April 4, 2025 • 14 mins
Ready to transform your chiropractic marketing without spending countless hours creating content? This episode reveals why YouTube should be central to your digital strategy, even if you have no desire to become a YouTube star.
YouTube isn't just another social media platform—it's a powerful SEO engine directly connected to Google's search algorithm. By simply uploading your existing videos to a properly optimized channel, you create a direct pipeline to improved search rankings, increased visibility, and greater authority in your community. We break down the practical steps for setting up your channel, crafting compelling thumbnails, and writing descriptions that drive traffic back to your website.
The true magic happens when you understand YouTube as a content repository rather than just another platform demanding original content. One adjustment demonstration or testimonial video can become twenty different marketing assets when properly leveraged. Learn how to repurpose your YouTube content across email campaigns, website embeds, Instagram reels, Facebook posts, and more—multiplying your marketing impact without multiplying your workload.
Stop hiding valuable video content on hard drives or making the mistake of embedding raw MP4s that slow down your website. Whether you're looking to improve local search rankings, build patient trust through visual demonstrations, or simply create a consistent content strategy that doesn't consume all your time, this episode delivers actionable insights for chiropractors ready to level up their digital presence. Ready to implement these strategies? Your practice's digital transformation is just a YouTube channel away.
- Join Marketing 101 for Chiropractors Facebook Group here
- Learn more at EnricoD.com
- Book a free discovery call with Enrico to level up your business
Mark as Played
Transcript
Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Speaker 1 (00:02):
Welcome to another podcast of Marketing 101 for
Chiropractors.
Thanks for tuning in this week.
This week's podcast is allabout YouTube.
You don't have to open up aYouTube channel, but you should
definitely be using YouTube inyour practice and in your
business to help grow, leads,awareness, authority and, more
(00:23):
importantly, seo towards yourwebsite.
Everything you do in marketingis to bring eyes and attention
to your business, and yourbusiness is your website and
your online presence.
That's how most people find youand by using YouTube as a
powerhouse and a tool, you canattract more people to your
website and to your authorityand to your blogs and to your
(00:45):
office.
By posting all your videos toYouTube, it could turn into a
YouTube channel thing if youwanted it to, like me and my
podcasts, but it doesn't have to.
It can just be all the videocontent that you create in your
office stored as a server orstored online as MP4s somewhere
useful, rather than a hard driveor a zip drive or somewhere in
(01:07):
your office.
Putting it onto YouTube andconnecting your YouTube channel
to your business improves yourSEO dramatically.
So let's review some ways onhow you can get started with
video and put it all onto yourYouTube channel, and how to have
a method to the means here, amethod to the madness of what
YouTube's all about.
That way you can structure it.
(01:28):
If you just upload everythingto YouTube, that's a great start
right off the bat, and if youdid nothing else but connecting
these things and getting YouTubeactive, can be a game changer
for your business.
So for those of you not doingit, here's some great tips on
how to get your YouTube channelstarted and connected to your
business.
First off, make sure the Gmailaccount that you're using for
(01:49):
your YouTube is connected toyour business in some way, shape
or form you want these to be.
Maybe if you use Gmail for youroffice, then you're set and
running.
Use the same login and uploadeverything to that YouTube,
create a channel, create abanner, log into the YouTube
studio and start from there.
But once you start making videos, you want to be using them as a
(02:10):
strategy more than just anotheractivity to do because you
don't have time to do more stuff.
We have to do more on purposethings and less active things,
that's for sure, and I know thatI'm trying to save you time,
effort and money by doing theright things and not just a
bunch of random things.
Google prioritizes YouTubevideos and search results.
Google owns YouTube.
(02:31):
You need to be on top of this.
You need to know the connectionbetween YouTube and Google
rankings they're almostinterchangeable and how video
content builds trust andauthority.
People see and believe whenthey see the things that are
happening, especially if you'reshooting these things in your
office.
Posting your customertestimonials on YouTube, posting
video, adjusting on YouTube,the methods you use your office
(02:55):
tours all these things buildauthority and trust in your
community.
Through video you can also usethe power of showing versus
telling by demonstrating howcertain adjustments and outcomes
happen and how your team workstogether and all the members on
your team and what they do inyour office.
So what you want to do is youwant to structure all your video
for maximum engagement.
(03:15):
So once you start the videos,then you probably want to hop
onto Canva and create what'scalled a thumbnail or maybe a
couple different versions of athumbnail.
It's pretty much just the introbanner or a picture that's used
on your YouTube videos, so whenpeople search it, it's got that
captivating first image.
Otherwise, the YouTube videowill just pick a random
thumbnail from your video.
(03:35):
If you watch any of my podcasts, you always see my face there,
right, it's always picked arandom face picture, at
mid-sentence of course, with oneeye blinking.
That's the one that they'llchoose Not the best thumbnail to
use.
So doing a little bit more of aprofessional thumbnail helps.
That gives you eye-catching andcompelling titles.
That will help people actuallyclick on the video.
Random other people click onthe video Now when you throw
(03:57):
things on the internet, it's allover the world.
So somebody in Calcutta clickingon your video doesn't really
serve you.
They may never become a patient, they may never actually call
you they probably won't.
But somebody locally is of highvalue to you and once that
stuff starts to get across thatway, it can become very useful
that your videos are being used.
I'm going to show you some waysyou can use video hyperlocal
(04:18):
and within your office to helpget more messages across a lot
faster and more informationacross lots faster.
So you want to write somedescriptions with strong call to
actions.
If this is, you click here.
If it's a video about headaches, or if it's a video about
anything, any symptom base, orif it's a video that you want
somebody to take a call toaction to make sure that's in
your thumbnail picture sayinghey, call us or contact us or
(04:42):
fill out this form or go to ourwebsite.
That's right there.
So it's quick information andpeople can see it the whole time
, and then use timestamps andcaptions to help boost
engagement.
After you're posting your videos, you want to create videos
around what terms patients aresearching for.
So knowing your keywords onGoogle can play a huge role in
(05:03):
the videos that you shoot.
And it's a great strategy,because the bots now listen to
audio MP4 and they convert it totext and that's the text that's
used for rankings.
So every video that you shootis actually like a blog, it's a
vlog, and what's happening isit's creating more SEO and more
content for your brand and yourwebsite, which is always a
(05:26):
win-win, and you can say a lotmore in 10 seconds than you can
write, so video can go a reallylong way.
Adding location-based keywords,like making sure you say your
city and state all the time inyour videos and getting people
hyper, hyperlocal, will helpyour rankings as well.
And using backlinks in thedescription.
So once you create a video, itasks you for a title to title it
(05:47):
and a description.
You can use AI to write thisdescription, you can use ChatGPT
, you can use the in-houseGoogle tools or YouTube tools
and in there you want to putyour URL and direct links in the
description.
Again, seo cross-link andback-linking back to your
website.
You want to repurpose yourYouTube content across all
(06:08):
platforms.
The nice thing about having itit's like an MP4 storage
facility for all your videos andas time goes by, this can get
pretty big and have a lot ofvideos in it, which is great.
You can always go back and youcan always download them or
repurpose them.
You can create shorts, clips,all these things and all of the
AI equipment on the internetright now.
Whichever one you use which Iuse, opuspro, and it asks.
(06:32):
It asks for your YouTube link,venmo link, wherever your video
storage is.
It's asking for the link.
Very rarely does it ask you toupload a raw MP4 into it,
because that just takes too longto upload and download and
upload and download to differentwebsites.
So YouTube, because it's Googlebased, is used across the
entire internet and, having thatlink, you just go, copy the
(06:53):
link, paste it into Opus andthen Opus creates 20 shorts for
you that you can then put backand upload into your YouTube
shorts.
And now you've got one videothat you created into 20 videos
20 pieces of content that youcan repurpose and then use those
shorts on Instagram, tiktok,facebook, wherever you like, and
it can become this wholemachine for you.
Once you create the content andyou post it, you can leave it
(07:16):
to your team to repurpose it foryou.
Embedding videos on your websiteis great too.
Your webmasters will usuallyencourage you to use YouTube to
put any videos onto your website.
If they use WordPress or any ofthese type of website design
softwares, they're going to wantto use YouTube links to put
(07:36):
them into your video content,because they upload a lot faster
and they take a lot of what'sit called lag off your website.
So if you embed MP4s into yourwebsite, it slows the upload
speed of the page and that's nota good thing, especially with
how fast people want theirinformation nowadays.
So using a YouTube link speedsup your page content.
(07:56):
It speeds on up and then theYouTube can either autoplay the
YouTube video can autoplay orwait for the person to actually
click the play button for it togo.
So YouTube comes into manydifferent roles, and then you
can also use it in your email ifyou use any type of CRM like
MailChimp or anything.
They actually have this exactsame feature inside of the web
of the email builder, where itsays embed a video.
(08:17):
And you say yes, you click it,you put the video in.
You say yes, you click it, youput the video in.
It says link the youtube.
It's the only option you haveis to put the youtube link in
there.
It has to be youtube orotherwise you can't put the
video in there.
So that's pretty amazing stuffand there's the power of having
video and putting it intoyoutube.
And now you've have your ownyoutube channel.
Who knows where this will golater and how many views you get
(08:39):
or why you get those views orwhat it turns into.
You're creating opportunitiesfor yourself on the internet by
minimal effort, because you'redoing this to build awareness,
brand and get new patients Right.
So I highly this is a nobrainer is to create a YouTube
channel and put all your videoson there for the office, keep it
professional, keep it on brandright, keep it around what you
(09:00):
do and you can create a lot ofcontent on there.
If you want to grow yourchannel which you know maybe
that's something you get intoyou want to be posting more
often.
You need to know how often topost and what content works best
.
I haven't hit any home runs yetin the chiropractic world, but
the ones that have, others thathave gone viral on YouTube are,
(09:21):
you know, the ring dinger, thebody cracking that you know,
trying to get 150 pops in thebody.
This type of stuff, uh,scantily clad women getting
adjusted.
You know what we're talkingabout here.
Those are the ones that can endup going viral and getting
views.
That shouldn't be your goal forcreating a YouTube video.
But what else?
What other information will yougo that may actually hit a home
(09:42):
run for something?
What other information will yougo that may actually hit a home
run for something?
Dysautonomia, vertigo,trigeminal headaches, vestibular
headaches, I don't know Sometype of unique keyword that
takes off?
I'm not sure.
I think the scantily clad womengetting adjusted on YouTube are
always going to have you beat.
But other than that, that's notthe purpose of having a YouTube
channel.
It's to create content, put thevideo on there and then having
(10:04):
a stream to repurpose it acrossmultiple platforms on social
media.
There you go and beingconsistent with it.
If we're truly treating it likea podcast or another social
media platform, then you want tobe consistent on YouTube, but
that's less important.
The things I said at the verybeginning of this podcast are
the most important.
(10:25):
Taking away the fact that wewant to build SEO rankings and
have backlinks in our YouTubevideo description so that it all
goes back to our website isnumber one.
That's why you're shootingthese videos.
Then you can have maximumengagement by cross-posting
these across all your socialmedia platforms.
That's it.
That's the recap of today'svideo.
(10:47):
And getting into social mediamarketing and using these videos
across many ways and I knowmany of you shoot videos for
your Facebook ads or you shootyour videos for your TikTok ads
or to do advertising in one way,shape or form or another why
not put these videos ontoYouTube and don't worry about it
?
No one may see it, no one mayengage with it, it doesn't
(11:07):
matter.
But the link will always bethere for you to repurpose this
and not reinvent the wheel everytime you need content.
You can also take these videosand then use things like CapCut
to clip them into multi-streamvideos, where you have five of
your videos in there.
You take clips from each ofthem and you make a 50 second
video from that that you canthen use on Facebook for an ad,
or use it as a short or a clip,an Instagram reel, a Facebook
(11:30):
story, a Facebook reel whateverit may be.
You can repurpose these thingsin many, many different ways.
Think about that.
Think about where you'restoring your video content right
now, and why not put it ontoyour YouTube channel?
Upload it all in one day.
Who cares if you have a bigupload dump into YouTube, they
don't care about that.
At least you started yourchannel, you started some
(11:51):
content and then, as youregularly create content, you
can regularly post to it and getbetter and better results as
time goes on.
I love it.
I use it for email marketing,we use it for internal marketing
, we use it for shorts and reelsand we put all that stuff on
there.
We also have a podcast for theoffice, so maybe that will turn
into a podcast for you.
(12:11):
Maybe you get into this andevery week you shoot a new video
, or every month you drop a newvideo, or you're Joe Rogan and
you do a video every single day.
I don't know what that turnsinto, but the possibilities are
endless when it comes to video.
So we know video is king.
This is just another tool to useto help build your SEO rankings
.
Go get them.
(12:32):
Tigers.
We need you.
Keep doing what you do.
Delegate.
When things get out of controland you need help, delegate, ask
for help, ask for your team.
They're all there to help youdo this stuff.
All you got to do is justcreate the content.
You are the authority in yourcommunity.
You should be featured in that,and then everyone else can help
you, splice and dice and put itall across the social media.
(12:53):
And if it's not perfect andit's not the way you would have
done it, who cares?
The content's out there, it'sdone, and you're staying
consistent in that field, in avery thick field of where we
have a lot of competition and alot of content out there.
You have to be consistent withthis to stay top of mind and to
stay inside of everyone's feedson their social media platforms.
(13:13):
There's no two ways around this.
No one can do this for you.
There's no services out there,there's no marketing companies
out there that do this all foryou, because we all run unique
businesses and we all run them alittle bit different as far as
philosophy, the science and theart.
We all are a little bitdifferent in how we practice.
So there's no way.
There's no way to cookie cutterthis across our industry.
So you are responsible for this.
(13:34):
You're the ultimateentrepreneur.
It's your job to do this.
Stay well, stay healthy, keepdoing it and if you need
anything, reach out atEnricoDcom.
I love answering questions.
Have a great week.
Welcome to another podcast of Marketing 101 for
Chiropractors.
Thanks for tuning in this week.
This week's podcast is allabout YouTube.
You don't have to open up aYouTube channel, but you should
definitely be using YouTube inyour practice and in your
business to help grow, leads,awareness, authority and, more
(00:23):
importantly, seo towards yourwebsite.
Everything you do in marketingis to bring eyes and attention
to your business, and yourbusiness is your website and
your online presence.
That's how most people find youand by using YouTube as a
powerhouse and a tool, you canattract more people to your
website and to your authorityand to your blogs and to your
(00:45):
office.
By posting all your videos toYouTube, it could turn into a
YouTube channel thing if youwanted it to, like me and my
podcasts, but it doesn't have to.
It can just be all the videocontent that you create in your
office stored as a server orstored online as MP4s somewhere
useful, rather than a hard driveor a zip drive or somewhere in
(01:07):
your office.
Putting it onto YouTube andconnecting your YouTube channel
to your business improves yourSEO dramatically.
So let's review some ways onhow you can get started with
video and put it all onto yourYouTube channel, and how to have
a method to the means here, amethod to the madness of what
YouTube's all about.
That way you can structure it.
(01:28):
If you just upload everythingto YouTube, that's a great start
right off the bat, and if youdid nothing else but connecting
these things and getting YouTubeactive, can be a game changer
for your business.
So for those of you not doingit, here's some great tips on
how to get your YouTube channelstarted and connected to your
business.
First off, make sure the Gmailaccount that you're using for
(01:49):
your YouTube is connected toyour business in some way, shape
or form you want these to be.
Maybe if you use Gmail for youroffice, then you're set and
running.
Use the same login and uploadeverything to that YouTube,
create a channel, create abanner, log into the YouTube
studio and start from there.
But once you start making videos, you want to be using them as a
(02:10):
strategy more than just anotheractivity to do because you
don't have time to do more stuff.
We have to do more on purposethings and less active things,
that's for sure, and I know thatI'm trying to save you time,
effort and money by doing theright things and not just a
bunch of random things.
Google prioritizes YouTubevideos and search results.
Google owns YouTube.
(02:31):
You need to be on top of this.
You need to know the connectionbetween YouTube and Google
rankings they're almostinterchangeable and how video
content builds trust andauthority.
People see and believe whenthey see the things that are
happening, especially if you'reshooting these things in your
office.
Posting your customertestimonials on YouTube, posting
video, adjusting on YouTube,the methods you use your office
(02:55):
tours all these things buildauthority and trust in your
community.
Through video you can also usethe power of showing versus
telling by demonstrating howcertain adjustments and outcomes
happen and how your team workstogether and all the members on
your team and what they do inyour office.
So what you want to do is youwant to structure all your video
for maximum engagement.
(03:15):
So once you start the videos,then you probably want to hop
onto Canva and create what'scalled a thumbnail or maybe a
couple different versions of athumbnail.
It's pretty much just the introbanner or a picture that's used
on your YouTube videos, so whenpeople search it, it's got that
captivating first image.
Otherwise, the YouTube videowill just pick a random
thumbnail from your video.
(03:35):
If you watch any of my podcasts, you always see my face there,
right, it's always picked arandom face picture, at
mid-sentence of course, with oneeye blinking.
That's the one that they'llchoose Not the best thumbnail to
use.
So doing a little bit more of aprofessional thumbnail helps.
That gives you eye-catching andcompelling titles.
That will help people actuallyclick on the video.
Random other people click onthe video Now when you throw
(03:57):
things on the internet, it's allover the world.
So somebody in Calcutta clickingon your video doesn't really
serve you.
They may never become a patient, they may never actually call
you they probably won't.
But somebody locally is of highvalue to you and once that
stuff starts to get across thatway, it can become very useful
that your videos are being used.
I'm going to show you some waysyou can use video hyperlocal
(04:18):
and within your office to helpget more messages across a lot
faster and more informationacross lots faster.
So you want to write somedescriptions with strong call to
actions.
If this is, you click here.
If it's a video about headaches, or if it's a video about
anything, any symptom base, orif it's a video that you want
somebody to take a call toaction to make sure that's in
your thumbnail picture sayinghey, call us or contact us or
(04:42):
fill out this form or go to ourwebsite.
That's right there.
So it's quick information andpeople can see it the whole time
, and then use timestamps andcaptions to help boost
engagement.
After you're posting your videos, you want to create videos
around what terms patients aresearching for.
So knowing your keywords onGoogle can play a huge role in
(05:03):
the videos that you shoot.
And it's a great strategy,because the bots now listen to
audio MP4 and they convert it totext and that's the text that's
used for rankings.
So every video that you shootis actually like a blog, it's a
vlog, and what's happening isit's creating more SEO and more
content for your brand and yourwebsite, which is always a
(05:26):
win-win, and you can say a lotmore in 10 seconds than you can
write, so video can go a reallylong way.
Adding location-based keywords,like making sure you say your
city and state all the time inyour videos and getting people
hyper, hyperlocal, will helpyour rankings as well.
And using backlinks in thedescription.
So once you create a video, itasks you for a title to title it
(05:47):
and a description.
You can use AI to write thisdescription, you can use ChatGPT
, you can use the in-houseGoogle tools or YouTube tools
and in there you want to putyour URL and direct links in the
description.
Again, seo cross-link andback-linking back to your
website.
You want to repurpose yourYouTube content across all
(06:08):
platforms.
The nice thing about having itit's like an MP4 storage
facility for all your videos andas time goes by, this can get
pretty big and have a lot ofvideos in it, which is great.
You can always go back and youcan always download them or
repurpose them.
You can create shorts, clips,all these things and all of the
AI equipment on the internetright now.
Whichever one you use which Iuse, opuspro, and it asks.
(06:32):
It asks for your YouTube link,venmo link, wherever your video
storage is.
It's asking for the link.
Very rarely does it ask you toupload a raw MP4 into it,
because that just takes too longto upload and download and
upload and download to differentwebsites.
So YouTube, because it's Googlebased, is used across the
entire internet and, having thatlink, you just go, copy the
(06:53):
link, paste it into Opus andthen Opus creates 20 shorts for
you that you can then put backand upload into your YouTube
shorts.
And now you've got one videothat you created into 20 videos
20 pieces of content that youcan repurpose and then use those
shorts on Instagram, tiktok,facebook, wherever you like, and
it can become this wholemachine for you.
Once you create the content andyou post it, you can leave it
(07:16):
to your team to repurpose it foryou.
Embedding videos on your websiteis great too.
Your webmasters will usuallyencourage you to use YouTube to
put any videos onto your website.
If they use WordPress or any ofthese type of website design
softwares, they're going to wantto use YouTube links to put
(07:36):
them into your video content,because they upload a lot faster
and they take a lot of what'sit called lag off your website.
So if you embed MP4s into yourwebsite, it slows the upload
speed of the page and that's nota good thing, especially with
how fast people want theirinformation nowadays.
So using a YouTube link speedsup your page content.
(07:56):
It speeds on up and then theYouTube can either autoplay the
YouTube video can autoplay orwait for the person to actually
click the play button for it togo.
So YouTube comes into manydifferent roles, and then you
can also use it in your email ifyou use any type of CRM like
MailChimp or anything.
They actually have this exactsame feature inside of the web
of the email builder, where itsays embed a video.
(08:17):
And you say yes, you click it,you put the video in.
You say yes, you click it, youput the video in.
It says link the youtube.
It's the only option you haveis to put the youtube link in
there.
It has to be youtube orotherwise you can't put the
video in there.
So that's pretty amazing stuffand there's the power of having
video and putting it intoyoutube.
And now you've have your ownyoutube channel.
Who knows where this will golater and how many views you get
(08:39):
or why you get those views orwhat it turns into.
You're creating opportunitiesfor yourself on the internet by
minimal effort, because you'redoing this to build awareness,
brand and get new patients Right.
So I highly this is a nobrainer is to create a YouTube
channel and put all your videoson there for the office, keep it
professional, keep it on brandright, keep it around what you
(09:00):
do and you can create a lot ofcontent on there.
If you want to grow yourchannel which you know maybe
that's something you get intoyou want to be posting more
often.
You need to know how often topost and what content works best
.
I haven't hit any home runs yetin the chiropractic world, but
the ones that have, others thathave gone viral on YouTube are,
(09:21):
you know, the ring dinger, thebody cracking that you know,
trying to get 150 pops in thebody.
This type of stuff, uh,scantily clad women getting
adjusted.
You know what we're talkingabout here.
Those are the ones that can endup going viral and getting
views.
That shouldn't be your goal forcreating a YouTube video.
But what else?
What other information will yougo that may actually hit a home
(09:42):
run for something?
What other information will yougo that may actually hit a home
run for something?
Dysautonomia, vertigo,trigeminal headaches, vestibular
headaches, I don't know Sometype of unique keyword that
takes off?
I'm not sure.
I think the scantily clad womengetting adjusted on YouTube are
always going to have you beat.
But other than that, that's notthe purpose of having a YouTube
channel.
It's to create content, put thevideo on there and then having
(10:04):
a stream to repurpose it acrossmultiple platforms on social
media.
There you go and beingconsistent with it.
If we're truly treating it likea podcast or another social
media platform, then you want tobe consistent on YouTube, but
that's less important.
The things I said at the verybeginning of this podcast are
the most important.
(10:25):
Taking away the fact that wewant to build SEO rankings and
have backlinks in our YouTubevideo description so that it all
goes back to our website isnumber one.
That's why you're shootingthese videos.
Then you can have maximumengagement by cross-posting
these across all your socialmedia platforms.
That's it.
That's the recap of today'svideo.
(10:47):
And getting into social mediamarketing and using these videos
across many ways and I knowmany of you shoot videos for
your Facebook ads or you shootyour videos for your TikTok ads
or to do advertising in one way,shape or form or another why
not put these videos ontoYouTube and don't worry about it
?
No one may see it, no one mayengage with it, it doesn't
(11:07):
matter.
But the link will always bethere for you to repurpose this
and not reinvent the wheel everytime you need content.
You can also take these videosand then use things like CapCut
to clip them into multi-streamvideos, where you have five of
your videos in there.
You take clips from each ofthem and you make a 50 second
video from that that you canthen use on Facebook for an ad,
or use it as a short or a clip,an Instagram reel, a Facebook
(11:30):
story, a Facebook reel whateverit may be.
You can repurpose these thingsin many, many different ways.
Think about that.
Think about where you'restoring your video content right
now, and why not put it ontoyour YouTube channel?
Upload it all in one day.
Who cares if you have a bigupload dump into YouTube, they
don't care about that.
At least you started yourchannel, you started some
(11:51):
content and then, as youregularly create content, you
can regularly post to it and getbetter and better results as
time goes on.
I love it.
I use it for email marketing,we use it for internal marketing
, we use it for shorts and reelsand we put all that stuff on
there.
We also have a podcast for theoffice, so maybe that will turn
into a podcast for you.
(12:11):
Maybe you get into this andevery week you shoot a new video
, or every month you drop a newvideo, or you're Joe Rogan and
you do a video every single day.
I don't know what that turnsinto, but the possibilities are
endless when it comes to video.
So we know video is king.
This is just another tool to useto help build your SEO rankings
.
Go get them.
(12:32):
Tigers.
We need you.
Keep doing what you do.
Delegate.
When things get out of controland you need help, delegate, ask
for help, ask for your team.
They're all there to help youdo this stuff.
All you got to do is justcreate the content.
You are the authority in yourcommunity.
You should be featured in that,and then everyone else can help
you, splice and dice and put itall across the social media.
(12:53):
And if it's not perfect andit's not the way you would have
done it, who cares?
The content's out there, it'sdone, and you're staying
consistent in that field, in avery thick field of where we
have a lot of competition and alot of content out there.
You have to be consistent withthis to stay top of mind and to
stay inside of everyone's feedson their social media platforms.
(13:13):
There's no two ways around this.
No one can do this for you.
There's no services out there,there's no marketing companies
out there that do this all foryou, because we all run unique
businesses and we all run them alittle bit different as far as
philosophy, the science and theart.
We all are a little bitdifferent in how we practice.
So there's no way.
There's no way to cookie cutterthis across our industry.
So you are responsible for this.
(13:34):
You're the ultimateentrepreneur.
It's your job to do this.
Stay well, stay healthy, keepdoing it and if you need
anything, reach out atEnricoDcom.
I love answering questions.
Have a great week.
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