined web?
Maybe not, maybe.
I'm just curious.
I I don't know.
(18:49):
Have you noticed that?
Speaker 2 (18:50):
you're intuitive 100.
I was just talking about thiswith a friend and I love you,
chiropractors, I love you somuch.
Please do not take this thewrong way.
I I had to rewire this myself.
It's the broke healer, becauseus, as chiropractors, we we have
such a big heart like our, ourphilosophy and our service is
big right, it's impactful and wejust want to serve.
(19:13):
And yet I find this interestingpattern with chiropractors of
afraid to charge what they'reworth.
They're afraid to make the saleor market themselves and put
themselves out there and takerisks and make claims that you
know maybe they get rejected orthey get criticism or judgment.
But it's that broke healerparadigm where you've got such a
big heart and such abundance inyour healing and your
(19:34):
philosophy and your skills, andover here on the business side
we think it's separate and so Ilike to merge the service and
the sales hand.
But that's one of the biggestpatterns I see with
chiropractors, fortunately andunfortunately but, I, see more
people growing in that, sothat's a good thing, I think.
Speaker 1 (19:52):
Yeah, that's, that was just a.
It was unique.
Um question.
No, that's fantastic stuff.
Um, that's, I mean, I don'twant to cut it short, we can go
as long as you want.
What else do you find?
Like, where should people,people, the chiropractors it
always comes back to, I feellike money is always a trigger.
(20:13):
Where they're in america, it'san odd thing where they're
comfortable seeking help to tryand make more money, but then
they don't want to talk about.
You're not allowed to ask yourneighbor how much they make.
That's the most offensive thingyou could ask someone in
america.
I grew up in canada.
You ask the person next door,the, the police officer, how
much did you make?
They're like, yeah, $67,000 ayear In Canada, it was normal.
And then here, if you were tobe like that's offensive, I'm
like why is it-?
Speaker 2 (20:32):
How dare you ask?
Speaker 1 (20:33):
that.
Yeah.
Why is it such a money thinghere?
I feel like that's whereentrepreneurs and chiropractors
go there.
I'm not saying predominantlythat chiropractors are men.
That's not true.
It's almost 50-50.
However, the ones that aretrying to just plow through the
industry are typically the men.
They're trying to just acquireas much assets as possible.
Women just don't care.
(20:54):
In general, at the bottom theyhave to push themselves in the
entrepreneur phase.
So my question is what's thatnumber one thing that pushes
people to seek maybe you, and belike listen.
I heard a podcast with Enricoand you said something.
And what is that?
Because there's a lot oflisteners out there, there's a
lot of bystanders, there's a lotof people on the sidelines.
(21:14):
That's where most of thepopulation lives.
Very few people are willing toget up onto the field.
Who are those people?
What happened with them?
What spark went off for them totake action?
Because my point of thequestion is like how can we help
people that are?
Speaker 2 (21:28):
listening right now, take action?
Yeah, great question.
You know, I like to work withthe people who are stepping from
mass consciousness to masteryconsciousness and what I find is
that the people who step intothat one have put up with enough
.
They've tried a lot of thingsand there comes a point where
they're like you know what, Ican't do this anymore.
And that emotion of somefrustration and anger I think
(21:49):
can actually be pretty servingif you choose to listen to it.
So they're often the people whoare like you know what?
I have tried these things, I'vedone all this stuff and I know
there's something deeper, andoftentimes they don't actually
know what it is, but they knowthat there's something deeper
underneath the surface.
And, as you can tell, Enrico, Iam not a surface level person.
I like to go deep with peoplebecause I've lived a life of
(22:13):
some of my own depths, I'll callit and I find that people who
are willing to go there,everything starts to blossom.
And I find that people who arewilling to go there, everything
starts to blossom.
But, to answer your question,it's that they're done with kind
of trying to do it all and theyare ready for something
different, and it's often theinner work that they know
they've perhaps avoided.
But they keep getting thislittle whisper and tap on the
(22:36):
shoulder of like, hello, I'm notgoing away and I think with a
lot of the work that I've doneand I know you it sounds like
you've done some work too innerwork.
The more that I work on myself,the more I find people are
naturally gravitated towards mebecause they feel safe, because
I'm real and I'm not here tojudge you, I'm here to serve you
and I've gone through my ownmyriad of stuff that I'm not
(22:59):
afraid to talk about, and Ithink having that human to human
connection is really what canpull people to that, that next
place to help them step in thefield.
Cause you're right, you knowit's not gonna.
I posted this roomie quote theother day.
That was the path does notreveal itself until you actually
step onto the path, and thepath reveals itself as you walk
it.
(23:19):
So you cannot wait to be feelready.
The readiness comes as you takethe action, even when it's
scary.
Speaker 1 (23:28):
Yes, love it.
It's great.
M E L K R U G, you're going togo on Instagram, you're going to
follow.
Very simple, you're going to dothat and you're going to fall
and watch what you'll see.
And so she's got.
She does some great stuff.
It's been awesome watching yougrow entrepreneur wise.
You're just taken off like arocket ship way to go.
And guys, this is probably youknow, don't ignore the dark
(23:50):
corners of our life.
That's where I think that'swhere you get held back.
So get out there, seek somehelp.
Maybe it's not Mel I working.
You know it takes a lot of,takes a lot of trust, it takes a
lot of different psychologists,it takes a lot of um workshops,
it takes a lot of justnetworking with people and it
takes a lot of work on yourself,both chiropractic adjustments,
(24:10):
getting in tune, practicing um,gratefulness and positive
affirmation, and then justsmashing limiting beliefs.
You really have to go there andunderstand that these programs
are really holding you back.
It's like a game that you justdon't have the cheat sword with
and you just can't get to thenext level.
It's because you're notbreaking the limiting beliefs.
So that's my story.
(24:30):
I'm glad you helped share alittle bit of that too, because
I don't think I've ever sharedthat publicly with anybody.
But that's great stuff Leave uswith something cool, and I'm
definitely gonna have you backon the show.
Speaker 2 (24:43):
This is great stuff.
Oh, thank you, my friend, umsomething cool gosh this was all
cool, but the quote that Ioften tell people is the very
thing you're seeking exists inthe very thing you're avoiding,
which I think dovetails exactlywith what you've said, in the
sense that it is those deep,dark places that, when we choose
(25:04):
to go into them with courageand support and intentionality
and accountability and an activestrategy, that is where your
superpower lies.
I can guarantee it.
99% of the time, this, what Isee, is the very things that we
avoid, are wounds, or dark side,or shadow side, whatever you
want to call it.
That is where your superpowerlies.
(25:26):
So, rather than avoid it,befriend it and listen.
If you need a hand to go intothat cave with you, I've got you
.
Enrico's got you, we've beenthere.
So don't be afraid to go intothose places, because I think
you'll be surprised anddelighted at what you'll find.
Speaker 1 (25:40):
Yes, that's great advice.
Thanks, mel, appreciate yourtime.
God bless, take care, we'll seeyou soon.
I want I hope I see you inperson again soon.
Speaker 2 (25:48):
That'd be great.
Speaker 1 (25:50):
Yeah, enjoy your summer.
Thank you, you too.
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